Civic Intelligence

What'S Important Now Foundation

EIN 47-4254957 • 501(c)3 • Norman, OK

Profile

Chemical addiction resourcing & recovery mentoring

PO Box 721504Norman, OK 73070

www.win.foundation

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.13x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

76th percentile

0.03x

Higher debt load relative to revenue than 76% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

67th percentile

13%

Higher net margin than 67% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

98th percentile

$104,459

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 21.9% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

95th percentile

163%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

75th percentile

25%

Faster revenue growth than 75% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$117,137

Up $72,671 (+163%) from 2024

Liabilities

Up

$15,716

Up $12,795 (+438%) from 2024

Net Assets

Up

$101,421

Up $59,876 (+144%) from 2024

Operations
Liabilities / Revenue76th percentileNet Margin67th percentile

Revenue

Up

$477,364

Up $96,392 (+25%) from 2024

Expenses

Down

$417,487

Down $34,866 (-7.7%) from 2024

Net Income

Up

$59,877

Up $131,258 (+184%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2015: $8,928Liabilities 2015: $02015Assets 2016: $3,511Liabilities 2016: $1,8982016Assets 2017: $13,139Liabilities 2017: $2,181Net Assets 2017: $10,9582017Assets 2018: $20,452Liabilities 2018: $2,172Net Assets 2018: $18,2802018Assets 2019: $57,192Liabilities 2019: $14,449Net Assets 2019: $42,7432019Assets 2020: $55,973Liabilities 2020: $23,136Net Assets 2020: $32,8372020Assets 2021: $78,930Liabilities 2021: $18,577Net Assets 2021: $60,3532021Assets 2022: $35,900Liabilities 2022: $14,079Net Assets 2022: $21,8212022Assets 2023: $115,847Liabilities 2023: $2,921Net Assets 2023: $112,9262023Assets 2024: $44,466Liabilities 2024: $2,921Net Assets 2024: $41,5452024Assets 2025: $117,137Liabilities 2025: $15,716Net Assets 2025: $101,4212025

Highlighted filing

2025

Assets$117,137
Liabilities$15,716
Net Assets$101,421
Open 2025 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2015: $76,515Expenses 2015: $67,586Net Income 2015: $8,9292015Revenue 2016: $141,166Expenses 2016: $153,482Net Income 2016: -$12,3162016Revenue 2017: $162,017Expenses 2017: $152,672Net Income 2017: $9,3452017Revenue 2018: $207,643Expenses 2018: $200,321Net Income 2018: $7,3222018Revenue 2019: $292,467Expenses 2019: $263,879Net Income 2019: $28,5882019Revenue 2020: $271,195Expenses 2020: $280,965Net Income 2020: -$9,7702020Revenue 2021: $346,866Expenses 2021: $319,350Net Income 2021: $27,5162021Revenue 2022: $386,596Expenses 2022: $425,128Net Income 2022: -$38,5322022Revenue 2023: $460,210Expenses 2023: $369,105Net Income 2023: $91,1052023Revenue 2024: $380,972Expenses 2024: $452,353Net Income 2024: -$71,3812024Revenue 2025: $477,364Expenses 2025: $417,487Net Income 2025: $59,8772025

Highlighted filing

2025

Revenue$477,364
Expenses$417,487
Net Income$59,877
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$117,137
Liabilities
$15,716
Net assets
$101,421
Revenue
$477,364
Expenses
$417,487
Net income
$59,877
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.17$0.16$1.01$4.77$4.17$0.60
2024Detailed filing. Detailed filing data is available for this year.$0.44$0.03$0.42$3.81$4.52$0.71
2023Detailed filing. Detailed filing data is available for this year.$1.16$0.03$1.13$4.60$3.69$0.91
2022Detailed filing. Detailed filing data is available for this year.$0.36$0.14$0.22$3.87$4.25$0.39
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.19$0.60$3.47$3.19$0.28
2020Detailed filing. Detailed filing data is available for this year.$0.56$0.23$0.33$2.71$2.81$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.57$0.14$0.43$2.92$2.64$0.29
2018Detailed filing. Detailed filing data is available for this year.$0.20$0.02$0.18$2.08$2.00$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.02$0.11$1.62$1.53$0.09
2016Summary only. Only limited summary data is available for this year.$0.04$0.02$1.41$1.53$0.12
2015Summary only. Only limited summary data is available for this year.$0.09$0.00$0.77$0.68$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Mar 5, 2026
Return Version
2025v4.0
Gross Receipts
$478,166
Mission and Program Overview

Mission

Chemical addiction resourcing & recovery mentoring

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$42,323$105,402▲ $63,079
Land, Buildings, and Equipment, Net$2,143$11,735▲ $9,592
Total Assets$44,466$117,137▲ $72,671
Liabilities
Mortgage Notes Payable Secured by Investment Property-$12,795-
Accounts Payable and Accrued Expenses$2,921$2,921→ $0
Total Liabilities$2,921$15,716▲ $12,795
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$41,545$101,421▲ $59,876
Total Net Assets Fund Balance$41,545$101,421▲ $59,876
Total Liabilities and Net Assets / Fund Balance$44,466$117,137▲ $72,671

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$11,412$2,853$14,265
Other Land Buildings$323$1,543$1,866
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kent BowlesExecutive DirectorFT$104,459$104,459

Board Members and Trustees

NameTitle
Gary HigginbothamPresident & Chairman
Jamie TaylorBoard of Directors
Jean-paul AudasBoard of Directors
Shawn StovallBoard of Directors
Tressler WayBoard of Directors
William HigginbothamBoard of Directors
Kelli MastersSecretary & Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$473,166
Program Service Revenue
$0
Investment Income
$4,198
Other Revenue
$0
All Other Contributions
$473,166
Change in Net Assets
$59,877
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$305,037
Salaries, Compensation, and Employee Benefits$112,450
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$217,785$51,232-$269,017
Current Officers, Directors, Trustees, and Key Employees-$104,459-$104,459
Fees for Services Accounting-$11,940-$11,940
Payroll Taxes-$7,991-$7,991
Office Expenses-$7,182-$7,182
Payment Travel Entrtnmnt Publicly Ofcl-$4,799-$4,799
Depreciation Depletion-$3,871-$3,871
Insurance-$3,317-$3,317
Conferences and Meetings-$506-$506
Interest-$255-$255
Other Expenses-$27-$27
Total Functional Expenses$217,785$199,702$0$417,487
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 will be provided to each board member, either in pdf format or hard copy, prior to filing and will be approved by the board.”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
WHAT'S IMPORTANT NOW FOUNDATION
EIN
47-4254957
Phone
4058987667
Address
PO BOX 721504, NORMAN, OK 73070

Signing Officer

Name
Kent Bowles
Title
Executive Director
Phone
4058164490
Signed
2026-03-05
Discuss with paid preparer
No

Organization Details

Principal Officer
Gary Higginbotham
Formed
2015
Legal Domicile
Ok
Voting Board Members
8
Independent Board Members
7
Employees
1
Volunteers
38

Preparer

Firm
Polston Tax & Accounting LLC
Address
750 SW 24TH ST, MOORE, OK 73160-5726
Preparer
Patti Fernandez
Phone
4058012146
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Chemical addiction treatment: program service expenses 119,684. Management and general expenses 0. Fundraising expenses 0. Total expenses 119,684. Sober living placement: program service expenses 98,101. Management and general expenses 0. Fundraising expenses 0. Total expenses 98,101. Sponsorship: program service expenses 0. Management and general expenses 51,232. Fundraising expenses 0. Total expenses 51,232.”

Raw XML Appendix368 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0380972
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0460210
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0386596
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0346866
IRS990ScheduleA/Total509Grp/TotalAmt02047810
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0473166
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0380972
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0460210
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0386596
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0346866
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt011412
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02853
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt014265
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0323
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt01543
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01866
IRS990ScheduleD/TotalBookValueLandBuildingsAmt011735
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 WILL BE PROVIDED TO EACH BOARD MEMBER, EITHER IN PDF FORMAT OR HARD COPY, PRIOR TO FILING AND WILL BE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CHEMICAL ADDICTION TREATMENT: PROGRAM SERVICE EXPENSES 119,684. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 119,684. SOBER LIVING PLACEMENT: PROGRAM SERVICE EXPENSES 98,101. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 98,101. SPONSORSHIP: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 51,232. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 51,232.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 11G
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IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt044466
IRS990/TotalAssetsEOYAmt0117137
IRS990/TotalAssetsGrp/BOYAmt044466
IRS990/TotalAssetsGrp/EOYAmt0117137
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0473166
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0199702
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0217785
IRS990/TotalFunctionalExpensesGrp/TotalAmt0417487
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02921
IRS990/TotalLiabilitiesEOYAmt015716
IRS990/TotalLiabilitiesGrp/BOYAmt02921
IRS990/TotalLiabilitiesGrp/EOYAmt015716
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt041545
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0101421
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0217785
IRS990/TotalReportableCompFromOrgAmt0104459
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt04198
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0477364
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt038
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IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 721504
IRS990/USAddress/CityNm0NORMAN
IRS990/USAddress/StateAbbreviationCd0OK
IRS990/USAddress/ZIPCd073070
IRS990/VotingMembersGoverningBodyCnt08
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.WIN.FOUNDATION
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd00
ReturnHeader/BusinessOfficerGrp/PersonNm0KENT BOWLES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum04058164490
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-03-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WHAT'S IMPORTANT NOW FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0WHAT
ReturnHeader/Filer/EIN0474254957
ReturnHeader/Filer/PhoneNum04058987667
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 721504
ReturnHeader/Filer/USAddress/CityNm0NORMAN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0OK
ReturnHeader/Filer/USAddress/ZIPCd073070
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0873900426
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0POLSTON TAX & ACCOUNTING LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0750 SW 24TH ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MOORE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0731605726
ReturnHeader/PreparerPersonGrp/PhoneNum04058012146
ReturnHeader/PreparerPersonGrp/PreparationDt02026-03-05
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0PATTI FERNANDEZ
ReturnHeader/ReturnTs02026-03-05T07:58:03-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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