Civic Intelligence

Penny Appeal USA Inc

EIN 47-5165837 • 501(c)3 • Alexandria, VA

Profile

We are working to alleviate poverty through sustainable programs and emergency relief. Our mission is to bring about an equitable world by tackling the root causes of poverty. Our interventions focus on providing communities with access to water, education and income opportunities.

2461 Eisenhower Ave 2nd FloorAlexandria, VA 22314

www.pennyappealusa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.25x

Higher debt load relative to assets than 63% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

52nd percentile

0.17x

Higher debt load relative to revenue than 52% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

15th percentile

-15%

Higher net margin than 15% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

69th percentile

$181,346

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 2.5% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

5th percentile

-26%

Faster asset growth than 5% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

8th percentile

-34%

Faster revenue growth than 8% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$4,852,799

Down $1,688,092 (-26%) from 2023

Liabilities

Down

$1,197,576

Down $786,777 (-40%) from 2023

Net Assets

Down

$3,655,223

Down $901,315 (-20%) from 2023

Revenue

Down

$7,168,898

Down $3,774,999 (-34%) from 2023

Expenses

Down

$8,271,737

Down $1,256,861 (-13%) from 2023

Net Income

Down

-$1,102,839

Down $2,518,138 (-178%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2015: $0Liabilities 2015: $0Net Assets 2015: $02015Assets 2016: $672,307Liabilities 2016: $116,618Net Assets 2016: $555,6892016Assets 2017: $497,148Liabilities 2017: $155,233Net Assets 2017: $341,9152017Assets 2018: $768,691Liabilities 2018: $234,363Net Assets 2018: $534,3282018Assets 2019: $2,462,633Liabilities 2019: $573,061Net Assets 2019: $1,889,5722019Assets 2020: $3,557,759Liabilities 2020: $1,196,375Net Assets 2020: $2,361,3842020Assets 2021: $5,095,057Liabilities 2021: $1,627,190Net Assets 2021: $3,467,8672021Assets 2022: $4,657,107Liabilities 2022: $1,509,854Net Assets 2022: $3,147,2532022Assets 2023: $6,540,891Liabilities 2023: $1,984,353Net Assets 2023: $4,556,5382023Assets 2024: $4,852,799Liabilities 2024: $1,197,576Net Assets 2024: $3,655,2232024

Highlighted filing

2024

Assets$4,852,799
Liabilities$1,197,576
Net Assets$3,655,223

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2015: $3,000Expenses 2015: $3,000Net Income 2015: $02015Revenue 2016: $1,358,016Expenses 2016: $802,327Net Income 2016: $555,6892016Revenue 2017: $1,474,017Expenses 2017: $1,687,791Net Income 2017: -$213,7742017Revenue 2018: $2,848,378Expenses 2018: $2,655,965Net Income 2018: $192,4132018Revenue 2019: $6,069,426Expenses 2019: $4,714,182Net Income 2019: $1,355,2442019Revenue 2020: $8,987,514Expenses 2020: $8,547,917Net Income 2020: $439,5972020Revenue 2021: $8,905,052Expenses 2021: $7,898,717Net Income 2021: $1,006,3352021Revenue 2022: $7,234,036Expenses 2022: $7,530,513Net Income 2022: -$296,4772022Revenue 2023: $10,943,897Expenses 2023: $9,528,598Net Income 2023: $1,415,2992023Revenue 2024: $7,168,898Expenses 2024: $8,271,737Net Income 2024: -$1,102,8392024

Highlighted filing

2024

Revenue$7,168,898
Expenses$8,271,737
Net Income-$1,102,839

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.2
Gross Receipts
$7,192,140
Mission and Program Overview

Mission

We are working to alleviate poverty through sustainable programs and emergency relief. Our mission is to bring about an equitable world by tackling the root causes of poverty. Our interventions focus on providing communities with access to water, education and income opportunities.

We are working to alleviate poverty through sustainable programs and emergency relief. Our mission is to bring about an equitable world by tackling the root causes of poverty. Our interventions focus on providing communities with accesss to water, education, and income opportunities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$4,949,243$4,420,613▼ $528,630
Pledges and Grants Receivable$1,322,038$138,671▼ $1,183,367
Accounts Receivable$120,584$122,955▲ $2,371
Prepaid Expenses and Deferred Charges$59,605$107,683▲ $48,078
Land, Buildings, and Equipment, Net$85,211$60,353▼ $24,858
Savings and Temporary Cash Investments$100$100→ $0
Total Assets$6,540,891$4,852,799▼ $1,688,092
Other Assets Total$4,110$2,424▼ $1,686
Liabilities
Grants Payable$1,767,956$1,013,720▼ $754,236
Accounts Payable and Accrued Expenses$90,379$160,882▲ $70,503
Deferred Revenue$126,018$22,974▼ $103,044
Total Liabilities$1,984,353$1,197,576▼ $786,777
Net Assets / Fund Balance
Net Assets With Donor Restrictions$5,178,745$4,197,040▼ $981,705
Net Assets Without Donor Restrictions$-622,207$-541,817▲ $80,390
Total Net Assets Fund Balance$4,556,538$3,655,223▼ $901,315
Total Liabilities and Net Assets / Fund Balance$6,540,891$4,852,799▼ $1,688,092

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$45,067$47,819$92,886
Equipment$15,286$28,387$43,673
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mostafa MahboobChief Development OfficerFT$138,387$42,959$181,346
Rehan DawerCEO and ChairFT$126,146$37,107$163,253
Mustafa HassanDirector of OperationsFT$130,473$30,502$160,975
Dawn WilsonDirector of FinanceFT$129,192$25,254$154,446
Shafaq ZiaCHIEF PROGRAMS OFFICER (TO DEC '24)FT$108,571$11,517$120,088
John RobbinsCHIEF EXECUTIVE OFFICER (TO FEB '24)FT$54,106$894$55,000

Board Members and Trustees

NameTitle
Adeem YounisDirector
Prianka Fatima AlamDirector
Salma KazmiDirector
Shaun AhmadDirector
Wasim LalaDirector
Naiel IqbalTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Google AdsDigital Marketing1600 AMPHITHEATRE PKWY, Mountain View, CA 94043, Uk$369,559
Britain DigitalDigital Marketing-$158,714
Revenue and Support

Revenue Composition

Contributions and Grants
$7,192,125
Program Service Revenue
$0
Investment Income
$-23,201
Other Revenue
$-26
All Other Contributions
$6,954,835
Change in Net Assets
$-1,102,839

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table6,786$997,884Fair Market Value (FMV)
Total Noncash Contributions6,786$997,884-

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,192,138
Revenue Not Reported on Financial Statements
$-23,240
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$-23,240
Total Revenue per Audited Statements
$7,192,138
Total Revenue per Form 990
$7,168,898
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$3,276,357
Other Expenses$3,117,209
Salaries, Compensation, and Employee Benefits$1,826,701
Total Fundraising Expense$1,551,908
Professional Fundraising Fees$51,470

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Foreign Grants$3,137,773--$3,137,773
Payments to Affiliates$1,224,083--$1,224,083
Other Salaries and Wages$511,823$179,620$311,870$1,003,313
Advertising$209,202-$529,339$738,541
Current Officers, Directors, Trustees, and Key Employees$280,574$100,271$173,201$554,046
Fees for Services Other$222,648$76,230$86,425$385,303
Other Employee Benefits$74,164$28,891$48,739$151,794
Information Technology$39,499$35,899$36,691$112,089
Grants to Domestic Orgs$111,949--$111,949
Payroll Taxes$56,304$10,904$35,051$102,259
Conferences and Meetings-$3,500$98,206$101,706
Office Expenses$45,393$936$54,952$101,281
Occupancy$70,850$3,315$3,259$77,424
Fees for Services Professional Fundraising--$51,470$51,470
Travel$2,346$19,069$24,000$45,415
Fees for Services Accounting$18,972$6,496$13,497$38,965
Depreciation Depletion$22,124$7,093$3,075$32,292
Grants to Domestic Individuals$26,635--$26,635
Insurance$15,261$771$2,313$18,345
Pension Plan Contributions$7,470$2,910$4,909$15,289
Other Expenses$4,034$874$2,280$7,188
All Other Expenses--$2,262$2,262
Interest-$36-$36
Total Functional Expenses$6,202,645$517,184$1,551,908$8,271,737

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$8,271,737
Total Expenses per Form 990$8,271,737
Total Expenses per Audited Statements$8,093,453
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$-178,284
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
MUSLIM WOMEN'S ORGANIZATIONOrlando, FL501(c)(3)FEED OUR WORLD; ZAKAT AL-FITR$25,000
Masjid Ash ShaheedCharlotte, NC501(c)(3)ZAKAT AL-FITR; QURBANI$6,868
Islamic Society of the Washington AreaSilver Spring, MD501(c)(3)ZAKAT AL-FITR; QURBANI$6,460
Ilm FoundationLos Angels, CA501(c)(3)Feed Our World$5,375
MuhsenNaperville, IL501(c)(3)Supplies for Homeless Community$0

International Summary

Offices
0
Employees
0
Spending
$4,584,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
Yes
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Middle East and North AfricaGrants to Recipients Located in RegionHuman Aid Relief00$2,581,000
Russia and Neighboring StatesGrants to Recipients Located in RegionHuman Aid Relief00$694,000
South AsiaGrants to Recipients Located in Region, Marketing ActivitiesHuman Aid Relief00$558,000
Sub-saharan AfricaGrants to Recipients Located in RegionHuman Aid Relief00$530,000
EuropeGrants to Recipients Located in Region, Marketing ActivitiesHuman Aid Relief00$218,000
North AmericaMarketing ActivitiesHuman Aid Relief00$3,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$51,470
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The board reviews the draft 990 before it is filed.

Form 990, Part VI, Section B, Line 12C

Both the penny appeal usa employee handbook and board covenant outline the organization's conflict of interest policy. All staff and board members are encouraged to disclose any potential conflict of interest in writing to their line manager or chairman, respectively. The policy is revisited anually.

Form 990, Part VI, Section B, Line 15

The board of directors looked at salaries of comparable nonprofits in the area and spoke with a number of people in the sector to determine a fair and competative salary.

Form 990, Part VI, Section C, Line 19

Financial statements are available on penny appeal usa's website. Governing documents, including the conflict of interest policy, are available upon written request.

Filing and Contact Details

Filer

Filer Name
Penny Appeal USA Inc
EIN
47-5165837
Phone
8887551556
Address
2461 EISENHOWER AVE 2ND FLOOR, ALEXANDRIA, VA 22314

Signing Officer

Name
Rehan Dawer
Title
Interim Executive Director
Phone
8887551556
Signed
2025-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rehan Dawer
Formed
2015
Legal Domicile
Va
Voting Board Members
7
Independent Board Members
6
Employees
18
Volunteers
30

Preparer

Firm
Johnson Lambert Llp
Address
4242 SIX FORKS ROAD SUITE 1500, RALEIGH, NC 27609
Preparer
J Calvin Marks
Phone
9197196400
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

Grant accrual reversal 205,016. Bad debt -2,288. Returned contributions -1,204.

Financial Statement Notes

PART X, LINE 2:

Pausa determined that it was not required to record a liability related to uncertain tax positions.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Loss on sale of fixed assets -23,240.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Grant accrual reversal -205,016. Loss on sale of fixed assets 23,240. Bad debt 2,288. Returned contributions 1,204.

Raw XML AppendixShowing 400 of 943 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHIEF DEVELOPMENT OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO AND CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR OF OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt4CHIEF PROGRAMS OFFICER (TO DEC '24)
IRS990/Form990PartVIISectionAGrp/TitleTxt5CHIEF EXECUTIVE OFFICER (TO FEB '24)
IRS990/Form990PartVIISectionAGrp/TitleTxt6TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0WE ARE WORKING TO ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS AND EMERGENCY RELIEF. OUR MISSION IS TO BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES OF POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESS TO WATER, EDUCATION AND INCOME OPPORTUNITIES.
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IRS990/OtherExpensesGrp/Desc1LICENSES & REGISTRATION
IRS990/OtherExpensesGrp/Desc2DUES & SUBSCRIPTIONS
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IRS990/PrincipalOfficerNm0REHAN DAWER
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IRS990/ProgSrvcAccomActy2Grp/Desc0ORPHAN KIND- ORPHANED CHILDREN DESERVE THE BEST IN LIFE. THAT'S WHY WE'VE OPTED TO DO AWAY WITH THE 1:1 MODEL. WITH MULTIPLE DONORS PROVIDING EACH CHILD WITH ALL THE ESSENTIALS FOR THEIR EMOTIONAL, PSYCHOLOGICAL, AND PHYSICAL GROWTH, WE CAN HELP EVERY ORPHAN PAVE A SUSTAINABLE WAY TO A BRIGHTER FUTURE IN THE FACE OF TREMENDOUS LOSS. YOUR SUPPORT PROVIDES NUTRITIOUS MEALS, CLOTHES, HEALTHCARE AND AN EDUCATION TO ORPHANED CHILDREN.
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IRS990/ProgSrvcAccomActy2Grp/GrantAmt0436146
IRS990/ProgSrvcAccomActy3Grp/Desc0RELIGIOUS GIVING- AS A MUSLIM-LED ORGANIZATION, WE ARE DEDICATED TO GIVING MUSLIM DONORS THE OPPORTUNITY TO PARTAKE IN RELIGIOUS GIVING AS MANDATED BY THEIR FAITH. OFFERINGS INCLUDE ZAKAT, FIDYA/KIFFARAH, SADAQAH JARIYAH, AQIQAH AND QURBANI.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0560477
IRS990/ProgSrvcAccomActy3Grp/GrantAmt0169207
IRS990/ProgSrvcAccomActyOtherGrp/Desc0FEED OUR WORLD- EACH YEAR, OUR FEED OUR WORLD PROGRAM PROVIDESLIFE-SAVING, NUTRITIOUS MEALS TO THE POOR AND NEEDY. THE RANGE OF FOWPROGRAMS HELP COMBAT FOOD MALNUTRITION IN CRISIS-HIT COUNTRIES ACROSSASIA, AFRICA AND THE MIDDLE EAST AS WELL AS HERE AT HOME.HEAL HUMANITY- OUR PROGRAM IS DEDICATED TO PROVIDING MUCH NEEDEDHEALTHCARE FACILITIES AND MEDICAL AID TO THOSE MOST IN NEED. HHPROGRAMS HELP BUILD AND REFURBISH HEALTHCARE FACILITIES AS WELL ASPROVIDE MEDICAL ESSENTIALS NEEDED FOR PATIENTS WHO LACK THAT ACCESS.INCOME GENERATION- AS PART OF OUR EFFORTS TO ERADICATE POVERTY IN ASUSTAINABLE WAY, OUR INCOME GENERATION PROGRAMS FOCUS ON PROVIDINGRURAL COMMUNITIES WITH THE TOOLS AND SKILLS THEY NEED TO ESCAPE POVERTYONCE AND FOR ALL. YOU CAN HELP BREAK THE CYCLE OF POVERTY BY PROVIDINGFAMILIES WITH THE RESOURCES THEY NEED TO SUSTAIN THEMSELVES.THROUGH OUR THIRST RELIEF PROGRAMS, WE'RE PROVIDING SAFE WATER TOENABLE LOCALS TO DRINK, WASH, CLEAN AND IRRIGATE THEIR CROPS AS WELL ASHYDRATE THEIR ANIMALS. OUR THIRST RELIEF PROGRAMS LEAD TO HEALTHIERLIVES, BETTER EDUCATED COMMUNITIES AND A ROUTE OUT OF POVERTY.OTHER PROGRAMS
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IRS990/ReconcilationRevenueExpnssAmt0-1102839
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