Civic Intelligence

Heroes Movement

EIN 47-4044698 • 501(c)3 • Los Angeles, CA

Profile

See schedule o for organization mission statementheroes' movement is a non-profit organization dedicated to providing free strength training and conditioning to any veteran of the united states armed forces.

CO Grf 1880 Century Park E 1600Los Angeles, CA 90067

www.heroesmovementusa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

30th percentile

-10%

Higher net margin than 30% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

96th percentile

$65,000

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 32.9% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

21st percentile

-44%

Faster asset growth than 21% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

28th percentile

-29%

Faster revenue growth than 28% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$25,921

Down $20,405 (-44%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$25,921

Down $20,405 (-44%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin30th percentile

Revenue

Down

$197,559

Down $81,351 (-29%) from 2023

Expenses

Down

$217,964

Down $160,300 (-42%) from 2023

Net Income

Up

-$20,405

Up $78,949 (+79%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth21st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2016: $1,148Liabilities 2016: $0Net Assets 2016: $1,1482016Assets 2017: $5,079Liabilities 2017: $0Net Assets 2017: $5,0792017Assets 2018: $14,089Liabilities 2018: $0Net Assets 2018: $14,0892018Assets 2019: $1,779Liabilities 2019: $0Net Assets 2019: $1,7792019Assets 2020: $24,992Liabilities 2020: $0Net Assets 2020: $24,9922020Assets 2021: $147,576Liabilities 2021: $0Net Assets 2021: $147,5762021Assets 2022: $145,680Liabilities 2022: $0Net Assets 2022: $145,6802022Assets 2023: $46,326Liabilities 2023: $0Net Assets 2023: $46,3262023Assets 2024: $25,921Liabilities 2024: $0Net Assets 2024: $25,9212024

Highlighted filing

2024

Assets$25,921
Liabilities$0
Net Assets$25,921
Open 2024 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2016: $59,784Expenses 2016: $59,741Net Income 2016: $432016Revenue 2017: $106,099Expenses 2017: $102,168Net Income 2017: $3,9312017Revenue 2018: $134,628Expenses 2018: $125,618Net Income 2018: $9,0102018Revenue 2019: $237,489Expenses 2019: $249,799Net Income 2019: -$12,3102019Revenue 2020: $159,281Expenses 2020: $136,068Net Income 2020: $23,2132020Revenue 2021: $285,177Expenses 2021: $162,593Net Income 2021: $122,5842021Revenue 2022: $233,384Expenses 2022: $235,280Net Income 2022: -$1,8962022Revenue 2023: $278,910Expenses 2023: $378,264Net Income 2023: -$99,3542023Revenue 2024: $197,559Expenses 2024: $217,964Net Income 2024: -$20,4052024

Highlighted filing

2024

Revenue$197,559
Expenses$217,964
Net Income-$20,405
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$25,921
Liabilities
$0
Net assets
$25,921
Revenue
$197,559
Expenses
$217,964
Net income
-$20,405
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.26$0.00$0.26$1.98$2.18$0.20
2023Detailed filing. Detailed filing data is available for this year.$0.46$0.00$0.46$2.79$3.78$0.99
2022Detailed filing. Detailed filing data is available for this year.$1.46$0.00$1.46$2.33$2.35$0.02
2021Detailed filing. Detailed filing data is available for this year.$1.48$0.00$1.48$2.85$1.63$1.23
2020Detailed filing. Detailed filing data is available for this year.$0.25$0.00$0.25$1.59$1.36$0.23
2019Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$2.37$2.50$0.12
2018Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.14$1.35$1.26$0.09
2017Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$1.06$1.02$0.04
2016Summary only. Only limited summary data is available for this year.$0.01$0.00$0.01$0.60$0.60$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 16, 2025
Return Version
2024v5.2
Gross Receipts
$197,653
Mission and Program Overview

Mission

See schedule o for organization mission statementheroes' movement is a non-profit organization dedicated to providing free strength training and conditioning to any veteran of the united states armed forces.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$43,410$25,921▼ $17,489
Rtn Earn Endowment Incm Other Fnds$46,326$25,921▼ $20,405
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$46,326$25,921▼ $20,405
Other Assets Total$2,916$0▼ $2,916
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$46,326$25,921▼ $20,405
Total Liabilities and Net Assets / Fund Balance$46,326$25,921▼ $20,405
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Michael MckayPresidentFT$65,000$65,000

Board Members and Trustees

NameTitle
Morgan KayCo-chairman
Earl FontenotBoard Member/fund Developm
Chris SargentBoard of Directors
John PutnamBoard of Directors
Kevin DentonBoard of Directors
Neil EverettBoard of Directors
Jeremy RossSecretary
Marcus MeinholdTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$181,911
Program Service Revenue
$0
Investment Income
$15,648
Other Revenue
$0
All Other Contributions
$181,911
Change in Net Assets
$-20,405
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$144,641
Salaries, Compensation, and Employee Benefits$72,887
Total Fundraising Expense$1,606
Grants and Similar Amounts Paid$436
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$130,760-$1,606$132,366
Current Officers, Directors, Trustees, and Key Employees$67,915--$67,915
Information Technology-$9,079-$9,079
Payroll Taxes$4,972--$4,972
Office Expenses-$2,374-$2,374
Grants to Domestic Orgs$436--$436
Advertising-$387-$387
Insurance-$260-$260
Other Expenses-$175-$175
Total Functional Expenses$204,083$12,275$1,606$217,964
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A copy of form 990 was provided to the secretary/treasurer for review prior to being filed. Copies will be provided all board members for review at the next board meeting.”

Form 990, Part VI, Section C, Line 18

“Form 990 is available upon written request, on the website www.heroesmovementusa.org, and on the website www.guidestar.org.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy and financial statements are available upon written request.”

Filing and Contact Details

Filer

Filer Name
Heroes Movement
EIN
47-4044698
Phone
3109029634
Address
CO GRF 1880 CENTURY PARK E 1600, LOS ANGELES, CA 90067

Signing Officer

Name
Michael J Mckay
Title
President
Phone
3109029634
Signed
2025-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael J Mckay
Formed
2015
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
8
Employees
1
Volunteers
50

Preparer

Firm
Gelfand Rennert & Feldman
Address
1880 CENTURY PARK EAST 1600, LOS ANGELES, CA 90067-1661
Preparer
W Shane Glass
Phone
3105531707
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Session fees paid to 52 gyms/trainers for veteran only training sessions: program service expenses 122,907. Management and general expenses 0. Fundraising expenses 0. Total expenses 122,907. Training and gym supplies purchased for veteran use only training sessions: program service expenses 1,330. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,330. Travel and session fees paid for veteran only athletics program: program service expenses 6,523. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,523. Fundraising expenses: program service expenses 0. Management and general expenses 0. Fundraising expenses 1,606. Total expenses 1,606.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0278910
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0233384
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0285177
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0159281
IRS990ScheduleA/Total509Grp/TotalAmt01138663
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0197559
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0278910
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0233384
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0285177
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0159281
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01154311
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleI/GrantRecordsMaintainedInd01
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0ALL GRANTS ARE PREAPPROVED BY BOARD OF DIRECTORS
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A COPY OF FORM 990 WAS PROVIDED TO THE SECRETARY/TREASURER FOR REVIEW PRIOR TO BEING FILED. COPIES WILL BE PROVIDED ALL BOARD MEMBERS FOR REVIEW AT THE NEXT BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 IS AVAILABLE UPON WRITTEN REQUEST, ON THE WEBSITE WWW.HEROESMOVEMENTUSA.ORG, AND ON THE WEBSITE WWW.GUIDESTAR.ORG.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3SESSION FEES PAID TO 52 GYMS/TRAINERS FOR VETERAN ONLY TRAINING SESSIONS: PROGRAM SERVICE EXPENSES 122,907. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 122,907. TRAINING AND GYM SUPPLIES PURCHASED FOR VETERAN USE ONLY TRAINING SESSIONS: PROGRAM SERVICE EXPENSES 1,330. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,330. TRAVEL AND SESSION FEES PAID FOR VETERAN ONLY ATHLETICS PROGRAM: PROGRAM SERVICE EXPENSES 6,523. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,523. FUNDRAISING EXPENSES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 1,606. TOTAL EXPENSES 1,606.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
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IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsGrp/EOYAmt025921
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IRS990/TotalEmployeeCnt01
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt012275
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0204083
IRS990/TotalFunctionalExpensesGrp/TotalAmt0217964
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IRS990/TotalLiabilitiesBOYAmt00
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IRS990/TotalOtherCompensationAmt00
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IRS990/TotalRevenueGrp/ExclusionAmt015648
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0197559
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
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IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
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IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0C/O GRF 1880 CENTURY PARK E 1600
IRS990/USAddress/CityNm0LOS ANGELES
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd090067
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0WWW.HEROESMOVEMENTUSA.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHAEL J MCKAY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum03109029634
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HEROES MOVEMENT
ReturnHeader/Filer/BusinessNameControlTxt0HERO
ReturnHeader/Filer/EIN0474044698
ReturnHeader/Filer/PhoneNum03109029634
ReturnHeader/Filer/USAddress/AddressLine1Txt0CO GRF 1880 CENTURY PARK E 1600
ReturnHeader/Filer/USAddress/CityNm0LOS ANGELES
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0161728260
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GELFAND RENNERT & FELDMAN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01880 CENTURY PARK EAST 1600
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOS ANGELES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0900671661
ReturnHeader/PreparerPersonGrp/PhoneNum03105531707
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0W SHANE GLASS
ReturnHeader/ReturnTs02025-11-17T16:47:12-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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