Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
990 • Fiscal year 2014 • EIN 46-3338815
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
Liabilities / Revenue
86th percentile
Higher debt load relative to revenue than 86% of similar nonprofits.
Net Margin
66th percentile
Higher net margin than 66% of similar nonprofits.
Top Officer Pay
88th percentile
Higher top officer pay than 88% of similar nonprofits.
Top officer pay equals 22.6% of source-year revenue.
Asset Growth
85th percentile
Faster asset growth than 85% of similar nonprofits.
Revenue Growth
98th percentile
Faster revenue growth than 98% of similar nonprofits.
Assets
Up$125,798
Up $38,758 (+45%) from 2013
Net Assets
Up$48,498
Up $35,551 (+275%) from 2013
Liabilities
Up$77,300
Up $3,207 (+4.3%) from 2013
Revenue
Up$217,639
Up $172,751 (+385%) from 2013
Expenses
Up$182,088
Up $150,147 (+470%) from 2013
Net Income
Up$35,551
Up $22,604 (+175%) from 2013
The diabetes media foundation ("dmf") communicates with, inspires, and advocates for the community of people touched by diabetes using a variety of media forms. Our goal is to reach, support, and inform people with diabetes from all walks of life and demonstrate that people with diabetes can live a long, active, full, and healthy life. As its primary activity, dmf publishes asweetlife ("asl"), an international online magazine devoted to high-quality diabetes journalism, which features essays and articles on a broad spectrum of subjects including nutrition, science and technology, medical information, recipes, and personal stories. As patient experts, we believe knowledge, community, and support are essential pillars to living well with diabetes.
The diabetes media foundation ("dmf") is a non-profit media organization devoted to informing, educating, and generating community around living a healthy life with diabetes. As its primary activity, dmf publiushes asweetlife ("asl"), an online diabetes magazine.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $64,636 | $87,557 | ▲ $22,921 |
| Loans From Officers Directors | $10,013 | $38,524 | ▲ $28,511 |
| Accounts Receivable | $15,000 | $21,000 | ▲ $6,000 |
| Pledges and Grants Receivable | $6,888 | $16,186 | ▲ $9,298 |
| Savings and Temporary Cash Investments | $100 | $1,055 | ▲ $955 |
| Prepaid Expenses and Deferred Charges | $416 | - | - |
| Total Assets | $87,040 | $125,798 | ▲ $38,758 |
| Liabilities | |||
| Deferred Revenue | $52,521 | $31,180 | ▼ $21,341 |
| Other Liabilities | $3,516 | $5,626 | ▲ $2,110 |
| Accounts Payable and Accrued Expenses | $8,043 | $1,970 | ▼ $6,073 |
| Total Liabilities | $74,093 | $77,300 | ▲ $3,207 |
| Net Assets / Fund Balance | |||
| Temporarily Rstr Net Assets | $52,521 | $31,180 | ▼ $21,341 |
| Unrestricted Net Assets | $-39,574 | $17,318 | ▲ $56,892 |
| Total Net Assets Fund Balance | $12,947 | $48,498 | ▲ $35,551 |
| Total Liabilities and Net Assets / Fund Balance | $87,040 | $125,798 | ▲ $38,758 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Jessica Apple | Editor-in-chief | FT | $49,200 | $49,200 |
| Michael Aviad | CEO | FT | $48,000 | $48,000 |
| Name | Title |
|---|---|
| Jeff Solomon | Chair |
| An Phan | Director |
| Fran Carpentier | Director |
| Gail Pressberg | Director |
| William Toby | Director |
| Risa Pulvar | Treasurer & Secretary |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $105,834 |
| Other Expenses | $76,254 |
| Total Fundraising Expense | $2,088 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $49,200 | $48,000 | - | $97,200 |
| Fees for Services Other | $34,785 | - | $2,048 | $36,833 |
| Information Technology | $24,692 | $4,348 | - | $29,040 |
| Payroll Taxes | $4,186 | $4,094 | - | $8,280 |
| Travel | - | $4,008 | - | $4,008 |
| Fees for Services Legal | - | $2,674 | - | $2,674 |
| Fees for Services Management | - | $2,218 | - | $2,218 |
| Office Expenses | - | $593 | - | $593 |
| Advertising | $400 | - | - | $400 |
| Other Employee Benefits | $147 | $207 | - | $354 |
| Other Expenses | $38 | $160 | $40 | $238 |
| Total Functional Expenses | $113,448 | $66,552 | $2,088 | $182,088 |
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $3,989 |
| Fundraising Gross Income | $2,969 |
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $10,013 | $38,524 | ▲ $28,511 |
| Liability | Amount |
|---|---|
| Payroll Taxes Payable | $5,626 |
“Two key employees, jessica apple (editor-in-chief) and michael aviad (chief executive officer), are married.”
“A copy of the form 990 is provided to the organization's governing body for review and approval.”
“The organization's conflict of interest policy is part of its bylaws. The officers and directors are required to disclose annually any conflict of interest that could arise.”
“The board of directors approved the salaries for the only two key employees. They used the pnp salary survey ny 2011 to make sure the salaries were acceptable (although well below average). This was documented in the minutes of a board meeting.”
“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”
“Contributing writers: program service expenses 34,785. Management and general expenses 0. Fundraising expenses 0. Total expenses 34,785. Fiscal sponsorship fees: program service expenses 0. Management and general expenses 0. Fundraising expenses 2,048. Total expenses 2,048.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 8043 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 1970 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 15000 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 21000 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | THE DIABETES MEDIA FOUNDATION ("DMF") IS A NON-PROFIT MEDIA ORGANIZATION DEVOTED TO INFORMING, EDUCATING, AND GENERATING COMMUNITY AROUND LIVING A HEALTHY LIFE WITH DIABETES. AS ITS PRIMARY ACTIVITY, DMF PUBLIUSHES ASWEETLIFE ("ASL"), AN ONLINE DIABETES MAGAZINE. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 400 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 400 |
| IRS990/AllOtherContributionsAmt | 0 | 124716 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/ForeignAddress/AddressLine1Txt | 0 | 17 LEVI ITZHAK ST |
| IRS990/BooksInCareOfDetail/ForeignAddress/CityNm | 0 | TEL AVIV |
| IRS990/BooksInCareOfDetail/ForeignAddress/CountryCd | 0 | IS |
| IRS990/BooksInCareOfDetail/ForeignAddress/ForeignPostalCd | 0 | 62483 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | MICHAEL AVIAD |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 5188287618 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 64636 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 87557 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 48000 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 49200 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 97200 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContriRptFundraisingEventAmt | 0 | 6973 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 131689 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 2 |
| IRS990/CYOtherExpensesAmt | 0 | 76254 |
| IRS990/CYOtherRevenueAmt | 0 | -1020 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 86968 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 35551 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 105834 |
| IRS990/CYTotalExpensesAmt | 0 | 182088 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 2088 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 217639 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 52521 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 31180 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | ASWEETLIFE ("ASL") IS AN ONLINE DIABETES MAGAZINE, CREATED AND WRITTEN BY PEOPLE LIVING WITH DIABETES.ASL WAS CREATED IN 2010 BY JESSICA APPLE AND MICHAEL AVIAD, BOTH OF WHOM LIVE WITH DIABETES, WITH THE BELIEF THAT ALTHOUGH DIABETES IS A VERY SERIOUS AND FRIGHTENING DISEASE, LIFE WITH DIABETES CAN BE NORMAL. RATHER THAN THINK ABOUT DIABETES IN THE NEGATIVE SENSE OF AN ILLNESS, ASL PRESENTS IT AS A LIFESTYLE FOR THOSE DETERMINED TO LIVE HEALTHY LIVES AS DIABETICS. WHILE THERE ARE OTHER ONLINE CONTENT PROVIDERS IN THE MARKET, ASL OCCCUPIES A UNIQUE NICHE AS A HIGH-QUALITY JOURNALISTIC MAGAZINE, WHOSE CONTENT IS DETERMINED AND SUPERVISED BY PATIENT ADVOCATES. THUS, IT HAS A STRONG VOICE OF AND BY THE COMMUNITY, YET HAS BEEN ABLE TO OFFER VERY HIGH QUALITY WRITING AND EXPOSITORY JOURNALISM. UNLIKE OTHER ONLINE PUBLICATIONS, ASL HAS MANY CONTRIBUTORS EACH WITH THEIR OWN VOICE AND APPROACH TO LIVING WITH DIABETES; BUT, ALL OF WHOM BELIEVE THAT LIFE WITH DIABETES SHOULD BE GREAT. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 2 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 113448 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 2674 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 2674 |
| IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt | 0 | 2218 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 2218 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 2048 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 34785 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 36833 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JEFF SOLOMON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | RISA PULVAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | GAIL PRESSBERG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | FRAN CARPENTIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | WILLIAM TOBY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | AN PHAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MICHAEL AVIAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JESSICA APPLE |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 48000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 49200 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | TREASURER & SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | EDITOR-IN-CHIEF |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2013 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/FundraisingAmt | 0 | 6973 |
| IRS990/FundraisingDirectExpensesAmt | 0 | 3989 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 2969 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 6 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 221628 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 6 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 4348 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 24692 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 29040 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 2 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 13 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LoanOutstandingInd | 0 | 1 |
| IRS990/LoansFromOfficersDirectorsGrp/BOYAmt | 0 | 10013 |
| IRS990/LoansFromOfficersDirectorsGrp/EOYAmt | 0 | 38524 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | THE DIABETES MEDIA FOUNDATION ("DMF") COMMUNICATES WITH, INSPIRES, AND ADVOCATES FOR THE COMMUNITY OF PEOPLE TOUCHED BY DIABETES USING A VARIETY OF MEDIA FORMS. OUR GOAL IS TO REACH, SUPPORT, AND INFORM PEOPLE WITH DIABETES FROM ALL WALKS OF LIFE AND DEMONSTRATE THAT PEOPLE WITH DIABETES CAN LIVE A LONG, ACTIVE, FULL, AND HEALTHY LIFE. AS ITS PRIMARY ACTIVITY, DMF PUBLISHES ASWEETLIFE ("ASL"), AN INTERNATIONAL ONLINE MAGAZINE DEVOTES TO HIGH-QUALITY DIABETES JOURNALISM, WHICH FEATURES ESSAYS AND ARTICLES ON A BROAD SPECTRUM OF SUBJECTS INCLUDING NUTRITION, SCIENCE AND TECHNOLOGY, MEDICAL INFORMATION, RECIPES, AND PERSONAL STORIES. AS PATIENT EXPERTS, WE BELIEVE KNOWLEDGE, COMMUNITY, AND SUPPORT ARE ESSENTIAL PILLARS TO LIVING WELL WITH DIABETES. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 12947 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 48498 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | -1020 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | -1020 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -26042 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 593 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 593 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 207 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 147 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 354 |
| IRS990/OtherExpensesGrp/Desc | 0 | NYS TAXES |
| IRS990/OtherExpensesGrp/Desc | 1 | BANK SERVICE CHARGES |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 40 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 250 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 160 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 38 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 250 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 238 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 3516 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 5626 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 4094 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 4186 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 8280 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 6888 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 16186 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 416 |
| IRS990/PrincipalOfficerNm | 0 | MICHAEL AVIAD |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 519130 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | A SWEET LIFE ADVERTISE |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 86968 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 86968 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 29861 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 16632 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 15027 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 12947 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 15309 |
| IRS990/PYTotalExpensesAmt | 0 | 31941 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 44888 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 35551 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 179309 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 100 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1055 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 131689 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 29861 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 161550 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 2969 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 7264 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 154286 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 131689 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 29861 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 161550 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 176577 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus1YearAmt | 0 | 15027 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 15027 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 5626 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | PAYROLL TAXES PAYABLE |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 5626 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 10013 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 1 | 28511 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | 1 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 1 | 1 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 1 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | OPERATING COSTS BECAUSE THE ORGANIZATION CANNOT YET SUPPORT ITSELF. |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 1 | OPERATING COSTS BECAUSE THE ORGANIZATION CANNOT YET SUPPORT ITSELF. |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 1 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 10013 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 1 | 28511 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | MICHAEL AVIAD JESSICA APPLE |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 1 | MICHAEL AVIAD JESSICA APPLE |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | CEO & EDITOR-IN-CHIEF |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 1 | CEO & EDITOR-IN-CHIEF |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 1 | 0 |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 38524 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | TWO KEY EMPLOYEES, JESSICA APPLE (EDITOR-IN-CHIEF) AND MICHAEL AVIAD (CHIEF EXECUTIVE OFFICER), ARE MARRIED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | A COPY OF THE FORM 990 IS PROVIDED TO THE ORGANIZATION'S GOVERNING BODY FOR REVIEW AND APPROVAL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS PART OF ITS BYLAWS. THE OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE ANNUALLY ANY CONFLICT OF INTEREST THAT COULD ARISE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE BOARD OF DIRECTORS APPROVED THE SALARIES FOR THE ONLY TWO KEY EMPLOYEES. THEY USED THE PNP SALARY SURVEY NY 2011 TO MAKE SURE THE SALARIES WERE ACCEPTABLE (ALTHOUGH WELL BELOW AVERAGE). THIS WAS DOCUMENTED IN THE MINUTES OF A BOARD MEETING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | CONTRIBUTING WRITERS: PROGRAM SERVICE EXPENSES 34,785. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 34,785. FISCAL SPONSORSHIP FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 2,048. TOTAL EXPENSES 2,048. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt | 0 | 52521 |
| IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt | 0 | 31180 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 87040 |
| IRS990/TotalAssetsEOYAmt | 0 | 125798 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 87040 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 125798 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 131689 |
| IRS990/TotalEmployeeCnt | 0 | 2 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 2088 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 66552 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 113448 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 182088 |
| IRS990/TotalGrossUBIAmt | 0 | 86968 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 74093 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 77300 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 74093 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 77300 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 12947 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 48498 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 113448 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 86968 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 97200 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | -1020 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 217639 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 86968 |
| IRS990/TotalVolunteersCnt | 0 | 6 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 87040 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 125798 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ManagementAndGeneralAmt | 0 | 4008 |
| IRS990/TravelGrp/TotalAmt | 0 | 4008 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 1 |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | -39574 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 17318 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 726 BEDFORD PLACE |
| IRS990/USAddress/CityNm | 0 | MERION STATION |
| IRS990/USAddress/StateAbbreviationCd | 0 | PA |
| IRS990/USAddress/ZIPCd | 0 | 19066 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 6 |
| IRS990/VotingMembersIndependentCnt | 0 | 6 |
| IRS990/WebsiteAddressTxt | 0 | WWW.ASWEETLIFE.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2016-02-25 16:41:14Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MICHAEL AVIAD |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5188287618 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2015-04-23 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DIABETES MEDIA FOUNDATION INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DIAB |
| ReturnHeader/Filer/EIN | 0 | 463338815 |
| ReturnHeader/Filer/PhoneNum | 0 | 5188287618 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 726 BEDFORD PLACE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | MERION STATION |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | PA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 19066 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 141592927 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | KARP ACKERMAN SKABOWSKI & HOGAN CPAS |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 1 HUDSON CITY CENTRE SUITE 1E |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | HUDSON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 12534 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 5188287618 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2015-04-23 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | DAVID M ACKERMAN |
| ReturnHeader/ReturnTs | 0 | 2015-04-28T07:11:59-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2014-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2014-12-31 |
| ReturnHeader/TaxYr | 0 | 2014 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2014 • Form 990Detailed filing. Detailed filing data is available for this year.