Civic Intelligence

Elizabeth Destination Marketing Organization

EIN 46-3601630 • 501(c)6 • Elizabeth, NJ

Profile

To increase and improve the marketing and development of the City of Elizabeth as a year-round destination and leverage its geographic location relative to Newark Intl Airort, NYC, and the greater Northeast Region of the Country and to promote the interest of those engaged in the hospitality industry within the City of Elizabeth.

50 Union StreetElizabeth, NJ 07202

www.goelizabethnj.com/plan/about/what-is-edmo

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

35th percentile

0.06x

Higher debt load relative to assets than 35% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

32nd percentile

0.06x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

81st percentile

18%

Higher net margin than 81% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

88th percentile

27%

Faster asset growth than 88% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

94th percentile

59%

Faster revenue growth than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets35th percentile

Assets

Up

$1,083,276

Up $232,057 (+27%) from 2023

Liabilities

Up

$66,479

Up $19,297 (+41%) from 2023

Net Assets

Up

$1,016,797

Up $212,760 (+26%) from 2023

Operations
Liabilities / Revenue32nd percentileNet Margin81st percentile

Revenue

Up

$1,164,046

Up $431,008 (+59%) from 2023

Expenses

Up

$951,286

Up $85,805 (+9.9%) from 2023

Net Income

Up

$212,760

Up $345,203 (+261%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth88th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2013: $13,260Liabilities 2013: $17,5002013Assets 2014: $317,011Liabilities 2014: $25,258Net Assets 2014: $291,7532014Assets 2015: $523,750Liabilities 2015: $28,687Net Assets 2015: $495,0632015Assets 2016: $251,041Liabilities 2016: $38,509Net Assets 2016: $212,5322016Assets 2017: $163,954Liabilities 2017: $21,503Net Assets 2017: $142,4512017Assets 2018: $146,593Liabilities 2018: $4,389Net Assets 2018: $142,2042018Assets 2019: $160,216Liabilities 2019: $27,029Net Assets 2019: $133,1872019Assets 2020: $255,082Liabilities 2020: $4,323Net Assets 2020: $250,7592020Assets 2021: $719,171Liabilities 2021: $18,615Net Assets 2021: $700,5562021Assets 2022: $954,721Liabilities 2022: $18,241Net Assets 2022: $936,4802022Assets 2023: $851,219Liabilities 2023: $47,182Net Assets 2023: $804,0372023Assets 2024: $1,083,276Liabilities 2024: $66,479Net Assets 2024: $1,016,7972024

Highlighted filing

2024

Assets$1,083,276
Liabilities$66,479
Net Assets$1,016,797
Open 2024 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2013: $38,532Expenses 2013: $42,772Net Income 2013: -$4,2402013Revenue 2014: $546,924Expenses 2014: $250,932Net Income 2014: $295,9922014Revenue 2015: $616,345Expenses 2015: $413,035Net Income 2015: $203,3102015Revenue 2016: $634,609Expenses 2016: $917,140Net Income 2016: -$282,5312016Revenue 2017: $643,485Expenses 2017: $713,567Net Income 2017: -$70,0822017Revenue 2018: $651,846Expenses 2018: $652,093Net Income 2018: -$2472018Revenue 2019: $648,156Expenses 2019: $657,173Net Income 2019: -$9,0172019Revenue 2020: $382,493Expenses 2020: $264,921Net Income 2020: $117,5722020Revenue 2021: $687,852Expenses 2021: $238,055Net Income 2021: $449,7972021Revenue 2022: $712,330Expenses 2022: $476,406Net Income 2022: $235,9242022Revenue 2023: $733,038Expenses 2023: $865,481Net Income 2023: -$132,4432023Revenue 2024: $1,164,046Expenses 2024: $951,286Net Income 2024: $212,7602024

Highlighted filing

2024

Revenue$1,164,046
Expenses$951,286
Net Income$212,760
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,083,276
Liabilities
$66,479
Net assets
$1,016,797
Revenue
$1,164,046
Expenses
$951,286
Net income
$212,760
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.08$0.07$1.02$1.16$0.95$0.21
2023Detailed filing. Detailed filing data is available for this year.$0.85$0.05$0.80$0.73$0.87$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.95$0.02$0.94$0.71$0.48$0.24
2021Detailed filing. Detailed filing data is available for this year.$0.72$0.02$0.70$0.69$0.24$0.45
2020Detailed filing. Detailed filing data is available for this year.$0.26$0.00$0.25$0.38$0.26$0.12
2019Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.13$0.65$0.66$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.14$0.65$0.65$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.16$0.02$0.14$0.64$0.71$0.07
2016Detailed filing. Detailed filing data is available for this year.$0.25$0.04$0.21$0.63$0.92$0.28
2015Detailed filing. Detailed filing data is available for this year.$0.52$0.03$0.50$0.62$0.41$0.20
2014Detailed filing. Detailed filing data is available for this year.$0.32$0.03$0.29$0.55$0.25$0.30
2013Summary only. Only limited summary data is available for this year.$0.01$0.02$0.04$0.04$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$1,164,046
Mission and Program Overview

Mission

To increase and improve the marketing and development of the City of Elizabeth as a year round destination and leverage its geographic location relative to Newark International Airport, New York City and the greater northeast region of the country and to promote the interests of those engaged in the hospitality industry within the City of Elizabeth.

To increase and improve the marketing and development of the City of Elizabeth as a year-round destination and leverage its geographic location relative to Newark Intl Airort, NYC, and the greater Northeast Region of the Country and to promote the interest of those engaged in the hospitality industry within the City of Elizabeth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$690,427$1,050,669▲ $360,242
Cash and Non-Interest-Bearing Accounts$160,224$30,439▼ $129,785
Accounts Receivable$568$2,168▲ $1,600
Total Assets$851,219$1,083,276▲ $232,057
Liabilities
Accounts Payable and Accrued Expenses$47,182$66,479▲ $19,297
Total Liabilities$47,182$66,479▲ $19,297
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$804,037$1,016,797▲ $212,760
Total Net Assets Fund Balance$804,037$1,016,797▲ $212,760
Total Liabilities and Net Assets / Fund Balance$851,219$1,083,276▲ $232,057
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeOtherTotal
Manny GrovaExecutive DirectorPT$137,376$137,376

Board Members and Trustees

NameTitle
Katherine CraigChairman
-Director
David StrochakDirector
Edgar LopezDirector
Marcy MetzDirector
-Diretor
Revenue and Support

Revenue Composition

Contributions and Grants
$348,750
Program Service Revenue
$796,713
Investment Income
$15,066
Other Revenue
$3,517
All Other Contributions
$348,750
Change in Net Assets
$212,760

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,164,046
Total Revenue per Audited Statements
$1,164,046
Total Revenue per Form 990
$1,164,046
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$640,385
Salaries, Compensation, and Employee Benefits$310,901
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$528,799$0$0$528,799
Other Salaries and Wages$310,901$0$0$310,901
Office Expenses$79,717$0$0$79,717
Fees for Services Legal$13,903$0$0$13,903
Other Expenses$7,941$0$0$7,941
Fees for Services Accounting$4,900$0$0$4,900
Insurance$3,031$0$0$3,031
Information Technology$1,536$0$0$1,536
Travel$558$0$0$558
Total Functional Expenses$951,286$0$0$951,286

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$951,287
Total Expenses per Audited Statements$951,287
Total Expenses per Form 990$951,287
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes
Filing and Contact Details

Filer

Filer Name
Elizabeth Destination Marketing Organization
EIN
46-3601630
Phone
9083559797
Address
50 Union Street, Elizabeth, NJ 07202

Signing Officer

Name
Jennifer Costa
Title
Executive Director
Phone
9083559797
Signed
2025-11-05

Organization Details

Principal Officer
Jennifer Costa
Formed
2013
Legal Domicile
Nj
Voting Board Members
19
Independent Board Members
19
Employees
0
Volunteers
0

Preparer

Firm
Suplee Clooney and Company
Address
308 E Broad St, Westfield, NJ 07090
Preparer
Robert J Butvilla
Phone
9087899300
Supplemental Narrative

Additional Explanations

Pt VI, Line 6

“Members are appointed by the City of Elizabeth Mayor, Council and the various hotels who pay the fees which is the sole revenue of the organization.”

Pt VI, Line 11B

“Officers were provided copies of the form 990 to read and review prior to filing”

Pt VI, Line 19

“Information Available upon request”

Pt VI, Line 3

“Management company provides all office support, collections and managerial support as organization does not have staff”

Raw XML Appendix394 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0To increase and improve the marketing and development of the City of Elizabeth as a year-round destination and leverage its geographic location relative to Newark Intl Airort, NYC, and the greater Northeast Region of the Country and to promote the interest of those engaged in the hospitality industry within the City of Elizabeth.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0804037
IRS990/NetAssetsOrFundBalancesEOYAmt01016797
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0804037
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01016797
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/FundraisingAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt00
IRS990/OfficeExpensesGrp/ProgramServicesAmt079717
IRS990/OfficeExpensesGrp/TotalAmt079717
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherExpensesGrp/Desc0Education
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt00
IRS990/OtherExpensesGrp/ProgramServicesAmt07941
IRS990/OtherExpensesGrp/TotalAmt07941
IRS990/OtherRevenueMiscGrp/BusinessCd0909999
IRS990/OtherRevenueMiscGrp/Desc0Other Income
IRS990/OtherRevenueMiscGrp/ExclusionAmt00
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt03517
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt03517
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt00
IRS990/OtherRevenueTotalAmt03517
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0310901
IRS990/OtherSalariesAndWagesGrp/TotalAmt0310901
IRS990/PartialLiquidationInd0false
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0Jennifer Costa
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900999
IRS990/ProgramServiceRevenueGrp/Desc0Toursism Fees
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0796713
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0105750
IRS990/PYInvestmentIncomeAmt05576
IRS990/PYOtherExpensesAmt0564469
IRS990/PYOtherRevenueAmt0636
IRS990/PYProgramServiceRevenueAmt0621076
IRS990/PYRevenuesLessExpensesAmt0-132443
IRS990/PYSalariesCompEmpBnftPaidAmt0301012
IRS990/PYTotalExpensesAmt0865481
IRS990/PYTotalRevenueAmt0733038
IRS990/ReconcilationRevenueExpnssAmt0212760
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0796713
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0690427
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01050669
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/ExpensesSubtotalAmt0951287
IRS990ScheduleD/RevenueSubtotalAmt01164046
IRS990ScheduleD/TotalExpensesPerForm990Amt0951287
IRS990ScheduleD/TotalRevenuePerForm990Amt01164046
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01164046
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0951287
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Members are appointed by the City of Elizabeth Mayor, Council and the various hotels who pay the fees which is the sole revenue of the organization.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Officers were provided copies of the form 990 to read and review prior to filing
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Information Available upon request
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Management company provides all office support, collections and managerial support as organization does not have staff
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 3
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0851219
IRS990/TotalAssetsEOYAmt01083276
IRS990/TotalAssetsGrp/BOYAmt0851219
IRS990/TotalAssetsGrp/EOYAmt01083276
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0348750
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0951286
IRS990/TotalFunctionalExpensesGrp/TotalAmt0951286
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt047182
IRS990/TotalLiabilitiesEOYAmt066479
IRS990/TotalLiabilitiesGrp/BOYAmt047182
IRS990/TotalLiabilitiesGrp/EOYAmt066479
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0804037
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01016797
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0951286
IRS990/TotalProgramServiceRevenueAmt0796713
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt015066
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0800230
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01164046
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0851219
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01083276
IRS990/TotReportableCompRltdOrgAmt0137376
IRS990/TravelGrp/FundraisingAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt0558
IRS990/TravelGrp/TotalAmt0558
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt050 Union St
IRS990/USAddress/CityNm0Elizabeth
IRS990/USAddress/StateAbbreviationCd0NJ
IRS990/USAddress/ZIPCd007202
IRS990/VotingMembersGoverningBodyCnt019
IRS990/VotingMembersIndependentCnt019
IRS990/WebsiteAddressTxt0https://www.goelizabethnj.com/plan/about/what-is-edmo/
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Jennifer Costa
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum09083559797
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Elizabeth Destination Marketing Organization
ReturnHeader/Filer/BusinessNameControlTxt0ELIZ
ReturnHeader/Filer/EIN0463601630
ReturnHeader/Filer/PhoneNum09083559797
ReturnHeader/Filer/USAddress/AddressLine1Txt050 Union Street
ReturnHeader/Filer/USAddress/CityNm0Elizabeth
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NJ
ReturnHeader/Filer/USAddress/ZIPCd007202
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0221427684
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Suplee Clooney and Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0308 E Broad St
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Westfield
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NJ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd007090
ReturnHeader/PreparerPersonGrp/PhoneNum09087899300
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-05
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT J BUTVILLA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-11-05T12:39:55-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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