Liabilities / Assets
72nd percentile
Higher debt load relative to assets than 72% of similar nonprofits.
EIN 47-5273214 • 501(c)3 • College Grove, TN
Profile
Help heal the seen and unseen wounds of
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
72nd percentile
Higher debt load relative to assets than 72% of similar nonprofits.
Liabilities / Revenue
72nd percentile
Higher debt load relative to revenue than 72% of similar nonprofits.
Net Margin
23rd percentile
Higher net margin than 23% of similar nonprofits.
Top Officer Pay
92nd percentile
Higher top officer pay than 92% of similar nonprofits.
Top officer pay equals 29.1% of source-year revenue.
Asset Growth
29th percentile
Faster asset growth than 29% of similar nonprofits.
Revenue Growth
34th percentile
Faster revenue growth than 34% of similar nonprofits.
Assets
Down$74,625
Down $24,411 (-25%) from 2023
Liabilities
Up$2,417
Up $2,417 from 2023
Net Assets
Down$72,208
Down $26,828 (-27%) from 2023
Revenue
Down$136,427
Down $33,395 (-20%) from 2023
Expenses
Up$163,255
Up $37,612 (+30%) from 2023
Net Income
Down-$26,828
Down $71,007 (-161%) from 2023
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
Help heal the seen and unseen wounds of war
Help heal the seen and unseen wounds of
| Description | Grants | Expenses |
|---|---|---|
| MD365 (Memorial Day 365): Provided year-round remembrance by highlighting the names and stories of fallen service members through social media, endurance events, and activities. | - | $144,977 |
| Music Remembers Project: In partnership with Gibson Gives and veteran songwriters, gifted custom Guitars of Honor to Gold Star families, provided music lessons, and songwriting. | - | $9,347 |
| Project EPIC Forward (formerly Enduring Heroes Program): Delivered small-group retreats and community activities for Gold Star families and veterans, focusing on fitness. | - | $4,854 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Kristin Wilkins | Employee | - | $39,692 | - | $39,692 |
| Amy Cotta | Executive Director | FT | $14,769 | - | $14,769 |
| Jim Cotta | President | PT | $0 | - | - |
| Brian White | Director Of Outreach | PT | $0 | - | - |
| Traci Uribe | Secretary | - | $0 | - | - |
“Other Accomplishments - Country music remembers is a program that brings together the country music industry, artist, their fans, and families of our fallen military to help heal the heartache of loss through music and building of community. Wall of Gratitude: With our portable traveling walls, participants in various activities represent fallen heroes by wearing a bib containing the name of a fallen hero. The participant then connects with the family by leaving a message on a blank bib that is then sent to the surviving family. Co-Produced Activations/experiences allow us to collaborate with other endurance sports promoters, college sports teams, city tourism offices and other military nonprofits to honor the survciving families of fallen heroes by connecting them with participants.”
“Description AmountActivations at Sporting & Special 19,464Endurance Races/Events 23,714Enduring Heroes Program 9,347Remembrance Packages 4,854Social Media Campaigns 1,691Management and General 8,166Program Development 763Program Management 94,618Store Activation 638”
“Category Beginning of Year End of YearOther Assets 3,075 3,771”
“Category Beginning of Year End of YearPayroll Liabilities 0 2,417”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 0 | Amy Cotta |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 1 | Kristin Wilkins |
| CompensationExplanation/CompensationExplanationGrp/ShortExplanationTxt | 0 | Received a W-2 for her full-time work on this organization. |
| CompensationExplanation/CompensationExplanationGrp/ShortExplanationTxt | 1 | Receives a W-2 for her full time work for this organization. |
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/AddressChangeInd | 0 | X |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | Amy Cotta |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 6159056642 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 121 1st Ave South |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | Franklin |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TN |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 37064 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 95961 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 70854 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 90747 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -26828 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 99036 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 74625 |
| IRS990EZ/GrossReceiptsAmt | 0 | 136427 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVIInd | 0 | X |
| IRS990EZ/LandAndBuildingsGrp/BOYAmt | 0 | 0 |
| IRS990EZ/LandAndBuildingsGrp/EOYAmt | 0 | 0 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 99036 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 72208 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 99036 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 72208 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 10.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 50.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 5.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 14769 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 39692 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Jim Cotta |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | Amy Cotta |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Brian White |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Traci Uribe |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | Kristin Wilkins |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Executive Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Director of Outreach |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | Employee |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 3075 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 3771 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 163255 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | Help heal the seen and unseen wounds of |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 45680 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | MD365 (Memorial Day 365): Provided year-round remembrance by highlighting the names and stories of fallen service members through social media, endurance events, and activities. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | Music Remembers Project: In partnership with Gibson Gives and veteran songwriters, gifted custom Guitars of Honor to Gold Star families, provided music lessons, and songwriting. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | Project EPIC Forward (formerly Enduring Heroes Program): Delivered small-group retreats and community activities for Gold Star families and veterans, focusing on fitness. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 144977 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 9347 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 2 | 4854 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 2417 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 163255 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 159178 |
| IRS990EZ/TotalRevenueAmt | 0 | 136427 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 90747 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 68135 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 43666 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 21270 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 23164 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 246982 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 45680 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 101682 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 103011 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 55202 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 53079 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 358654 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00000 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 1.00000 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 1.00000 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 605636 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt | 0 | 0 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt | 0 | 0 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt | 0 | 0 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt | 0 | 0 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt | 0 | 0 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 136427 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 169817 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 146677 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 76472 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 76243 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 605636 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 136427 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 169817 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 146677 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 76472 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 76243 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 605636 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Description AmountActivations at Sporting & Special 19,464Endurance Races/Events 23,714Enduring Heroes Program 9,347Remembrance Packages 4,854Social Media Campaigns 1,691Management and General 8,166Program Development 763Program Management 94,618Store Activation 638 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Category Beginning of Year End of YearOther Assets 3,075 3,771 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Category Beginning of Year End of YearPayroll Liabilities 0 2,417 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Other Accomplishments - Country music remembers is a program that brings together the country music industry, artist, their fans, and families of our fallen military to help heal the heartache of loss through music and building of community. Wall of Gratitude: With our portable traveling walls, participants in various activities represent fallen heroes by wearing a bib containing the name of a fallen hero. The participant then connects with the family by leaving a message on a blank bib that is then sent to the surviving family. Co-Produced Activations/experiences allow us to collaborate with other endurance sports promoters, college sports teams, city tourism offices and other military nonprofits to honor the survciving families of fallen heroes by connecting them with participants. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Description of other expenses Part I line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Description of other assets Part II line 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Description of total liabilities Part II line 26 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Part VI response or note to any line in Part VI |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | AMY COTTA |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Executive Director |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6159056642 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-09-29 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | Memories of Honor Inc |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | MEMO |
| ReturnHeader/Filer/EIN | 0 | 475273214 |
| ReturnHeader/Filer/InCareOfNm | 0 | % Amy Cotta |
| ReturnHeader/Filer/PhoneNum | 0 | 6159056642 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 7248 Ludlow Drive |
| ReturnHeader/Filer/USAddress/CityNm | 0 | College Grove |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | TN |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 37046 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 830679714 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Accounting Integrity Made Easy LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 701 Dishman Lane Ext Suite 2 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Bowling Green |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | KY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 42104 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2703039262 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-10-14 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | JANICE KELLEY |
| ReturnHeader/ReturnTs | 0 | 2025-10-14T09:27:28-04:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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