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990EZ • Fiscal year 2021 • EIN 47-5221625

Oct 01, 2020 to Sep 30, 2021 • Filed on Feb 08, 2022

250 Marquette Ave S 1100Minneapolis, MN 55401

(612) 466-2000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

54th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Net Margin

11th percentile

-56%

Higher net margin than 11% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Top Officer Pay

87th percentile

$6,025

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 9.2% of source-year revenue.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2021

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2021

Assets

Down

$11,886

Down $36,717 (-76%) from 2020

Net Assets

$11,886

No earlier filing loaded for comparison.

Liabilities

Flat

$0

Flat from 2020

Revenue

Down

$65,558

Down $26,141 (-29%) from 2020

Expenses

Down

$102,275

Down $1,827 (-1.8%) from 2020

Net Income

Down

-$36,717

Down $24,314 (-196%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2016: $42,555Liabilities 2016: $02016Assets 2017: $54,210Liabilities 2017: $02017Assets 2018: $2,826Liabilities 2018: $02018Assets 2019: $62,161Liabilities 2019: $1,155Net Assets 2019: $61,0062019Assets 2020: $48,603Liabilities 2020: $02020Assets 2021: $11,886Liabilities 2021: $0Net Assets 2021: $11,8862021Assets 2022: $15,820Liabilities 2022: $0Net Assets 2022: $15,8202022Assets 2023: $8,311Liabilities 2023: $0Net Assets 2023: $8,3112023Assets 2024: $51,405Liabilities 2024: $0Net Assets 2024: $51,4052024

Highlighted filing

2021

Assets$11,886
Liabilities$0
Net Assets$11,886

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2016: $88,974Expenses 2016: $87,287Net Income 2016: $1,6872016Revenue 2017: $170,490Expenses 2017: $117,967Net Income 2017: $52,5232017Revenue 2018: $159,505Expenses 2018: $210,889Net Income 2018: -$51,3842018Revenue 2019: $236,532Expenses 2019: $178,352Net Income 2019: $58,1802019Revenue 2020: $91,699Expenses 2020: $104,102Net Income 2020: -$12,4032020Revenue 2021: $65,558Expenses 2021: $102,275Net Income 2021: -$36,7172021Revenue 2022: $113,156Expenses 2022: $109,220Net Income 2022: $3,9362022Revenue 2023: $143,074Expenses 2023: $150,583Net Income 2023: -$7,5092023Revenue 2024: $153,257Expenses 2024: $110,163Net Income 2024: $43,0942024

Highlighted filing

2021

Revenue$65,558
Expenses$102,275
Net Income-$36,717
Jump To
Filing Snapshot
Filing Period
Oct 1, 2020 to Sep 30, 2021
Signed
Feb 8, 2022
Return Version
2020v4.2
Gross Receipts
$65,558
Mission and Program Overview

Mission

Free books for low income children to build in home libraries.

Program Services

DescriptionGrantsExpenses
START READING NOW'S PROGRAM WORKS TO CLOSE THE ACHIEVEMENT GAP FOR LOW-INCOME KIDS IN 1ST, 2ND, & 3RD GRADE BY HELPING KIDS BUILD THIER OWN LIBRARY OF 30 BOOKS VIA FREE BOOK FAIRS AT THE END OF THE SCHOOL YEAR. 4,000 KIDS SERVED EACH YEAR (2,500 IN 2020 DUE TO COVID).$0$95,795
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
LAUREN BEEKSecretary-$0$6,025$6,025
JIM WOLFORDChair-$0--
THEODORE EVANSBoard Member-$0--
GONG YUNBoard Member-$0--
HANNAH WAGNERBoard Member-$0--
SCOTT EVANGELISTBoard Member-$0--
CAMMY SMITHBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Start Reading Now
EIN
47-5221625
Phone
6124662000
Address
250 MARQUETTE AVE S 1100, MINNEAPOLIS, MN 55401

Signing Officer

Name
James Wolford
Title
President
Phone
6124662000
Signed
2022-02-08
Discuss with paid preparer
Yes

Preparer

Firm
Hg&k Ltd
Address
5850 OPUS PARKWAY SUITE 100, MINNETONKA, MN 55343
Preparer
Eric Hermanson CPA
Phone
9529791140
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

Description: investments. Amount: 5.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: book fairs. Amount: 95,795. Description: bank fees. Amount: 50. Description: business registration fees. Amount: 21. Description: books, subscriptions, reference. Amount: 226. Description: payment processing fees. Amount: 38. Total to form 990-ez, line 16: 96,130.

Form 990-ez, Part II, Line 24 - Other Assets

Description: undeposited funds. Beg. Of year amount: 0. End of year amount: 0. Description: paypal. Beg. Of year amount: 0. End of year amount: 648.

Raw XML Appendix179 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0JONATHAN SIMON
IRS990EZ/BooksInCareOfDetail/PhoneNum06124662000
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0250 MARQUETTE AVE S 1100
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0MINNEAPOLIS
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MN
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd055401
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt048603
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt011238
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt065553
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0-36717
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt06025
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt048603
IRS990EZ/Form990TotalAssetsGrp/EOYAmt011886
IRS990EZ/GrossReceiptsAmt065558
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/InvestmentIncomeAmt05
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt048603
IRS990EZ/NetAssetsOrFundBalancesEOYAmt011886
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt048603
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt011886
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt34.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt42.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt61.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt36025
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JIM WOLFORD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1THEODORE EVANS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2GONG YUN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3LAUREN BEEK
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4HANNAH WAGNER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5SCOTT EVANGELIST
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6CAMMY SMITH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6BOARD MEMBER
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt0648
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt096130
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0FREE BOOKS FOR LOW INCOME CHILDREN TO BUILD IN HOME LIBRARIES.
IRS990EZ/PrintingPublicationsPostageAmt0120
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0START READING NOW'S PROGRAM WORKS TO CLOSE THE ACHIEVEMENT GAP FOR LOW-INCOME KIDS IN 1ST, 2ND, & 3RD GRADE BY HELPING KIDS BUILD THIER OWN LIBRARY OF 30 BOOKS VIA FREE BOOK FAIRS AT THE END OF THE SCHOOL YEAR. 4,000 KIDS SERVED EACH YEAR (2,500 IN 2020 DUE TO COVID).
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt095795
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SchoolOperatingInd00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MN
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0102275
IRS990EZ/TotalProgramServiceExpensesAmt095795
IRS990EZ/TotalRevenueAmt065558
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt065553
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt091699
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0236532
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0159505
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0170490
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0723779
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct01.00000
IRS990ScheduleA/PublicSupportPY170Pct01.00000
IRS990ScheduleA/PublicSupportTotal170Amt0723779
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt065553
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt091699
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0236532
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0159505
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0170490
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0723779
IRS990ScheduleA/TotalSupportAmt0723779
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INVESTMENTS. AMOUNT: 5.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: BOOK FAIRS. AMOUNT: 95,795. DESCRIPTION: BANK FEES. AMOUNT: 50. DESCRIPTION: BUSINESS REGISTRATION FEES. AMOUNT: 21. DESCRIPTION: BOOKS, SUBSCRIPTIONS, REFERENCE. AMOUNT: 226. DESCRIPTION: PAYMENT PROCESSING FEES. AMOUNT: 38. TOTAL TO FORM 990-EZ, LINE 16: 96,130.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: UNDEPOSITED FUNDS. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 0. DESCRIPTION: PAYPAL. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 648.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JAMES WOLFORD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06124662000
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-02-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0START READING NOW
ReturnHeader/Filer/BusinessNameControlTxt0STAR
ReturnHeader/Filer/EIN0475221625
ReturnHeader/Filer/PhoneNum06124662000
ReturnHeader/Filer/USAddress/AddressLine1Txt0250 MARQUETTE AVE S 1100
ReturnHeader/Filer/USAddress/CityNm0MINNEAPOLIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055401
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411340072
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HG&K LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt05850 OPUS PARKWAY SUITE 100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MINNETONKA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055343
ReturnHeader/PreparerPersonGrp/PhoneNum09529791140
ReturnHeader/PreparerPersonGrp/PreparationDt02022-02-08
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ERIC HERMANSON CPA
ReturnHeader/ReturnTs02022-02-08T14:02:47-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JAMES
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0WOLFORD
ReturnHeader/TaxPeriodBeginDt02020-10-01
ReturnHeader/TaxPeriodEndDt02021-09-30
ReturnHeader/TaxYr02020

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