Civic Intelligence

Purple Swans Corporation

EIN 47-2167871 • 501(c)3 • Morristown, NJ

Profile

The Purple Swans Corporation's mission is to enrich the community by connecting the East and the West and promoting cultural exchange through intercultural performing arts. It's objective is to create a positive impact in people's lives and promote Chinese performing arts within the community.

PO Box 1568Morristown, NJ 07962

purpleswans.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.13x

Higher debt load relative to assets than 79% of similar nonprofits.

NTEE A20 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

89th percentile

0.34x

Higher debt load relative to revenue than 89% of similar nonprofits.

NTEE A20 • <$500k nonprofits • Source year 2024

Net Margin

71st percentile

23%

Higher net margin than 71% of similar nonprofits.

NTEE A20 • <$500k nonprofits • Source year 2024

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE A20 • <$500k nonprofits • Source year 2024

Asset Growth

57th percentile

7.6%

Faster asset growth than 57% of similar nonprofits.

NTEE A20 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

71st percentile

29%

Faster revenue growth than 71% of similar nonprofits.

NTEE A20 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets79th percentile

Assets

Up

$136,899

Up $9,656 (+7.6%) from 2023

Liabilities

Up

$18,337

Up $2,204 (+14%) from 2023

Net Assets

Up

$118,562

Up $7,452 (+6.7%) from 2023

Operations
Liabilities / Revenue89th percentileNet Margin71st percentile

Revenue

Up

$54,317

Up $12,048 (+29%) from 2023

Expenses

Up

$41,728

Up $13,667 (+49%) from 2023

Net Income

Down

$12,589

Down $1,619 (-11%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth57th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2016: $0Liabilities 2016: $0Net Assets 2016: $44,4272016Assets 2019: $79,959Liabilities 2019: $5,696Net Assets 2019: $74,2632019Assets 2022: $146,041Liabilities 2022: $49,139Net Assets 2022: $96,9022022Assets 2023: $127,243Liabilities 2023: $16,133Net Assets 2023: $111,1102023Assets 2024: $136,899Liabilities 2024: $18,337Net Assets 2024: $118,5622024

Highlighted filing

2024

Assets$136,899
Liabilities$18,337
Net Assets$118,562
Open 2024 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2016: $64,385Expenses 2016: $41,541Net Income 2016: $22,8442016Revenue 2019: $71,723Expenses 2019: $71,565Net Income 2019: $1582019Revenue 2022: $110,710Expenses 2022: $114,518Net Income 2022: -$3,8082022Revenue 2023: $42,269Expenses 2023: $28,061Net Income 2023: $14,2082023Revenue 2024: $54,317Expenses 2024: $41,728Net Income 2024: $12,5892024

Highlighted filing

2024

Revenue$54,317
Expenses$41,728
Net Income$12,589
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$136,899
Liabilities
$18,337
Net assets
$118,562
Revenue
$54,317
Expenses
$41,728
Net income
$12,589
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.37$0.18$1.19$0.54$0.42$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.27$0.16$1.11$0.42$0.28$0.14
2022Detailed filing. Detailed filing data is available for this year.$1.46$0.49$0.97$1.11$1.15$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.80$0.06$0.74$0.72$0.72$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.44$0.64$0.42$0.23
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.0
Gross Receipts
$54,317
Mission and Program Overview

Mission

Dancing education

The Purple Swans Corporation's mission is to enrich the community by connecting the East and the West and promoting cultural exchange through intercultural performing arts. It's objective is to create a positive impact in people's lives and promote Chinese performing arts within the community.

Program Services

DescriptionGrantsExpenses
Since 2018, Purple Swans and the Mental Health Association in New Jersey (MHANJ) have jointly hosted a series of Youth Mental Health First Aid programs. Through a full-day certified training course, experienced instructors provided hands-on guidance on how to support stressed youth. The program continues to be highly rated by 100% of participants. Beginning in 2022, QPR (Question, Persuade, Refer) youth suicide prevention trainings were added to offer more targeted support. Continuing this important tradition, we hosted two additional mental health training sessions in September and December 2024, marking our 6th and 7th Youth Mental Health First Aid programs. On December 13, 2024, NASDAQ honored Purple Swans on its iconic Times Square billboards, celebrating our 10 years of dedication to cultural exchange and mental health advocacy. Our tradition of performing for senior centers also resumed. On June 8, 2024, we visited Summit Senior Center to celebrate Mother's Day and Father's Day, where our performance was warmly received. In 2024, we performed across multiple towns for Lunar New Year celebrations, including Millburn, Summit, Livingston, and Westfield. We also performed on May 2, 2024 at the Pingry Asian Heritage Celebration and on September 15, 2024 at the Millburn Moon Festival Gala. We also began preparations for our once-every-three-year charity gala, scheduled for 2025.$0$4,178
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lu ChuPresident, Board Of DirectorsFT$0--
Jie WuChair, Board Of DirectorsPT$0--
Lei ChenDirectorPT$0--
Zhen ChengDirectorPT$0--
Jing FengDirectorPT$0--
Na LiDirectorPT$0--
Hong MaoDirectorPT$0--
Sarah WuDirectorPT$0--
Tiantian ZhouDirectorPT$0--
Filing and Contact Details

Filer

Filer Name
Purple Swans Corporation
EIN
47-2167871
Address
PO BOX 1568, Morristown, NJ 07962

Signing Officer

Name
Jennifer Shen
Title
Treasurer
Phone
9178635872
Signed
2025-11-14
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 8

“Description;Amount^Contributions collected for Charitable Events;400|Dance Performance Fees Received;200^Total;600^”

Form 990-EZ, Part I, Line 16

“Description;Amount^10th Anniversary Celebration;2079|Charity Programs and Events Expenses;4178|Costumes and Accessories;414|Donations to Other Charities;200|Equipment;1082|Insurance;1896|Makeup Products and Services;108|Marketing;543|Meeting Expenses;94|Member Recognition;93|Miscellaneous;1084|Online Charity Donation Platform Service Fees;63|Online Subscriptions and Domain Registration;474|PayPal Fees;76|Public Relations;3549|Tax Filing;33|Team Building;527|Tickets to Cultural Performances;359|Uniform;199^Total;17051^”

Form 990-EZ, Part II, Line 24

“Description;EOY Amount^Accounts Receivable;9064|Prepaid Expenses;4872^Total;13936^”

Form 990-EZ, Part II, Line 26

“Description;EOY Amount^Accounts Payable;5513|Deferred Contributions;6489|Refundable Deposits for Costumes;6335^Total;18337^”

Raw XML Appendix195 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description;Amount^10th Anniversary Celebration;2079|Charity Programs and Events Expenses;4178|Costumes and Accessories;414|Donations to Other Charities;200|Equipment;1082|Insurance;1896|Makeup Products and Services;108|Marketing;543|Meeting Expenses;94|Member Recognition;93|Miscellaneous;1084|Online Charity Donation Platform Service Fees;63|Online Subscriptions and Domain Registration;474|PayPal Fees;76|Public Relations;3549|Tax Filing;33|Team Building;527|Tickets to Cultural Performances;359|Uniform;199^Total;17051^
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ReasonableCauseExplanation/ExplanationTxt0Since 2018, Purple Swans and the Mental Health Association in New Jersey (MHANJ) have jointly hosted a series of Youth Mental Health First Aid programs. Through a full-day certified training course, experienced instructors provided hands-on guidance on how to support stressed youth. The program continues to be highly rated by 100% of participants. Beginning in 2022, QPR (Question, Persuade, Refer) youth suicide prevention trainings were added to offer more targeted support. Continuing this important tradition, we hosted two additional mental health training sessions in September and December 2024, marking our 6th and 7th Youth Mental Health First Aid programs. On December 13, 2024, NASDAQ honored Purple Swans on its iconic Times Square billboards, celebrating our 10 years of dedication to cultural exchange and mental health advocacy. Our tradition of performing for senior centers also resumed. On June 8, 2024, we visited Summit Senior Center to celebrate Mother's Day and Father's Day, where our performance was warmly received. In 2024, we performed across multiple towns for Lunar New Year celebrations, including Millburn, Summit, Livingston, and Westfield. We also performed on May 2, 2024 at the Pingry Asian Heritage Celebration and on September 15, 2024 at the Millburn Moon Festival Gala. We also began preparations for our once-every-three-year charity gala, scheduled for 2025.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Jennifer Shen
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum09178635872
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PURPLE SWANS CORPORATION
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ReturnHeader/Filer/EIN0472167871
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ReturnHeader/Filer/USAddress/StateAbbreviationCd0NJ
ReturnHeader/Filer/USAddress/ZIPCd007962
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ReturnHeader/ReturnTs02025-11-14T22:08:15-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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