Civic Intelligence

Psycharmor Institute Inc

EIN 46-5124059 • 501(c)3 • San Diego, CA

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Profile

Provide online training videos delivered to national subject matter experts who are fiercely comitted to educating the civilian community about military culture - at no cost to the learner. Additionally, our suppor center provides follow-up coaching to reinforce the knowledge conveyed in our courses.

6215 Ferris Square Ste 205San Diego, CA 92121

psycharmor.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

83rd percentile

0.51x

Higher debt load relative to assets than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.17x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

16th percentile

-16%

Higher net margin than 16% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$262,918

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 10.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

4th percentile

-48%

Faster asset growth than 4% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

20th percentile

-13%

Faster revenue growth than 20% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets83rd percentile

Assets

Down

$829,677

Down $772,642 (-48%) from 2023

Liabilities

Down

$423,113

Down $364,075 (-46%) from 2023

Net Assets

Down

$406,564

Down $408,567 (-50%) from 2023

Operations
Liabilities / Revenue64th percentileNet Margin16th percentile

Revenue

Down

$2,477,805

Down $369,774 (-13%) from 2023

Expenses

Down

$2,886,372

Down $86,726 (-2.9%) from 2023

Net Income

Down

-$408,567

Down $283,048 (-226%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth4th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2014: $920,879Liabilities 2014: $3,400Net Assets 2014: $917,4792014Assets 2015: $155,803Liabilities 2015: $18,188Net Assets 2015: $137,6152015Assets 2016: $1,280,279Liabilities 2016: $275,413Net Assets 2016: $1,004,8662016Assets 2017: $689,841Liabilities 2017: $94,264Net Assets 2017: $595,5772017Assets 2018: $775,492Liabilities 2018: $132,847Net Assets 2018: $642,6452018Assets 2019: $702,295Liabilities 2019: $158,498Net Assets 2019: $543,7972019Assets 2020: $1,131,083Liabilities 2020: $236,831Net Assets 2020: $894,2522020Assets 2021: $1,215,158Liabilities 2021: $269,292Net Assets 2021: $945,8662021Assets 2022: $1,522,650Liabilities 2022: $582,000Net Assets 2022: $940,6502022Assets 2023: $1,602,319Liabilities 2023: $787,188Net Assets 2023: $815,1312023Assets 2024: $829,677Liabilities 2024: $423,113Net Assets 2024: $406,5642024

Highlighted filing

2024

Assets$829,677
Liabilities$423,113
Net Assets$406,564
Open 2024 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2014: $1,023,362Expenses 2014: $105,883Net Income 2014: $917,4792014Revenue 2015: $53,627Expenses 2015: $833,491Net Income 2015: -$779,8642015Revenue 2016: $2,530,194Expenses 2016: $1,662,942Net Income 2016: $867,2522016Revenue 2017: $2,009,458Expenses 2017: $2,418,747Net Income 2017: -$409,2892017Revenue 2018: $2,335,695Expenses 2018: $2,288,627Net Income 2018: $47,0682018Revenue 2019: $2,216,080Expenses 2019: $2,314,928Net Income 2019: -$98,8482019Revenue 2020: $2,325,179Expenses 2020: $1,974,724Net Income 2020: $350,4552020Revenue 2021: $2,286,554Expenses 2021: $2,234,940Net Income 2021: $51,6142021Revenue 2022: $2,505,374Expenses 2022: $2,705,434Net Income 2022: -$200,0602022Revenue 2023: $2,847,579Expenses 2023: $2,973,098Net Income 2023: -$125,5192023Revenue 2024: $2,477,805Expenses 2024: $2,886,372Net Income 2024: -$408,5672024

Highlighted filing

2024

Revenue$2,477,805
Expenses$2,886,372
Net Income-$408,567
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$829,677
Liabilities
$423,113
Net assets
$406,564
Revenue
$2,477,805
Expenses
$2,886,372
Net income
-$408,567
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.83$0.42$0.41$2.48$2.89$0.41
2023Detailed filing. Detailed filing data is available for this year.$1.60$0.79$0.82$2.85$2.97$0.13
2022Detailed filing. Detailed filing data is available for this year.$1.52$0.58$0.94$2.51$2.71$0.20
2021Detailed filing. Detailed filing data is available for this year.$1.22$0.27$0.95$2.29$2.23$0.05
2020Detailed filing. Detailed filing data is available for this year.$1.13$0.24$0.89$2.33$1.97$0.35
2019Summary only. Only limited summary data is available for this year.$0.70$0.16$0.54$2.22$2.31$0.10
2018Summary only. Only limited summary data is available for this year.$0.78$0.13$0.64$2.34$2.29$0.05
2017Summary only. Only limited summary data is available for this year.$0.69$0.09$0.60$2.01$2.42$0.41
2016Detailed filing. Detailed filing data is available for this year.$1.28$0.28$1.00$2.53$1.66$0.87
2015Detailed filing. Detailed filing data is available for this year.$0.16$0.02$0.14$0.05$0.83$0.78
2014Detailed filing. Detailed filing data is available for this year.$0.92$0.00$0.92$1.02$0.11$0.92
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$2,477,805
Mission and Program Overview

Mission

At psycharmor we provide online training videos delivered by national subject matter experts who are fiercely committed to educating the civilian community about military culture - at no cost to the learner. Additionally, our support center provides follow-up coaching to reinforce the knowledge conveyed in our courses.

Transform individuals, organizations communities to improve lives of miliary affiliated people through education that empowers learners with new knowledge, skills and confidence in military culture best practices.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$500,000--
Accounts Receivable$582,437$403,475▼ $178,962
Cash and Non-Interest-Bearing Accounts$334,557$302,135▼ $32,422
Savings and Temporary Cash Investments$18,091$24,031▲ $5,940
Prepaid Expenses and Deferred Charges$18,905$18,022▼ $883
Land, Buildings, and Equipment, Net$9,135$6,535▼ $2,600
Total Assets$1,602,319$829,677▼ $772,642
Other Assets Total$139,194$75,479▼ $63,715
Liabilities
Deferred Revenue$439,334$191,670▼ $247,664
Accounts Payable and Accrued Expenses$211,555$170,918▼ $40,637
Other Liabilities$136,299$60,525▼ $75,774
Total Liabilities$787,188$423,113▼ $364,075
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$560,131$406,564▼ $153,567
Net Assets With Donor Restrictions$255,000--
Total Net Assets Fund Balance$815,131$406,564▼ $408,567
Total Liabilities and Net Assets / Fund Balance$1,602,319$829,677▼ $772,642

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,535$32,665$39,200
Other Land Buildings-$28,975$28,975
Other Assets Org$68,523--
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tina AtherallCEOFT$245,086$35,664$280,750
Yamillet RivasCpioFT$137,362$37,990$175,352
Jenna PryorVP PartnershipsFT$119,789$12,228$132,017

Board Members and Trustees

NameTitle
Lissa ThomsonChair
Umar LatiffVice Board Chair
Adrienne BullDirector
Alison WagnerDirector
Bill BirnieDirector
Danielle ApplegateDirector
Melissa DetambleDirector
Steve SchwabDirector
Terry KraftDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$227,382
Program Service Revenue
$2,250,419
Investment Income
$4
Other Revenue
$0
All Other Contributions
$227,382
Change in Net Assets
$-408,567

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,477,805
Revenue Not Reported on Form 990
$872,079
Total Revenue per Audited Statements
$3,349,884
Total Revenue per Form 990
$2,477,805
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,545,017
Salaries, Compensation, and Employee Benefits$1,341,355
Total Fundraising Expense$68,290
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$679,250$20,270$4,176$703,696
Current Officers, Directors, Trustees, and Key Employees$431,768$45,527$24,942$502,237
Other Expenses$240,719$500,975$652$240,719
Advertising$164,213$17,785-$181,998
Travel$83,237$4,365$200$87,802
Payroll Taxes$79,193$4,749$2,102$86,044
Information Technology$64,848$15,165-$80,013
Occupancy$70,425$4,170$1,847$76,442
Fees for Services Accounting-$60,931-$60,931
Other Employee Benefits$34,389$2,070$917$37,376
Fees for Services Other--$32,573$32,573
Conferences and Meetings$21,425$5,210-$26,635
Office Expenses$21,451$1,286$570$23,307
Interest$1,142$10,872-$12,014
Pension Plan Contributions$11,057$655$290$12,002
Insurance$291$9,410$21$9,722
Fees for Services Legal-$4,720-$4,720
Depreciation Depletion-$2,600-$2,600
All Other Expenses$1,998$400-$2,398
Total Functional Expenses$2,088,600$729,482$68,290$2,886,372

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,758,451
Expenses per Audited Statements$2,886,372
Total Expenses per Form 990$2,886,372
Expenses Not Reported on Form 990$872,079
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Emma AtherallDaughter of CEOEmployeeNo$58,243
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes$60,525
Lease Liability-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
Yes
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 will be presented to the CEO and Audit Chair for review by the CFO, the Audit Chair will review and present to the Board of Directors for review and voting to approve the audit. Once approved by the Board of Directors, it will be approved for filing.”

Form 990, Part VI, Section B, Line 12C

“Board members are required to disclose any confilicts of interest annually at the year-end Board meeting. In addition, there are ongoing reminders at Board meetings to disclose any possible conflicts. All new employees are asked to review and sign the policy. If there is a possible conflict of interest, an evaluation process is followed and documented per the guildelines established in the policy.”

Form 990, Part VI, Section B, Line 15

“The ceo salary is reviewed annually by the executive board - to include the chairman and vice chair. The organization cfo presented financial statements and health of organization, the executive board reviews completion of organizations goals and evaluates ceo based on financial and org goals, executive committee determines the annual salary based on national comparative data as the organization is a national nonprofit located in san diego. The ceo is expected to have extensive travel and influence in all regions of the country.”

Form 990, Part VI, Section C, Line 19

“The organization makes its financial statements available through their website. Governing documents and conflict of interest policy is available upon request.”

Filing and Contact Details

Filer

Filer Name
Psycharmor Institute Inc
EIN
46-5124059
In Care Of
% TINA ATHERALL
Phone
8587553006
Address
6215 FERRIS SQUARE STE 205, San Diego, CA 92121

Signing Officer

Name
Tina Atherall
Title
CEO
Phone
8587553006
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tina Atherall
Formed
2013
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
20
Volunteers
50

Preparer

Firm
Munger & Company CPAs
Address
1818 Avocado Road, Oceanside, CA 92054
Preparer
Roland W Munger
Phone
7607308020
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The organization did not change its selection or oversight processs during the year.”

Form 990, Part IX, Line 11G

“These costs are for professional services incurred during the year.”

Financial Statement Notes

X 2

“The organization is a nonprofit organization described in section 501c3 of the internal revenue code and is generally exempt from federal and state income taxes. The policy is to recognize the tax benefits of an uncertain tax position when it is more likely than not that the tax position will be sustained upon examination by the relevant taxing authority. Management believes it is more likely than not that all significant tax positions taken to date on the tax returns still subject to examination would be sustained by the relevant taxing authorities. Federal tax returns for 2020 to 2024 and california tax returns for 2019 to 2024 remain subject to examination by the relevant taxing authorities as of december 31, 2024.”

Raw XML AppendixShowing 400 of 517 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Offer easliy accessible educational courses, live coaching, on-demand 24/7 guidance, classroom instructions and seminars to all service members in need of psychological resources and to civilians to effectively engage wiht and support military service members, veterans, and their families. Because not a lot of Americans serve or have served in uniform, most civilians are unfamiliar with military culturs, lifestyle, and their unique attributes. As a result members of the military and veteran connected community oftern feel misunderstoodand reluctant to seek support. Our mission is to bridge that civilian-military gap by educating the nation. We utilize a public health model by implementing education at a national and community level to mobilize strategic initiatives on topics such as suicide prevention and wellness in the workplace. The four core programs are comprehensive and focus on online training course development, learning enagement, educational consultancy, and a support center, all of which are supported by the technology platform.
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IRS990/MissionDesc0Provide online training videos delivered to national subject matter experts who are fiercely comitted to educating the civilian community about military culture - at no cost to the learner. Additionally, our suppor center provides follow-up coaching to reinforce the knowledge conveyed in our courses.
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