Civic Intelligence

Trustworthy Accountability Group Inc

EIN 47-2757127 • 501(c)6 • Washington, DC

Profile

Tag is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Tag advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

888 17th St NW 620Washington, DC 20006

www.tagtoday.net

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

96th percentile

0.94x

Higher debt load relative to assets than 96% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

93rd percentile

1.31x

Higher debt load relative to revenue than 93% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

51st percentile

4.7%

Higher net margin than 51% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

24th percentile

-1.2%

Faster asset growth than 24% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

48th percentile

6.2%

Faster revenue growth than 48% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets96th percentile

Assets

Down

$8,241,194

Down $101,803 (-1.2%) from 2023

Liabilities

Down

$7,767,197

Down $546,816 (-6.6%) from 2023

Net Assets

Up

$473,997

Up $445,013 (+1535%) from 2023

Operations
Liabilities / Revenue93rd percentileNet Margin51st percentile

Revenue

Up

$5,950,510

Up $348,910 (+6.2%) from 2023

Expenses

Down

$5,671,437

Down $2,291,351 (-29%) from 2023

Net Income

Up

$279,073

Up $2,640,261 (+112%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth24th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0-$5.0MAssets 2015: $1,375,066Liabilities 2015: $1,495,917Net Assets 2015: -$120,8512015Assets 2016: $1,906,177Liabilities 2016: $2,078,283Net Assets 2016: -$172,1062016Assets 2017: $5,163,203Liabilities 2017: $4,792,963Net Assets 2017: $370,2402017Assets 2018: $7,667,663Liabilities 2018: $6,408,254Net Assets 2018: $1,259,4092018Assets 2019: $8,590,729Liabilities 2019: $6,529,360Net Assets 2019: $2,061,3692019Assets 2020: $8,981,530Liabilities 2020: $6,454,088Net Assets 2020: $2,527,4422020Assets 2021: $9,890,254Liabilities 2021: $6,920,622Net Assets 2021: $2,969,6322021Assets 2022: $10,041,144Liabilities 2022: $8,072,849Net Assets 2022: $1,968,2952022Assets 2023: $8,342,997Liabilities 2023: $8,314,013Net Assets 2023: $28,9842023Assets 2024: $8,241,194Liabilities 2024: $7,767,197Net Assets 2024: $473,9972024

Highlighted filing

2024

Assets$8,241,194
Liabilities$7,767,197
Net Assets$473,997
Open 2024 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2015: $1,717,797Expenses 2015: $1,838,648Net Income 2015: -$120,8512015Revenue 2016: $2,566,293Expenses 2016: $2,617,548Net Income 2016: -$51,2552016Revenue 2017: $4,005,562Expenses 2017: $3,462,921Net Income 2017: $542,6412017Revenue 2018: $5,184,272Expenses 2018: $4,270,261Net Income 2018: $914,0112018Revenue 2019: $5,548,938Expenses 2019: $4,787,057Net Income 2019: $761,8812019Revenue 2020: $5,826,612Expenses 2020: $5,358,997Net Income 2020: $467,6152020Revenue 2021: $6,100,176Expenses 2021: $5,735,180Net Income 2021: $364,9962021Revenue 2022: $5,887,811Expenses 2022: $6,298,227Net Income 2022: -$410,4162022Revenue 2023: $5,601,600Expenses 2023: $7,962,788Net Income 2023: -$2,361,1882023Revenue 2024: $5,950,510Expenses 2024: $5,671,437Net Income 2024: $279,0732024

Highlighted filing

2024

Revenue$5,950,510
Expenses$5,671,437
Net Income$279,073
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$8,241,194
Liabilities
$7,767,197
Net assets
$473,997
Revenue
$5,950,510
Expenses
$5,671,437
Net income
$279,073
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$8.24$7.77$0.47$5.95$5.67$0.28
2023Detailed filing. Detailed filing data is available for this year.$8.34$8.31$0.03$5.60$7.96$2.36
2022Detailed filing. Detailed filing data is available for this year.$10.0$8.07$1.97$5.89$6.30$0.41
2021Detailed filing. Detailed filing data is available for this year.$9.89$6.92$2.97$6.10$5.74$0.36
2020Detailed filing. Detailed filing data is available for this year.$8.98$6.45$2.53$5.83$5.36$0.47
2019Detailed filing. Detailed filing data is available for this year.$8.59$6.53$2.06$5.55$4.79$0.76
2018Detailed filing. Detailed filing data is available for this year.$7.67$6.41$1.26$5.18$4.27$0.91
2017Detailed filing. Detailed filing data is available for this year.$5.16$4.79$0.37$4.01$3.46$0.54
2016Detailed filing. Detailed filing data is available for this year.$1.91$2.08$0.17$2.57$2.62$0.05
2015Detailed filing. Detailed filing data is available for this year.$1.38$1.50$0.12$1.72$1.84$0.12
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.1
Gross Receipts
$6,444,107
Mission and Program Overview

Mission

Tag is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Tag advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,287,988$3,073,513▲ $785,525
Accounts Receivable$3,604,170$3,049,830▼ $554,340
Savings and Temporary Cash Investments$1,014,913$490,016▼ $524,897
Cash and Non-Interest-Bearing Accounts$399,435$454,833▲ $55,398
Land, Buildings, and Equipment, Net$91,692$70,337▼ $21,355
Prepaid Expenses and Deferred Charges$32,641$50,030▲ $17,389
Total Assets$8,342,997$8,241,194▼ $101,803
Other Assets Total$912,158$1,052,635▲ $140,477
Liabilities
Deferred Revenue$6,206,795$5,783,439▼ $423,356
Accounts Payable and Accrued Expenses$1,169,564$1,199,121▲ $29,557
Other Liabilities$937,654$784,637▼ $153,017
Total Liabilities$8,314,013$7,767,197▼ $546,816
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$28,984$473,997▲ $445,013
Total Net Assets Fund Balance$28,984$473,997▲ $445,013
Total Liabilities and Net Assets / Fund Balance$8,342,997$8,241,194▼ $101,803

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$46,875$16,358$63,233
Leasehold Improvements$23,462$4,997$28,459
Other Assets Org$320,000--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael ZaneisChief Executive OfficerFT$477,516$381,087$858,603
Rachel ParhamCOOFT$313,529$142,803$456,332
Todd MillerDirector of ComplianceFT$200,705$66,115$266,820
Michael HahnGeneral CounselFT$178,367$43,462$221,829
Bonnie NiederstrasserDirector of Policy and COMFT$114,466$68,830$183,296
ROBERT O'DONNELLVP of Threat IntelligenceFT$119,728$51,277$171,005

Board Members and Trustees

NameTitle
David CohenDirector
Deva BronsonDirector
John AllevaDirector
Karen CrawfordDirector
Marla KaplowitzDirector
Robert LiodiceTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Brand Safe VenturesIt, Back Fill Support, And Tech Support20595 HOLYOKE DR, Ashburn, VA 20147$438,925
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$5,813,758
Investment Income
$136,752
Other Revenue
$0
Change in Net Assets
$279,073
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$4,124,339
Other Expenses$1,547,098
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,187,873
Current Officers, Directors, Trustees, and Key Employees---$1,314,934
Information Technology---$551,011
Other Employee Benefits---$324,139
Fees for Services Other---$227,327
Occupancy---$215,749
Payroll Taxes---$161,730
Pension Plan Contributions---$135,663
Travel---$119,675
Office Expenses---$40,567
Fees for Services Accounting---$38,430
Fees for Services Legal---$24,509
Depreciation Depletion---$21,355
Fees for Service Investment Mgmnt Fees---$20,474
Insurance---$17,243
Conferences and Meetings---$13,877
Other Expenses---$10,659
Advertising---$24
Total Functional Expenses$0$0$0$5,671,437
International Activity

International Summary

Offices
0
Employees
4
Spending
$992,252

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram ServicesMember Engagement04$992,252
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liabilities$784,637
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review of the form 990 will be conducted prior to filing with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“Board members are required to sign the conflict of interest statements anually”

Form 990, Part VI, Section B, Line 15A

“President and ceo - annual performance review by executive committee of the board of directors. Salary and bonus determined by performance against operating results as compared with goals and targets set at the beginning of each year.”

Form 990, Part VI, Section C, Line 19

“Tag does not make its governing documents, conflict of interest policy and financial statements available to the public.”

Filing and Contact Details

Filer

Filer Name
Trustworthy Accountability Group Inc
EIN
47-2757127
Phone
2123804700
Address
888 17TH ST NW 620, WASHINGTON, DC 20006

Signing Officer

Name
Robert Liodice
Title
Treasurer
Phone
2123804700
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Liodice
Formed
2014
Legal Domicile
Dc
Voting Board Members
6
Independent Board Members
6
Employees
17
Volunteers
0

Preparer

Firm
Yount Hyde & Barbour Pc
Address
PO BOX 2560, WINCHESTER, VA 22604-1760
Preparer
Olivia a Hutton CPA
Phone
5406623417
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Foreign currency translation -3,337.”

Raw XML AppendixShowing 400 of 553 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/TitleTxt0TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt7COO
IRS990/Form990PartVIISectionAGrp/TitleTxt8VP OF THREAT INTELLIGENCE
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR OF COMPLIANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt10GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR OF POLICY AND COM
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IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
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IRS990/InsuranceGrp/TotalAmt017243
IRS990/InvestmentIncomeGrp/ExclusionAmt084673
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt084673
IRS990/InvestmentInJointVentureInd00
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IRS990/MembersOrStockholdersInd00
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TAG IS THE LEADING GLOBAL INITIATIVE FIGHTING CRIMINAL ACTIVITY AND INCREASING TRUST IN THE DIGITAL ADVERTISING INDUSTRY. TAG ADVANCES ITS MISSION OF ELIMINATING FRAUDULENT TRAFFIC, FACILITATING THE SHARING OF THREAT INTELLIGENCE, AND PROMOTING BRAND SAFETY BY CONNECTING INDUSTRY LEADERS, ANALYZING THREATS, AND SHARING BEST PRACTICES WORLDWIDE.
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IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt052079
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IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0473997
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0215749
IRS990/OfficeExpensesGrp/TotalAmt040567
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IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherAssetsTotalGrp/EOYAmt01052635
IRS990/OtherChangesInNetAssetsAmt0-3337
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0324139
IRS990/OtherExpensesGrp/Desc0RESEARCH
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IRS990/PrincipalOfficerNm0ROBERT LIODICE
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt05813758
IRS990/ProgSrvcAccomActy2Grp/Desc0CERTIFIED AGAINST MALWARE SEAL PROGRAM: THE NUMBER OF COMPANIES EARNING TAG'S CERTIFIED AGAINST MALWARE SEAL INCREASED BY 22.5% IN 2023, CONTINUING AS TAG'S FASTEST GROWING PROGRAM.
IRS990/ProgSrvcAccomActy3Grp/Desc0BRAND SAFETY CERTIFIED SEAL PROGRAM: TAG LAUNCHED "PROJECT BRAND INTEGRITY 2.0" (PBI 2.0), A SIGNIFICANT EXPANSION OF TAG'S PROVEN ANTI-PIRACY INITIATIVE TO DEFUND THE CRIMINALS WHO PROFIT FROM STOLEN CONTENT WHILE PROTECTING ADVERTISERS FROM UNINTENTIONAL EXPOSURE TO UNSAFE WEBSITES. PBI 2.0 LEVERAGES NEW PARTNERSHIPS WITH THE INDUSTRY'S MAJOR AD TECH INTERMEDIARIES TO CUT OFF FUNDING FROM PIRATE WEBSITES THROUGH A COMPREHENSIVE PRE-BID EXCLUSION LIST, THUS PREVENTING PIRATE SITES FROM MONETIZING STOLEN INTELLECTUAL PROPERTY (IP). BY INCORPORATING REAL-TIME INTELLIGENCE ON NEW PIRATE DOMAINS FROM TAG'S AD SEC THREAT EXCHANGE AND TAG MEMBER COMPANIES, PBI 2.0 PROTECTS BRANDS WHILE PREVENTING AD DOLLARS FROM REACHING THOSE ILLEGITIMATE SITES. TAG ALSO UPDATED ITS BSC STANDARDS TO REQUIRE THE IMPLEMENTATION OF A PIRACY-RELATED BLOCK LIST SUCH AS THE ONE CROWDSOURCED THROUGH THE ADSEC THREAT EXCHANGE FOR A COMPANY TO BE AWARDED THE BSC SEAL.
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IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt05601600
IRS990/ReconcilationRevenueExpnssAmt0279073
IRS990/RegularMonitoringEnfrcInd01
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IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt023462
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IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt028459
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0732635
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt1320000
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0RIGHT-OF-USE ASSET
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITIES
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IRS990ScheduleD/TotalLiabilityAmt0784637
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IRS990ScheduleF/AccountActivitiesOutsideUSGrp/OfficesCnt00
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IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt0EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt0MEMBER ENGAGEMENT
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt0PROGRAM SERVICES
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IRS990ScheduleF/ForeignPartnershipInd00
IRS990ScheduleF/InterestInForeignTrustInd00
IRS990ScheduleF/PassiveForeignInvestmestCoInd00
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IRS990ScheduleF/TransferToForeignCorpInd00
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IRS990ScheduleJ/EquityBasedCompArrngmInd00
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt3178367
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt4114466
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt5119728
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount185805
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount342952
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount434523
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount532917
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt40
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt117250
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt212023
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt47544
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt57827
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt212419
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt3510
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt426763
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt510533
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt50
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MICHAEL ZANEIS
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1RACHEL PARHAM
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2TODD MILLER
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm3MICHAEL HAHN

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