Civic Intelligence

Identify Inc

EIN 46-4318918 • 501(c)3 • Duluth, GA

Profile

To develop local teams to help the impoverished of the world through mission experiences.

6600 Sugarloaf Parkway Ste 400-263Duluth, GA 30097

identifythemission.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

92nd percentile

0.88x

Higher debt load relative to assets than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

83rd percentile

0.12x

Higher debt load relative to revenue than 83% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

34th percentile

-6.6%

Higher net margin than 34% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

26th percentile

-26%

Faster asset growth than 26% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

68th percentile

15%

Faster revenue growth than 68% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$41,092

Down $14,712 (-26%) from 2023

Liabilities

Up

$36,249

Up $5,626 (+18%) from 2023

Net Assets

Down

$4,843

Down $20,338 (-81%) from 2023

Revenue

Up

$307,874

Up $39,535 (+15%) from 2023

Expenses

Up

$328,212

Up $59,754 (+22%) from 2023

Net Income

Down

-$20,338

Down $20,219 (-16991%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0-$20KAssets 2015: $39,166Liabilities 2015: $8,326Net Assets 2015: $30,8402015Assets 2016: $30,062Liabilities 2016: $6,855Net Assets 2016: $23,2072016Assets 2017: $8,548Liabilities 2017: $11,107Net Assets 2017: -$2,5592017Assets 2018: $48,531Liabilities 2018: $15,042Net Assets 2018: $33,4892018Assets 2019: $9,884Liabilities 2019: $28,533Net Assets 2019: -$18,6492019Assets 2020: $21,690Liabilities 2020: $30,364Net Assets 2020: -$8,6742020Assets 2021: $44,385Liabilities 2021: $46,689Net Assets 2021: -$2,3042021Assets 2022: $53,560Liabilities 2022: $28,260Net Assets 2022: $25,3002022Assets 2023: $55,804Liabilities 2023: $30,623Net Assets 2023: $25,1812023Assets 2024: $41,092Liabilities 2024: $36,249Net Assets 2024: $4,8432024

Highlighted filing

2024

Assets$41,092
Liabilities$36,249
Net Assets$4,843

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2015: $91,186Expenses 2015: $79,014Net Income 2015: $12,1722015Revenue 2016: $42,741Expenses 2016: $50,371Net Income 2016: -$7,6302016Revenue 2017: $38,746Expenses 2017: $64,513Net Income 2017: -$25,7672017Revenue 2018: $250,204Expenses 2018: $214,155Net Income 2018: $36,0492018Revenue 2019: $190,270Expenses 2019: $242,407Net Income 2019: -$52,1372019Revenue 2020: $214,364Expenses 2020: $204,388Net Income 2020: $9,9762020Revenue 2021: $212,874Expenses 2021: $206,507Net Income 2021: $6,3672021Revenue 2022: $301,164Expenses 2022: $273,560Net Income 2022: $27,6042022Revenue 2023: $268,339Expenses 2023: $268,458Net Income 2023: -$1192023Revenue 2024: $307,874Expenses 2024: $328,212Net Income 2024: -$20,3382024

Highlighted filing

2024

Revenue$307,874
Expenses$328,212
Net Income-$20,338

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.0
Gross Receipts
$307,874
Mission and Program Overview

Mission

To develop local teams to help the impoverished of the world through mission experiences.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$55,399$33,690▼ $21,709
Prepaid Expenses and Deferred Charges$405$7,402▲ $6,997
Total Assets$55,804$41,092▼ $14,712
Liabilities
Unsecured Notes Loans Payable$23,510$22,865▼ $645
Grants Payable$5,000$10,000▲ $5,000
Accounts Payable and Accrued Expenses$2,113$3,384▲ $1,271
Total Liabilities$30,623$36,249▲ $5,626
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$25,181$4,843▼ $20,338
Total Net Assets Fund Balance$25,181$4,843▼ $20,338
Total Liabilities and Net Assets / Fund Balance$55,804$41,092▼ $14,712
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Kristi CarrDirectorFT$71,500$71,500
Revenue and Support

Revenue Composition

Contributions and Grants
$131,753
Program Service Revenue
$176,102
Investment Income
$19
Other Revenue
$0
All Other Contributions
$48,396
Change in Net Assets
$-20,338
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$238,997
Salaries, Compensation, and Employee Benefits$89,215
Total Fundraising Expense$3,135
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$71,500--$71,500
Travel$60,697$5,296-$65,993
Occupancy$27,076--$27,076
Other Employee Benefits-$9,112-$9,112
Office Expenses$33$6,703-$6,736
Fees for Services Other$142$5,565-$5,707
Other Expenses$9,655$5,683-$5,683
Advertising-$2,363$3,135$5,498
Payroll Taxes-$5,470-$5,470
Other Salaries and Wages$3,133--$3,133
All Other Expenses-$2,527-$2,527
Insurance$903$950-$1,853
Information Technology-$808-$808
Interest-$638-$638
Fees for Services Accounting-$500-$500
Total Functional Expenses$279,298$45,779$3,135$328,212
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The 990 is provided to the director and board members for review.

Form 990, Page 6, Part VI, Line 19

The governing documents, financial statements, and conflict of interest policies are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Identify Inc
EIN
46-4318918
Phone
4045904908
Address
6600 SUGARLOAF PARKWAY STE 400-263, DULUTH, GA 30097

Signing Officer

Name
Kristi Carr
Title
Director
Phone
4045904908
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kristi Carr
Formed
2013
Legal Domicile
Ga
Voting Board Members
3
Independent Board Members
3
Employees
1
Volunteers
12

Preparer

Firm
Innovative Tax and Acct Solutions
Address
340 EISENHOWER DR BLDG 300 STE B, SAVANNAH, GA 31406
Preparer
Dustin B Alford
Phone
9123285425
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

Identify exist to engage a spirit of global awareness and initiate life change through mission experiences and relationships. We do this through with a focus on the development of communities and individuals. Our greatest impact can be found in the areas of education, medical, spiritual, and wellbeing outreach. In 2022, identify was instrumental in rebuilding a school and physical therapy clinic for children and adults burdened by delays or disabilities. It is estimated that this center positively affects over 180 individuals each year. In addition, identify provides ongoing financial support to 8 community leaders who are meeting the needs of vulnerable/impoverished families, including orphans, widows, and the unseen. These 8 leaders serve approximately 1370 people in their communities with weekly care through feeding programs, educational initiatives, spiritual counseling, and family development. Beyond these communities, identify serves another 8 with resources and supplies direct from mission teams. In 2022, we trained and added 17 young leaders to our nationals mission program who are now serving in their own communities. 15,500+ in educational scholarships and family support was given to individuals. We were able to host 50 traveling volunteers in guatemala, both students and professionals who gave over 11,600 hours of their time in community service and professional development. In addition, approximately 50 families were cared for in times of emergency through benevolence funds which provide food, medical care, and housing assistance

Form 990, Page 2, Part III, Line 4D

Engaeg in global awareness and initiated life change through mission experiences.

Raw XML Appendix315 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0IDENTIFY EXIST TO ENGAGE A SPIRIT OF GLOBAL AWARENESS AND INITIATE LIFE CHANGE THROUGH MISSION EXPERIENCES AND RELATIONSHIPS. WE DO THIS THROUGH WITH A FOCUS ON THE DEVELOPMENT OF COMMUNITIES AND INDIVIDUALS. OUR GREATEST IMPACT CAN BE FOUND IN THE AREAS OF EDUCATION, MEDICAL, SPIRITUAL, AND WELLBEING OUTREACH. IN 2022, IDENTIFY WAS INSTRUMENTAL IN REBUILDING A SCHOOL AND PHYSICAL THERAPY CLINIC FOR CHILDREN AND ADULTS BURDENED BY DELAYS OR DISABILITIES. IT IS ESTIMATED THAT THIS CENTER POSITIVELY AFFECTS OVER 180 INDIVIDUALS EACH YEAR. IN ADDITION, IDENTIFY PROVIDES ONGOING FINANCIAL SUPPORT TO 8 COMMUNITY LEADERS WHO ARE MEETING THE NEEDS OF VULNERABLE/IMPOVERISHED FAMILIES, INCLUDING ORPHANS, WIDOWS, AND THE UNSEEN. THESE 8 LEADERS SERVE APPROXIMATELY 1370 PEOPLE IN THEIR COMMUNITIES WITH WEEKLY CARE THROUGH FEEDING PROGRAMS, EDUCATIONAL INITIATIVES, SPIRITUAL COUNSELING, AND FAMILY DEVELOPMENT. BEYOND THESE COMMUNITIES, IDENTIFY SERVES ANOTHER 8 WITH RESOURCES AND SUPPLIES DIRECT FROM MISSION TEAMS. IN 2022, WE TRAINED AND ADDED 17 YOUNG LEADERS TO OUR NATIONALS MISSION PROGRAM WHO ARE NOW SERVING IN THEIR OWN COMMUNITIES. 15,500+ IN EDUCATIONAL SCHOLARSHIPS AND FAMILY SUPPORT WAS GIVEN TO INDIVIDUALS. WE WERE ABLE TO HOST 50 TRAVELING VOLUNTEERS IN GUATEMALA, BOTH STUDENTS AND PROFESSIONALS WHO GAVE OVER 11,600 HOURS OF THEIR TIME IN COMMUNITY SERVICE AND PROFESSIONAL DEVELOPMENT. IN ADDITION, APPROXIMATELY 50 FAMILIES WERE CARED FOR IN TIMES OF EMERGENCY THROUGH BENEVOLENCE FUNDS WHICH PROVIDE FOOD, MEDICAL CARE, AND HOUSING ASSISTANCE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ENGAEG IN GLOBAL AWARENESS AND INITIATED LIFE CHANGE THROUGH MISSION EXPERIENCES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE 990 IS PROVIDED TO THE DIRECTOR AND BOARD MEMBERS FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE GOVERNING DOCUMENTS, FINANCIAL STATEMENTS, AND CONFLICT OF INTEREST POLICIES ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0IDENTIFY INC
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0822253597
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0INNOVATIVE TAX AND ACCT SOLUTIONS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0340 EISENHOWER DR BLDG 300 STE B
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SAVANNAH
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DUSTIN B ALFORD
ReturnHeader/ReturnTs02025-10-07T10:23:05-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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