Civic Intelligence

The 74 Media Inc

EIN 47-2788684 • 501(c)3 • New York, NY

View Organization Page

Profile

The 74 is a non-profit, non-partisan news site covering education in america. We believe our public education system is in crisis. In the united states, fewer than half our students can read or do math at grade-level, yet the education debate is dominated by misinformation.

200 Broadway FL 3 Industrious 601New York, NY 10038

www.the74million.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

65th percentile

0.27x

Higher debt load relative to assets than 65% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

80th percentile

0.71x

Higher debt load relative to revenue than 80% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

9th percentile

-32%

Higher net margin than 9% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

76th percentile

18%

Faster asset growth than 76% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

4th percentile

-59%

Faster revenue growth than 4% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$8,364,765

Up $1,247,862 (+18%) from 2023

Liabilities

Up

$2,267,028

Up $2,252,313 (+15306%) from 2023

Net Assets

Down

$6,097,737

Down $1,004,451 (-14%) from 2023

Operations
Liabilities / Revenue80th percentileNet Margin9th percentile

Revenue

Down

$3,186,574

Down $4,547,441 (-59%) from 2023

Expenses

Up

$4,191,025

Up $322,329 (+8.3%) from 2023

Net Income

Down

-$1,004,451

Down $4,869,770 (-126%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth76th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2015: $771,451Liabilities 2015: $31,384Net Assets 2015: $740,0672015Assets 2016: $1,309,824Liabilities 2016: $42,182Net Assets 2016: $1,267,6422016Assets 2017: $463,516Liabilities 2017: $234,167Net Assets 2017: $229,3492017Assets 2018: $808,529Liabilities 2018: $152,055Net Assets 2018: $656,4742018Assets 2019: $432,025Liabilities 2019: $317,553Net Assets 2019: $114,4722019Assets 2020: $1,657,917Liabilities 2020: $415,921Net Assets 2020: $1,241,9962020Assets 2021: $2,838,381Liabilities 2021: $447,244Net Assets 2021: $2,391,1372021Assets 2022: $3,246,749Liabilities 2022: $9,880Net Assets 2022: $3,236,8692022Assets 2023: $7,116,903Liabilities 2023: $14,715Net Assets 2023: $7,102,1882023Assets 2024: $8,364,765Liabilities 2024: $2,267,028Net Assets 2024: $6,097,7372024

Highlighted filing

2024

Assets$8,364,765
Liabilities$2,267,028
Net Assets$6,097,737
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2015: $2,896,969Expenses 2015: $2,156,902Net Income 2015: $740,0672015Revenue 2016: $3,749,097Expenses 2016: $3,221,522Net Income 2016: $527,5752016Revenue 2017: $2,685,358Expenses 2017: $3,723,651Net Income 2017: -$1,038,2932017Revenue 2018: $4,141,831Expenses 2018: $3,714,706Net Income 2018: $427,1252018Revenue 2019: $2,744,146Expenses 2019: $3,286,148Net Income 2019: -$542,0022019Revenue 2020: $4,044,925Expenses 2020: $2,917,401Net Income 2020: $1,127,5242020Revenue 2021: $4,344,450Expenses 2021: $3,195,309Net Income 2021: $1,149,1412021Revenue 2022: $4,513,773Expenses 2022: $3,668,041Net Income 2022: $845,7322022Revenue 2023: $7,734,015Expenses 2023: $3,868,696Net Income 2023: $3,865,3192023Revenue 2024: $3,186,574Expenses 2024: $4,191,025Net Income 2024: -$1,004,4512024

Highlighted filing

2024

Revenue$3,186,574
Expenses$4,191,025
Net Income-$1,004,451
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$8,364,765
Liabilities
$2,267,028
Net assets
$6,097,737
Revenue
$3,186,574
Expenses
$4,191,025
Net income
-$1,004,451
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.36$2.27$6.10$3.19$4.19$1.00
2023Detailed filing. Detailed filing data is available for this year.$7.12$0.01$7.10$7.73$3.87$3.87
2022Detailed filing. Detailed filing data is available for this year.$3.25$0.01$3.24$4.51$3.67$0.85
2021Detailed filing. Detailed filing data is available for this year.$2.84$0.45$2.39$4.34$3.20$1.15
2020Detailed filing. Detailed filing data is available for this year.$1.66$0.42$1.24$4.04$2.92$1.13
2019Detailed filing. Detailed filing data is available for this year.$0.43$0.32$0.11$2.74$3.29$0.54
2018Detailed filing. Detailed filing data is available for this year.$0.81$0.15$0.66$4.14$3.71$0.43
2017Detailed filing. Detailed filing data is available for this year.$0.46$0.23$0.23$2.69$3.72$1.04
2016Detailed filing. Detailed filing data is available for this year.$1.31$0.04$1.27$3.75$3.22$0.53
2015Summary only. Only limited summary data is available for this year.$0.77$0.03$0.74$2.90$2.16$0.74
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 24, 2025
Return Version
2024v5.2
Gross Receipts
$3,186,574
Mission and Program Overview

Mission

The 74 is a non-profit, non-partisan news site covering education in america. We believe our public education system is in crisis. In the united states, fewer than half our students can read or do math at grade-level, yet the education debate is dominated by misinformation.

The 74 is a non-profit news site covering education in america.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$0$6,564,021▲ $6,564,021
Pledges and Grants Receivable$3,934,668$1,693,251▼ $2,241,417
Cash and Non-Interest-Bearing Accounts$3,164,481$53,128▼ $3,111,353
Prepaid Expenses and Deferred Charges$0$39,593▲ $39,593
Land, Buildings, and Equipment, Net$6,444$3,462▼ $2,982
Total Assets$7,116,903$8,364,765▲ $1,247,862
Other Assets Total$11,310$11,310→ $0
Liabilities
Deferred Revenue$0$2,238,319▲ $2,238,319
Accounts Payable and Accrued Expenses$14,715$28,709▲ $13,994
Total Liabilities$14,715$2,267,028▲ $2,252,313
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,134,820$4,079,487▲ $944,667
Net Assets With Donor Restrictions$3,967,368$2,018,250▼ $1,949,118
Total Net Assets Fund Balance$7,102,188$6,097,737▼ $1,004,451
Total Liabilities and Net Assets / Fund Balance$7,116,903$8,364,765▲ $1,247,862

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$136,626$136,626
Equipment$3,462$29,317$32,779
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven SnyderChief Executive OfficerFT$257,695$26,190$283,885
Emmeline ZhaoChief Creative OfficerFT$195,000$26,524$221,524
Beverly WeintraubExecutive EditorFT$151,250$25,929$177,179
KATHLEEN MOORE O'CONNORExecutive EditorFT$152,120$8,260$160,380
Joanne WassermanExecutive EditorFT$128,915$24,876$153,791
Andrew BrownsteinExecutive EditorFT$128,000$20,889$148,889
James RobertsContributing Editor (former Officer)FT$122,215$24,409$146,624

Board Members and Trustees

NameTitle
Romy a DruckerPresident/director
Andy RotherhamDirector
Campbell BrownDirector
Kevin ShaferTreasurer/secretary/director

Highest Paid Contractors

ContractorServicesLocationCompensation
James FieldsVideo Production104 CAMBRIDGE PLACE, Brooklyn, NY 11238$115,000
Revenue and Support

Revenue Composition

Contributions and Grants
$3,014,757
Program Service Revenue
$0
Investment Income
$158,048
Other Revenue
$13,769
All Other Contributions
$3,014,757
Change in Net Assets
$-1,004,451

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$298,955Fair Market Value (FMV)
Total Noncash Contributions1$298,955-

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,186,574
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$3,186,574
Total Revenue per Form 990
$3,186,574
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,280,085
Other Expenses$910,940
Total Fundraising Expense$109,093
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,895,432$242,439$66,120$2,203,991
Other Employee Benefits$329,382$42,130$11,490$383,002
Current Officers, Directors, Trustees, and Key Employees$244,141$31,227$8,517$283,885
Payroll Taxes$178,248$22,799$6,218$207,265
Comp Disqual Persons$126,097$16,129$4,398$146,624
Fees for Services Accounting$39,252$66,148$2,438$107,838
Travel$96,070--$96,070
Fees for Services Other$30,575$51,526$1,899$84,000
Occupancy$62,244$7,961$2,171$72,376
Pension Plan Contributions$47,573$6,085$1,660$55,318
Fees for Services Legal$18,786$31,659$1,167$51,612
Information Technology$23,107--$23,107
Office Expenses$11,344$1,451$396$13,191
Insurance$575$10,579$345$11,499
Other Expenses$8,876$1,135$310$10,321
Depreciation Depletion$220$4,044$132$4,396
All Other Expenses$1,400$1,861$48$3,309
Total Functional Expenses$3,538,217$543,715$109,093$4,191,025

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,191,025
Total Expenses per Audited Statements$4,191,025
Total Expenses per Form 990$4,191,025
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Board members are provided a copy of the 990 for review and comment prior to filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“Officers must disclose any conflicts of interest on an annual basis.”

Form 990, Part VI, Section B, Line 15

“The board used benchmarking data for organizatons with similar number of employees, annual budget, and geographic location to determine compensation for the executive director. The executive director uses similar data to set salary levels for all other employees.”

Form 990, Part VI, Section C, Line 18

“UPON REQUEST.”

Form 990, Part VI, Section C, Line 19

“They are not made available unless required by law.”

Filing and Contact Details

Filer

Filer Name
The 74 Media Inc
EIN
47-2788684
Phone
7276230934
Address
200 BROADWAY FL 3 INDUSTRIOUS 601, NEW YORK, NY 10038

Signing Officer

Name
Steve Snyder
Title
Chief Executive Officer
Phone
7276230934
Signed
2025-10-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Snyder
Formed
2015
Legal Domicile
De
Voting Board Members
4
Independent Board Members
4
Employees
26
Volunteers
4

Preparer

Firm
Atchley & Associates Llp
Address
1005 LA POSADA DRIVE, AUSTIN, TX 78752
Preparer
Renae Duncan
Phone
5123462086
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization has adopted fasb asc 740-10, accounting for uncertainty in income taxes. That standard prescribes a comprehensive model for how an organization should measure, recognize, present, and disclose in its financial statements uncertain tax positions that an organization has taken or expects to take on a tax return. The organization operates as a non-profit entity as defined within the internal revenue service (irs) code section 501(c)(3) and is exempt from federal income taxes, except for unelated business income. The organization is also registered as a non-profit in the state of new york. The tax returns for the years ended december 31, 2021, and after are open to examination by federal, state, and local authorities.”

Raw XML AppendixShowing 400 of 615 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER/SECRETARY/DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4CHIEF EXECUTIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt5EXECUTIVE EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6EXECUTIVE EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7EXECUTIVE EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8EXECUTIVE EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHIEF CREATIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt10CONTRIBUTING EDITOR (FORMER OFFICER)
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IRS990/MissionDesc0THE 74 IS A NON-PROFIT, NON-PARTISAN NEWS SITE COVERING EDUCATION IN AMERICA. WE BELIEVE OUR PUBLIC EDUCATION SYSTEM IS IN CRISIS. IN THE UNITED STATES, FEWER THAN HALF OUR STUDENTS CAN READ OR DO MATH AT GRADE-LEVEL, YET THE EDUCATION DEBATE IS DOMINATED BY MISINFORMATION.
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IRS990/PrincipalOfficerNm0STEVE SNYDER
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IRS990/ProgSrvcAccomActy2Grp/Desc0THE FUTURE OF COLLEGE AND CAREER: 2024 SAW CONTINUED DISRUPTIONS TO THE NATION'S COLLEGE PIPELINE AND A CORRESPONDING REASSESSMENT OF HIGH SCHOOL DIPLOMAS. HOW SHOULD TODAY'S HIGH SCHOOL GRADUATES BE PREPARED FOR BOTH COLLEGE AND CAREER TODAY? AND HOW SHOULD THE HIGH SCHOOL EXPERIENCE BE RECONCEIVED, TO BETTER PREPARE THE TEENS OF 2024 FOR THE FUTURE WORKFORCE? THE 74 DEDICATED SIGNIFICANT BANDWIDTH TO EXPLORING THESE QUESTIONS, BY CONTINUING OUR "FUTURE OF HIGH SCHOOL" SERIES THAT CAST A SPOTLIGHT ON THE MOST UNIQUE CAMPUSES ACROSS THE NATION. FROM WORKFORCE PREPAREDNESS TO BETTER SUPPORT FOR HIGH SCHOOL GRADS TRANSITIONING TO BOTH COMMUNITY COLLEGES AND FOUR-YEAR PROGRAMS, OUR JOURNALISTS COVERED THE CAMPUSES ON THE CUTTING EDGE OF A HIGH SCHOOL REVOLUTION.
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IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0300
IRS990/ProgSrvcAccomActy3Grp/Desc0EDUCATION TECHNOLOGY AND THE RISE OF AI TOOLS: WE DEEPENED OUR FEATURE REPORTING ABOUT THE CREATION OF CLASSROOM TOOLS TO AID BOTH TEACHERS IN THEIR JOBS AND STUDENTS IN THEIR LEARNING. AS WE PUT A SPOTLIGHT ON ARTIFICIAL INTELLIGENCE, WE ALSO PRIORITIZED COVERAGE OF HOW EDUCATORS ARE BEING BROUGHT INTO THE INNOVATIVE PROCESS AND CASE STUDIES OF HOW NEW TOOLS ARE BEING DEPLOYED (BOTH SUCCESSFULLY AND UNSUCCESSFULLY) IN THE CLASSROOM SETTING.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0247675
IRS990/ProgSrvcAccomActyOtherGrp/Desc0SCHOOL DATA SECURITY AND STUDENT PRIVACY: THE 74 CONTINUED ITS AWARD WINNING COVERAGE OF SCHOOL TECHNOLOGY AND CYBERSECURITY, INCLUDING ADDITIONAL COVERAGE OF CYBERATTACKS THAT RESULTED IN SIGNIFICANT DATA BREACHES AND THE LEAKING OF CONFIDENTIAL STUDENT DATA. AS SCHOOLS CONTINUE TO SERVE AS MAJOR TARGETS OF OPPORTUNITY FOR HACKERS, AND AS THE NUMBER OF SUCH DATA INCIDENTS SKYROCKETED OVER THE PAST FEW YEARS, THE 74 HAS TURNED A GREATER SHARE OF ITS ATTENTION TO FOCUSING ON HOW THESE ATTACKS IMPACT SCHOOL OPERATIONS, STUDENT DATA AND DISTRICT BUDGETS.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1EARLY CHILDHOOD DEVELOPMENT: THE 74 MADE A STRATEGIC INVESTMENT IN EXPANDING OUR COVERAGE OF EARLY EDUCATION AND CHILDHOOD DEVELOPMENT ISSUES. IN THE SUMMER OF 2024, THE ORGANIZATION FORMALIZED A PARTNERSHIP WITH EARLY LEARNING NATION TO LAUNCH NEW COVERAGE OF CHILDREN AGED ZERO TO 5, AND TO FURTHER AMPLIFY EARLY LEARNING NATION'S ARCHIVE OF CONTENT TO OUR NATIONAL MAINSTREAM AUDIENCE. WE INTEND TO EXPAND THIS WORK FURTHER IN 2025.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2OTHER PROGRAM SERVICES: EXPANDED THE SEARCH AND IMPACT OF THE 74 THROUGH A POWERFUL MIX OF EDITORIAL, VIDEO, AUDIENCE DEVELOPMENT INITIATIVES, LIVE EVENTS AND MEDIA OPPORTUNITIES.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ADOPTED FASB ASC 740-10, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THAT STANDARD PRESCRIBES A COMPREHENSIVE MODEL FOR HOW AN ORGANIZATION SHOULD MEASURE, RECOGNIZE, PRESENT, AND DISCLOSE IN ITS FINANCIAL STATEMENTS UNCERTAIN TAX POSITIONS THAT AN ORGANIZATION HAS TAKEN OR EXPECTS TO TAKE ON A TAX RETURN. THE ORGANIZATION OPERATES AS A NON-PROFIT ENTITY AS DEFINED WITHIN THE INTERNAL REVENUE SERVICE (IRS) CODE SECTION 501(C)(3) AND IS EXEMPT FROM FEDERAL INCOME TAXES, EXCEPT FOR UNELATED BUSINESS INCOME. THE ORGANIZATION IS ALSO REGISTERED AS A NON-PROFIT IN THE STATE OF NEW YORK. THE TAX RETURNS FOR THE YEARS ENDED DECEMBER 31, 2021, AND AFTER ARE OPEN TO EXAMINATION BY FEDERAL, STATE, AND LOCAL AUTHORITIES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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