Civic Intelligence

La Crosse County Convention and Visitors

EIN 47-5565883 • 501(c)6 • LA Crosse, WI

Profile

To improve the overall image of the greater la crosse county area, to strengthen the spirit of community involvement among our citizens and business community, to attract visitors and promote the holding and conducting of conventions, public gatherings and attractions. We also develop and foster civic interest and participation in the attraction of visitors, the holding conventions and public gatherings.

123 7th St SLA Crosse, WI 54601

www.explorelacrosse.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

30th percentile

0.04x

Higher debt load relative to assets than 30% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

28th percentile

0.04x

Higher debt load relative to revenue than 28% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

32nd percentile

-0.6%

Higher net margin than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

52nd percentile

$143,886

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 7.1% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

28th percentile

-1.7%

Faster asset growth than 28% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

44th percentile

3.7%

Faster revenue growth than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets30th percentile

Assets

Down

$1,989,285

Down $33,893 (-1.7%) from 2023

Liabilities

Down

$72,872

Down $21,866 (-23%) from 2023

Net Assets

Down

$1,916,413

Down $12,027 (-0.6%) from 2023

Operations
Liabilities / Revenue28th percentileNet Margin32nd percentile

Revenue

Up

$2,034,299

Up $72,270 (+3.7%) from 2023

Expenses

Up

$2,047,433

Up $8,351 (+0.4%) from 2023

Net Income

Up

-$13,134

Up $63,919 (+83%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth28th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2016: $775,775Liabilities 2016: $150,892Net Assets 2016: $624,8832016Assets 2017: $1,069,983Liabilities 2017: $113,164Net Assets 2017: $956,8192017Assets 2018: $1,075,341Liabilities 2018: $144,836Net Assets 2018: $930,5052018Assets 2019: $1,105,488Liabilities 2019: $103,357Net Assets 2019: $1,002,1312019Assets 2021: $2,328,868Liabilities 2021: $714,392Net Assets 2021: $1,614,4762021Assets 2022: $2,076,977Liabilities 2022: $71,291Net Assets 2022: $2,005,6862022Assets 2023: $2,023,178Liabilities 2023: $94,738Net Assets 2023: $1,928,4402023Assets 2024: $1,989,285Liabilities 2024: $72,872Net Assets 2024: $1,916,4132024

Highlighted filing

2024

Assets$1,989,285
Liabilities$72,872
Net Assets$1,916,413
Open 2024 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,867,547Expenses 2016: $1,613,872Net Income 2016: $253,6752016Revenue 2017: $2,272,071Expenses 2017: $1,940,135Net Income 2017: $331,9362017Revenue 2018: $2,196,149Expenses 2018: $2,222,463Net Income 2018: -$26,3142018Revenue 2019: $2,400,026Expenses 2019: $2,359,135Net Income 2019: $40,8912019Revenue 2021: $1,982,792Expenses 2021: $1,575,870Net Income 2021: $406,9222021Revenue 2022: $2,566,631Expenses 2022: $2,175,421Net Income 2022: $391,2102022Revenue 2023: $1,962,029Expenses 2023: $2,039,082Net Income 2023: -$77,0532023Revenue 2024: $2,034,299Expenses 2024: $2,047,433Net Income 2024: -$13,1342024

Highlighted filing

2024

Revenue$2,034,299
Expenses$2,047,433
Net Income-$13,134
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,989,285
Liabilities
$72,872
Net assets
$1,916,413
Revenue
$2,034,299
Expenses
$2,047,433
Net income
-$13,134
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.99$0.07$1.92$2.03$2.05$0.01
2023Detailed filing. Detailed filing data is available for this year.$2.02$0.09$1.93$1.96$2.04$0.08
2022Detailed filing. Detailed filing data is available for this year.$2.08$0.07$2.01$2.57$2.18$0.39
2021Detailed filing. Detailed filing data is available for this year.$2.33$0.71$1.61$1.98$1.58$0.41
2019Detailed filing. Detailed filing data is available for this year.$1.11$0.10$1.00$2.40$2.36$0.04
2018Detailed filing. Detailed filing data is available for this year.$1.08$0.14$0.93$2.20$2.22$0.03
2017Detailed filing. Detailed filing data is available for this year.$1.07$0.11$0.96$2.27$1.94$0.33
2016Detailed filing. Detailed filing data is available for this year.$0.78$0.15$0.62$1.87$1.61$0.25
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$2,210,725
Mission and Program Overview

Mission

To improve the overall image of the greater la crosse county area, to strengthen the spirit of community involvement among our citizens and business community, to attract visitors and promote the holding and conducting of conventions, public gatherings and attractions. We also develop and foster civic interest and participation in the attraction of visitors, the holding conventions and public gatherings.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$829,713$867,090▲ $37,377
Savings and Temporary Cash Investments$134,825$607,639▲ $472,814
Accounts Receivable$238,428$231,133▼ $7,295
Cash and Non-Interest-Bearing Accounts$784,189$205,010▼ $579,179
Intangible Assets-$30,000-
Prepaid Expenses and Deferred Charges$2,635$16,527▲ $13,892
Inventories for Sale or Use$918$546▼ $372
Total Assets$2,023,178$1,989,285▼ $33,893
Other Assets Total$32,470$31,340▼ $1,130
Liabilities
Accounts Payable and Accrued Expenses$62,210$40,841▼ $21,369
Other Liabilities$32,528$32,031▼ $497
Total Liabilities$94,738$72,872▼ $21,866
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,928,440$1,916,413▼ $12,027
Total Net Assets Fund Balance$1,928,440$1,916,413▼ $12,027
Total Liabilities and Net Assets / Fund Balance$2,023,178$1,989,285▼ $33,893

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$678,125$71,875$750,000
Equipment$186,194$134,716$320,910
Leasehold Improvements$2,771$3,049$5,820
Compensation and Service Providers
Top Officer Pay52nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Arlan Aj FrelsExecutive DirectorFT$139,519$4,367$143,886

Board Members and Trustees

NameTitle
David RingPresident
Jen BurchVice President
Ashley SantolinDirector
Austin WellsDirector
Barb JanssenDirector
Billy BergeronDirector
Brody MeierDirector
Cherryl JostadDirector
Dan KapankeDirector
Dan StevensDirector
Dan WickDirector
David PierceDirector
Jay PatelDirector
Kalynn KruegerDirector
Kapena FaitauDirector
Nathan FranklinDirector
Pat StephensDirector
Patrick BarlowDirector
Ryan JohnsonDirector
Sheila WieserDirector
Vicki MarkussenDirector
Pete BoeseSecretary
Chris RoderiqueTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$49,887
Program Service Revenue
$1,882,859
Investment Income
$29,240
Other Revenue
$72,313
Change in Net Assets
$-13,134
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,081,991
Salaries, Compensation, and Employee Benefits$965,442
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$700,038
Advertising---$300,260
Current Officers, Directors, Trustees, and Key Employees---$139,570
Office Expenses---$126,672
Conferences and Meetings---$117,929
Payroll Taxes---$65,320
Other Employee Benefits---$60,514
Depreciation Depletion---$49,896
Fees for Services Other---$49,511
Travel---$42,018
All Other Expenses---$37,411
Occupancy---$25,263
Insurance---$20,332
Other Expenses---$19,732
Fees for Services Accounting---$11,800
Interest---$1,556
Total Functional Expenses$0$0$0$2,047,433
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$248,739
Fundraising Direct Expenses$176,426
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Btb Beer, Wine & Cheese Event$197,767$197,767$73,182$124,585
Frothbite$50,972$50,972$33,140$17,832
Total Events$248,739$248,739$176,426$72,313
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$32,031
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization relies on the executive director and office manager to review the 990.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest policies are signed annually by all board members. The president and executive director monitor and enforce the policy.”

Form 990, Part VI, Section B, Line 15A

“The executive committee reviews and approves the executive director's salary each year. The wisconsin association of convention & visitors bureau does a survey on executive directors' wages and the executive committee uses this as a comparison for the executive director's salary. There are no other officers or key employees that are compensated by the organization.”

Form 990, Part VI, Section C, Line 19

“The organization makes the governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
La Crosse County Convention and Visitors
EIN
47-5565883
Phone
6087822366
Address
123 7TH ST S, LA CROSSE, WI 54601

Signing Officer

Name
Aj Frels
Title
Executive Director
Phone
6087822367
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Aj Frels
Formed
2016
Legal Domicile
Wi
Voting Board Members
23
Independent Board Members
23
Employees
16
Volunteers
10

Preparer

Firm
Hawkins Ash Cpas Llp
Address
500 S SECOND STREET SUITE 200, LA CROSSE, WI 54601
Preparer
Brittany F Leonard
Phone
6087847737
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“This process has not changed from the prior year”

Financial Statement Notes

PART X, LINE 2:

“U.s. Gaap requires management to evaluate tax positions taken by the organizations and recognize a tax liability (or asset) if the organizations have taken an uncertain position that more likely than not would not be sustained upon examination by a taxing authority. Management has analyzed the tax positions taken by the organizations, and has concluded that as of december 31, 2024, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. The organizations are subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress. The organizations will recognize future accrued interest and penalties related to unrecognized tax benefits in income tax expense if incurred.”

Raw XML AppendixShowing 400 of 538 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS.
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/TitleTxt0SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23EXECUTIVE DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr02016
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingDirectExpensesAmt0176426
IRS990/FundraisingGrossIncomeAmt0248739
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt023
IRS990/GovernmentGrantsAmt049887
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt02210725
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt023
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InsuranceGrp/TotalAmt020332
IRS990/IntangibleAssetsGrp/EOYAmt030000
IRS990/InterestGrp/TotalAmt01556
IRS990/InventoriesForSaleOrUseGrp/BOYAmt0918
IRS990/InventoriesForSaleOrUseGrp/EOYAmt0546
IRS990/InvestmentIncomeGrp/ExclusionAmt029240
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt029240
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt010
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0209640
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0829713
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0867090
IRS990/LandBldgEquipCostOrOtherBssAmt01076730
IRS990/LegalDomicileStateCd0WI
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01928440
IRS990/NetAssetsOrFundBalancesEOYAmt01916413
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt072313
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt072313
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt01107
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01928440
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01916413
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt025263
IRS990/OfficeExpensesGrp/TotalAmt0126672
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt032470
IRS990/OtherAssetsTotalGrp/EOYAmt031340
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt060514
IRS990/OtherExpensesGrp/Desc0SPECIAL PROMOTIONS
IRS990/OtherExpensesGrp/Desc1MISCELLANEOUS
IRS990/OtherExpensesGrp/Desc2REPAIRS & MAINTENANCE
IRS990/OtherExpensesGrp/Desc3DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/TotalAmt0126252
IRS990/OtherExpensesGrp/TotalAmt1114957
IRS990/OtherExpensesGrp/TotalAmt238402
IRS990/OtherExpensesGrp/TotalAmt319732
IRS990/OtherLiabilitiesGrp/BOYAmt032528
IRS990/OtherLiabilitiesGrp/EOYAmt032031
IRS990/OtherSalariesAndWagesGrp/TotalAmt0700038
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt065320
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt02635
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt016527
IRS990/PrincipalOfficerNm0AJ FRELS
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2541800
IRS990/ProgramServiceRevenueGrp/BusinessCd3900099
IRS990/ProgramServiceRevenueGrp/Desc0ROOM TAX REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc2PAMPHLET ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc3CONVENTION SERVICES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01652472
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1101227
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt298795
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt330365
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01652472
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1101227
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt298795
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt330365
IRS990/ProgSrvcAccomActy2Grp/Desc0MAINTAIN VISITOR INFORMATION CENTER IN DOWNTOWN LA CROSSE.
IRS990/ProgSrvcAccomActy3Grp/Desc0CO-OP ADVERTISING WITH SOME MEMBERS FOR PUBLICATION IN WISCONSIN TRAILS, TRAVEL GUIDES AND THE INTERNET WITH STATE TOURISM AND REGIONAL GROUPS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0116155
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt019240
IRS990/PYOtherExpensesAmt01181268
IRS990/PYOtherRevenueAmt046264
IRS990/PYProgramServiceRevenueAmt01780370
IRS990/PYRevenuesLessExpensesAmt0-77053
IRS990/PYSalariesCompEmpBnftPaidAmt0857814
IRS990/PYTotalExpensesAmt02039082
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01962029
IRS990/ReconcilationRevenueExpnssAmt0-13134
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd01
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0134825
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0607639
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt0678125
IRS990ScheduleD/BuildingsGrp/DepreciationAmt071875
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt0750000
IRS990ScheduleD/EquipmentGrp/BookValueAmt0186194
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0134716
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0320910
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt02771
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt03049
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt05820
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt032031
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITY
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0U.S. GAAP REQUIRES MANAGEMENT TO EVALUATE TAX POSITIONS TAKEN BY THE ORGANIZATIONS AND RECOGNIZE A TAX LIABILITY (OR ASSET) IF THE ORGANIZATIONS HAVE TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY A TAXING AUTHORITY. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATIONS, AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2024, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY (OR ASSET) OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE ORGANIZATIONS ARE SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS. THE ORGANIZATIONS WILL RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS IN INCOME TAX EXPENSE IF INCURRED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0867090
IRS990ScheduleD/TotalLiabilityAmt032031
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0176426
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt08175
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent2Amt0860
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt09035
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0BTB BEER, WINE & CHEESE EVENT

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