Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 47-2284714 • 501(c)3 • Madison, WI
Profile
We think bid is an independent, non-partisan, not for profit organization dedicated to improving educational success and innovation through initiatives that foster collaboration, incentivize action and catalyze break throughs among educators, busniess, and key players in the region.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
62nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
2nd percentile
Higher net margin than 2% of similar nonprofits.
Top Officer Pay
99th percentile
Higher top officer pay than 99% of similar nonprofits.
Top officer pay equals 1933.3% of source-year revenue.
Asset Growth
15th percentile
Faster asset growth than 15% of similar nonprofits.
Revenue Growth
5th percentile
Faster revenue growth than 5% of similar nonprofits.
Assets
Down$73,125
Down $167,905 (-70%) from 2017
Liabilities
Flat$0
Flat from 2017
Net Assets
Down$73,125
Down $167,905 (-70%) from 2017
Revenue
Down$6,414
Down $199,429 (-97%) from 2017
Expenses
Up$174,319
Up $2,306 (+1.3%) from 2017
Net Income
Down-$167,905
Down $201,735 (-596%) from 2017
Most recent year
2018 • Form 990EZXML pending. An XML filing is linked for this year, but detailed extraction is still pending.
The latest 2018 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2017 below.
We think big is an independent, nonpartisan, 501(c)(3) organization dedicated to improving educational experiences for students by bringing innovations across education, business, and public/private sectors to collaborate, learn and advance excellence in education and student learning. It works to foster collaboration, incentivize action, and catalyze breakthroughs among educators, businesses, community leaders and other key players.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $207,200 | $235,435 | ▲ $28,235 |
| Accounts Receivable | - | $5,595 | - |
| Total Assets | $207,200 | $241,030 | ▲ $33,830 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $207,200 | $241,030 | ▲ $33,830 |
| Total Net Assets Fund Balance | $207,200 | $241,030 | ▲ $33,830 |
| Total Liabilities and Net Assets / Fund Balance | $207,200 | $241,030 | ▲ $33,830 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Kathe Crowley Conn | CEO/executive Director | FT | $124,000 | $124,000 |
| Name | Title |
|---|---|
| Mary Gulbrandsen | Chair |
| Zach Brandon | Director |
| Becky Splitt | Secretary |
| Julie Underwood | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $140,895 |
| Other Expenses | $31,118 |
| Total Fundraising Expense | $1,337 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $117,800 | $4,960 | $1,240 | $124,000 |
| Payroll Taxes | $9,211 | $388 | $97 | $9,696 |
| Other Salaries and Wages | $6,839 | $360 | - | $7,199 |
| Fees for Services Accounting | - | $5,450 | - | $5,450 |
| Occupancy | $4,050 | $1,350 | - | $5,400 |
| Office Expenses | $2,763 | $921 | - | $3,684 |
| Fees for Services Other | $675 | $2,464 | - | $3,139 |
| Information Technology | $2,159 | $240 | - | $2,399 |
| Insurance | $488 | $1,138 | - | $1,626 |
| Travel | $658 | $658 | - | $1,316 |
| Other Expenses | $444 | $444 | - | $888 |
| Conferences and Meetings | $320 | $320 | - | $640 |
| Total Functional Expenses | $151,983 | $18,693 | $1,337 | $172,013 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The ceo and board chair review the 990 prior to filing the return.”
“The organization regularly inquires about conflicts of interest at board meetings.”
“The board of directors, who are all independent, reviews and approves the compensation of the ceo annually based on comparable salary information obtained.”
“The organization makes its governing documents or financial statements available to the public upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 5595 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | WE THINK BIG IS AN INDEPENDENT, NONPARTISAN, 501(C)(3) ORGANIZATION DEDICATED TO IMPROVING EDUCATIONAL EXPERIENCES FOR STUDENTS BY BRINGING INNOVATIONS ACROSS EDUCATION, BUSINESS, AND PUBLIC/PRIVATE SECTORS TO COLLABORATE, LEARN AND ADVANCE EXCELLENCE IN EDUCATION AND STUDENT LEARNING. IT WORKS TO FOSTER COLLABORATION, INCENTIVIZE ACTION, AND CATALYZE BREAKTHROUGHS AMONG EDUCATORS, BUSINESSES, COMMUNITY LEADERS AND OTHER KEY PLAYERS. |
| IRS990/AllOtherContributionsAmt | 0 | 205843 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6088002100 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 401 CHARMANY DRIVE SUITE 320 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53719 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 207200 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 235435 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 1240 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 4960 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 117800 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 124000 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 320 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 320 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 640 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 205843 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 31118 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 33830 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 140895 |
| IRS990/CYTotalExpensesAmt | 0 | 172013 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 1337 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 205843 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | WE THINK BIG DESIGNS EXPERIENCES THAT REACH EDUCATORS AND IMPACT THOUSANDS OF STUDENTS THROUGH ITS EFFORTS AND THESE PROGRAMS: A. SPARKS INNOVATION SHOWCASE DESIGNED TO EDUCATE AND SUPPORT A COMMUNITY OF EDUCATIONAL INNOVATIONS. B. TASTE OF TECH SERIES CREATED TO INTRODUCE EDUCATORS TO NEW EDUCATIONAL TECHNOLOGIES, BUILD SKILLS AND CONNECTIONS WITH THE BUSINESS COMMUNITY. C. THE NEXT BIG IDEA IN EDUCATION PROGRAM WAS CREATED TO BRING INNOVATIVE PROGRAMMING TO WISCONSIN EDUCATORS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 2 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 151983 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 5450 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 5450 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 2464 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 675 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 3139 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MARY GULBRANDSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | BECKY SPLITT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JULIE UNDERWOOD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | KATHE CROWLEY CONN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 124000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | CEO/EXECUTIVE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 2014 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 5 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 205843 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 4 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 240 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 2159 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 2399 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 1138 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 488 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1626 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 5 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | WE THINK BIG IS AN INDEPENDENT, NONPARTISAN, 501(C)(3) ORGANIZATION DEDICATED TO IMPROVING EDUCATIONAL EXPERIENCES FOR STUDENTS BY BRINGING INNOVATIONS ACROSS EDUCATION, BUSINESS, AND PUBLIC/PRIVATE SECTORS TO COLLABORATE, LEARN AND ADVANCE EXCELLENCE IN EDUCATION AND STUDENT LEARNING. IT WORKS TO FOSTER COLLABORATION, INCENTIVIZE ACTION, AND CATALYZE BREAKTHROUGHS AMONG EDUCATORS, BUSINESSES, COMMUNITY LEADERS AND OTHER KEY PLAYERS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 207200 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 241030 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 1350 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 4050 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 5400 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 921 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 2763 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3684 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | PROGRAM COSTS |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 444 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 6576 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 444 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 6576 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 888 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 360 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 6839 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 7199 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 97 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 388 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 9211 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 9696 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | KATHE CROWLEY CONN |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 200100 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 40588 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 25488 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 134024 |
| IRS990/PYTotalExpensesAmt | 0 | 174612 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 200100 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 33830 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/First5Years509Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 205843 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 200100 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 182000 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 587943 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 587943 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 205843 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 200100 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 182000 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 587943 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 205843 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 200100 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 182000 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 587943 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE CEO AND BOARD CHAIR REVIEW THE 990 PRIOR TO FILING THE RETURN. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE ORGANIZATION REGULARLY INQUIRES ABOUT CONFLICTS OF INTEREST AT BOARD MEETINGS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE BOARD OF DIRECTORS, WHO ARE ALL INDEPENDENT, REVIEWS AND APPROVES THE COMPENSATION OF THE CEO ANNUALLY BASED ON COMPARABLE SALARY INFORMATION OBTAINED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | WI |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 207200 |
| IRS990/TotalAssetsEOYAmt | 0 | 241030 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 207200 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 241030 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 205843 |
| IRS990/TotalEmployeeCnt | 0 | 2 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 1337 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 18693 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 151983 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 172013 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 207200 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 241030 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 151983 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 124000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 205843 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 207200 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 241030 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ManagementAndGeneralAmt | 0 | 658 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 658 |
| IRS990/TravelGrp/TotalAmt | 0 | 1316 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 207200 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 241030 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 401 CHARMANY DRIVE SUITE 320 |
| IRS990/USAddress/CityNm | 0 | MADISON |
| IRS990/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/USAddress/ZIPCd | 0 | 53719 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 5 |
| IRS990/VotingMembersIndependentCnt | 0 | 4 |
| IRS990/WebsiteAddressTxt | 0 | WETHINKBIGINC.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2018-03-14 21:41:22Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | KATHE CROWLEY CONN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6085169505 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2018-01-12 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | WE THINK BIGINC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | WETH |
| ReturnHeader/Filer/EIN | 0 | 472284714 |
| ReturnHeader/Filer/PhoneNum | 0 | 6088002100 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 401 CHARMANY DRIVE SUITE 320 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | MADISON |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | WI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 53719 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | 5E1B35C82196BF5FA0A4C323A5E47218136D82AD |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 5DAEEEE423A70A31B7D602BEE436F99564EBC99D |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 71.13.118.18 |
| ReturnHeader/FilingSecurityInformation/IPDt | 0 | 2018-01-12 |
| ReturnHeader/FilingSecurityInformation/IPTimezoneCd | 0 | CS |
| ReturnHeader/FilingSecurityInformation/IPTm | 0 | 13:44:54 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 390857178 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SMITH & GESTELAND LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | PO BOX 1764 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | MADISON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | WI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 53701 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6088367500 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | KEITH BAUMGARTNER CPA |
| ReturnHeader/ReturnTs | 0 | 2018-01-16T11:21:17-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2016-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2017-06-30 |
| ReturnHeader/TaxYr | 0 | 2016 |
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