Civic Intelligence

Pleasure Point Business Association

EIN 46-3469305 • 501(c)6 • Santa Cruz, CA

Profile

Pleasure point business association articles of incorporation, section 5(a): the specific purpose of this corporation is to be a nonprofit association of individuals and businesses organized and operated to promote commerce and industry in, and improve the business climate and economic welfare of, the pleasure point area of santa cruz county, california, generally defined as being within the live oak area between 7th and 41st avenues, and from capitola road to the pacific ocean. Further purposes include but are not limited to publishing of business guides and brochures promoting the area economically and hosting at least one annual street fair for the aforesaid purposes.

CO Eastside EaterySanta Cruz, CA 95062

pleasurepointguide.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

48th percentile

0.1%

Higher net margin than 48% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

53rd percentile

0.2%

Faster asset growth than 53% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

-6.6%

Faster revenue growth than 40% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$18,812

Up $38 (+0.2%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$18,812

Up $38 (+0.2%) from 2023

Operations
Liabilities / Revenue51st percentileNet Margin48th percentile

Revenue

Down

$36,120

Down $2,573 (-6.6%) from 2023

Expenses

Down

$36,082

Down $6,451 (-15%) from 2023

Net Income

Up

$38

Up $3,878 (+101%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth53rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2017: $29,623Liabilities 2017: $02017Assets 2018: $31,273Liabilities 2018: $02018Assets 2019: $46,146Liabilities 2019: $0Net Assets 2019: $46,1462019Assets 2020: $35,674Liabilities 2020: $0Net Assets 2020: $35,6742020Assets 2021: $24,077Liabilities 2021: $0Net Assets 2021: $24,0772021Assets 2022: $22,614Liabilities 2022: $0Net Assets 2022: $22,6142022Assets 2023: $18,774Liabilities 2023: $0Net Assets 2023: $18,7742023Assets 2024: $18,812Liabilities 2024: $0Net Assets 2024: $18,8122024

Highlighted filing

2024

Assets$18,812
Liabilities$0
Net Assets$18,812
Open 2024 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2017: $9,680Expenses 2017: $6,762Net Income 2017: $2,9182017Revenue 2018: $12,983Expenses 2018: $11,282Net Income 2018: $1,7012018Revenue 2019: $42,594Expenses 2019: $27,721Net Income 2019: $14,8732019Revenue 2020: -$3,650Expenses 2020: $6,822Net Income 2020: -$10,4722020Revenue 2021: -$4,896Expenses 2021: $6,701Net Income 2021: -$11,5972021Revenue 2022: $21,491Expenses 2022: $22,954Net Income 2022: -$1,4632022Revenue 2023: $38,693Expenses 2023: $42,533Net Income 2023: -$3,8402023Revenue 2024: $36,120Expenses 2024: $36,082Net Income 2024: $382024

Highlighted filing

2024

Revenue$36,120
Expenses$36,082
Net Income$38
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$18,812
Liabilities
$0
Net assets
$18,812
Revenue
$36,120
Expenses
$36,082
Net income
$38
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$18.8$0.00$18.8$36.1$36.1$0.04
2023Detailed filing. Detailed filing data is available for this year.$18.8$0.00$18.8$38.7$42.5$3.84
2022Detailed filing. Detailed filing data is available for this year.$22.6$0.00$22.6$21.5$23.0$1.46
2021Detailed filing. Detailed filing data is available for this year.$24.1$0.00$24.1$4.90$6.70$11.6
2020Detailed filing. Detailed filing data is available for this year.$35.7$0.00$35.7$3.65$6.82$10.5
2019Detailed filing. Detailed filing data is available for this year.$46.1$0.00$46.1$42.6$27.7$14.9
2018Summary only. Only limited summary data is available for this year.$31.3$0.00$13.0$11.3$1.70
2017Summary only. Only limited summary data is available for this year.$29.6$0.00$9.68$6.76$2.92
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 9, 2025
Return Version
2024v5.1
Gross Receipts
$59,841
Mission and Program Overview

Mission

Pleasure point business association articles of incorporation, section 5(a): the specific purpose of this corporation is to be a nonprofit association of individuals and businesses organized and operated to promote commerce and industry in, and improve the business climate and economic welfare of, the pleasure point area of santa cruz county, california, generally defined as being within the live oak area between 7th and 41st avenues, and from capitola road to the pacific ocean. Further purposes include but are not limited to publishing of business guides and brochures promoting the area economically and hosting at least one annual street fair for the aforesaid purposes.

Program Services

DescriptionGrantsExpenses
PLEASURE POINT BUSINESS ASSOCIATION FOLLOWED THROUGH WITH THE PRINTING AND DISBURSEMENT OF PLEASURE POINT AREA GUIDES AND HELD ONE STREET FAIR IN THE SUMMER.$0$0
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
DAVID ADAMSBoard Member-$0--
DEREK RUPPPresident-$0--
STEVEN GABAYVice President-$0--
SHANNON DEMMASecretary-$0--
MARIA NEUTreasurer-$0--
CRAIG JONESPast President-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Pleasure Point Street Fair$44,011$44,011$10,815$33,196
Pleasure Point Sip & Stroll$9,705$9,705$2,250$7,455
Total Events$53,716$53,716$23,721$29,995
Filing and Contact Details

Filer

Filer Name
Pleasure Point Business Association
EIN
46-3469305
Phone
8314794331
Address
CO EASTSIDE EATERY, SANTA CRUZ, CA 95062

Signing Officer

Name
Maria Neu
Title
Treasurer
Phone
8314794331
Signed
2025-05-09
Discuss with paid preparer
Yes

Preparer

Firm
Seghetti Waxler
Address
749 37TH AVENUE, SANTA CRUZ, CA 95062
Preparer
Cristian Gonzalez
Phone
8314257676
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: office expenses. Amount: 8,210. Description: outside services. Amount: 15,000. Description: paypall fees. Amount: 1,494. Description: qb payment fees. Amount: 166. Description: accounting fees. Amount: 1,025. Description: website. Amount: 1,478. Description: meals. Amount: 3,394. Description: telephone. Amount: 3,076. Description: storage expense. Amount: 1,694. Description: bookkeeping. Amount: 525. Description: ca soi filing. Amount: 20. Total to form 990-ez, line 16: 36,082.”

Raw XML Appendix140 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum08314794331
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0C/O EASTSIDE EATERY
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0SANTA CRUZ
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd095062
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IRS990EZ/ForeignFinancialAccountInd00
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IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt44.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0DAVID ADAMS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1DEREK RUPP
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2STEVEN GABAY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3SHANNON DEMMA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4MARIA NEU
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5CRAIG JONES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5PAST PRESIDENT
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt036082
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0PLEASURE POINT BUSINESS ASSOCIATION ARTICLES OF INCORPORATION, SECTION 5(A): THE SPECIFIC PURPOSE OF THIS CORPORATION IS TO BE A NONPROFIT ASSOCIATION OF INDIVIDUALS AND BUSINESSES ORGANIZED AND OPERATED TO PROMOTE COMMERCE AND INDUSTRY IN, AND IMPROVE THE BUSINESS CLIMATE AND ECONOMIC WELFARE OF, THE PLEASURE POINT AREA OF SANTA CRUZ COUNTY, CALIFORNIA, GENERALLY DEFINED AS BEING WITHIN THE LIVE OAK AREA BETWEEN 7TH AND 41ST AVENUES, AND FROM CAPITOLA ROAD TO THE PACIFIC OCEAN. FURTHER PURPOSES INCLUDE BUT ARE NOT LIMITED TO PUBLISHING OF BUSINESS GUIDES AND BROCHURES PROMOTING THE AREA ECONOMICALLY AND HOSTING AT LEAST ONE ANNUAL STREET FAIR FOR THE AFORESAID PURPOSES.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PLEASURE POINT BUSINESS ASSOCIATION FOLLOWED THROUGH WITH THE PRINTING AND DISBURSEMENT OF PLEASURE POINT AREA GUIDES AND HELD ONE STREET FAIR IN THE SUMMER.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd00
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IRS990EZ/SpecialEventsNetIncomeLossAmt029995
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt036082
IRS990EZ/TotalRevenueAmt036120
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0PLEASUREPOINTGUIDE.COM
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt023721
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt03300
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt03300
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0PLEASURE POINT STREET FAIR
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0PLEASURE POINT SIP & STROLL
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt0930
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent2Amt06426
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt07356
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt044011
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt09705
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt053716
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt044011
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt09705
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt053716
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt029995
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt013065
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt010815
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt02250
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: OFFICE EXPENSES. AMOUNT: 8,210. DESCRIPTION: OUTSIDE SERVICES. AMOUNT: 15,000. DESCRIPTION: PAYPALL FEES. AMOUNT: 1,494. DESCRIPTION: QB PAYMENT FEES. AMOUNT: 166. DESCRIPTION: ACCOUNTING FEES. AMOUNT: 1,025. DESCRIPTION: WEBSITE. AMOUNT: 1,478. DESCRIPTION: MEALS. AMOUNT: 3,394. DESCRIPTION: TELEPHONE. AMOUNT: 3,076. DESCRIPTION: STORAGE EXPENSE. AMOUNT: 1,694. DESCRIPTION: BOOKKEEPING. AMOUNT: 525. DESCRIPTION: CA SOI FILING. AMOUNT: 20. TOTAL TO FORM 990-EZ, LINE 16: 36,082.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MARIA NEU
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum08314794331
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PLEASURE POINT BUSINESS ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
ReturnHeader/Filer/EIN0463469305
ReturnHeader/Filer/PhoneNum08314794331
ReturnHeader/Filer/USAddress/AddressLine1Txt0CO EASTSIDE EATERY
ReturnHeader/Filer/USAddress/CityNm0SANTA CRUZ
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ReturnHeader/Filer/USAddress/ZIPCd095062
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0749 37TH AVENUE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SANTA CRUZ
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095062
ReturnHeader/PreparerPersonGrp/PhoneNum08314257676
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CRISTIAN GONZALEZ
ReturnHeader/ReturnTs02025-05-13T13:43:46-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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