Civic Intelligence

Horse Country Inc

EIN 47-1608262 • 501(c)6 • Lexington, KY

Profile

Horse country, inc. Is a coordinated equine industry initiative to connect guests to the horse, land, and people of kentucky's signature equine industry through immerserive experiences at unique member locations. Horse country, inc. Strives to inspire life-long of the horse, passion for equestrian sport, and a desire to visit kentucky's horse country to experience the best of both.

PO Box 84Lexington, KY 40588

www.visithorsecountry.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Higher debt load relative to assets than 49% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

50th percentile

0.00x

Higher debt load relative to revenue than 50% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Net Margin

49th percentile

0.2%

Higher net margin than 49% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

53rd percentile

0.2%

Faster asset growth than 53% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

25th percentile

-17%

Faster revenue growth than 25% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Assets

Up

$544,296

Up $52,726 (+11%) from 2023

Liabilities

Up

$21,213

Up $21,211 (+1060550%) from 2023

Net Assets

Up

$523,083

Up $31,515 (+6.4%) from 2023

Revenue

Up

$434,218

Up $15,113 (+3.6%) from 2023

Expenses

Down

$402,703

Down $15,371 (-3.7%) from 2023

Net Income

Up

$31,515

Up $30,484 (+2957%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2014: $188,767Liabilities 2014: $735Net Assets 2014: $188,0322014Assets 2015: $275,789Liabilities 2015: $3,957Net Assets 2015: $271,8322015Assets 2016: $373,852Liabilities 2016: $0Net Assets 2016: $373,8522016Assets 2017: $510,589Liabilities 2017: $0Net Assets 2017: $510,5892017Assets 2018: $415,920Liabilities 2018: $0Net Assets 2018: $415,9202018Assets 2019: $230,159Liabilities 2019: $0Net Assets 2019: $230,1592019Assets 2020: $186,016Liabilities 2020: $0Net Assets 2020: $186,0162020Assets 2021: $352,785Liabilities 2021: $90,329Net Assets 2021: $262,4562021Assets 2022: $490,547Liabilities 2022: $10Net Assets 2022: $490,5372022Assets 2023: $491,570Liabilities 2023: $2Net Assets 2023: $491,5682023Assets 2024: $544,296Liabilities 2024: $21,213Net Assets 2024: $523,0832024

Highlighted filing

2024

Assets$544,296
Liabilities$21,213
Net Assets$523,083

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2014: $257,500Expenses 2014: $69,468Net Income 2014: $188,0322014Revenue 2015: $301,699Expenses 2015: $217,899Net Income 2015: $83,8002015Revenue 2016: $329,058Expenses 2016: $227,038Net Income 2016: $102,0202016Revenue 2017: $266,289Expenses 2017: $129,552Net Income 2017: $136,7372017Revenue 2018: $302,700Expenses 2018: $397,369Net Income 2018: -$94,6692018Revenue 2019: $342,701Expenses 2019: $528,462Net Income 2019: -$185,7612019Revenue 2020: $347,443Expenses 2020: $391,586Net Income 2020: -$44,1432020Revenue 2021: $369,643Expenses 2021: $293,203Net Income 2021: $76,4402021Revenue 2022: $503,564Expenses 2022: $275,483Net Income 2022: $228,0812022Revenue 2023: $419,105Expenses 2023: $418,074Net Income 2023: $1,0312023Revenue 2024: $434,218Expenses 2024: $402,703Net Income 2024: $31,5152024

Highlighted filing

2024

Revenue$434,218
Expenses$402,703
Net Income$31,515

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Mar 17, 2025
Return Version
2023v6.0
Gross Receipts
$434,457
Mission and Program Overview

Mission

Horse country, inc. Is a coordinated industry initiative to support fan development of thoroughbred racing through experiences at equine locations.

To connect guests to the horse, land, and people of kentucky's signature equine industry through immersive experiences at unique member locations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$491,568$523,083▲ $31,515
Cash and Non-Interest-Bearing Accounts$447,982$506,038▲ $58,056
Intangible Assets$42,569$37,725▼ $4,844
Land, Buildings, and Equipment, Net$1,019$533▼ $486
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$491,570$544,296▲ $52,726
Liabilities
Other Liabilities$2$21,213▲ $21,211
Total Liabilities$2$21,213▲ $21,211
Net Assets / Fund Balance
Total Net Assets Fund Balance$491,568$523,083▲ $31,515
Total Liabilities and Net Assets / Fund Balance$491,570$544,296▲ $52,726

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$533$11,723$12,256
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Hallie HardyExecutive DirectorFT$105,231$15,630$120,861

Board Members and Trustees

NameTitle
Luke FallonPast President
Kara HeissenbuttelPresident
Harold PalmerVice President
Ande DayDirector
Brianne SharpDirector
Duncan TaylorDirector
Heather HigginsDirector
Leslie MillerDirector
Mandy RyanDirector
Nick NicholsonSecretary
Lizy RobertsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$85,000
Program Service Revenue
$346,157
Investment Income
$0
Other Revenue
$3,061
All Other Contributions
$85,000
Change in Net Assets
$31,515
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$256,035
Other Expenses$145,056
Grants and Similar Amounts Paid$1,612
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$122,592
Other Salaries and Wages---$106,515
Advertising---$38,351
Occupancy---$29,066
Payroll Taxes---$17,123
Office Expenses---$13,881
Fees for Services Accounting---$11,054
Other Employee Benefits---$9,805
Depreciation Depletion---$5,330
Insurance---$5,024
Travel---$4,937
Conferences and Meetings---$4,196
Other Expenses---$3,689
All Other Expenses---$2,886
Fees for Services Other---$2,376
Grants to Domestic Orgs---$1,612
Fees for Services Legal---$935
Total Functional Expenses$0$0$0$402,703
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liability$18,674
Payroll Tax Liabilities$2,539
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

The board is comprised of members involved in the horse industry. As such, board members may provide services to other board members from time to time. These services may include, but are not limited to, veterinary services, consignment services, boarding, valuation services and stallion services.

Form 990, Part VI, Section A, Line 6

The organization is comprised of members who participate in the horse industry.

Form 990, Part VI, Section A, Line 7A

The members of the organization elect the board of directors, and as the governing body, the board of directors makes the decisions for the organization.

Form 990, Part VI, Section B, Line 11B

The form 990 is provided to and reviewed by the board of directors prior to filing.

Form 990, Part VI, Section B, Line 12C

Each director, principal officer and member of a committee with governing board delegated powers, shall annually sign a statement which affirms such person: has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its federal tax exemption, it must engage primarily in activities which accomplish one or more of its tax-exempt purposes.

Form 990, Part VI, Section B, Line 15A

The board of directors will determine the compensation for the executive director and key employees using comparable data. The board of directors will implement a performance based review of the compensation structure.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy and financial statements are not required to be disclosed publicly pursuant to irc section 6104. These documents may be disclosed based upon the discretion of the board of directors.

Filing and Contact Details

Filer

Filer Name
Horse Country Inc
EIN
47-1608262
Phone
8599631004
Address
PO BOX 84, LEXINGTON, KY 40588

Signing Officer

Name
Hallie Hardy
Title
Executive Director
Phone
8599631004
Signed
2025-03-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Hallie Hardy
Formed
2014
Legal Domicile
Ky
Voting Board Members
11
Independent Board Members
11
Employees
9
Volunteers
15

Preparer

Firm
Dean Dorton Allen Ford Pllc
Address
250 W MAIN STREET STE 1400, LEXINGTON, KY 40507
Preparer
Allison C Carter
Phone
8592552341
Raw XML Appendix377 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1KARA HEISSENBUTTEL
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IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0491568
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0523083
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt0533
IRS990ScheduleD/EquipmentGrp/DepreciationAmt011723
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt012256
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt018674
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt12539
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL LIABILITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1PAYROLL TAX LIABILITIES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0533
IRS990ScheduleD/TotalLiabilityAmt021213
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD IS COMPRISED OF MEMBERS INVOLVED IN THE HORSE INDUSTRY. AS SUCH, BOARD MEMBERS MAY PROVIDE SERVICES TO OTHER BOARD MEMBERS FROM TIME TO TIME. THESE SERVICES MAY INCLUDE, BUT ARE NOT LIMITED TO, VETERINARY SERVICES, CONSIGNMENT SERVICES, BOARDING, VALUATION SERVICES AND STALLION SERVICES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION IS COMPRISED OF MEMBERS WHO PARTICIPATE IN THE HORSE INDUSTRY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE MEMBERS OF THE ORGANIZATION ELECT THE BOARD OF DIRECTORS, AND AS THE GOVERNING BODY, THE BOARD OF DIRECTORS MAKES THE DECISIONS FOR THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE FORM 990 IS PROVIDED TO AND REVIEWED BY THE BOARD OF DIRECTORS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS, SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAS READ AND UNDERSTANDS THE POLICY, HAS AGREED TO COMPLY WITH THE POLICY, AND UNDERSTANDS THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION, IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE BOARD OF DIRECTORS WILL DETERMINE THE COMPENSATION FOR THE EXECUTIVE DIRECTOR AND KEY EMPLOYEES USING COMPARABLE DATA. THE BOARD OF DIRECTORS WILL IMPLEMENT A PERFORMANCE BASED REVIEW OF THE COMPENSATION STRUCTURE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT REQUIRED TO BE DISCLOSED PUBLICLY PURSUANT TO IRC SECTION 6104. THESE DOCUMENTS MAY BE DISCLOSED BASED UPON THE DISCRETION OF THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0KY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0491570
IRS990/TotalAssetsEOYAmt0544296
IRS990/TotalAssetsGrp/BOYAmt0491570
IRS990/TotalAssetsGrp/EOYAmt0544296
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt085000
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/TotalAmt0402703
IRS990/TotalGrossUBIAmt03061
IRS990/TotalLiabilitiesBOYAmt02
IRS990/TotalLiabilitiesEOYAmt021213
IRS990/TotalLiabilitiesGrp/BOYAmt02
IRS990/TotalLiabilitiesGrp/EOYAmt021213
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0491568
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0523083
IRS990/TotalOtherCompensationAmt015630
IRS990/TotalProgramServiceRevenueAmt0346157
IRS990/TotalReportableCompFromOrgAmt0105231
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0346157
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0434218
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt03061
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0491570
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0544296
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt04937
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 84
IRS990/USAddress/CityNm0LEXINGTON
IRS990/USAddress/StateAbbreviationCd0KY
IRS990/USAddress/ZIPCd040588
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0WWW.VISITHORSECOUNTRY.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0HALLIE HARDY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08599631004
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HORSE COUNTRY INC
ReturnHeader/Filer/BusinessNameControlTxt0HORS
ReturnHeader/Filer/EIN0471608262
ReturnHeader/Filer/PhoneNum08599631004
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 84
ReturnHeader/Filer/USAddress/CityNm0LEXINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0KY
ReturnHeader/Filer/USAddress/ZIPCd040588
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0273858252
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DEAN DORTON ALLEN FORD PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0250 W MAIN STREET STE 1400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LEXINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0KY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd040507
ReturnHeader/PreparerPersonGrp/PhoneNum08592552341
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ALLISON C CARTER
ReturnHeader/ReturnTs02025-03-17T10:27:03-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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