Civic Intelligence

Goodwill Industries Inc

EIN 47-0378996 • 501(c)3 • Omaha, NE

View Organization Page

Profile

Goodwill changes lives and strengthens communities through education, training and work. Goodwill strives to increase self sufficiency of its participants through vocational evaluation, training and offering employment opportunities to disabled or disadvantaged individuals, who cannot readily be absorbed in the competitive labor market. Goodwill strives to assist such individuals to attain the fullest development of which they are capable.

4805 N 72nd StOmaha, NE 68134

www.goodwillomaha.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.36x

Higher debt load relative to assets than 60% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

68th percentile

0.70x

Higher debt load relative to revenue than 68% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Net Margin

51st percentile

4.9%

Higher net margin than 51% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

30th percentile

1.1%

Faster asset growth than 30% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

48th percentile

6.6%

Faster revenue growth than 48% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$71,017,546

Up $739,563 (+1.1%) from 2023

Liabilities

Down

$25,435,086

Down $1,586,836 (-5.9%) from 2023

Net Assets

Up

$45,582,460

Up $2,326,399 (+5.4%) from 2023

Operations
Liabilities / Revenue68th percentileNet Margin51st percentile

Revenue

Up

$36,199,310

Up $2,256,310 (+6.6%) from 2023

Expenses

Up

$34,425,458

Up $3,479,454 (+11%) from 2023

Net Income

Down

$1,773,852

Down $1,223,144 (-41%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth30th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80M$60M$40M$20M$0Assets 2010: $38,139,778Liabilities 2010: $20,436,677Net Assets 2010: $17,703,1012010Assets 2011: $39,922,636Liabilities 2011: $20,926,680Net Assets 2011: $18,995,9562011Assets 2012: $43,390,990Liabilities 2012: $22,496,754Net Assets 2012: $20,894,2362012Assets 2013: $46,032,487Liabilities 2013: $23,693,055Net Assets 2013: $22,339,4322013Assets 2014: $47,017,563Liabilities 2014: $24,094,814Net Assets 2014: $22,922,7492014Assets 2015: $47,463,217Liabilities 2015: $23,648,421Net Assets 2015: $23,814,7962015Assets 2016: $45,771,286Liabilities 2016: $21,884,354Net Assets 2016: $23,886,9322016Assets 2017: $45,319,697Liabilities 2017: $21,854,148Net Assets 2017: $23,465,5492017Assets 2018: $45,146,112Liabilities 2018: $19,872,749Net Assets 2018: $25,273,3632018Assets 2019: $51,181,258Liabilities 2019: $22,796,824Net Assets 2019: $28,384,4342019Assets 2020: $50,963,015Liabilities 2020: $21,417,815Net Assets 2020: $29,545,2002020Assets 2021: $56,720,433Liabilities 2021: $20,679,657Net Assets 2021: $36,040,7762021Assets 2022: $64,602,818Liabilities 2022: $24,942,365Net Assets 2022: $39,660,4532022Assets 2023: $70,277,983Liabilities 2023: $27,021,922Net Assets 2023: $43,256,0612023Assets 2024: $71,017,546Liabilities 2024: $25,435,086Net Assets 2024: $45,582,4602024

Highlighted filing

2024

Assets$71,017,546
Liabilities$25,435,086
Net Assets$45,582,460
Open 2024 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MExpenses 2010: $17,945,2062010Revenue 2011: $22,207,297Expenses 2011: $20,869,387Net Income 2011: $1,337,9102011Expenses 2012: $23,420,0472012Revenue 2013: $24,584,888Expenses 2013: $23,555,194Net Income 2013: $1,029,6942013Revenue 2014: $25,187,709Expenses 2014: $24,783,735Net Income 2014: $403,9742014Revenue 2015: $25,384,136Expenses 2015: $25,219,406Net Income 2015: $164,7302015Revenue 2016: $22,420,735Expenses 2016: $22,533,078Net Income 2016: -$112,3432016Revenue 2017: $20,433,378Expenses 2017: $21,287,215Net Income 2017: -$853,8372017Revenue 2018: $22,839,628Expenses 2018: $20,777,345Net Income 2018: $2,062,2832018Revenue 2019: $24,058,272Expenses 2019: $21,600,373Net Income 2019: $2,457,8992019Revenue 2020: $20,855,273Expenses 2020: $20,296,724Net Income 2020: $558,5492020Revenue 2021: $29,507,917Expenses 2021: $23,625,405Net Income 2021: $5,882,5122021Revenue 2022: $31,000,599Expenses 2022: $26,536,116Net Income 2022: $4,464,4832022Revenue 2023: $33,943,000Expenses 2023: $30,946,004Net Income 2023: $2,996,9962023Revenue 2024: $36,199,310Expenses 2024: $34,425,458Net Income 2024: $1,773,8522024

Highlighted filing

2024

Revenue$36,199,310
Expenses$34,425,458
Net Income$1,773,852
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$71,017,546
Liabilities
$25,435,086
Net assets
$45,582,460
Revenue
$36,199,310
Expenses
$34,425,458
Net income
$1,773,852
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$71.0$25.4$45.6$36.2$34.4$1.77
2023Detailed filing. Detailed filing data is available for this year.$70.3$27.0$43.3$33.9$30.9$3.00
2022Detailed filing. Detailed filing data is available for this year.$64.6$24.9$39.7$31.0$26.5$4.46
2021Detailed filing. Detailed filing data is available for this year.$56.7$20.7$36.0$29.5$23.6$5.88
2020Detailed filing. Detailed filing data is available for this year.$51.0$21.4$29.5$20.9$20.3$0.56
2019Detailed filing. Detailed filing data is available for this year.$51.2$22.8$28.4$24.1$21.6$2.46
2018Detailed filing. Detailed filing data is available for this year.$45.1$19.9$25.3$22.8$20.8$2.06
2017Detailed filing. Detailed filing data is available for this year.$45.3$21.9$23.5$20.4$21.3$0.85
2016Detailed filing. Detailed filing data is available for this year.$45.8$21.9$23.9$22.4$22.5$0.11
2015Detailed filing. Detailed filing data is available for this year.$47.5$23.6$23.8$25.4$25.2$0.16
2014Detailed filing. Detailed filing data is available for this year.$47.0$24.1$22.9$25.2$24.8$0.40
2013Detailed filing. Detailed filing data is available for this year.$46.0$23.7$22.3$24.6$23.6$1.03
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$43.4$22.5$20.9$23.4
2011Summary only. Only limited summary data is available for this year.$39.9$20.9$19.0$22.2$20.9$1.34
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$38.1$20.4$17.7$17.9
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$63,666,374
Mission and Program Overview

Mission

Goodwill changes lives and strengthens communities through education, training, and work. Goodwill strives to increase self sufficiency of its participants through vocational evaluation, training, and offering employment opportunities to disabled or disadvantaged individuals, who cannot be readily absorbed in the competitive labor market. Goodwill strives to assist such individuals to attain the fullest development of which they are capable.

Goodwill changes lives and strengthens communities through education, training and work. Goodwill strives to increase self sufficiency of its participants through vocational education, training and offering employment opportunities to disabled or disadvantaged individuals, who cannot readily be absorbed in the competitive labor market. Goodwill strives to assist such individuals to attain the fullest development of which they are capable.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$43,280,421$47,397,289▲ $4,116,868
Investments in Publicly Traded Securities$5,828,609$6,581,680▲ $753,071
Accounts Receivable$1,965,408$4,295,857▲ $2,330,449
Inventories for Sale or Use$2,032,447$2,270,622▲ $238,175
Cash and Non-Interest-Bearing Accounts$8,557,095$2,129,584▼ $6,427,511
Prepaid Expenses and Deferred Charges$545,358$818,797▲ $273,439
Pledges and Grants Receivable$72,000$236,500▲ $164,500
Total Assets$70,277,983$71,017,546▲ $739,563
Other Assets Total$7,996,645$7,287,217▼ $709,428
Liabilities
Mortgage Notes Payable Secured by Investment Property$16,523,110$15,275,324▼ $1,247,786
Other Liabilities$8,203,277$7,550,247▼ $653,030
Accounts Payable and Accrued Expenses$2,187,260$2,499,421▲ $312,161
Deferred Revenue$90,877$110,094▲ $19,217
Tax Exempt Bond Liabilities$17,398$0▼ $17,398
Total Liabilities$27,021,922$25,435,086▼ $1,586,836
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$42,524,141$44,658,994▲ $2,134,853
Net Assets With Donor Restrictions$731,920$923,466▲ $191,546
Total Net Assets Fund Balance$43,256,061$45,582,460▲ $2,326,399
Total Liabilities and Net Assets / Fund Balance$70,277,983$71,017,546▲ $739,563

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$33,710,811$16,187,331$49,898,142
Land$9,130,203-$9,130,203
Equipment$1,777,957$7,210,912$8,988,869
Leasehold Improvements$2,611,375$1,087,144$3,698,519
Other Land Buildings$166,943-$166,943
Other Assets Org$7,203,954--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$570,430-▲ $98,299-$668,729
2023$465,344-▲ $105,086-$570,430
2022$546,457-▼ $81,113-$465,344
2021$442,988-▲ $103,469-$546,457
2020$377,112-▲ $65,876-$442,988
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tobi MathouserPresident and CEOFT$265,459$11,976$277,435
Janelle PetersonChief Operating OfficerFT$192,757$19,740$212,497
Erin BalckledgeSenior VP AdministrationFT$165,341$8,748$174,089
Shantel FeathersonVP of Retail AdvancementFT$148,809$16,296$165,105
Matt MainelliVP of Organizational DevelopmentFT$136,939$16,131$153,070
Nicole WilsonVP of Mission AdvancementFT$121,881$31,169$153,050
Deb HermanDirector of Development anFT$114,330$12,398$126,728
Tina McgaughDirector of Human ResourcesFT$108,070$17,563$125,633
Rudy WhiteDirector of Retail OperationsFT$100,214$19,600$119,814
Ryan MccarthyDirector of FinanceFT$108,579$10,437$119,016
Spencer BaylessDirector of Retail SalesFT$105,143$757$105,900
John StilleyChief Finance OfficerFT$37,477-$37,477

Board Members and Trustees

NameTitle
Leah VetterChair
Joel DoughertyChair Emeritus
Justin SpoonerVice Chair
Aaron JohnsonTrustee
Andrew WilsonTrustee
Juan PadillaTrustee
Miriam BlairTrustee
Nadia BlacevichTrustee
Nick BurianekTrustee
Bob Bertsch JrSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$26,239,230
Program Service Revenue
$513,743
Investment Income
$410,111
Other Revenue
$9,036,226
All Other Contributions
$26,047,129
Change in Net Assets
$1,773,852

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Clothing and Household Goods$25,738,038Fair Market Value
Total Noncash Contributions$25,738,038-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$22,502,341
Other Expenses$11,923,117
Total Fundraising Expense$373,566
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$15,427,644$2,001,696$72,658$17,501,998
Other Employee Benefits$1,532,961$705,403$23,489$2,261,853
Depreciation Depletion$1,119,450$555,453$20,521$1,695,424
Office Expenses$1,504,607$91,144$6,092$1,601,843
Payroll Taxes$1,195,934$168,063$15,615$1,379,612
Occupancy$1,286,195$60,345$3,784$1,350,324
Fees for Services Other$461,222$403,492$21,344$886,058
Current Officers, Directors, Trustees, and Key Employees$212,496$474,731$137,692$824,919
Insurance$549,124$42,517$4,414$596,055
Pension Plan Contributions$429,955$104,004-$533,959
Interest$450,165$9,558-$459,723
Advertising$15,354$245,033-$260,387
Fees for Services Legal$99,162$59,615$3,153$161,930
Travel$85,177$40,700$8,644$134,521
Other Expenses$89,077$3,697$4$92,778
Fees for Services Accounting$28,664$20,863$1,104$50,631
Total Functional Expenses$28,768,011$5,283,881$373,566$34,425,458
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$73,265
Fundraising Gross Income$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf$112,224-$42,336-
Gala$79,877-$30,929-
Total Events$192,101-$73,265$-73,265
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$7,454,839
Deferred Compensation$95,408

Bond Issues

BondIssuerIssuedIssue PricePurpose
BNebraska Educational Health and Social Services2014-11-04$20,310,000Refinance short term taxable indebtedness incurred to finance 11 locations
ACity of Crescent Iowa2004-12-16$1,700,000Refinance short term taxable indebtedness incurred to finance facilities

Bond Proceeds

BondTotal ProceedsSpentRetiredIssuance Costs
B$20,310,000-$8,512,685$332,239
A$1,700,000-$1,674,905$34,000

Bond Financing Compliance

No rebate due
Yes
Rebate not yet due
No
Form 8038-T filed
No
Gross proceeds invested
No
Gross proceeds invested in GIC
No
Exception to rebate
No
Corrective action procedures
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared based on the audited financial statements of the organization.”

Form 990, Part VI, Section B, Line 12C

“A signed conflict of interest statement is obtained from each officer and member of the board of the organization. This report is mailed to all major donors, referral agencies and other interested parties. The report is also available online for trustees and key employees of the organization at least annually. Each statement documents direct business relationships, family business relationships and inter and intra family and business relationships. For any official action of the board or its committees, individuals with whom a conflict may be construed are precluded from voting. The conflict of interest statements are maintained in the corporate files.”

Form 990, Part VI, Section B, Line 15

“Goodwill has a formal compensation policy and the executive committee serves as the compensation committee for the organization. Executive compensation is set annually and monitored by the local goodwill board of trustees, which utilizes outside independent professional resources in determining appropriate salary levels. Goodwill participates in local regional and national executive compensation salary and benefit surveys. This survey data is utilized by the board as a framework to ensure competitive compensation in order to retain high performing employees, including the ceo. In addition to survey results, compensation is based on agency performance as well as individual performance.”

Form 990, Part VI, Section C, Line 19

“The annual report is published each year with the audited financial statements for the organization. This report is emailed to all major donors, referral agencies, and other interested parties. The report is also available online at www.goodwillomaha.org. Hard copies of the report, goodwill's governing documents and conflict of interest policy are availbale upon request.”

Filing and Contact Details

Filer

Filer Name
Goodwill Industries Inc
EIN
47-0378996
Phone
4022311921
Address
4805 N 72ND ST, OMAHA, NE 68134

Signing Officer

Name
Tobi Mathouser
Title
CEO
Phone
4023414609
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tobi Mathouser
Formed
1933
Legal Domicile
Ne
Voting Board Members
10
Independent Board Members
10
Employees
1,485
Volunteers
0

Preparer

Firm
Hbe Llp
Address
7140 STEPHANIE LANE PO BOX 23110, LINCOLN, NE 68542-3110
Preparer
Krystal L Siebrandt CPA Cfe Cgma
Phone
4024234343
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 2C:

“The process has not changed from the prior year.”

Financial Statement Notes

PART V, LINE 4:

“The purpose of goodwill industries endowment fund is to enhance the financial strength of the agency. Asset growth in the endowment will ensure the future growth and development of goodwill's mission and vision while providing a portion of the assets for current year operations.”

PART X, LINE 2:

“Goodwill industries is exempt from federal income taxes under section 501(c)(3) of the internal revenue code, except on net income derived from unrelated business activities. For the year ended december 31, 2024, goodwill industries had no tax liability on unrelated business activity. Goodwill industries believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.”

Raw XML AppendixShowing 400 of 895 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0GOODWILL CHANGES LIVES AND STRENGTHENS COMMUNITIES THROUGH EDUCATION, TRAINING AND WORK. GOODWILL STRIVES TO INCREASE SELF SUFFICIENCY OF ITS PARTICIPANTS THROUGH VOCATIONAL EDUCATION, TRAINING AND OFFERING EMPLOYMENT OPPORTUNITIES TO DISABLED OR DISADVANTAGED INDIVIDUALS, WHO CANNOT READILY BE ABSORBED IN THE COMPETITIVE LABOR MARKET. GOODWILL STRIVES TO ASSIST SUCH INDIVIDUALS TO ATTAIN THE FULLEST DEVELOPMENT OF WHICH THEY ARE CAPABLE.
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IRS990/Desc0GOODWILL OPERATES 18 RETAIL STORES OPEN TO THE PUBLIC IN OMAHA (10), FREMONT (1), BLAIR (1), GRETNA (1), BELLEVUE (1), PAPILLION (2), ELKHORN (1), AND COUNCIL BLUFFS, IA (1). THE GENERAL PUBLIC DONATES CLOTHING, FURNITURE AND HOUSEHOLD GOODS TO GOODWILL. GOODWILL EMPLOYEES SORT, PRICE AND DISTRIBUTE MERCHANDISE FOR SALE IN THE RETAIL STORES. MERCHANDISE THAT DOES NOT SELL WITHIN A REASONABLE TIME IN THE STORES IS TRANSFERRED TO THE GOODWILL WAREHOUSE STORE WHERE IT IS OFFERED FOR SALE AT A SPECIFIED PRICE PER POUND. GOODS DETERMINED NOT TO BE SALEABLE IN THE GOODWILL STORES ARE "SALVAGED AND SOLD TO THIRD PARTIES, WHO EITHER SHIP AND SELL THE GOODS TO THIRD PARTIES OR RECYCLE THEM FOR THEIR TEXTILE, METAL OR OTHER RECYCLABLE MATERIALS. GOODWILL PROFITS GENERATED FROM THE SALE OF DONATED GOODS HELP COVER EXPENSES ASSOCIATED WITH GOODWILL'S MISSION PROGRAMS THAT SERVE THE COMMUNITY.
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IRS990/MissionDesc0GOODWILL CHANGES LIVES AND STRENGTHENS COMMUNITIES THROUGH EDUCATION, TRAINING AND WORK. GOODWILL STRIVES TO INCREASE SELF SUFFICIENCY OF ITS PARTICIPANTS THROUGH VOCATIONAL EVALUATION, TRAINING AND OFFERING EMPLOYMENT OPPORTUNITIES TO DISABLED OR DISADVANTAGED INDIVIDUALS, WHO CANNOT READILY BE ABSORBED IN THE COMPETITIVE LABOR MARKET. GOODWILL STRIVES TO ASSIST SUCH INDIVIDUALS TO ATTAIN THE FULLEST DEVELOPMENT OF WHICH THEY ARE CAPABLE.
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