Civic Intelligence

Start Reading Now

990EZ • Fiscal year 2024 • EIN 47-5221625

Oct 01, 2023 to Sep 30, 2024 • Filed on Mar 19, 2025

Organization Profilewww.startreadingnow.org
250 Marquette Ave S Ste 1100Minneapolis, MN 55401

(612) 466-2006

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

81st percentile

28%

Higher net margin than 81% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

83rd percentile

$10,575

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 6.9% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

98th percentile

519%

Faster asset growth than 98% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

56th percentile

7.1%

Faster revenue growth than 56% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$51,405

Up $43,094 (+519%) from 2023

Net Assets

Up

$51,405

Up $43,094 (+519%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin81st percentile

Revenue

Up

$153,257

Up $10,183 (+7.1%) from 2023

Expenses

Down

$110,163

Down $40,420 (-27%) from 2023

Net Income

Up

$43,094

Up $50,603 (+674%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2016: $42,555Liabilities 2016: $02016Assets 2017: $54,210Liabilities 2017: $02017Assets 2018: $2,826Liabilities 2018: $02018Assets 2019: $62,161Liabilities 2019: $1,155Net Assets 2019: $61,0062019Assets 2020: $48,603Liabilities 2020: $02020Assets 2021: $11,886Liabilities 2021: $0Net Assets 2021: $11,8862021Assets 2022: $15,820Liabilities 2022: $0Net Assets 2022: $15,8202022Assets 2023: $8,311Liabilities 2023: $0Net Assets 2023: $8,3112023Assets 2024: $51,405Liabilities 2024: $0Net Assets 2024: $51,4052024

Highlighted filing

2024

Assets$51,405
Liabilities$0
Net Assets$51,405
Open 2024 Filing

Operations Trend

Revenue Growth56th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2016: $88,974Expenses 2016: $87,287Net Income 2016: $1,6872016Revenue 2017: $170,490Expenses 2017: $117,967Net Income 2017: $52,5232017Revenue 2018: $159,505Expenses 2018: $210,889Net Income 2018: -$51,3842018Revenue 2019: $236,532Expenses 2019: $178,352Net Income 2019: $58,1802019Revenue 2020: $91,699Expenses 2020: $104,102Net Income 2020: -$12,4032020Revenue 2021: $65,558Expenses 2021: $102,275Net Income 2021: -$36,7172021Revenue 2022: $113,156Expenses 2022: $109,220Net Income 2022: $3,9362022Revenue 2023: $143,074Expenses 2023: $150,583Net Income 2023: -$7,5092023Revenue 2024: $153,257Expenses 2024: $110,163Net Income 2024: $43,0942024

Highlighted filing

2024

Revenue$153,257
Expenses$110,163
Net Income$43,094
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Mar 19, 2025
Return Version
2023v6.0
Gross Receipts
$153,257
Mission and Program Overview

Mission

Free books for low income children to build in home libraries.

Free books for low income children to build in-home libraries.

Program Services

DescriptionGrantsExpenses
SRN hosted free book fairs in 28 schools across Minneapolis, St. Paul and Brooklyn Center. At these fairs 4,400 students picked out 10 books each - totaling in 44,000 new books for summer reading in 2024. We also collected data from students this fall and learned the following. I also attached that data in table form if needed. 1. Kids who participate like reading more: More than half the kids who bought 10 new books liked reading more after participating in the program.2. More reading inspires kids to like reading even more: 86% of kids who read all 10 of their new, self-selected books ended up liking reading more than before they bought those books. Reading more inspires the vast majority of kids to like reading more.$0$94,832
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lauren BeekSecretary/ Admin Consultant-$10,575-$10,575
Hannah SerranoChair-$0--
Jonathan SimonTreasurer-$0--
Scott EvangelistBoard Member-$0--
Cammy SmithBoard Member-$0--
Dawn SelleBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Start Reading Now
EIN
47-5221625
Phone
6124662006
Address
250 Marquette Ave S Ste 1100, Minneapolis, MN 55401

Signing Officer

Name
Jonathan Simon
Title
Chair
Phone
6124662006
Signed
2025-03-19
Discuss with paid preparer
Yes

Preparer

Firm
Abdo LLP
Address
5201 Eden Ave Ste 250, Edina, MN 55436
Preparer
Steve Anseth
Phone
9528359090
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 4 - Other Investment Income

“Description: Investments. Amount: 104.”

Form 990-EZ, Part I, Line 16 - Other Expenses

“Description: Book Fairs. Amount: 93,832. Description: Payment Processing Fees. Amount: 122. Description: Other Events. Amount: 1,000. Total to Form 990-EZ, line 16: 94,954.”

Raw XML Appendix169 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0Jonathan Simon
IRS990EZ/BooksInCareOfDetail/PhoneNum06124662000
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0250 Marquette Ave S 1100
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Minneapolis
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MN
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd055401
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt08311
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt051405
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt0153153
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt043094
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt03325
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt08311
IRS990EZ/Form990TotalAssetsGrp/EOYAmt051405
IRS990EZ/GrossReceiptsAmt0153257
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/InvestmentIncomeAmt0104
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt08311
IRS990EZ/NetAssetsOrFundBalancesEOYAmt051405
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt08311
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt051405
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt40.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt50.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt210575
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Hannah Serrano
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Jonathan Simon
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Lauren Beek
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Scott Evangelist
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Cammy Smith
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Dawn Selle
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Chair
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Secretary/ Admin Consultant
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Board Member
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Board Member
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Board Member
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt094954
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Free books for low income children to build in-home libraries.
IRS990EZ/PrintingPublicationsPostageAmt01309
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0SRN hosted free book fairs in 28 schools across Minneapolis, St. Paul and Brooklyn Center. At these fairs 4,400 students picked out 10 books each - totaling in 44,000 new books for summer reading in 2024. We also collected data from students this fall and learned the following. I also attached that data in table form if needed. 1. Kids who participate like reading more: More than half the kids who bought 10 new books liked reading more after participating in the program.2. More reading inspires kids to like reading even more: 86% of kids who read all 10 of their new, self-selected books ended up liking reading more than before they bought those books. Reading more inspires the vast majority of kids to like reading more.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt094832
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt010575
IRS990EZ/SchoolOperatingInd00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MN
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0110163
IRS990EZ/TotalProgramServiceExpensesAmt094832
IRS990EZ/TotalRevenueAmt0153257
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0https://www.startreadingnow.org/
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0153152
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0142995
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0113141
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt065553
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt091699
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0566540
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0104
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt079
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt015
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt05
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0203
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.69950
IRS990ScheduleA/PublicSupportPY170Pct00.36780
IRS990ScheduleA/PublicSupportTotal170Amt0396453
IRS990ScheduleA/SubstantialContributorsTotAmt0170087
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0153152
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0142995
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0113141
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt065553
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt091699
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0566540
IRS990ScheduleA/TotalSupportAmt0566743
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description: Investments. Amount: 104.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description: Book Fairs. Amount: 93,832. Description: Payment Processing Fees. Amount: 122. Description: Other Events. Amount: 1,000. Total to Form 990-EZ, line 16: 94,954.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 4 - Other Investment Income
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part I, Line 16 - Other Expenses
TransferPrsnlBnftContractsDecl/DeclarationDesc0The organization did not, during the year, receive any funds, directly,or indirectly, to pay premiums on a personal benefit contract.The organization, did not, during the year, pay any premiums, directly,or indirectly, on a personal benefit contract.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Jonathan Simon
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Chair
ReturnHeader/BusinessOfficerGrp/PhoneNum06124662006
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Start Reading Now
ReturnHeader/Filer/BusinessNameControlTxt0STAR
ReturnHeader/Filer/EIN0475221625
ReturnHeader/Filer/PhoneNum06124662006
ReturnHeader/Filer/USAddress/AddressLine1Txt0250 Marquette Ave S Ste 1100
ReturnHeader/Filer/USAddress/CityNm0Minneapolis
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055401
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411397419
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Abdo LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt05201 Eden Ave Ste 250
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Edina
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055436
ReturnHeader/PreparerPersonGrp/PhoneNum09528359090
ReturnHeader/PreparerPersonGrp/PreparationDt02025-03-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Steve Anseth
ReturnHeader/ReturnTs02025-04-03T13:02:36-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-10-01
ReturnHeader/TaxPeriodEndDt02024-09-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$51,405
Liabilities
$0
Net assets
$51,405
Revenue
$153,257
Expenses
$110,163
Net income
$43,094
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$1.53$1.10$0.43
2023Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$1.43$1.51$0.08
2022Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$1.13$1.09$0.04
2021Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.66$1.02$0.37
2020Summary only. Only limited summary data is available for this year.$0.49$0.00$0.92$1.04$0.12
2019Summary only. Only limited summary data is available for this year.$0.62$0.01$0.61$2.37$1.78$0.58
2018Summary only. Only limited summary data is available for this year.$0.03$0.00$1.60$2.11$0.51
2017Summary only. Only limited summary data is available for this year.$0.54$0.00$1.70$1.18$0.53
2016Summary only. Only limited summary data is available for this year.$0.43$0.00$0.89$0.87$0.02