Civic Intelligence

How I Decide Foundation

EIN 46-4064705 • 501(c)3 • Bala Cynwyd, PA

Profile

To help the youth improve their critical thinking and decision skills.

One Belmont Avenue Suite 610Bala Cynwyd, PA 19004

www.howidecide.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.06x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.11x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

84th percentile

36%

Higher net margin than 84% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

83rd percentile

24%

Faster asset growth than 83% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

87th percentile

52%

Faster revenue growth than 87% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$19,312,393

Up $3,675,433 (+24%) from 2023

Liabilities

Down

$1,182,165

Down $208,928 (-15%) from 2023

Net Assets

Up

$18,130,228

Up $3,884,361 (+27%) from 2023

Revenue

Up

$10,777,740

Up $3,670,757 (+52%) from 2023

Expenses

Up

$6,893,379

Up $437,030 (+6.8%) from 2023

Net Income

Up

$3,884,361

Up $3,233,727 (+497%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2013: $17,000Liabilities 2013: $02013Assets 2014: $58,113Liabilities 2014: $5,522Net Assets 2014: $52,5912014Assets 2015: $64,841Liabilities 2015: $10,705Net Assets 2015: $54,1362015Assets 2016: $576,441Liabilities 2016: $18,963Net Assets 2016: $557,4782016Assets 2017: $499,979Liabilities 2017: $23,225Net Assets 2017: $476,7542017Assets 2018: $356,128Liabilities 2018: $23,805Net Assets 2018: $332,3232018Assets 2019: $313,476Liabilities 2019: $35,575Net Assets 2019: $277,9012019Assets 2020: $1,759,213Liabilities 2020: $242,168Net Assets 2020: $1,517,0452020Assets 2021: $2,002,482Liabilities 2021: $46,358Net Assets 2021: $1,956,1242021Assets 2022: $14,766,545Liabilities 2022: $1,171,312Net Assets 2022: $13,595,2332022Assets 2023: $15,636,960Liabilities 2023: $1,391,093Net Assets 2023: $14,245,8672023Assets 2024: $19,312,393Liabilities 2024: $1,182,165Net Assets 2024: $18,130,2282024

Highlighted filing

2024

Assets$19,312,393
Liabilities$1,182,165
Net Assets$18,130,228

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MRevenue 2013: $22,944Expenses 2013: $5,944Net Income 2013: $17,0002013Revenue 2014: $326,462Expenses 2014: $290,871Net Income 2014: $35,5912014Revenue 2015: $906,901Expenses 2015: $905,356Net Income 2015: $1,5452015Revenue 2016: $1,096,278Expenses 2016: $592,936Net Income 2016: $503,3422016Revenue 2017: $1,223,528Expenses 2017: $1,304,252Net Income 2017: -$80,7242017Revenue 2018: $855,493Expenses 2018: $999,924Net Income 2018: -$144,4312018Revenue 2019: $1,185,157Expenses 2019: $1,239,579Net Income 2019: -$54,4222019Revenue 2020: $3,119,145Expenses 2020: $1,880,512Net Income 2020: $1,238,6332020Revenue 2021: $3,505,595Expenses 2021: $3,066,005Net Income 2021: $439,5902021Revenue 2022: $16,522,787Expenses 2022: $4,883,678Net Income 2022: $11,639,1092022Revenue 2023: $7,106,983Expenses 2023: $6,456,349Net Income 2023: $650,6342023Revenue 2024: $10,777,740Expenses 2024: $6,893,379Net Income 2024: $3,884,3612024

Highlighted filing

2024

Revenue$10,777,740
Expenses$6,893,379
Net Income$3,884,361

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$19.3$1.18$18.1$10.8$6.89$3.88
2023Summary only. Only limited summary data is available for this year.$15.6$1.39$14.2$7.11$6.46$0.65
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.8$1.17$13.6$16.5$4.88$11.6
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.00$0.05$1.96$3.51$3.07$0.44
2020Summary only. Only limited summary data is available for this year.$1.76$0.24$1.52$3.12$1.88$1.24
2019Summary only. Only limited summary data is available for this year.$0.31$0.04$0.28$1.19$1.24$0.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.36$0.02$0.33$0.86$1.00$0.14
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.50$0.02$0.48$1.22$1.30$0.08
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.02$0.56$1.10$0.59$0.50
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.01$0.05$0.91$0.91$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.06$0.01$0.05$0.33$0.29$0.04
2013Summary only. Only limited summary data is available for this year.$0.02$0.00$0.02$0.01$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 21, 2025
Return Version
2024v5.0
Gross Receipts
$10,777,740
Mission and Program Overview

Mission

To equip youth with skills to be better decision makers throughout their lives.

The mission of the alliance for decision education is to improve lives by empowering students with essential skills and dispositions for making better decisions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$9,836,514$7,398,241▼ $2,438,273
Pledges and Grants Receivable$50,525$3,030,024▲ $2,979,499
Land, Buildings, and Equipment, Net$795,237$702,904▼ $92,333
Cash and Non-Interest-Bearing Accounts$522,650$492,626▼ $30,024
Prepaid Expenses and Deferred Charges$91,923$128,953▲ $37,030
Investments in Publicly Traded Securities-$95,244-
Intangible Assets$16,921$5,749▼ $11,172
Total Assets$15,636,960$19,312,393▲ $3,675,433
Other Assets Total$4,323,190$7,458,652▲ $3,135,462
Liabilities
Other Liabilities$1,218,069$1,001,233▼ $216,836
Accounts Payable and Accrued Expenses$173,024$180,932▲ $7,908
Total Liabilities$1,391,093$1,182,165▼ $208,928
Net Assets / Fund Balance
Net Assets With Donor Restrictions$10,779,356$14,200,029▲ $3,420,673
Net Assets Without Donor Restrictions$3,466,511$3,930,199▲ $463,688
Total Net Assets Fund Balance$14,245,867$18,130,228▲ $3,884,361
Total Liabilities and Net Assets / Fund Balance$15,636,960$19,312,393▲ $3,675,433

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$502,703$102,388$605,091
Other Land Buildings$163,025$117,666$280,691
Equipment$37,176$68,268$105,444
Other Assets Org$32,162--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Adriana MassaraCOOFT$246,424$9,631$256,055
Mary Call BlanusaDirector PublicFT$182,425$28,612$211,037
Mary Call BlanusaDirector Public Policy-$182,425$28,612$211,037
Constance MurphyDirector PhilantFT$160,479$25,044$185,523
Constance MurphyDirector Philanthropy-$160,479$50,088$185,523
Patricia a WinnerDirector OperatiFT$163,061$20,956$184,017
Patricia a WinnerDirector Operations-$163,061$20,956$184,017
Ramin MohajerDirector Org. DeFT$144,284$540$144,824
Julie Appolloni MarchDeputy Director D-$140,901$540$141,441

Board Members and Trustees

NameTitle
Eric BrooksPresident
Andrew BerryDirector
Annie DukeDirector
Bob AdelsonDirector
Jan TigheDirector
Lopa DesaiDirector
Michelle TonDirector
Simon HallettDirector
Sam BarnettDirector/sec
Andrew GilbertDirector/tre
Revenue and Support

Revenue Composition

Contributions and Grants
$10,167,294
Program Service Revenue
$0
Investment Income
$602,710
Other Revenue
$7,736
All Other Contributions
$10,167,294
Change in Net Assets
$3,884,361

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1$111,673Market Price
Total Noncash Contributions1$111,673-

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,777,740
Total Revenue per Audited Statements
$10,777,740
Total Revenue per Form 990
$10,777,740
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$5,009,333
Other Expenses$1,579,557
Total Fundraising Expense$1,096,041
Grants and Similar Amounts Paid$304,489
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,265,694$640,494$676,343$3,582,531
Other Employee Benefits$448,046$154,145$106,005$708,196
Occupancy$348,776$108,358$82,512$539,646
Payroll Taxes$199,532$61,681$58,629$319,842
Fees for Services Legal$195,185$61,249$5,213$261,647
Current Officers, Directors, Trustees, and Key Employees$123,211$98,570$24,643$246,424
Information Technology$197,277$24,222$15,710$237,209
Grants to Domestic Individuals$201,822--$201,822
Pension Plan Contributions$98,458$30,589$23,293$152,340
Advertising$124,127$406$3,313$127,846
Depreciation Depletion$69,948$21,731$16,548$108,227
Grants to Domestic Orgs$92,667--$92,667
Travel$28,588$4,991$14,754$48,333
Conferences and Meetings$36,140$3,764$4,334$44,238
Fees for Services Other$25,158--$25,158
Office Expenses$6,071$10,265$3,785$20,121
Fees for Services Accounting$11,014$3,835$326$15,175
Insurance$7,166$5,301$1,695$14,162
Foreign Grants$10,000--$10,000
Other Expenses$5,890$1,830$1,393$9,113
All Other Expenses$1,752$50$1,843$3,645
Total Functional Expenses$4,549,655$1,247,683$1,096,041$6,893,379

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,893,379
Total Expenses per Audited Statements$6,893,379
Total Expenses per Form 990$6,893,379
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Friends of Baltimore SchoolBaltimore, MD-Incubator$20,562
Dreamhouse Ewa Beach PcsKapolei, HI-Incubator$18,361
China Grove Middle SchoolChina Grove, NC-Incubator$14,074
Hubble Middle SchoolWarrenville, IL-Incubator$9,379
Cristo-rey Phila High SchoolPhiladelphia, PA-Incubator Program$8,881
Cabarrus-kannapolis CollegeConcord, NC-Incubator Program$8,654
Church Farm SchoolExton, PA-Incubator Program$7,131
Lincoln College Prep AcademyKansas City, MO-Incubator Program$5,625

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
GermanyGrantsGrants--$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,001,233
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

Eric brooks annie duke married

Form 990, Page 6, Part VI, Line 8B

No additional committees exist

Form 990, Page 6, Part VI, Line 11B

The form 990 is reviewed by the director of operations, accounting senior manager, and executive director. A copy is provided to the finance working group of the board and the full board, and the executive director confirms its submission to the irs.

Form 990, Page 6, Part VI, Line 12C

In connection with any actual or possible conflicts of interest, an interested person must disclose the existence of his or her financial interest and must be given the oppurtunity to disclose all material facts to the directors or members of commitee with board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the board or committee meeting while the determination of a conflict of interest is discussed and voted upon. If the chairperson of the board or committee decides a conflict of interest exists it then 1) appoints a disinterested person or committee to investigate alternatives to the proposed transcation or arrangement 2) after exercising due diligence, the board committee shall determine whether the corporation can obtain a more advantageous transaction or arrangement with reasonable efforts 3) if an advantageous transaction is not reasonably attainable under circumstances that would not give rise to a conflict of interest, the board or committee shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in the best interest and for its own benefit and whether the transaction is fair and reasonable to the corporation and shall make its decision as to whether to enter into the transaction or arrangement in conformity with such determination.

Form 990, Page 6, Part VI, Line 19

The organization's governing documents, and policies are available to the public. Inquiries may be made of the officers and board of directors.

Filing and Contact Details

Filer

Filer Name
Alliance for Decision Educationinc
EIN
46-4064705
Phone
6106681484
Address
ONE BELMONT AVENUE SUITE 610, BALA CYNWYD, PA 19004

Signing Officer

Name
Adriana Massara
Title
COO
Phone
6106681484
Signed
2025-10-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Adriana Massara
Formed
2013
Legal Domicile
Pa
Voting Board Members
10
Independent Board Members
10
Employees
44
Volunteers
40

Preparer

Firm
Barsz Gowie Amon & Fultz LLC
Address
10 CAMPUS BLVD STE 250, NEWTOWN SQUARE, PA 19073-3200
Preparer
Herbert I Berkowitz CPA
Phone
6105651120
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

Education programs - fellowship: the decision education teacher fellowship brings together middle and high school teachers nationwide to learn and apply decision education in their classrooms. Teacher fellows contribute to the growth of decision education through ongoing learning, collaboration, and advocating for teaching applied decision-making skills. They join a community of educators eager to explore decision education, champion its integration in schools, and contribute to studying its impact on students. Incubator: the decision education incubator provides a unique learning opportunity for schools interested in piloting decision education across at least one grade level. Over the course of 18 months, the alliance supports school teams in designing and implementing sustainable and scalable instructional models with high potential for student impact. Forecasting: the student forecasting tournament is an exciting, gamified learning opportunity for students to practice forecasting about real-life events and improve their decision-making skills. Throughout the tournament, students submit their own forecasts on various questions about current, real-world events.

Form 990, Page 2, Part III, Line 4C

Research programs - research collaborative:the decision education research collaborative brings together an interdisciplinary group of researchers with a shared interest in decision education to discuss research findings, share knowledge and resources, and generate new insights about decision- making in childhood and adolescence. Research grants: the decision education research grants and awards program was established to support future and existing research on decision education, and is the latest step in establishing a robust evidence base and enhancing the overall understanding of the field. The graduate student scholarship program is a component of the larger de research grants and awards initiative. Through the graduate student scholarship award, the alliance seeks to seed the field with future decision education researchers and develop an engaged researcher community. The alliance for decision education aims to support graduate students (masters or doctoral level) interested in the field of decision education. Graduate student authors of winning papers that demonstrated insight and innovation in the field of decision education received a 1500 scholarship award.

Form 990, Page 2, Part III, Line 4D

All other program services not reflected in the above

Form 990, Page 12, Part XII, Line 2C

The organization's finance working group of the board of directors reviews the audit report, reviews the auditors findings (if any) and recommendations (if any), implements the auditors recommendations.

Financial Statement Notes

Schedule D, Page 3, Part X

Note b 11 income taxes of the financial statements. Accounting for uncertainty in income taxes prescribes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon examination by taxing authorities. For the year ended december 31, 2024, the organization has no material uncertain tax positions. The company recognizes interest and penalties, if any, related to unrecognized tax benefits in interest expense. There were none for the year ended december 31, 2024.

Raw XML AppendixShowing 400 of 677 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0EDUCATION PROGRAMS - FELLOWSHIP: THE DECISION EDUCATION TEACHER FELLOWSHIP BRINGS TOGETHER MIDDLE AND HIGH SCHOOL TEACHERS NATIONWIDE TO LEARN AND APPLY DECISION EDUCATION IN THEIR CLASSROOMS. TEACHER FELLOWS CONTRIBUTE TO THE GROWTH OF DECISION EDUCATION THROUGH ONGOING LEARNING, COLLABORATION, AND ADVOCATING FOR TEACHING APPLIED DECISION-MAKING SKILLS. THEY JOIN A COMMUNITY OF EDUCATORS EAGER TO EXPLORE DECISION EDUCATION, CHAMPION ITS INTEGRATION IN SCHOOLS, AND CONTRIBUTE TO STUDYING ITS IMPACT ON STUDENTS. INCUBATOR: THE DECISION EDUCATION INCUBATOR PROVIDES A UNIQUE LEARNING OPPORTUNITY FOR SCHOOLS INTERESTED IN PILOTING DECISION EDUCATION ACROSS AT LEAST ONE GRADE LEVEL. OVER THE COURSE OF 18 MONTHS, THE ALLIANCE SUPPORTS SCHOOL TEAMS IN DESIGNING AND IMPLEMENTING SUSTAINABLE AND SCALABLE INSTRUCTIONAL MODELS WITH HIGH POTENTIAL FOR STUDENT IMPACT. FORECASTING: THE STUDENT FORECASTING TOURNAMENT IS AN EXCITING, GAMIFIED LEARNING OPPORTUNITY FOR STUDENTS TO PRACTICE FORECASTING ABOUT REAL-LIFE EVENTS AND IMPROVE THEIR DECISION-MAKING SKILLS. THROUGHOUT THE TOURNAMENT, STUDENTS SUBMIT THEIR OWN FORECASTS ON VARIOUS QUESTIONS ABOUT CURRENT, REAL-WORLD EVENTS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0THE ALLIANCE ACTS AS A FIELD BUILDER (AND CATALYST) TO ALIGN ORGANIZATIONS AND INDIVIDUALS WORKING TOGETHER TO ESTABLISH AND INTEGRATE DECISION EDUCATION INTO THE K-12 SYSTEMS OF ALL 50 STATES. WE ARE BUILDING A MOVEMENT OF PARTNERS INCLUDING K-12 EDUCATORS, EDUCATION LEADERS, PARENTS, FUNDERS, BUSINESS LEADERS, RESEARCHERS, ADVOCACY ORGANIZATIONS, AND POLICYMAKERS, AT THE SCHOOL, DISTRICT, STATE, AND NATIONAL LEVELS.
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IRS990/ProgSrvcAccomActy3Grp/Desc0RESEARCH PROGRAMS - RESEARCH COLLABORATIVE:THE DECISION EDUCATION RESEARCH COLLABORATIVE BRINGS TOGETHER AN INTERDISCIPLINARY GROUP OF RESEARCHERS WITH A SHARED INTEREST IN DECISION EDUCATION TO DISCUSS RESEARCH FINDINGS, SHARE KNOWLEDGE AND RESOURCES, AND GENERATE NEW INSIGHTS ABOUT DECISION- MAKING IN CHILDHOOD AND ADOLESCENCE. RESEARCH GRANTS: THE DECISION EDUCATION RESEARCH GRANTS AND AWARDS PROGRAM WAS ESTABLISHED TO SUPPORT FUTURE AND EXISTING RESEARCH ON DECISION EDUCATION, AND IS THE LATEST STEP IN ESTABLISHING A ROBUST EVIDENCE BASE AND ENHANCING THE OVERALL UNDERSTANDING OF THE FIELD. THE GRADUATE STUDENT SCHOLARSHIP PROGRAM IS A COMPONENT OF THE LARGER DE RESEARCH GRANTS AND AWARDS INITIATIVE. THROUGH THE GRADUATE STUDENT SCHOLARSHIP AWARD, THE ALLIANCE SEEKS TO SEED THE FIELD WITH FUTURE DECISION EDUCATION RESEARCHERS AND DEVELOP AN ENGAGED RESEARCHER COMMUNITY. THE ALLIANCE FOR DECISION EDUCATION AIMS TO SUPPORT GRADUATE STUDENTS (MASTERS OR DOCTORAL LEVEL) INTERESTED IN THE FIELD OF DECISION EDUCATION. GRADUATE STUDENT AUTHORS OF WINNING PAPERS THAT DEMONSTRATED INSIGHT AND INNOVATION IN THE FIELD OF DECISION EDUCATION RECEIVED A 1500 SCHOLARSHIP AWARD.
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