Civic Intelligence

The Puppy Up Foundation

EIN 47-2319212 • 501(c)3 • Memphis, TN

Profile

To promote canine cancer awareness and the similarities to human cancers and to fund education and cancer research that benefits both pets and people.

1460 Madison AvenueMemphis, TN 38104

www.puppyup.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.03x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

85th percentile

0.14x

Higher debt load relative to revenue than 85% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

26th percentile

-16%

Higher net margin than 26% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$3,221

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 7.6% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

48th percentile

-3.4%

Faster asset growth than 48% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Down

$191,928

Down $6,760 (-3.4%) from 2023

Liabilities

Up

$6,095

Up $83 (+1.4%) from 2023

Net Assets

Down

$185,833

Down $6,843 (-3.6%) from 2023

Operations
Liabilities / Revenue85th percentileNet Margin26th percentile

Revenue

Up

$42,122

Up $51,972 (+528%) from 2023

Expenses

Down

$48,967

Down $340 (-0.7%) from 2023

Net Income

Up

-$6,845

Up $52,312 (+88%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth48th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2015: $65,133Liabilities 2015: $85Net Assets 2015: $65,0482015Assets 2016: $152,629Liabilities 2016: $60,746Net Assets 2016: $91,8832016Assets 2017: $187,295Liabilities 2017: $33,057Net Assets 2017: $154,2382017Assets 2018: $146,154Liabilities 2018: $6,441Net Assets 2018: $139,7132018Assets 2019: $98,447Liabilities 2019: $3,206Net Assets 2019: $95,2412019Assets 2020: $76,994Liabilities 2020: $974Net Assets 2020: $76,0202020Assets 2021: $80,247Liabilities 2021: $1,992Net Assets 2021: $78,2552021Assets 2022: $259,500Liabilities 2022: $7,667Net Assets 2022: $251,8332022Assets 2023: $198,688Liabilities 2023: $6,012Net Assets 2023: $192,6762023Assets 2024: $191,928Liabilities 2024: $6,095Net Assets 2024: $185,8332024

Highlighted filing

2024

Assets$191,928
Liabilities$6,095
Net Assets$185,833
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2015: $226,871Expenses 2015: $161,823Net Income 2015: $65,0482015Revenue 2016: $265,249Expenses 2016: $238,414Net Income 2016: $26,8352016Revenue 2017: $348,390Expenses 2017: $287,423Net Income 2017: $60,9672017Revenue 2018: $215,867Expenses 2018: $230,392Net Income 2018: -$14,5252018Revenue 2019: $174,934Expenses 2019: $219,406Net Income 2019: -$44,4722019Revenue 2020: $96,840Expenses 2020: $116,061Net Income 2020: -$19,2212020Revenue 2021: $127,036Expenses 2021: $139,051Net Income 2021: -$12,0152021Revenue 2022: $281,441Expenses 2022: $107,863Net Income 2022: $173,5782022Revenue 2023: -$9,850Expenses 2023: $49,307Net Income 2023: -$59,1572023Revenue 2024: $42,122Expenses 2024: $48,967Net Income 2024: -$6,8452024

Highlighted filing

2024

Revenue$42,122
Expenses$48,967
Net Income-$6,845
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$191,928
Liabilities
$6,095
Net assets
$185,833
Revenue
$42,122
Expenses
$48,967
Net income
-$6,845
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.92$0.06$1.86$0.42$0.49$0.07
2023Detailed filing. Detailed filing data is available for this year.$1.99$0.06$1.93$0.10$0.49$0.59
2022Detailed filing. Detailed filing data is available for this year.$2.60$0.08$2.52$2.81$1.08$1.74
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.02$0.78$1.27$1.39$0.12
2020Detailed filing. Detailed filing data is available for this year.$0.77$0.01$0.76$0.97$1.16$0.19
2019Detailed filing. Detailed filing data is available for this year.$0.98$0.03$0.95$1.75$2.19$0.44
2018Detailed filing. Detailed filing data is available for this year.$1.46$0.06$1.40$2.16$2.30$0.15
2017Detailed filing. Detailed filing data is available for this year.$1.87$0.33$1.54$3.48$2.87$0.61
2016Detailed filing. Detailed filing data is available for this year.$1.53$0.61$0.92$2.65$2.38$0.27
2015Summary only. Only limited summary data is available for this year.$0.65$0.00$0.65$2.27$1.62$0.65
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$63,129
Mission and Program Overview

Mission

To promote canine cancer awareness and the similarities to human cancers and to fund education and cancer research that benefits both pets and people.

The organization is formed for charitable purposes, more specifically to promote canine cancer awareness and education, and support canine cancer research

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$150,000$150,000→ $0
Cash and Non-Interest-Bearing Accounts$22,955$21,678▼ $1,277
Other Notes and Loans Receivable, Net$6,545$7,169▲ $624
Prepaid Expenses and Deferred Charges$1,750$1,750→ $0
Land, Buildings, and Equipment, Net$5,389$1,430▼ $3,959
Total Assets$198,688$191,928▼ $6,760
Other Assets Total$12,049$9,901▼ $2,148
Liabilities
Other Liabilities$4,868$4,326▼ $542
Mortgage Notes Payable Secured by Investment Property-$1,144-
Unsecured Notes Loans Payable$1,144$625▼ $519
Total Liabilities$6,012$6,095▲ $83
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$192,676$185,833▼ $6,843
Total Net Assets Fund Balance$192,676$185,833▼ $6,843
Total Liabilities and Net Assets / Fund Balance$198,688$191,928▼ $6,760

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,430$21,268$22,698
Equipment$0$1,512$1,512
Other Assets Org$9,901--
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Ginger MorganPresident/directorFT$3,221$3,221

Board Members and Trustees

NameTitle
Karyn VasquezDirector
Cynthia WalkoTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$10,276
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$31,846
All Other Contributions
$10,276
Change in Net Assets
$-6,845
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$42,909
Salaries, Compensation, and Employee Benefits$6,058
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Insurance$5,614$1,871-$7,485
Travel$5,033$686-$5,719
All Other Expenses$1,128$3,989-$5,117
Depreciation Depletion$3,959--$3,959
Fees for Services Accounting-$3,578-$3,578
Current Officers, Directors, Trustees, and Key Employees$2,416$805-$3,221
Other Salaries and Wages$1,606$535-$2,141
Occupancy$1,176$481-$1,657
Other Expenses$1,500$1,535-$1,500
Office Expenses$835$278-$1,113
Payroll Taxes-$696-$696
Advertising-$240-$240
Total Functional Expenses$31,522$17,445$0$48,967
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$52,835
Fundraising Direct Expenses$21,007
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
PUPPY UP! WALKS$44,256$44,256$17,988$26,268
Calendar$8,579$8,579$3,019$5,560
Total Events$52,835$52,835$21,007$31,828
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Payroll Liabilities$3,367
Suta$486
Payable to Princeton$385
Futa$88
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The president will review the form 990 before filing and then the other directors will review after the filing.”

Form 990, Part VI, Section C, Line 19

“Governing documents are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
The Puppy Up Foundation
EIN
47-2319212
Phone
9016192286
Address
1460 MADISON AVENUE, MEMPHIS, TN 38104

Signing Officer

Name
Ginger Morgan
Title
President/director
Phone
9016192286
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ginger Morgan
Formed
2014
Legal Domicile
Tn
Voting Board Members
3
Independent Board Members
3
Employees
2
Volunteers
100

Preparer

Firm
Ata Advisory LLC
Address
6525 N QUAIL HOLLOW RD STE 500, MEMPHIS, TN 38120
Preparer
Lee Hood
Phone
9016841170
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

“Bank fees: program service expenses 610. Management and general expenses 610. Fundraising expenses 0. Total expenses 1,220. Membership: program service expenses 0. Management and general expenses 858. Fundraising expenses 0. Total expenses 858. Internet: program service expenses 0. Management and general expenses 726. Fundraising expenses 0. Total expenses 726. Computer security: program service expenses 518. Management and general expenses 173. Fundraising expenses 0. Total expenses 691. Event expenses: program service expenses 0. Management and general expenses 676. Fundraising expenses 0. Total expenses 676. Taxes: program service expenses 0. Management and general expenses 641. Fundraising expenses 0. Total expenses 641. Postage & shipping: program service expenses 0. Management and general expenses 305. Fundraising expenses 0. Total expenses 305.”

Raw XML Appendix365 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0486
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt188
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt23367
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt3385
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0SUTA
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1FUTA
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2OTHER PAYROLL LIABILITIES
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3PAYABLE TO PRINCETON
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01430
IRS990ScheduleD/TotalBookValueOtherAssetsAmt09901
IRS990ScheduleD/TotalLiabilityAmt04326
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt021007
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0PUPPY UP! WALKS
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0CALENDAR
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt044256
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt08579
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt052835
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt044256
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt08579
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt052835
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt031828
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt021007
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt017988
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt03019
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE PRESIDENT WILL REVIEW THE FORM 990 BEFORE FILING AND THEN THE OTHER DIRECTORS WILL REVIEW AFTER THE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BANK FEES: PROGRAM SERVICE EXPENSES 610. MANAGEMENT AND GENERAL EXPENSES 610. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,220. MEMBERSHIP: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 858. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 858. INTERNET: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 726. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 726. COMPUTER SECURITY: PROGRAM SERVICE EXPENSES 518. MANAGEMENT AND GENERAL EXPENSES 173. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 691. EVENT EXPENSES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 676. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 676. TAXES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 641. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 641. POSTAGE & SHIPPING: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 305. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 305.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 24E
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0TN
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0198688
IRS990/TotalAssetsEOYAmt0191928
IRS990/TotalAssetsGrp/BOYAmt0198688
IRS990/TotalAssetsGrp/EOYAmt0191928
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt010276
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt017445
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt031522
IRS990/TotalFunctionalExpensesGrp/TotalAmt048967
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt06012
IRS990/TotalLiabilitiesEOYAmt06095
IRS990/TotalLiabilitiesGrp/BOYAmt06012
IRS990/TotalLiabilitiesGrp/EOYAmt06095
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0192676
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0185833
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt031522
IRS990/TotalReportableCompFromOrgAmt03221
IRS990/TotalRevenueGrp/ExclusionAmt031828
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt018
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt042122
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0100
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0198688
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0191928
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt0686
IRS990/TravelGrp/ProgramServicesAmt05033
IRS990/TravelGrp/TotalAmt05719
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt01144
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt0625
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01460 MADISON AVENUE
IRS990/USAddress/CityNm0MEMPHIS
IRS990/USAddress/StateAbbreviationCd0TN
IRS990/USAddress/ZIPCd038104
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0WWW.PUPPYUP.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0GINGER MORGAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09016192286
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE PUPPY UP FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0PUPP
ReturnHeader/Filer/EIN0472319212
ReturnHeader/Filer/PhoneNum09016192286
ReturnHeader/Filer/USAddress/AddressLine1Txt01460 MADISON AVENUE
ReturnHeader/Filer/USAddress/CityNm0MEMPHIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0TN
ReturnHeader/Filer/USAddress/ZIPCd038104
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0934967814
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ATA ADVISORY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06525 N QUAIL HOLLOW RD STE 500
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MEMPHIS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0TN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd038120
ReturnHeader/PreparerPersonGrp/PhoneNum09016841170
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-17
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LEE HOOD
ReturnHeader/ReturnTs02025-11-17T14:53:06-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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