Civic Intelligence

American Marketing Association Inc

EIN 47-0686382 • 501(c)3 • Lincoln, NE

Profile

Form 990-ez, part iii, primary exempt purpose: to serve as the resource for area marketers to learn, grow and connect through opportunties which promote education and marketing excellence.

PO Box 82873Lincoln, NE 68501

www.lincolnama.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

66th percentile

12%

Higher net margin than 66% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

62nd percentile

5.2%

Faster asset growth than 62% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

29th percentile

-27%

Faster revenue growth than 29% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Assets

Up

$120,481

Up $5,911 (+5.2%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$120,481

Up $5,911 (+5.2%) from 2024

Revenue

Down

$50,134

Down $18,791 (-27%) from 2024

Expenses

Down

$44,223

Down $27,541 (-38%) from 2024

Net Income

Up

$5,911

Up $8,750 (+308%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2015: $49,637Liabilities 2015: $02015Assets 2016: $51,653Liabilities 2016: $0Net Assets 2016: $51,6532016Assets 2017: $56,579Liabilities 2017: $02017Assets 2018: $47,191Liabilities 2018: $02018Assets 2019: $43,000Liabilities 2019: $811Net Assets 2019: $42,1892019Assets 2020: $52,336Liabilities 2020: $0Net Assets 2020: $52,3362020Assets 2022: $54,324Liabilities 2022: $0Net Assets 2022: $54,3242022Assets 2023: $117,408Liabilities 2023: $0Net Assets 2023: $117,4082023Assets 2024: $114,570Liabilities 2024: $0Net Assets 2024: $114,5702024Assets 2025: $120,481Liabilities 2025: $0Net Assets 2025: $120,4812025

Highlighted filing

2025

Assets$120,481
Liabilities$0
Net Assets$120,481

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2015: $60,718Expenses 2015: $54,328Net Income 2015: $6,3902015Revenue 2016: $48,408Expenses 2016: $46,392Net Income 2016: $2,0162016Revenue 2017: $46,498Expenses 2017: $41,572Net Income 2017: $4,9262017Revenue 2018: $52,464Expenses 2018: $61,852Net Income 2018: -$9,3882018Revenue 2019: $55,365Expenses 2019: $60,367Net Income 2019: -$5,0022019Revenue 2020: $33,079Expenses 2020: $22,932Net Income 2020: $10,1472020Revenue 2022: $53,536Expenses 2022: $66,439Net Income 2022: -$12,9032022Revenue 2023: $103,491Expenses 2023: $40,407Net Income 2023: $63,0842023Revenue 2024: $68,925Expenses 2024: $71,764Net Income 2024: -$2,8392024Revenue 2025: $50,134Expenses 2025: $44,223Net Income 2025: $5,9112025

Highlighted filing

2025

Revenue$50,134
Expenses$44,223
Net Income$5,911

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Sep 15, 2025
Return Version
2024v5.2
Gross Receipts
$50,134
Mission and Program Overview

Mission

To serve as the resource for area marketers to learn, grow and connect through opportunities which promote education and marketing excellence.

Form 990-ez, part iii, primary exempt purpose: to serve as the resource for area marketers to learn, grow and connect through opportunties which promote education and marketing excellence.

Program Services

DescriptionGrantsExpenses
FORM 990-EZ, PART III, LINE 28, PROGRAM SERVICE ACCOMPLISHMENTS: BI-MONTLY PROFESSIONAL DEVELOPMENT MEETINGS FOR AREA MARKETERS. THESE MEETINGS INCLUDE A REGIONAL OR NATIONAL SPEKAER WHO PRESENTS ON A CHOSEN TOPIC AND IS ATTENDED BY BOTH AMA MEMBERS AND NON-MEMBERS.--
FORM 990-EZ, PART III, LINE 29, PROGRAM SERVICE ACCOMPLISHMENTS: PRISMS IS A NON-PROFIT MARKETING CONFERENCE HELD ANNUALLY. AMERICAN MARKETING ASSOCIATION MEMBERS, MARKETING PROFESSIONALS, AND CLIENTS COME TOEGHER TO RECOGNIZE THE PRIOR YEAR ACCOMPLISHMENTS OF LINCOLN MARKETERS.--
FORM 990-EZ, PART III, LINE 30, PROGRAM SERVICE ACCOMPLISHMENTS: CROPPED IS A NON-PROFIT MARKETING CONFERENCE HELD ANNUALLY. AMERICAN MARKETING ASSOCIATION MEMBERS AND MARKETING PROFESSIONALS COME TOGETHER TO ENCOURAGE TEAMWORK, NETWORKING, AND HELP OUT SMALL BUSINESSES.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Briana PraiImmediate Past President-$0--
Lindsey WalshSecretary-$0--
Leanna GrahamTreasurer-$0--
Tessa WiserDirector-$0--
Steven MahDirector-$0--
Leah GregoryDirector-$0--
Meike EilertDirector-$0--
Whitney HansenImmediate Past President-$0--
Jordan SnaderPresident-$0--
Catherine KnopikDirector-$0--
Jennifer SchultzDirector-$0--
Ty WestoverDirector-$0--
Alyssa LeeDirector-$0--
Kayley CooperDirector-$0--
Tim KarstensDirector-$0--
Kylie StearnsPresident-Elect-$0--
Sam HolmanDirector-$0--
Mandy PetersonDirector-$0--
Mallory KrenkDirector-$0--
Lydia CoulsonDirector-$0--
Jackson McKenzieDirector-$0--
Brittany WrenDirector-$0--
Laurie JohnsonDirector-$0--
Parker RobinsonDirector-$0--
Filing and Contact Details

Filer

Filer Name
American Marketing Association Inc
EIN
47-0686382
In Care Of
% LEANNA GRAHAM
Phone
4024234343
Address
PO Box 82873, Lincoln, NE 68501

Signing Officer

Name
Jordan Snader
Title
President
Phone
4025802682
Signed
2025-09-15
Discuss with paid preparer
Yes

Preparer

Firm
Labenz & Associates LLC
Address
8555 Pioneers Boulevard, Lincoln, NE 68520
Preparer
Leanna L Graham
Phone
4024378383
Supplemental Narrative

Additional Explanations

FORM 990-EZ, PART V, INFORMATION REGARDING PERSONAL BENEFIT CONTRACTS:

The organization did not, during the year, receive any funds, directly or indirectly, to pay premiums on a personal benefit contract. The organization did not, during the year, pay any premiums, directly or indirectly, on a personal benefit contract.

Form 990EZ Part I Line 8

Description:JOB POSTING FEE Amount:331

Form 990EZ Part I Line 8

Description:AWARD ENTRY FEE Amount:7690

Form 990EZ Part I Line 16

Description:ADVERTISING Amount:623

Form 990EZ Part I Line 16

Description:CHAPTER AWARDS Amount:2051

Form 990EZ Part I Line 16

Description:GIFTS Amount:2014

Form 990EZ Part I Line 16

Description:LCF FEES Amount:357

Form 990EZ Part I Line 16

Description:MEALS Amount:18387

Form 990EZ Part I Line 16

Description:MISCELLANEOUS Amount:444

Form 990EZ Part I Line 16

Description:NETWORKING Amount:808

Form 990EZ Part I Line 16

Description:TAXES Amount:1228

Form 990EZ Part I Line 16

Description:SCHOLARSHIPS Amount:135

Form 990EZ Part I Line 16

Description:SPEAKER FEES Amount:3000

Form 990EZ Part I Line 16

Description:SUBSCRIPTIONS Amount:3534

Form 990EZ Part I Line 16

Description:SUPPLIES Amount:22

Form 990EZ Part I Line 16

Description:WEBSITE HOSTING/MAINTANENCE Amount:844

Form 990EZ Part I Line 16

Description:MERCHANDISE Amount:3421

Form 990EZ Part I Line 16

Description:PARTNERSHIPS Amount:1500

Form 990EZ Part II Line 24

Description:SCHOLARSHIP FUND BOY Amount:13368 EOY Amount:66626

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt083455
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt038653
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt015390
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0201107
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt04532
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt05307
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt01927
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt0598
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt05666
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt018030
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt011072
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt025714
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt012461
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt012825
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt06737
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt068809
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt04532
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt05307
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt01927
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt0598
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt05666
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt018030
IRS990ScheduleA/InvestmentIncomeCYPct00.05921
IRS990ScheduleA/InvestmentIncomePYPct00.04738
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearAmt08021
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus1YearAmt0804
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus2YearsAmt05648
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus3YearsAmt01460
IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus4YearsAmt0638
IRS990ScheduleA/OtherIncome509Grp/TotalAmt016571
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.88637
IRS990ScheduleA/PublicSupportPY509Pct00.90232
IRS990ScheduleA/PublicSupportTotal509Amt0269916
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt037581
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt062814
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt095916
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt051478
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt022127
IRS990ScheduleA/Total509Grp/TotalAmt0269916
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt050134
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt068925
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0103491
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt053536
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt028431
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0304517
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT. THE ORGANIZATION DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description:JOB POSTING FEE Amount:331
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Description:AWARD ENTRY FEE Amount:7690
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Description:ADVERTISING Amount:623
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Description:CHAPTER AWARDS Amount:2051
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Description:GIFTS Amount:2014
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Description:LCF FEES Amount:357
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Description:MEALS Amount:18387
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Description:MISCELLANEOUS Amount:444
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Description:NETWORKING Amount:808
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Description:TAXES Amount:1228
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Description:SCHOLARSHIPS Amount:135
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Description:SPEAKER FEES Amount:3000
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13Description:SUBSCRIPTIONS Amount:3534
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14Description:SUPPLIES Amount:22
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15Description:WEBSITE HOSTING/MAINTANENCE Amount:844
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16Description:MERCHANDISE Amount:3421
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17Description:PARTNERSHIPS Amount:1500
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18Description:SCHOLARSHIP FUND BOY Amount:13368 EOY Amount:66626
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART V, INFORMATION REGARDING PERSONAL BENEFIT CONTRACTS:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990EZ PART I LINE 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990EZ PART I LINE 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc18FORM 990EZ PART II LINE 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Jordan Snader
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum04025802682
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0American Marketing Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0470686382
ReturnHeader/Filer/InCareOfNm0% LEANNA GRAHAM
ReturnHeader/Filer/PhoneNum04024234343
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 82873
ReturnHeader/Filer/USAddress/CityNm0Lincoln
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NE
ReturnHeader/Filer/USAddress/ZIPCd068501
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Labenz & Associates LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt08555 Pioneers Boulevard
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Lincoln
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd068520
ReturnHeader/PreparerPersonGrp/PhoneNum04024378383
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Leanna L Graham
ReturnHeader/ReturnTs02025-09-16T09:51:43-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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