Civic Intelligence

Choose Life Wisconsin Inc

EIN 46-3245397 • 501(c)3 • Madison, WI

Profile

to support WI Pregnancy Resource Centers

2801 International Ln STE 112Madison, WI 53704

www.chooselifewisconsin.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2025

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2025

Net Margin

44th percentile

-0.0%

Higher net margin than 44% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

42nd percentile

-8.2%

Faster asset growth than 42% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

57th percentile

3.2%

Faster revenue growth than 57% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$190

Down $17 (-8.2%) from 2024

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$190

Down $17 (-8.2%) from 2024

Operations
Liabilities / RevenueScore unavailableNet Margin44th percentile

Revenue

Up

$59,743

Up $1,843 (+3.2%) from 2024

Expenses

Down

$59,760

Down $2,140 (-3.5%) from 2024

Net Income

Up

-$17

Up $3,983 (+100%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth42nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15K$10K$5.0K$0Assets 2022: $11,473Net Assets 2022: $11,4732022Assets 2023: $4,207Net Assets 2023: $4,2072023Assets 2024: $207Net Assets 2024: $2072024Assets 2025: $190Net Assets 2025: $1902025

Highlighted filing

2025

Assets$190
Liabilities-
Net Assets$190
Open 2025 Filing

Operations Trend

Revenue Growth57th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2022: $58,237Expenses 2022: $61,530Net Income 2022: -$3,2932022Revenue 2023: $58,449Expenses 2023: $65,715Net Income 2023: -$7,2662023Revenue 2024: $57,900Expenses 2024: $61,900Net Income 2024: -$4,0002024Revenue 2025: $59,743Expenses 2025: $59,760Net Income 2025: -$172025

Highlighted filing

2025

Revenue$59,743
Expenses$59,760
Net Income-$17
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$190
Liabilities
-
Net assets
$190
Revenue
$59,743
Expenses
$59,760
Net income
-$17
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.19$0.19$59.7$59.8$0.02
2024Detailed filing. Detailed filing data is available for this year.$0.21$0.21$57.9$61.9$4.00
2023Detailed filing. Detailed filing data is available for this year.$4.21$4.21$58.4$65.7$7.27
2022Detailed filing. Detailed filing data is available for this year.$11.5$11.5$58.2$61.5$3.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Jan 28, 2026
Return Version
2025v4.0
Gross Receipts
$59,743
Mission and Program Overview

Mission

to support WI Pregnancy Resource Centers

Program Services

DescriptionGrantsExpenses
In 2025 Choose Life gave 59,760 to pregnancy centers. These funds went directly to pregnancy care centers on the front lines, ministering to and providing directly for mothers in crisis and their babies.$59,760$59,760
The important message to Choose Life is on over 2,503 cars all over the state of WI.--
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dan MillerPresident-$0--
Julaine ApplingVice President-$0--
Leslie HarrisonTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Choose Life Wisconsin Inc
EIN
46-3245397
In Care Of
% Julaine K Appling
Phone
6082563228
Address
2801 International Ln STE 112, Madison, WI 53704

Signing Officer

Name
Dan Miller
Title
President
Phone
6082563228
Signed
2026-01-28
Discuss with paid preparer
Yes

Preparer

Firm
Corey A Pfaffe CPA LLC
Address
672 Johnson Street Ste 301, Watertown, WI 53094
Preparer
Naomi Holland
Phone
9202617012
Raw XML Appendix123 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum06082563228
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt02801 International Lane Ste 112
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Madison
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd053704
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0207
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0190
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt059743
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-17
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0207
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IRS990EZ/GrantsAndSimilarAmountsPaidAmt059760
IRS990EZ/GrossReceiptsAmt059743
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0207
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0190
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0207
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0190
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt0001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt1001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt2001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Dan Miller
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Leslie Harrison
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0to support WI Pregnancy Resource Centers
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0In 2025 Choose Life gave 59,760 to pregnancy centers. These funds went directly to pregnancy care centers on the front lines, ministering to and providing directly for mothers in crisis and their babies.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1The important message to Choose Life is on over 2,503 cars all over the state of WI.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt059760
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt059760
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TotalExpensesAmt059760
IRS990EZ/TotalProgramServiceExpensesAmt059760
IRS990EZ/TotalRevenueAmt059743
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.chooselifewisconsin.com/
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt059743
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt057900
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt058449
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt058236
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt045354
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0279682
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct01.00000
IRS990ScheduleA/PublicSupportPY170Pct01.00000
IRS990ScheduleA/PublicSupportTotal170Amt0279682
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt059743
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt057900
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt058449
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt058236
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt045354
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0279682
IRS990ScheduleA/TotalSupportAmt0279682
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Dan Miller
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum06082563228
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-01-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Choose Life Wisconsin Inc
ReturnHeader/Filer/BusinessNameControlTxt0CHOO
ReturnHeader/Filer/EIN0463245397
ReturnHeader/Filer/InCareOfNm0% Julaine K Appling
ReturnHeader/Filer/PhoneNum06082563228
ReturnHeader/Filer/USAddress/AddressLine1Txt02801 International Ln STE 112
ReturnHeader/Filer/USAddress/CityNm0Madison
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053704
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391777558
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Corey A Pfaffe CPA LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0672 Johnson Street Ste 301
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Watertown
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053094
ReturnHeader/PreparerPersonGrp/PhoneNum09202617012
ReturnHeader/PreparerPersonGrp/PreparationDt02026-01-28
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Naomi Holland
ReturnHeader/ReturnTs02026-01-28T05:00:12-00:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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