Civic Intelligence

Champions for Literacy

990 • Fiscal year 2021 • EIN 46-3588150

Aug 01, 2020 to Jul 31, 2021 • Filed on Jan 25, 2022

6070 Poplar Ave No 150Memphis, TN 38119

(901) 410-3633

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.06x

Higher debt load relative to assets than 59% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

38th percentile

0.01x

Higher debt load relative to revenue than 38% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

35th percentile

3.7%

Higher net margin than 35% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

84th percentile

$85,388

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 10.4% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

83rd percentile

51%

Faster asset growth than 83% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

43rd percentile

6.8%

Faster revenue growth than 43% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Assets

Up

$92,642

Up $31,135 (+51%) from 2020

Net Assets

Up

$87,065

Up $30,620 (+54%) from 2020

Liabilities

Up

$5,577

Up $515 (+10%) from 2020

Revenue

Up

$818,397

Up $52,327 (+6.8%) from 2020

Expenses

Down

$787,777

Down $36,132 (-4.4%) from 2020

Net Income

Up

$30,620

Up $88,459 (+153%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2015: $51,585Liabilities 2015: $10,400Net Assets 2015: $41,1852015Assets 2016: $38,158Liabilities 2016: $20,987Net Assets 2016: $17,1712016Assets 2017: $90,091Liabilities 2017: $8,250Net Assets 2017: $81,8412017Assets 2018: $107,532Liabilities 2018: $1,702Net Assets 2018: $105,8302018Assets 2019: $129,815Liabilities 2019: $15,531Net Assets 2019: $114,2842019Assets 2020: $61,507Liabilities 2020: $5,062Net Assets 2020: $56,4452020Assets 2021: $92,642Liabilities 2021: $5,577Net Assets 2021: $87,0652021Assets 2022: $104,742Liabilities 2022: $3,919Net Assets 2022: $100,8232022Assets 2023: $273,069Liabilities 2023: $80,243Net Assets 2023: $192,8262023Assets 2025: $666,406Liabilities 2025: $58,559Net Assets 2025: $607,8472025

Highlighted filing

2021

Assets$92,642
Liabilities$5,577
Net Assets$87,065

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $218,293Expenses 2015: $192,132Net Income 2015: $26,1612015Revenue 2016: $203,451Expenses 2016: $227,465Net Income 2016: -$24,0142016Revenue 2017: $230,330Expenses 2017: $165,660Net Income 2017: $64,6702017Revenue 2018: $406,766Expenses 2018: $382,777Net Income 2018: $23,9892018Revenue 2019: $732,227Expenses 2019: $723,774Net Income 2019: $8,4532019Revenue 2020: $766,070Expenses 2020: $823,909Net Income 2020: -$57,8392020Revenue 2021: $818,397Expenses 2021: $787,777Net Income 2021: $30,6202021Revenue 2022: $880,992Expenses 2022: $867,234Net Income 2022: $13,7582022Revenue 2023: $1,476,520Expenses 2023: $1,384,517Net Income 2023: $92,0032023Revenue 2025: $4,214,628Expenses 2025: $4,052,793Net Income 2025: $161,8352025

Highlighted filing

2021

Revenue$818,397
Expenses$787,777
Net Income$30,620
Jump To
Filing Snapshot
Filing Period
Aug 1, 2020 to Jul 31, 2021
Signed
Jan 25, 2022
Return Version
2020v4.1
Gross Receipts
$818,397
Mission and Program Overview

Mission

Use the power of sports to raise awareness about the problem of illiteracy and to generate financial support for literacy programs nationwide.

Coaching for literacy ("cfl") is a not-for-profit organization whose mission is to use the power of sports to raise awareness about the problem of illiteracy and funds for literacy programs serving students in grades kindergarten through third grade. We work with athletic teams and players to donate 100% of public funds to local literacy partners.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$52,481$85,547▲ $33,066
Land, Buildings, and Equipment, Net$9,026$7,095▼ $1,931
Total Assets$61,507$92,642▲ $31,135
Liabilities
Accounts Payable and Accrued Expenses$5,062$5,577▲ $515
Total Liabilities$5,062$5,577▲ $515
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$56,445$87,065▲ $30,620
Total Net Assets Fund Balance$56,445$87,065▲ $30,620
Total Liabilities and Net Assets / Fund Balance$61,507$92,642▲ $31,135

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$6,556$17,010$23,566
Equipment$539$4,317$4,856
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
CARLEEN O'REILLYExecutive DirectorFT$85,388$85,388

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$818,397
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$776,522
Change in Net Assets
$30,620

Audited Revenue Reconciliation

Revenue per Audited Statements
$818,397
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$818,397
Total Revenue per Form 990
$818,397
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$366,341
Salaries, Compensation, and Employee Benefits$259,847
Other Expenses$161,589
Total Fundraising Expense$83,363
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$366,341--$366,341
Current Officers, Directors, Trustees, and Key Employees$36,985$12,328$73,970$123,283
Other Salaries and Wages$79,664$37,427$1,005$118,096
Payroll Taxes$11,035$4,386$3,047$18,468
Fees for Services Accounting-$15,461-$15,461
Fees for Services Other$8,848$1,541$209$10,598
Information Technology-$5,702$2,400$8,102
Occupancy-$6,737-$6,737
Office Expenses$1,928$1,490$2,061$5,479
Depreciation Depletion-$1,930-$1,930
Advertising$1,485--$1,485
Insurance-$934-$934
Other Expenses$15,563$273$470$743
Conferences and Meetings-$373-$373
Total Functional Expenses$615,070$89,344$83,363$787,777

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$787,777
Total Expenses per Audited Statements$787,777
Total Expenses per Form 990$787,777
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
United Way of the PlainsWichita, KS501(c)(3)Literacy Intervention and Resources$32,145
Foundation for Orange County Public SchoolsOrlando, FL501(c)(3)Literacy Intervention and Resources$21,940
United Way of Pickens CountyEasley, SC501(c)(3)Literacy Intervention and Resources$21,625
The 2nd & 7 FoundationColumbus, OH501(c)(3)Literacy Intervention and Resources$20,375
Dogs With a CauseRuston, LA501(c)(3)Literacy Intervention and Resources$16,434
Starkville Okitbbeha Consolidated SchoolsStarkville, MS501(c)(3)Literacy Intervention and Resources$16,270
Readers 2 LeadersDallas, TX501(c)(3)Literacy Intervention and Resources$16,242
Webber Elementary SchoolEastover, SC501(c)(3)Literacy Intervention and Resources$15,906
Literacy NowHouston, TX501(c)(3)Literacy Intervention and Resources$15,725
Georgia Family Connection PartnershipAtlanta, GA501(c)(3)Literacy Intervention and Resources$15,711
United Way of Greater CharlottesvilleCharlottesville, VA501(c)(3)Literacy Intervention and Resources$15,700
Knowledge QuestMemphis, TN501(c)(3)Literacy Intervention and Resources$11,155
Memphis Teacher ResidencyMemphis, TN501(c)(3)Literacy Intervention and Resourcesliteracy Intervention and Resources$11,155
Streets MinistriesMemphis, TN501(c)(3)Literacy Intervention and Resourcesliteracy Intervention and Resources$11,155
Auburn University Office of Professional & Continuing EducationAuburn University, AL501(c)(3)Literacy Intervention and Resources$10,390
Brantley Elementary SchoolSelma, AL501(c)(3)Literacy Intervention and Resources$10,390
Alberta HeadstartTuscaloosa, AL501(c)(3)Literacy Intervention and Resources$10,255
Fs Ervin ElementaryPine Hill, AL501(c)(3)Literacy Intervention and Resources$10,255
Reading Allies (affiliate of the University of Alabama)Tuscaloosa, AL501(c)(3)Literacy Intervention and Resources$10,255
David D Jones ElementaryGreensboro, NC501(c)(3)Literacy Intervention and Resources$10,039
Ready for School Ready for LifeGreensboro, NC501(c)(3)Literacy Intervention and Resources$10,039
Early Learning Coalition of EscambiaPensacola, FL501(c)(3)Literacy Intervention and Resources$9,965
Early Learning Coalition of the Big BendTallahassee, FL501(c)(3)Literacy Intervention and Resources$9,965
Care Elementary School IncCoral Gables, FL501(c)(3)Literacy Intervention and Resources$8,500
THE CHILDREN'S TRUST OF MIAMI-DADEMiami, FL501(c)(3)Literacy Intervention and Resources$8,500
Big Buddy ProgramBaton Rouge, LA501(c)(3)Literacy Intervention and Resources$5,000
Read Fort WorthFort Worth, TX501(c)(3)Literacy Intervention and Resources$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

John e. Wilfong, chairman, is the father of jonathan wilfong, director.

Form 990, Part VI, Section B, Line 11B

The preparer provided a copy of the final version of form 990 to the board of directors before it was filed. Additionally, the board of directors reviewed and approved the return before it was filed.

Form 990, Part VI, Section B, Line 12C

Directors are required to update an annual conflict of interest statement as required by the adopted policy. The policy requires a board member to provide relevant information to the full board if the affected board member believes that a potential conflict has arisen with the potential conflict resolved by a vote of the full board exclusive of the member in question.

Form 990, Part VI, Section B, Line 15

Compensation is determined and approved by the governing body using comparative data and statistics from various non profit reference sources, including the non profit center for excellence.

Form 990, Part VI, Section C, Line 18

Coaching for literacy has available for public inspection all required documents in a separate binder marked "open for public inspection and will provide the information for review upon request.

Form 990, Part VI, Section C, Line 19

Governing documents, policies and financial statements are retained by the organization and are available for public inspection upon request.

Filing and Contact Details

Filer

Filer Name
Coaching for Literacy
EIN
46-3588150
Phone
9014103633
Address
6070 POPLAR AVE NO 150, MEMPHIS, TN 38119

Signing Officer

Name
CARLEEN O'REILLY
Title
Executive Director
Phone
9014103633
Signed
2022-01-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
CARLEEN O'REILLY
Formed
2013
Legal Domicile
Tn
Voting Board Members
9
Independent Board Members
9
Employees
10
Volunteers
12

Preparer

Firm
Henderson Hutcherson & Mccullough Pllc
Address
1755 KIRBY PARKWAY, MEMPHIS, TN 38120-8326
Preparer
Richard L Webb CPA
Phone
9016834234
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

The processes for the governing board overseeing the annual audit and selecting an independent accountant has not changed from previous years.

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america require management of coaching for literacy to evaluate tax positions taken by the organization and recognize a tax liability (or asset) if the organization has taken an uncertain position that more likely than not would not be sustained upon examination by the internal revenue service. Coaching for literacy has analyzed the tax positions taken by the organization and has concluded that as of july 31, 2021, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. Coaching for literacy believes it is no longer subject to income tax examinations for years prior to 2018.

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IRS990/MissionDesc0USE THE POWER OF SPORTS TO RAISE AWARENESS ABOUT THE PROBLEM OF ILLITERACY AND TO GENERATE FINANCIAL SUPPORT FOR LITERACY PROGRAMS NATIONWIDE.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
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IRS990/OtherExpensesGrp/Desc0DIRECT PROGRAMING-LITER
IRS990/OtherExpensesGrp/Desc1CAMPAIGN MATERIALS AND
IRS990/OtherExpensesGrp/Desc2DEVELOPMENT
IRS990/OtherExpensesGrp/Desc3TRAINING AND RESOURCES
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IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt03047
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IRS990/PayrollTaxesGrp/ProgramServicesAmt011035
IRS990/PayrollTaxesGrp/TotalAmt018468
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0CARLEEN O'REILLY
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
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IRS990/PYTotalProfFndrsngExpnsAmt00
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IRS990/RegularMonitoringEnfrcInd01
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IRS990/ReportOtherLiabilitiesInd00
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IRS990/RevenueAmt00
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IRS990ScheduleA/TotalSupportAmt02953792
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
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IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
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IRS990ScheduleD/FootnoteTextInd0X
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IRS990ScheduleD/RevenueSubtotalAmt0818397
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA REQUIRE MANAGEMENT OF COACHING FOR LITERACY TO EVALUATE TAX POSITIONS TAKEN BY THE ORGANIZATION AND RECOGNIZE A TAX LIABILITY (OR ASSET) IF THE ORGANIZATION HAS TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY THE INTERNAL REVENUE SERVICE. COACHING FOR LITERACY HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATION AND HAS CONCLUDED THAT AS OF JULY 31, 2021, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY (OR ASSET) OR DISCLOSURE IN THE FINANCIAL STATEMENTS. COACHING FOR LITERACY BELIEVES IT IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS FOR YEARS PRIOR TO 2018.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0818397
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IRS990ScheduleI/GrantRecordsMaintainedInd01
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IRS990ScheduleI/RecipientTable/CashGrantAmt105000
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IRS990ScheduleI/RecipientTable/CashGrantAmt1221940
IRS990ScheduleI/RecipientTable/CashGrantAmt1316434
IRS990ScheduleI/RecipientTable/CashGrantAmt1411155
IRS990ScheduleI/RecipientTable/CashGrantAmt1511155
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IRS990ScheduleI/RecipientTable/CashGrantAmt178500
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IRS990ScheduleI/RecipientTable/CashGrantAmt1910039
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IRS990ScheduleI/RecipientTable/CashGrantAmt2116242
IRS990ScheduleI/RecipientTable/CashGrantAmt2216270
IRS990ScheduleI/RecipientTable/CashGrantAmt239965
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IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc1501(C)(3)
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IRS990ScheduleI/RecipientTable/IRCSectionDesc11501(C)(3)
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IRS990ScheduleI/RecipientTable/IRCSectionDesc16501(C)(3)
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IRS990ScheduleI/RecipientTable/IRCSectionDesc19501(C)(3)
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IRS990ScheduleI/RecipientTable/IRCSectionDesc21501(C)(3)
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IRS990ScheduleI/RecipientTable/IRCSectionDesc23501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc24501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc25501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc26501(C)(3)
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1LITERACY INTERVENTION AND RESOURCESLITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt5LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt6LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt7LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt8LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt9LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt10LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt11LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt12LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt13LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt14LITERACY INTERVENTION AND RESOURCESLITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt15LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt16LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt17LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt18LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt19LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt20LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt21LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt22LITERACY INTERVENTION AND RESOURCES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt23LITERACY INTERVENTION AND RESOURCES

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