Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
EIN 47-2601220 • 501(c)3 • Kansas City, MO
Profile
To cultivate a thriving and inclusive entrepreneurial ecosystem in Kansas City through storytelling, experiences, and talent pipeline development
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
Liabilities / Revenue
39th percentile
Higher debt load relative to revenue than 39% of similar nonprofits.
Net Margin
25th percentile
Higher net margin than 25% of similar nonprofits.
Top Officer Pay
75th percentile
Higher top officer pay than 75% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
14th percentile
Faster revenue growth than 14% of similar nonprofits.
Assets
Down$100,403
Down $81,806 (-45%) from 2023
Liabilities
Up$3,158
Up $2,345 (+288%) from 2023
Net Assets
Down$97,245
Down $84,151 (-46%) from 2023
Revenue
Down$965,736
Down $301,359 (-24%) from 2023
Expenses
Down$1,049,887
Down $312,560 (-23%) from 2023
Net Income
Up-$84,151
Up $11,201 (+12%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
To cultivate a thriving and inclusive entrepreneurial ecosystem in kansas city through storytelling, experiences, and talent pipeline development
To cultivate a thriving and inclusive entrepreneurial ecosystem in Kansas City.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $42,159 | $60,260 | ▲ $18,101 |
| Cash and Non-Interest-Bearing Accounts | $63,253 | $29,051 | ▼ $34,202 |
| Accounts Receivable | $65,870 | $7,708 | ▼ $58,162 |
| Prepaid Expenses and Deferred Charges | $5,949 | $3,384 | ▼ $2,565 |
| Land, Buildings, and Equipment, Net | $983 | $0 | ▼ $983 |
| Total Assets | $182,209 | $100,403 | ▼ $81,806 |
| Other Assets Total | $3,995 | - | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $813 | $3,158 | ▲ $2,345 |
| Total Liabilities | $813 | $3,158 | ▲ $2,345 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $181,396 | $97,245 | ▼ $84,151 |
| Net Assets With Donor Restrictions | $0 | $0 | → $0 |
| Total Net Assets Fund Balance | $181,396 | $97,245 | ▼ $84,151 |
| Total Liabilities and Net Assets / Fund Balance | $182,209 | $100,403 | ▼ $81,806 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $0 | $9,219 | $9,219 |
| Buildings | $0 | $0 | $0 |
| Land | $0 | - | $0 |
| Equipment | $0 | $0 | $0 |
| Leasehold Improvements | $0 | $0 | $0 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Julie Leonhardt | CEO | FT | $144,086 | $144,086 |
| Name | Title |
|---|---|
| Matthew Mellor | President |
| Anurag Patel | Member |
| Fred Wise | Member |
| India Wells-Carter | Member |
| Jennifer Felten | Member |
| Josh Rowland | Member |
| Kalinda Calkins | Member |
| Phyllis Stevens | Member |
| Quinncy McNeal | Member |
| Shawnee Peterson-Caruthers | Member |
| Sheri Gonzalez | Member |
| Steven Anthony | Member |
| Karen Sandnes | Secretary |
| Davin Gordon | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $781,439 |
| Other Expenses | $268,448 |
| Total Fundraising Expense | $92,552 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $347,302 | $141,104 | $53,770 | $542,176 |
| Current Officers, Directors, Trustees, and Key Employees | $86,452 | $40,344 | $17,290 | $144,086 |
| Fees for Services Other | $60,007 | $25,916 | $18,627 | $104,550 |
| Payroll Taxes | $41,026 | $14,474 | $0 | $55,500 |
| Other Employee Benefits | $30,892 | $6,913 | $0 | $37,805 |
| Occupancy | $21,135 | $16,536 | $0 | $37,671 |
| Fees for Services Accounting | $0 | $34,326 | $0 | $34,326 |
| Information Technology | $4,267 | $16,149 | $0 | $20,416 |
| Office Expenses | $9,642 | $5,651 | $950 | $16,243 |
| Other Expenses | $5,392 | $4,443 | $0 | $9,835 |
| Advertising | $1,893 | $6,433 | $0 | $8,326 |
| Travel | $7,147 | $899 | $0 | $8,046 |
| Insurance | $0 | $3,832 | $0 | $3,832 |
| Conferences and Meetings | $0 | $1,435 | $1,915 | $3,350 |
| Fees for Services Legal | $0 | $2,153 | $0 | $2,153 |
| Pension Plan Contributions | $1,824 | $48 | $0 | $1,872 |
| Depreciation Depletion | $982 | $0 | $0 | $982 |
| Total Functional Expenses | $636,060 | $321,275 | $92,552 | $1,049,887 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“Prior to filing the board reviews and votes to approve the form.”
“When determining top officials and other officers compensation the Midwest Center for Nonprofit Leadership Salary and Benefits Survey is reviewed. Along with reviewing other similarly sized nonprofit organizations.”
“The organization made its governing documents, conflict of interest policy, and financial statements available upon request to the public during the tax year.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990/ActivityOrMissionDesc | 0 | To cultivate a thriving and inclusive entrepreneurial ecosystem in Kansas City. |
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| IRS990/Desc | 0 | Startland News is a digital daily business news publication primarily reporting stories of entrepreneurship and innovation (at the small and global scale) in the Greater Kansas City region. Founded in 2015, it operates within Startland - a nonprofit, community-focused holding organization that provides it with administrative support. Startland News stories humanize the experience of entrepreneurship using the principles of community journalism. Our reporting covers startup companies, small businesses, corporations, community organizations, civic efforts, higher-education, and the overall state of the local economy and highlights the way these sectors impact the daily lives of citizens. Startland News' mission is to amplify communities by uncovering their untold stories through community journalism. We serve our community as a discovery platform, shedding light on more than 500 founders, creatives, makers, and risk-takers each year and providing otherwise underrepresented or underserved sectors of our city with a voice and millions of dollars in earned media value they might not otherwise receive. In 2024, we had over 137,000 subscribers. We reported on nearly 5,000 original stories. We had more than 15,000 news engagement event attendees and republished more than 400 stories with our nonprofit news organization partnerships. |
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| IRS990/FormationYr | 0 | 2014 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/FundraisingAmt | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 8 |
| IRS990/GovernmentGrantsAmt | 0 | 15160 |
| IRS990/GrantAmt | 0 | 0 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 965736 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IncmFromInvestBondProceedsGrp/ExclusionAmt | 0 | 0 |
| IRS990/IncmFromInvestBondProceedsGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IncmFromInvestBondProceedsGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 8 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 0 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 16149 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 4267 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 20416 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 0 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 3832 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 3832 |
| IRS990/InterestGrp/FundraisingAmt | 0 | 0 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/InterestGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InvestmentExpenseAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 5191 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 5191 |
| IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 12 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 9219 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 983 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 9219 |
| IRS990/LegalDomicileStateCd | 0 | KS |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembershipDuesAmt | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/MissionDesc | 0 | To cultivate a thriving and inclusive entrepreneurial ecosystem in Kansas City. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 181396 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 97245 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 181396 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 97245 |
| IRS990/NoncashContributionsAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 16536 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 21135 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 37671 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 950 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 5651 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 9642 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 16243 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 3995 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 6913 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 30892 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 37805 |
| IRS990/OtherExpensesGrp/Desc | 0 | Program Event |
| IRS990/OtherExpensesGrp/Desc | 1 | Meals and Entertainment |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 619 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 4443 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 18099 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 5392 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 18718 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 9835 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Credit Card Cash Back |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 0 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 481 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 481 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/OtherRevenueTotalAmt | 0 | 481 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 53770 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 141104 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 347302 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 542176 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PaymentsToAffiliatesGrp/FundraisingAmt | 0 | 0 |
| IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 14474 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 41026 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 55500 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 48 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 1824 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 1872 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 5949 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 3384 |
| IRS990/PrincipalOfficerNm | 0 | Craig Moore |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 0 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 611000 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 513110 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 513110 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 611110 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Program Service Fee |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Advertising |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | News Membership |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Program Events |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 1 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 2 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 3 | 0 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 217331 |
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