Civic Intelligence

Define American

990 • Fiscal year 2015 • EIN 46-4610491

Jan 01, 2015 to Dec 31, 2015 • Filed on Jul 15, 2016

Organization ProfileDEFINEAMERICAN.COM
900 S Shelby StLouisville, KY 40203

(336) 409-6639

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.01x

Higher debt load relative to assets than 26% of similar nonprofits.

2015 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2015

Liabilities / Revenue

20th percentile

0.01x

Higher debt load relative to revenue than 20% of similar nonprofits.

2015 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2015

Net Margin

96th percentile

72%

Higher net margin than 96% of similar nonprofits.

2015 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2015

Top Officer Pay

73rd percentile

$109,776

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2015 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2015

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2015

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2015

Balance Sheet
Liabilities / Assets26th percentile

Assets

$2,482,606

No earlier filing loaded for comparison.

Net Assets

$2,450,958

No earlier filing loaded for comparison.

Liabilities

$31,648

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue20th percentileNet Margin96th percentile

Revenue

$3,394,442

No earlier filing loaded for comparison.

Expenses

$943,484

No earlier filing loaded for comparison.

Net Income

$2,450,958

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2015: $2,482,606Liabilities 2015: $31,648Net Assets 2015: $2,450,9582015Assets 2016: $1,977,135Liabilities 2016: $51,118Net Assets 2016: $1,926,0172016Assets 2019: $4,458,257Liabilities 2019: $80,800Net Assets 2019: $4,377,4572019Assets 2020: $3,553,102Liabilities 2020: $147,001Net Assets 2020: $3,406,1012020Assets 2021: $5,068,106Liabilities 2021: $90,867Net Assets 2021: $4,977,2392021Assets 2024: $2,974,482Liabilities 2024: $128,533Net Assets 2024: $2,845,9492024

Highlighted filing

2015

Assets$2,482,606
Liabilities$31,648
Net Assets$2,450,958
Open 2015 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $3,394,442Expenses 2015: $943,484Net Income 2015: $2,450,9582015Revenue 2016: $1,088,442Expenses 2016: $1,613,383Net Income 2016: -$524,9412016Revenue 2019: $4,244,637Expenses 2019: $2,931,762Net Income 2019: $1,312,8752019Revenue 2020: $1,886,681Expenses 2020: $2,858,037Net Income 2020: -$971,3562020Revenue 2021: $4,398,940Expenses 2021: $2,827,802Net Income 2021: $1,571,1382021Revenue 2024: $2,121,348Expenses 2024: $4,110,679Net Income 2024: -$1,989,3312024

Highlighted filing

2015

Revenue$3,394,442
Expenses$943,484
Net Income$2,450,958
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
Jul 15, 2016
Return Version
2015v2.1
Gross Receipts
$3,394,442
Mission and Program Overview

Mission

Define american is a media and culture organization using the power of stories to transcend politics and shift the conversation around immigrants, identity and citizenship in a changing america. The organization works collaboratively with a wide variety of educational, scientific, academic and community organizations, and relies on contributions and grants from individuals, corporations, foundations and governmental organizations to carry out its mission.

Define american is a non-profit media and culture organization that humanizes the conversation about immigration and citizenship in a changing america. We aim to change culture by creating campaigns that impact how the media portrays immigration and how the public perceives the role of immigrants

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable-$1,791,850-
Cash and Non-Interest-Bearing Accounts-$608,761-
Land, Buildings, and Equipment, Net-$73,420-
Prepaid Expenses and Deferred Charges-$8,575-
Total Assets$0$2,482,606▲ $2,482,606
Liabilities
Other Liabilities-$16,532-
Deferred Revenue-$10,000-
Accounts Payable and Accrued Expenses-$5,116-
Total Liabilities$0$31,648▲ $31,648
Net Assets / Fund Balance
Temporarily Rstr Net Assets-$1,491,850-
Unrestricted Net Assets-$959,108-
Total Net Assets Fund Balance$0$2,450,958▲ $2,450,958
Total Liabilities and Net Assets / Fund Balance$0$2,482,606▲ $2,482,606

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$71,358-$71,358
Equipment$11,591-$11,591
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleBaseTotal
Ryan EllerExecutive Di$109,776$109,776

Board Members and Trustees

NameTitle
Gabriela PachecoBoard Member
Lori Brewer CollinsBoard Member
Pat HylandBoard Member
Shervin PishevarBoard Member
Jose Antonio VargasCEO
Revenue and Support

Revenue Composition

Contributions and Grants
$3,394,442
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$529,304
Change in Net Assets
$2,450,958

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,394,442
Total Revenue per Audited Statements
$3,394,442
Total Revenue per Form 990
$3,394,442
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$495,420
Salaries, Compensation, and Employee Benefits$448,064
Total Fundraising Expense$43,180
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Comp Disqual Persons$202,280--$202,280
Other Salaries and Wages$42,361$120,676$27,889$190,926
Travel$100,890-$6,440$107,330
Advertising$88,702$12,819$3,205$104,726
All Other Expenses$34,578$2,929$2,774$40,281
Occupancy$34,204$828$207$35,239
Payroll Taxes$33,068--$33,068
Fees for Services Accounting$2,062$21,543-$23,605
Other Expenses$22,432$2,357$2,357$22,432
Other Employee Benefits$21,790--$21,790
Information Technology$9,754--$9,754
Depreciation Depletion$8,576$762$191$9,529
Fees for Services Other$8,000--$8,000
Insurance$2,014--$2,014
Conferences and Meetings$1,751-$117$1,868
Total Functional Expenses$722,306$177,998$43,180$943,484

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$943,484
Total Expenses per Audited Statements$943,484
Total Expenses per Form 990$943,484
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Vacation$16,532
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 12C

“The executive committee regularly and consistently monitors and enforces compliance with the conflict of interest policy by reviewing annual statements and taking such other actions as are necessary for effective oversight.”

Form 990, Page 6, Part VI, Line 15A

“The executive committee of the board of directors is responsible for oversight of the organization's compensation policy for all employees.”

Form 990, Page 6, Part VI, Line 15B

“The executive director and chief operating officer are responsible for making recommendations for staff employee compensation to the executive committee of the board of directors.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available upon request and available to the public at the organization's offices during normal business hours.”

Filing and Contact Details

Filer

Filer Name
Define American Inc
EIN
46-4610491
Phone
3364096639
Address
900 S SHELBY ST, LOUISVILLE, KY 40203

Signing Officer

Name
Ryan Eller
Title
Executive Director
Phone
3364096639
Signed
2016-07-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ryan Eller
Formed
2014
Legal Domicile
Dc
Voting Board Members
4
Independent Board Members
4
Employees
14
Volunteers
100

Preparer

Firm
Freeman & Associates
Address
10620 MEETING STREET UNIT 101, PROSPECT, KY 40059-7545
Preparer
J Stephen Freeman
Phone
5024267802
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Define american is a media and culture organization using the power of stories to transcend politics and shift the conversation around immigrants, identity and citizenship in a changing america. The organization works collaboratively with a wide variety of educational, scientific, academic and community organizations, and relies on contributions and grants from individuals, corporations, foundations, and governmental organizations to carry out its mission.”

Form 990, Page 1, Part I, Line 6

“Volunteers provide services at locations where programs are presented and assist in putting on events and provide services. Volunteers are not compensated and receive no benefits.”

Form 990, Page 2, Part III, Line 4D

“Provides a storytelling platform where individuals can share their story and can promote it through our web tools for free. Individuals can also use produced content (videos, articles, social media posts) for their own educational purposes.”

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IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0943484
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DEFINE AMERICAN IS A MEDIA AND CULTURE ORGANIZATION USING THE POWER OF STORIES TO TRANSCEND POLITICS AND SHIFT THE CONVERSATION AROUND IMMIGRANTS, IDENTITY AND CITIZENSHIP IN A CHANGING AMERICA. THE ORGANIZATION WORKS COLLABORATIVELY WITH A WIDE VARIETY OF EDUCATIONAL, SCIENTIFIC, ACADEMIC AND COMMUNITY ORGANIZATIONS, AND RELIES ON CONTRIBUTIONS AND GRANTS FROM INDIVIDUALS, CORPORATIONS, FOUNDATIONS, AND GOVERNMENTAL ORGANIZATIONS TO CARRY OUT ITS MISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1VOLUNTEERS PROVIDE SERVICES AT LOCATIONS WHERE PROGRAMS ARE PRESENTED AND ASSIST IN PUTTING ON EVENTS AND PROVIDE SERVICES. VOLUNTEERS ARE NOT COMPENSATED AND RECEIVE NO BENEFITS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROVIDES A STORYTELLING PLATFORM WHERE INDIVIDUALS CAN SHARE THEIR STORY AND CAN PROMOTE IT THROUGH OUR WEB TOOLS FOR FREE. INDIVIDUALS CAN ALSO USE PRODUCED CONTENT (VIDEOS, ARTICLES, SOCIAL MEDIA POSTS) FOR THEIR OWN EDUCATIONAL PURPOSES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE EXECUTIVE COMMITTEE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY BY REVIEWING ANNUAL STATEMENTS AND TAKING SUCH OTHER ACTIONS AS ARE NECESSARY FOR EFFECTIVE OVERSIGHT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS IS RESPONSIBLE FOR OVERSIGHT OF THE ORGANIZATION'S COMPENSATION POLICY FOR ALL EMPLOYEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE EXECUTIVE DIRECTOR AND CHIEF OPERATING OFFICER ARE RESPONSIBLE FOR MAKING RECOMMENDATIONS FOR STAFF EMPLOYEE COMPENSATION TO THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST AND AVAILABLE TO THE PUBLIC AT THE ORGANIZATION'S OFFICES DURING NORMAL BUSINESS HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 1, PART I, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt01491850
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsEOYAmt02482606
IRS990/TotalAssetsGrp/BOYAmt00
IRS990/TotalAssetsGrp/EOYAmt02482606
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt03394442
IRS990/TotalEmployeeCnt014
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt043180
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0177998
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0722306
IRS990/TotalFunctionalExpensesGrp/TotalAmt0943484
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt031648
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt031648
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02450958
IRS990/TotalOtherProgSrvcExpenseAmt0175430
IRS990/TotalProgramServiceExpensesAmt0722306
IRS990/TotalReportableCompFromOrgAmt0109776
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03394442
IRS990/TotalVolunteersCnt0100
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02482606
IRS990/TravelGrp/FundraisingAmt06440
IRS990/TravelGrp/ProgramServicesAmt0100890
IRS990/TravelGrp/TotalAmt0107330
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0959108
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0HTTP://DEFINEAMERICAN.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02016-09-27 15:27:22Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RYAN ELLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03364096639
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-07-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DEFINE AMERICAN INC
ReturnHeader/Filer/BusinessNameControlTxt0DEFI
ReturnHeader/Filer/EIN0464610491
ReturnHeader/Filer/PhoneNum03364096639
ReturnHeader/Filer/USAddress/AddressLine1Txt0900 S SHELBY ST
ReturnHeader/Filer/USAddress/CityNm0LOUISVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0KY
ReturnHeader/Filer/USAddress/ZIPCd040203
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0611229830
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FREEMAN & ASSOCIATES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt010620 MEETING STREET UNIT 101
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PROSPECT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0KY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0400597545
ReturnHeader/PreparerPersonGrp/PhoneNum05024267802
ReturnHeader/PreparerPersonGrp/PreparationDt02016-07-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0J STEPHEN FREEMAN
ReturnHeader/ReturnTs02016-07-18T11:03:51-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02015-01-01
ReturnHeader/TaxPeriodEndDt02015-12-31
ReturnHeader/TaxYr02015

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,482,606
Liabilities
$31,648
Net assets
$2,450,958
Revenue
$3,394,442
Expenses
$943,484
Net income
$2,450,958
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.97$0.13$2.85$2.12$4.11$1.99
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.07$0.09$4.98$4.40$2.83$1.57
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.55$0.15$3.41$1.89$2.86$0.97
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.46$0.08$4.38$4.24$2.93$1.31
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.98$0.05$1.93$1.09$1.61$0.52
2015Detailed filing. Detailed filing data is available for this year.$2.48$0.03$2.45$3.39$0.94$2.45