Civic Intelligence

Linking Community Now Inc.

EIN 47-4796952 • 501(c)3 • Lakeland, FL

Pub. 78 Eligible990-N Coverage

Profile

Linking community now is a non-profit, educational organization whose mission is to educate community members and cultivate civic engagement by reporting and curating local news and community information in an accessible, user-friendly digital format.

122 E Main StLakeland, FL 33801-4655

www.lkldnow.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

33rd percentile

-7.8%

Higher net margin than 33% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

94th percentile

$56,834

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 25.6% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

27th percentile

-29%

Faster asset growth than 27% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

78th percentile

31%

Faster revenue growth than 78% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$39,232

Down $15,962 (-29%) from 2023

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

Down

$39,232

Down $15,962 (-29%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin33rd percentile

Revenue

Up

$221,985

Up $52,830 (+31%) from 2023

Expenses

Up

$239,346

Up $26,444 (+12%) from 2023

Net Income

Up

-$17,361

Up $26,386 (+60%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth27th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2019: $37,407Net Assets 2019: $37,4072019Assets 2020: $68,575Net Assets 2020: $68,5752020Assets 2021: $102,144Net Assets 2021: $102,1442021Assets 2022: $98,377Net Assets 2022: $98,3772022Assets 2023: $55,194Net Assets 2023: $55,1942023Assets 2024: $39,232Liabilities 2024: $0Net Assets 2024: $39,2322024

Highlighted filing

2024

Assets$39,232
Liabilities$0
Net Assets$39,232
Open 2024 Filing

Operations Trend

Revenue Growth78th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2019: $61,905Expenses 2019: $50,203Net Income 2019: $11,7022019Revenue 2020: $106,232Expenses 2020: $75,064Net Income 2020: $31,1682020Revenue 2021: $122,700Expenses 2021: $89,889Net Income 2021: $32,8112021Revenue 2022: $142,949Expenses 2022: $143,521Net Income 2022: -$5722022Revenue 2023: $169,155Expenses 2023: $212,902Net Income 2023: -$43,7472023Revenue 2024: $221,985Expenses 2024: $239,346Net Income 2024: -$17,3612024

Highlighted filing

2024

Revenue$221,985
Expenses$239,346
Net Income-$17,361
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$39,232
Liabilities
$0
Net assets
$39,232
Revenue
$221,985
Expenses
$239,346
Net income
-$17,361
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$2.22$2.39$0.17
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.55$1.69$2.13$0.44
2022Detailed filing. Detailed filing data is available for this year.$0.98$0.98$1.43$1.44$0.01
2021Detailed filing. Detailed filing data is available for this year.$1.02$1.02$1.23$0.90$0.33
2020Detailed filing. Detailed filing data is available for this year.$0.69$0.69$1.06$0.75$0.31
2019Detailed filing. Detailed filing data is available for this year.$0.37$0.37$0.62$0.50$0.12
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 10, 2025
Return Version
2024v5.2
Gross Receipts
$221,985
Mission and Program Overview

Mission

Linking community now is a non-profit, educational organization whose mission is to educate community members and cultivate civic engagement by reporting and curating local news and community information in an accessible, user-friendly digital format.

Empower lakeland residents to become more engaged with their community through quality, independent news and information.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$55,194$39,232▼ $15,962
Cash and Non-Interest-Bearing Accounts$44,342$28,334▼ $16,008
Investments in Publicly Traded Securities$10,852$10,898▲ $46
Land, Buildings, and Equipment, Net-$0-
Total Assets$55,194$39,232▼ $15,962
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$55,194$39,232▼ $15,962
Total Liabilities and Net Assets / Fund Balance$55,194$39,232▼ $15,962

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$1,216$1,216
Land$0--
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Trinity LaurinoExecutive DirectorFT$56,834$56,834

Board Members and Trustees

NameTitle
Chuck McdanalChair
William LinkPast Chair
Apirl MullinsDirector
Don SelvageDirector
Erin HollenkampDirector
Hollis HooksDirector
Katherine FitzwaterDirector
Latrice MooreTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$221,209
Program Service Revenue
$0
Investment Income
$776
Other Revenue
$0
All Other Contributions
$221,209
Change in Net Assets
$-17,361
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$180,230
Other Expenses$59,116
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$98,922$0$0$98,922
Current Officers, Directors, Trustees, and Key Employees$28,500$28,500$0$57,000
Fees for Services Other$21,331$520$0$21,851
Payroll Taxes$10,437$2,289$0$12,726
Other Employee Benefits$10,082$1,500$0$11,582
Information Technology$10,200$0$0$10,200
Advertising$6,488$0$0$6,488
Office Expenses$5,390$0$0$5,390
Insurance$2,203$2,298$0$4,501
Conferences and Meetings$3,479$0$0$3,479
Occupancy$1,694$1,200$0$2,894
Travel$1,535$0$0$1,535
Fees for Services Legal$0$260$0$260
Fees for Service Investment Mgmnt Fees$0$129$0$129
Other Expenses$21$0$0$21
Total Functional Expenses$201,257$38,089$0$239,346
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Linking Community Now Inc
EIN
47-4796952
Phone
8635767079
Address
122 E MAIN ST, LAKELAND, FL 33801-4655

Signing Officer

Name
Trinity Laurino
Title
Executive Director
Phone
8635767079
Signed
2025-08-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Trinity Laurino
Formed
2015
Legal Domicile
Fl
Voting Board Members
9
Independent Board Members
9
Employees
3
Volunteers
10

Preparer

Firm
Brinton Fairchild LLC
Address
1720 S FLORIDA AVE STE 1, LAKELAND, FL 33803
Preparer
Benjamin M Fairchild
Phone
8636877777
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The organizations form 990 is prepared by an independent accounting firm based on information provided by management. The form 990 is then reviewed by management and the board. Once satisfied with the 990 the board votes for approval. Once approved the accounting firm efiles the 990 to the irs.”

Pt VI, Line 12C

“All board members and employees are asked annually to disclose any conflicts of interest in relation to all of the organizations proposed or ongoing activities and transactions. If any conflicts are identified, either before or after the transaction has occurred, reprimanding actions will be implemented if deemed necessary. The conflict will be evaluated at the board level and any potential hazard will be eliminated by minimizing the conflict. Actual conflicts will be reviewed at the board level. Any and all parties with a conflict will be prohibited from participating in the boards deliberations and decisions about the transaction/activity that is impacted by the conflict.”

Pt VI, Line 15A

“Officers and board members collect data as to what similar organziations are paying their executive directors. The income is evaluated as to the ability of the organization to pay the compensation. The board deliberates and compensation is set.”

Pt VI, Line 15B

“Same as above for part vi, line 15a.”

Pt VI, Line 19

“The organization makes its governing documents, conflict of interest policy and financial statements available to the public in a printed form upon written request.”

Raw XML AppendixShowing 400 of 444 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYSalariesCompEmpBnftPaidAmt0145253
IRS990/PYTotalExpensesAmt0212902
IRS990/PYTotalRevenueAmt0169155
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-17361
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0221209
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt055194
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt039232
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0221209
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0168219
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0142136
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0121570
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0106083
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0759217
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0776
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0936
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt0813
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt01130
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0149
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt03804
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0776
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt0936
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt0813
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt01130
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt0149
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt03804
IRS990ScheduleA/InvestmentIncomeCYPct00.00500
IRS990ScheduleA/InvestmentIncomePYPct00.00500
IRS990ScheduleA/OtherSupportSumAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00
IRS990ScheduleA/PublicSupportCY509Pct00.89340
IRS990ScheduleA/PublicSupportPY509Pct00.99500
IRS990ScheduleA/PublicSupportTotal509Amt0681717
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt015000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt031000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt031500
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt077500
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearAmt015000
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus1YearAmt031000
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus2YearsAmt031500
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt077500
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0221209
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0168219
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0142136
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0121570
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0106083
IRS990ScheduleA/Total509Grp/TotalAmt0759217
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0763021
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01216
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt01216
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATIONS FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM BASED ON INFORMATION PROVIDED BY MANAGEMENT. THE FORM 990 IS THEN REVIEWED BY MANAGEMENT AND THE BOARD. ONCE SATISFIED WITH THE 990 THE BOARD VOTES FOR APPROVAL. ONCE APPROVED THE ACCOUNTING FIRM EFILES THE 990 TO THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS AND EMPLOYEES ARE ASKED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST IN RELATION TO ALL OF THE ORGANIZATIONS PROPOSED OR ONGOING ACTIVITIES AND TRANSACTIONS. IF ANY CONFLICTS ARE IDENTIFIED, EITHER BEFORE OR AFTER THE TRANSACTION HAS OCCURRED, REPRIMANDING ACTIONS WILL BE IMPLEMENTED IF DEEMED NECESSARY. THE CONFLICT WILL BE EVALUATED AT THE BOARD LEVEL AND ANY POTENTIAL HAZARD WILL BE ELIMINATED BY MINIMIZING THE CONFLICT. ACTUAL CONFLICTS WILL BE REVIEWED AT THE BOARD LEVEL. ANY AND ALL PARTIES WITH A CONFLICT WILL BE PROHIBITED FROM PARTICIPATING IN THE BOARDS DELIBERATIONS AND DECISIONS ABOUT THE TRANSACTION/ACTIVITY THAT IS IMPACTED BY THE CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2OFFICERS AND BOARD MEMBERS COLLECT DATA AS TO WHAT SIMILAR ORGANZIATIONS ARE PAYING THEIR EXECUTIVE DIRECTORS. THE INCOME IS EVALUATED AS TO THE ABILITY OF THE ORGANIZATION TO PAY THE COMPENSATION. THE BOARD DELIBERATES AND COMPENSATION IS SET.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3SAME AS ABOVE FOR PART VI, LINE 15A.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC IN A PRINTED FORM UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Pt VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0FL
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt055194
IRS990/TotalAssetsEOYAmt039232
IRS990/TotalAssetsGrp/BOYAmt055194
IRS990/TotalAssetsGrp/EOYAmt039232
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0221209
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt038089
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0201257
IRS990/TotalFunctionalExpensesGrp/TotalAmt0239346
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt055194
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt039232
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0201257
IRS990/TotalReportableCompFromOrgAmt056834
IRS990/TotalRevenueGrp/ExclusionAmt0776
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0221985
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt010
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt055194
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt039232
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/FundraisingAmt00

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