Civic Intelligence

Products That Count

EIN 46-4993127 • 501(c)3 • San Francisco, CA

Profile

Products that count is a community of product makers, data-minded thinkers and innovators who come together to learn, network and get inspired. We organize events monthly to discuss topics related to building great products using best practices from silicon valley.

419 14th StreetSan Francisco, CA 94103

www.productsthatcount.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.02x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

32nd percentile

0.02x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

90th percentile

54%

Higher net margin than 90% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

74th percentile

$0

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2015

Asset Growth

57th percentile

6.4%

Faster asset growth than 57% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

89th percentile

70%

Faster revenue growth than 89% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets36th percentile

Assets

Up

$2,296,015

Up $70,288 (+3.2%) from 2023

Liabilities

Up

$1,138,924

Up $34,421 (+3.1%) from 2023

Net Assets

Up

$1,157,091

Up $35,867 (+3.2%) from 2023

Operations
Liabilities / Revenue32nd percentileNet Margin90th percentile

Revenue

Up

$1,407,000

Up $150,265 (+12%) from 2023

Expenses

Down

$866,441

Down $1,452 (-0.2%) from 2023

Net Income

Up

$540,559

Up $151,717 (+39%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth57th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2015: $64,222Net Assets 2015: $64,2222015Assets 2016: $52,131Liabilities 2016: $0Net Assets 2016: $52,1312016Assets 2017: $194,022Liabilities 2017: $200Net Assets 2017: $193,8222017Assets 2018: $354,838Liabilities 2018: $16,020Net Assets 2018: $338,8182018Assets 2019: $757,242Liabilities 2019: $20,938Net Assets 2019: $736,3042019Assets 2021: $1,902,499Liabilities 2021: $1,213,135Net Assets 2021: $689,3642021Assets 2022: $1,878,525Liabilities 2022: $1,146,143Net Assets 2022: $732,3822022Assets 2023: $2,225,727Liabilities 2023: $1,104,503Net Assets 2023: $1,121,2242023Assets 2024: $2,296,015Liabilities 2024: $1,138,924Net Assets 2024: $1,157,0912024

Highlighted filing

2024

Assets$2,296,015
Liabilities$1,138,924
Net Assets$1,157,091
Open 2024 Filing

Operations Trend

Revenue Growth89th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2015: $165,576Expenses 2015: $104,056Net Income 2015: $61,5202015Revenue 2016: $199,238Expenses 2016: $211,329Net Income 2016: -$12,0912016Revenue 2017: $280,522Expenses 2017: $151,789Net Income 2017: $128,7332017Revenue 2018: $490,764Expenses 2018: $345,631Net Income 2018: $145,1332018Revenue 2019: $1,012,679Expenses 2019: $613,847Net Income 2019: $398,8322019Revenue 2021: $1,162,510Expenses 2021: $1,073,023Net Income 2021: $89,4872021Revenue 2022: $1,348,065Expenses 2022: $1,305,048Net Income 2022: $43,0172022Revenue 2023: $1,256,735Expenses 2023: $867,893Net Income 2023: $388,8422023Revenue 2024: $1,407,000Expenses 2024: $866,441Net Income 2024: $540,5592024

Highlighted filing

2024

Revenue$1,407,000
Expenses$866,441
Net Income$540,559
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,296,015
Liabilities
$1,138,924
Net assets
$1,157,091
Revenue
$1,407,000
Expenses
$866,441
Net income
$540,559
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.30$1.14$1.16$1.41$0.87$0.54
2023Detailed filing. Detailed filing data is available for this year.$2.23$1.10$1.12$1.26$0.87$0.39
2022Detailed filing. Detailed filing data is available for this year.$1.88$1.15$0.73$1.35$1.31$0.04
2021Detailed filing. Detailed filing data is available for this year.$1.90$1.21$0.69$1.16$1.07$0.09
2019Detailed filing. Detailed filing data is available for this year.$0.76$0.02$0.74$1.01$0.61$0.40
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.02$0.34$0.49$0.35$0.15
2017Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.28$0.15$0.13
2016Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.20$0.21$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.06$0.17$0.10$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.1
Gross Receipts
$1,407,000
Mission and Program Overview

Mission

Products that count is a community of product makers, data-minded thinkers and innovators who come together to learn, network and get inspired. We organize events monthly to discuss topics related to building great products using best practices from silicon valley.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,383,172$2,213,777▲ $830,605
Accounts Receivable$760,165$0▼ $760,165
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$2,225,727$2,296,015▲ $70,288
Other Assets Total$82,390$82,238▼ $152
Liabilities
Other Liabilities$1,068,600$1,122,752▲ $54,152
Accounts Payable and Accrued Expenses$35,903$16,172▼ $19,731
Total Liabilities$1,104,503$1,138,924▲ $34,421
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,121,224$1,157,091▲ $35,867
Total Net Assets Fund Balance$1,121,224$1,157,091▲ $35,867
Total Liabilities and Net Assets / Fund Balance$2,225,727$2,296,015▲ $70,288

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$23,968$23,968
Compensation and Service Providers
Top Officer Pay74th percentile

Board Members and Trustees

NameTitle
Sophie C MoattiPresident
Lisa MitnickSecretary
Mikhail VaysbukhTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,200,000
Program Service Revenue
$207,000
Investment Income
$0
Other Revenue
$0
All Other Contributions
$1,200,000
Change in Net Assets
$540,559
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$577,277
Salaries, Compensation, and Employee Benefits$289,164
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other-$320,737-$320,737
Other Salaries and Wages-$280,749-$280,749
Interest-$71,862-$71,862
Travel-$21,900-$21,900
Information Technology-$18,586-$18,586
Advertising-$13,758-$13,758
Fees for Services Legal-$11,250-$11,250
Other Expenses-$8,435-$8,435
Payroll Taxes-$8,415-$8,415
All Other Expenses-$6,468-$6,468
Office Expenses-$1,039-$1,039
Total Functional Expenses$0$866,441$0$866,441
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Eidl Loan$1,068,462
Other Liabilities$54,290
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Board of directors received and reviewed the copy of the tax return before filing”

Form 990, Part VI, Section B, Line 12C

“The organization monitors and enforces compliance with the conflict of interest policy annually during board meetings. Additionally, the organization has retained general counsel to assist with monitoring of compliance.”

Form 990, Part VI, Section C, Line 19

“Board of directors has all records available upon request.”

Filing and Contact Details

Filer

Filer Name
Products That Count
EIN
46-4993127
Phone
4087812046
Address
419 14TH STREET, SAN FRANCISCO, CA 94103

Signing Officer

Name
Sophie C Moatti
Title
President
Phone
4087812046
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sophie C Moatti
Formed
2015
Legal Domicile
CA
Voting Board Members
2
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Spicer Jeffries Llp
Address
4601 DTC BOULEVARD SUITE 700, DENVER, CO 80237
Preparer
Michael W Callahan
Phone
3037531959
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Outside contract services: program service expenses 0. Management and general expenses 320,737. Fundraising expenses 0. Total expenses 320,737.”

Raw XML Appendix352 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt154290
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0EIDL LOAN
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1OTHER LIABILITIES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalLiabilityAmt01122752
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0BOARD OF DIRECTORS RECEIVED AND REVIEWED THE COPY OF THE TAX RETURN BEFORE FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY ANNUALLY DURING BOARD MEETINGS. ADDITIONALLY, THE ORGANIZATION HAS RETAINED GENERAL COUNSEL TO ASSIST WITH MONITORING OF COMPLIANCE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD OF DIRECTORS HAS ALL RECORDS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OUTSIDE CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 320,737. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 320,737.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxableDistributionsInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02225727
IRS990/TotalAssetsEOYAmt02296015
IRS990/TotalAssetsGrp/BOYAmt02225727
IRS990/TotalAssetsGrp/EOYAmt02296015
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01200000
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0866441
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0866441
IRS990/TotalGrossUBIAmt0207000
IRS990/TotalLiabilitiesBOYAmt01104503
IRS990/TotalLiabilitiesEOYAmt01138924
IRS990/TotalLiabilitiesGrp/BOYAmt01104503
IRS990/TotalLiabilitiesGrp/EOYAmt01138924
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01121224
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01157091
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt0207000
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01407000
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0207000
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02225727
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02296015
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt021900
IRS990/TravelGrp/TotalAmt021900
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0419 14TH STREET
IRS990/USAddress/CityNm0SAN FRANCISCO
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094103
IRS990/VotingMembersGoverningBodyCnt02
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.PRODUCTSTHATCOUNT.COM
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SOPHIE C MOATTI
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum04087812046
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PRODUCTS THAT COUNT
ReturnHeader/Filer/BusinessNameControlTxt0PROD
ReturnHeader/Filer/EIN0464993127
ReturnHeader/Filer/PhoneNum04087812046
ReturnHeader/Filer/USAddress/AddressLine1Txt0419 14TH STREET
ReturnHeader/Filer/USAddress/CityNm0SAN FRANCISCO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094103
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0841210311
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SPICER JEFFRIES LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04601 DTC BOULEVARD SUITE 700
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DENVER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd080237
ReturnHeader/PreparerPersonGrp/PhoneNum03037531959
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL W CALLAHAN
ReturnHeader/ReturnTs02025-05-15T16:22:59-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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