Civic Intelligence

Heeb Media Inc.

990 • Fiscal year 2020 • EIN 46-3338815

Jan 01, 2020 to Dec 31, 2020 • Filed on Aug 16, 2021

Organization ProfileWWW.ASWEETLIFE.ORG
726 Bedford PlaceMerion Station, PA 19066

(518) 828-7618

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

77th percentile

0.27x

Higher debt load relative to assets than 77% of similar nonprofits.

2020 filings • NTEE E • <$500k nonprofits • Source year 2020

Liabilities / Revenue

81st percentile

0.37x

Higher debt load relative to revenue than 81% of similar nonprofits.

2020 filings • NTEE E • <$500k nonprofits • Source year 2020

Net Margin

17th percentile

-45%

Higher net margin than 17% of similar nonprofits.

2020 filings • NTEE E • <$500k nonprofits • Source year 2020

Top Officer Pay

83rd percentile

$27,000

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 41.4% of source-year revenue.

2020 filings • NTEE E • <$500k nonprofits • Source year 2020

Asset Growth

32nd percentile

-7.4%

Faster asset growth than 32% of similar nonprofits.

2020 filings • NTEE E • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

30th percentile

-42%

Faster revenue growth than 30% of similar nonprofits.

2020 filings • NTEE E • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets77th percentile

Assets

Down

$88,517

Down $7,047 (-7.4%) from 2019

Net Assets

Down

$64,608

Down $29,663 (-31%) from 2019

Liabilities

Up

$23,909

Up $22,616 (+1749%) from 2019

Revenue And Expenses
Liabilities / Revenue81st percentileNet Margin17th percentile

Revenue

Down

$65,256

Down $48,083 (-42%) from 2019

Expenses

Down

$94,919

Down $24,895 (-21%) from 2019

Net Income

Down

-$29,663

Down $23,188 (-358%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth32nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0-$50KAssets 2013: $87,040Liabilities 2013: $74,093Net Assets 2013: $12,9472013Assets 2014: $125,798Liabilities 2014: $77,300Net Assets 2014: $48,4982014Assets 2015: $137,648Liabilities 2015: $63,593Net Assets 2015: $74,0552015Assets 2016: $151,777Liabilities 2016: $46,717Net Assets 2016: $105,0602016Assets 2017: $134,417Liabilities 2017: $27,552Net Assets 2017: $106,8652017Assets 2018: $101,339Liabilities 2018: $593Net Assets 2018: $100,7462018Assets 2019: $95,564Liabilities 2019: $1,293Net Assets 2019: $94,2712019Assets 2020: $88,517Liabilities 2020: $23,909Net Assets 2020: $64,6082020Assets 2021: $44,883Liabilities 2021: $45,725Net Assets 2021: -$8422021Assets 2024: $1,000Liabilities 2024: $1,000Net Assets 2024: $02024

Highlighted filing

2020

Assets$88,517
Liabilities$23,909
Net Assets$64,608
Open 2020 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2013: $44,888Expenses 2013: $31,941Net Income 2013: $12,9472013Revenue 2014: $217,639Expenses 2014: $182,088Net Income 2014: $35,5512014Revenue 2015: $240,805Expenses 2015: $215,248Net Income 2015: $25,5572015Revenue 2016: $240,304Expenses 2016: $209,299Net Income 2016: $31,0052016Revenue 2017: $248,743Expenses 2017: $246,938Net Income 2017: $1,8052017Revenue 2018: $181,680Expenses 2018: $187,799Net Income 2018: -$6,1192018Revenue 2019: $113,339Expenses 2019: $119,814Net Income 2019: -$6,4752019Revenue 2020: $65,256Expenses 2020: $94,919Net Income 2020: -$29,6632020Revenue 2021: $14,933Expenses 2021: $80,383Net Income 2021: -$65,4502021Revenue 2024: $0Expenses 2024: $0Net Income 2024: $02024

Highlighted filing

2020

Revenue$65,256
Expenses$94,919
Net Income-$29,663
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Aug 16, 2021
Return Version
2020v4.1
Gross Receipts
$65,256
Mission and Program Overview

Mission

The diabetes media foundation ("dmf") communicates with, inspires, and advocates for the community of people touched by diabetes using a variety of media forms. Our goal is to reach, support, and inform people with diabetes from all walks of life and demonstrate that people with diabetes can live a long, active, full, and healthy life. As its primary activity, dmf publishes asweetlife ("asl"), an international online magazine devotes to high-quality diabetes journalism, which features essays and articles on a broad spectrum of subjects including nutrition, science and technology, medical information, recipes, and personal stories. As patient experts, we believe knowledge, community, and support are essential pillars to living well with diabetes.

The diabetes media foundation ("dmf") is a non-profit media organization devoted to informing, educating, and generating community around living a healthy life with diabetes. As its primary activity, dmf publishes asweetlife ("asl"), an online diabetes magazine.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$52,106$52,112▲ $6
Loans From Officers Directors$386$22,519▲ $22,133
Cash and Non-Interest-Bearing Accounts$11,121$19,208▲ $8,087
Accounts Receivable$31,607$17,126▼ $14,481
Prepaid Expenses and Deferred Charges$452--
Land, Buildings, and Equipment, Net$207$0▼ $207
Pledges and Grants Receivable$71$71→ $0
Total Assets$95,564$88,517▼ $7,047
Liabilities
Other Liabilities$0$1,383▲ $1,383
Accounts Payable and Accrued Expenses$907$7▼ $900
Total Liabilities$1,293$23,909▲ $22,616
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$94,271$64,608▼ $29,663
Total Net Assets Fund Balance$94,271$64,608▼ $29,663
Total Liabilities and Net Assets / Fund Balance$95,564$88,517▼ $7,047

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$3,602$3,602
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jessica AppleEditor-in-chiefFT$27,000$27,000
Michael AviadCEOFT$27,000$27,000

Board Members and Trustees

NameTitle
Jaya NahmiyasChair
Ariela MigdalDirector
Fran CarpentierDirector
Scott RichardDirector
An PhanTreasurer & Secretary
Revenue and Support

Revenue Composition

Contributions and Grants
$46
Program Service Revenue
$65,202
Investment Income
$8
Other Revenue
$0
All Other Contributions
$46
Change in Net Assets
$-29,663
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$58,239
Other Expenses$36,680
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$27,000$27,000-$54,000
Fees for Services Other$14,630--$14,630
Information Technology$13,175--$13,175
Payroll Taxes$2,104$2,135-$4,239
Advertising$3,191--$3,191
Fees for Services Accounting-$2,656-$2,656
Insurance-$2,172-$2,172
Other Expenses-$250-$250
Depreciation Depletion$92$115-$207
Office Expenses$109--$109
Total Functional Expenses$60,301$34,618$0$94,919
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$386$22,519▲ $22,133
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Taxes Payable$1,383
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Two key employees, jessica apple (editor-in-chief) and michael aviad (chief executive officer), are married.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is provided to the organization's governing body for review and approval.”

Form 990, Part VI, Section B, Line 12C

“The organization's conflict of interest policy is part of its bylaws. The officers and directors are required to disclose annually any conflict of interest that could arise.”

Form 990, Part VI, Section B, Line 15

“The board of directors approved the salaries for the only two key employees. They used the pnp salary survey ny 2011 to make sure the salaries were acceptable (although well below average). This was documented in the minutes of a board meeting.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Diabetes Media Foundation Inc
EIN
46-3338815
Phone
5188287618
Address
726 BEDFORD PLACE, MERION STATION, PA 19066

Signing Officer

Name
Michael Aviad
Title
CEO
Signed
2021-08-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Aviad
Formed
2013
Legal Domicile
Ny
Voting Board Members
5
Independent Board Members
5
Employees
2
Volunteers
5

Preparer

Firm
Karp Ackerman Small & Hogan Cpas
Address
1 HUDSON CITY CENTRE SUITE 1E, HUDSON, NY 12534
Preparer
Stephanie a First
Phone
5188287618
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contributing writers: program service expenses 14,630. Management and general expenses 0. Fundraising expenses 0. Total expenses 14,630.”

Raw XML Appendix384 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0907
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt07
IRS990/AccountsReceivableGrp/BOYAmt031607
IRS990/AccountsReceivableGrp/EOYAmt017126
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE DIABETES MEDIA FOUNDATION ("DMF") IS A NON-PROFIT MEDIA ORGANIZATION DEVOTED TO INFORMING, EDUCATING, AND GENERATING COMMUNITY AROUND LIVING A HEALTHY LIFE WITH DIABETES. AS ITS PRIMARY ACTIVITY, DMF PUBLISHES ASWEETLIFE ("ASL"), AN ONLINE DIABETES MAGAZINE.
IRS990/AdvertisingGrp/ProgramServicesAmt03191
IRS990/AdvertisingGrp/TotalAmt03191
IRS990/AllOtherContributionsAmt046
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/ForeignAddress/AddressLine1Txt017 LEVI ITZHAK ST
IRS990/BooksInCareOfDetail/ForeignAddress/CityNm0TEL AVIV
IRS990/BooksInCareOfDetail/ForeignAddress/CountryCd0IS
IRS990/BooksInCareOfDetail/ForeignAddress/ForeignPostalCd062483
IRS990/BooksInCareOfDetail/PersonNm0MICHAEL AVIAD
IRS990/BooksInCareOfDetail/PhoneNum05188287618
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt011121
IRS990/CashNonInterestBearingGrp/EOYAmt019208
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt027000
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt027000
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt054000
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt046
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt08
IRS990/CYOtherExpensesAmt036680
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt065202
IRS990/CYRevenuesLessExpensesAmt0-29663
IRS990/CYSalariesCompEmpBnftPaidAmt058239
IRS990/CYTotalExpensesAmt094919
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt065256
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt0115
IRS990/DepreciationDepletionGrp/ProgramServicesAmt092
IRS990/DepreciationDepletionGrp/TotalAmt0207
IRS990/Desc0ASWEETLIFE ("ASL") IS AN ONLINE DIABETES MAGAZINE, CREATED AND WRITTEN BY PEOPLE LIVING WITH DIABETES.ASL WAS CREATED IN 2010 BY JESSICA APPLE AND MICHAEL AVIAD, BOTH OF WHOM LIVE WITH DIABETES, WITH THE BELIEF THAT ALTHOUGH DIABETES IS A VERY SERIOUS AND FRIGHTENING DISEASE, LIFE WITH DIABETES CAN BE NORMAL. RATHER THAN THINK ABOUT DIABETES IN THE NEGATIVE SENSE OF AN ILLNESS, ASL PRESENTS IT AS A LIFESTYLE FOR THOSE DETERMINED TO LIVE HEALTHY LIVES AS DIABETICS. WHILE THERE ARE OTHER ONLINE CONTENT PROVIDERS IN THE MARKET, ASL OCCCUPIES A UNIQUE NICHE AS A HIGH-QUALITY JOURNALISTIC MAGAZINE, WHOSE CONTENT IS DETERMINED AND SUPERVISED BY PATIENT ADVOCATES. THUS, IT HAS A STRONG VOICE OF AND BY THE COMMUNITY, YET HAS BEEN ABLE TO OFFER VERY HIGH QUALITY WRITING AND EXPOSITORY JOURNALISM. UNLIKE OTHER ONLINE PUBLICATIONS, ASL HAS MANY CONTRIBUTORS EACH WITH THEIR OWN VOICE AND APPROACH TO LIVING WITH DIABETES; BUT, ALL OF WHOM BELIEVE THAT LIFE WITH DIABETES SHOULD BE GREAT.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DonorAdvisedFundInd00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt02
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt060301
IRS990/FamilyOrBusinessRlnInd01
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt02656
IRS990/FeesForServicesAccountingGrp/TotalAmt02656
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt014630
IRS990/FeesForServicesOtherGrp/TotalAmt014630
IRS990/ForeignActivitiesInd00
IRS990/ForeignAddress/AddressLine1Txt017 LEVI ITZHAK ST
IRS990/ForeignAddress/CityNm0TEL AVIV
IRS990/ForeignAddress/CountryCd0IS
IRS990/ForeignAddress/ForeignPostalCd062483
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt00.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt10.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt20.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt30.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt40.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt540.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt640.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/PersonNm0JAYA NAHMIYAS
IRS990/Form990PartVIISectionAGrp/PersonNm1AN PHAN
IRS990/Form990PartVIISectionAGrp/PersonNm2FRAN CARPENTIER
IRS990/Form990PartVIISectionAGrp/PersonNm3SCOTT RICHARD
IRS990/Form990PartVIISectionAGrp/PersonNm4ARIELA MIGDAL
IRS990/Form990PartVIISectionAGrp/PersonNm5MICHAEL AVIAD
IRS990/Form990PartVIISectionAGrp/PersonNm6JESSICA APPLE
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt527000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt627000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER & SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt6EDITOR-IN-CHIEF
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr02013
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt05
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt065256
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt05
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt013175
IRS990/InformationTechnologyGrp/TotalAmt013175
IRS990/InsuranceGrp/ManagementAndGeneralAmt02172
IRS990/InsuranceGrp/TotalAmt02172
IRS990/InvestmentIncomeGrp/ExclusionAmt08
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt08
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt03
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt03602
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0207
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt03602
IRS990/LegalDomicileStateCd0NY
IRS990/LoanOutstandingInd01
IRS990/LoansFromOfficersDirectorsGrp/BOYAmt0386
IRS990/LoansFromOfficersDirectorsGrp/EOYAmt022519
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE DIABETES MEDIA FOUNDATION ("DMF") COMMUNICATES WITH, INSPIRES, AND ADVOCATES FOR THE COMMUNITY OF PEOPLE TOUCHED BY DIABETES USING A VARIETY OF MEDIA FORMS. OUR GOAL IS TO REACH, SUPPORT, AND INFORM PEOPLE WITH DIABETES FROM ALL WALKS OF LIFE AND DEMONSTRATE THAT PEOPLE WITH DIABETES CAN LIVE A LONG, ACTIVE, FULL, AND HEALTHY LIFE. AS ITS PRIMARY ACTIVITY, DMF PUBLISHES ASWEETLIFE ("ASL"), AN INTERNATIONAL ONLINE MAGAZINE DEVOTED TO HIGH-QUALITY DIABETES JOURNALISM, WHICH FEATURES ESSAYS AND ARTICLES ON A BROAD SPECTRUM OF SUBJECTS INCLUDING NUTRITION, SCIENCE AND TECHNOLOGY, MEDICAL INFORMATION, RECIPES, AND PERSONAL STORIES. AS PATIENT EXPERTS, WE BELIEVE KNOWLEDGE, COMMUNITY, AND SUPPORT ARE ESSENTIAL PILLARS TO LIVING WELL WITH DIABETES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt094271
IRS990/NetAssetsOrFundBalancesEOYAmt064608
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt094271
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt064608
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/ProgramServicesAmt0109
IRS990/OfficeExpensesGrp/TotalAmt0109
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0BANK SERVICE CHARGES
IRS990/OtherExpensesGrp/Desc1NYS TAXES
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0290
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1250
IRS990/OtherExpensesGrp/TotalAmt0290
IRS990/OtherExpensesGrp/TotalAmt1250
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt01383
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02135
IRS990/PayrollTaxesGrp/ProgramServicesAmt02104
IRS990/PayrollTaxesGrp/TotalAmt04239
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt071
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt071
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0452
IRS990/PrincipalOfficerNm0MICHAEL AVIAD
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0519130
IRS990/ProgramServiceRevenueGrp/Desc0A SWEET LIFE ADVERTISE
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt065202
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt065202
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt03439
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt016
IRS990/PYOtherExpensesAmt042124
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0109884
IRS990/PYRevenuesLessExpensesAmt0-6475
IRS990/PYSalariesCompEmpBnftPaidAmt077690
IRS990/PYTotalExpensesAmt0119814
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0113339
IRS990/QuidProQuoContributionsInd00
IRS990/ReconcilationRevenueExpnssAmt0-29663
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt065202
IRS990/SavingsAndTempCashInvstGrp/BOYAmt052106
IRS990/SavingsAndTempCashInvstGrp/EOYAmt052112
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt046
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt03439
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt025590
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0106478
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0126883
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0262436
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.54760
IRS990ScheduleA/PublicSupportPY170Pct00.73980
IRS990ScheduleA/PublicSupportTotal170Amt0143723
IRS990ScheduleA/SubstantialContributorsTotAmt0118713
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt046
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt03439
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt025590
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0106478
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0126883
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0262436
IRS990ScheduleA/TotalSupportAmt0262436
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt03602
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt03602
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01383
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL TAXES PAYABLE
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalLiabilityAmt01383
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt0386
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt122133
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd01
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd11
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd10
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0OPERATING COSTS BECAUSE THE ORGANIZATION CANNOT YET SUPPORT ITSELF.
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt1WORKING CAPITAL
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd1X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt028511
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt122133
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0MICHAEL AVIAD JESSICA APPLE
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm1MICHAEL AVIAD JESSICA APPLE
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0CEO & EDITOR-IN-CHIEF
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt1CEO & EDITOR-IN-CHIEF
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd10
IRS990ScheduleL/TotalBalanceDueAmt022519
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TWO KEY EMPLOYEES, JESSICA APPLE (EDITOR-IN-CHIEF) AND MICHAEL AVIAD (CHIEF EXECUTIVE OFFICER), ARE MARRIED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1A COPY OF THE FORM 990 IS PROVIDED TO THE ORGANIZATION'S GOVERNING BODY FOR REVIEW AND APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS PART OF ITS BYLAWS. THE OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE ANNUALLY ANY CONFLICT OF INTEREST THAT COULD ARISE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD OF DIRECTORS APPROVED THE SALARIES FOR THE ONLY TWO KEY EMPLOYEES. THEY USED THE PNP SALARY SURVEY NY 2011 TO MAKE SURE THE SALARIES WERE ACCEPTABLE (ALTHOUGH WELL BELOW AVERAGE). THIS WAS DOCUMENTED IN THE MINUTES OF A BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CONTRIBUTING WRITERS: PROGRAM SERVICE EXPENSES 14,630. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 14,630.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0NY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt095564
IRS990/TotalAssetsEOYAmt088517
IRS990/TotalAssetsGrp/BOYAmt095564
IRS990/TotalAssetsGrp/EOYAmt088517
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt046
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt034618
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt060301
IRS990/TotalFunctionalExpensesGrp/TotalAmt094919
IRS990/TotalGrossUBIAmt065202
IRS990/TotalLiabilitiesBOYAmt01293
IRS990/TotalLiabilitiesEOYAmt023909
IRS990/TotalLiabilitiesGrp/BOYAmt01293
IRS990/TotalLiabilitiesGrp/EOYAmt023909
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt094271
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt064608
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt060301
IRS990/TotalProgramServiceRevenueAmt065202
IRS990/TotalReportableCompFromOrgAmt054000
IRS990/TotalRevenueGrp/ExclusionAmt08
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt065256
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt065202
IRS990/TotalVolunteersCnt05
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt095564
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt088517
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0WWW.ASWEETLIFE.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/ForeignPhoneNum05188287618
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHAEL AVIAD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-08-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DIABETES MEDIA FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0DIAB
ReturnHeader/Filer/EIN0463338815
ReturnHeader/Filer/PhoneNum05188287618
ReturnHeader/Filer/USAddress/AddressLine1Txt0726 BEDFORD PLACE
ReturnHeader/Filer/USAddress/CityNm0MERION STATION
ReturnHeader/Filer/USAddress/StateAbbreviationCd0PA
ReturnHeader/Filer/USAddress/ZIPCd019066
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0141592927
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KARP ACKERMAN SMALL & HOGAN CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01 HUDSON CITY CENTRE SUITE 1E
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HUDSON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd012534
ReturnHeader/PreparerPersonGrp/PhoneNum05188287618
ReturnHeader/PreparerPersonGrp/PreparationDt02021-08-24
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0STEPHANIE A FIRST
ReturnHeader/ReturnTs02021-08-25T06:49:32-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MICHAEL
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0AVIAD
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$88,517
Liabilities
$23,909
Net assets
$64,608
Revenue
$65,256
Expenses
$94,919
Net income
-$29,663
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.01$0.01$0.00$0.00$0.00$0.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.46$0.01$0.15$0.80$0.65
2020Detailed filing. Detailed filing data is available for this year.$0.89$0.24$0.65$0.65$0.95$0.30
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.96$0.01$0.94$1.13$1.20$0.06
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.01$0.01$1.01$1.82$1.88$0.06
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.28$1.07$2.49$2.47$0.02
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.52$0.47$1.05$2.40$2.09$0.31
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.38$0.64$0.74$2.41$2.15$0.26
2014Detailed filing. Detailed filing data is available for this year.$1.26$0.77$0.48$2.18$1.82$0.36
2013Summary only. Only limited summary data is available for this year.$0.87$0.74$0.13$0.45$0.32$0.13
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2020 filings • 501(c)3 • <$500k nonprofits