Civic Intelligence

The Populist Agency Inc

EIN 46-3140029 • 501(c)3 • Saint Louis, MO

Profile

Marketing life-improving services

3644 Flad AvenueSaint Louis, MO 63110

www.thinkfirsthand.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

58th percentile

0.04x

Higher debt load relative to assets than 58% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.00x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

24th percentile

-9.5%

Higher net margin than 24% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$147,216

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 21.5% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

7th percentile

-45%

Faster asset growth than 7% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

4th percentile

-61%

Faster revenue growth than 4% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets58th percentile

Assets

Down

$80,544

Down $65,286 (-45%) from 2023

Liabilities

Down

$3,132

Down $151 (-4.6%) from 2023

Net Assets

Down

$77,412

Down $65,135 (-46%) from 2023

Operations
Liabilities / Revenue42nd percentileNet Margin24th percentile

Revenue

Down

$684,947

Down $1,067,373 (-61%) from 2023

Expenses

Down

$750,082

Down $1,353,205 (-64%) from 2023

Net Income

Up

-$65,135

Up $285,832 (+81%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth7th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2018: $130,965Liabilities 2018: $0Net Assets 2018: $130,9652018Assets 2019: $149,818Liabilities 2019: $0Net Assets 2019: $149,8182019Assets 2020: $19,530Liabilities 2020: $0Net Assets 2020: $19,5302020Assets 2021: -$34,416Liabilities 2021: $0Net Assets 2021: -$34,4162021Assets 2022: $493,514Liabilities 2022: $0Net Assets 2022: $493,5142022Assets 2023: $145,830Liabilities 2023: $3,283Net Assets 2023: $142,5472023Assets 2024: $80,544Liabilities 2024: $3,132Net Assets 2024: $77,4122024

Highlighted filing

2024

Assets$80,544
Liabilities$3,132
Net Assets$77,412
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $153,904Expenses 2018: $109,744Net Income 2018: $44,1602018Revenue 2019: $472,842Expenses 2019: $453,989Net Income 2019: $18,8532019Revenue 2020: $795,715Expenses 2020: $926,004Net Income 2020: -$130,2892020Revenue 2021: $734,163Expenses 2021: $788,108Net Income 2021: -$53,9452021Revenue 2022: $1,209,672Expenses 2022: $681,742Net Income 2022: $527,9302022Revenue 2023: $1,752,320Expenses 2023: $2,103,287Net Income 2023: -$350,9672023Revenue 2024: $684,947Expenses 2024: $750,082Net Income 2024: -$65,1352024

Highlighted filing

2024

Revenue$684,947
Expenses$750,082
Net Income-$65,135
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$80,544
Liabilities
$3,132
Net assets
$77,412
Revenue
$684,947
Expenses
$750,082
Net income
-$65,135
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$0.68$0.75$0.07
2023Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.14$1.75$2.10$0.35
2022Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$1.21$0.68$0.53
2021Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$0.73$0.79$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.80$0.93$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$0.47$0.45$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.15$0.11$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.0
Gross Receipts
$684,947
Mission and Program Overview

Mission

Marketing life-improving services

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$142,765$77,479▼ $65,286
Rtn Earn Endowment Incm Other Fnds$142,547$77,412▼ $65,135
Investments in Publicly Traded Securities$3,065$3,065→ $0
Total Assets$145,830$80,544▼ $65,286
Liabilities
Other Liabilities$3,283$3,132▼ $151
Total Liabilities$3,283$3,132▼ $151
Net Assets / Fund Balance
Total Net Assets Fund Balance$142,547$77,412▼ $65,135
Total Liabilities and Net Assets / Fund Balance$145,830$80,544▼ $65,286
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleBaseTotal
Gena CubaExecutive Di$147,216$147,216
Shazeeda BholaDirector of$118,154$118,154

Board Members and Trustees

NameTitle
Grant TudorBoard Chairp
Michelle MouracadeSecretary
Akshai PatelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Miguele IssaOperations-$135,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$684,947
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-65,135
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$425,901
Salaries, Compensation, and Employee Benefits$324,181
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$276,768--$276,768
Fees for Services Management$163,193--$163,193
Payroll Taxes$25,057--$25,057
Other Employee Benefits$22,356--$22,356
Travel$12,155--$12,155
Fees for Services Accounting-$11,006-$11,006
Office Expenses-$6,148-$6,148
Information Technology$5,561--$5,561
Conferences and Meetings$876--$876
Insurance$282--$282
Fees for Services Legal-$194-$194
Other Expenses$144--$144
Total Functional Expenses$732,734$17,348$0$750,082
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Balance$3,132
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 presented to all members and discussed at meeting.”

Form 990, Page 6, Part VI, Line 12C

“Yearly discuss inventory and sign "conflict of interest policy"”

Form 990, Page 6, Part VI, Line 15A

“Followed the policy for board approval of compensation”

Form 990, Page 6, Part VI, Line 19

“Governing documents presented to all members and discussed at the meeting.”

Filing and Contact Details

Filer

Filer Name
The Populist Agency Inc
EIN
46-3140029
Phone
2125998160
Address
3644 FLAD AVENUE, SAINT LOUIS, MO 63110
Doing Business As
Firsthand

Signing Officer

Name
Grant Tudor
Title
Board Chairperson
Phone
2125998160
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Grant Tudor
Formed
2014
Legal Domicile
De
Voting Board Members
3
Independent Board Members
0
Employees
2

Preparer

Firm
Reconciled
Address
1310 W DRIVERS WAY DR STE 101, TEMPE, AZ 85284
Preparer
Sonali Asati CPA
Phone
8022421352
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“OTHER PROGRAM EXPENSES”

Raw XML Appendix324 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FOLLOWED THE POLICY FOR BOARD APPROVAL OF COMPENSATION
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IRS990/TotalLiabilitiesGrp/EOYAmt03132
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0142547
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt077412
IRS990/TotalOtherProgSrvcExpenseAmt0732734
IRS990/TotalOtherProgSrvcRevenueAmt0431313
IRS990/TotalProgramServiceExpensesAmt0732734
IRS990/TotalProgramServiceRevenueAmt0684947
IRS990/TotalReportableCompFromOrgAmt0265370
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0684947
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0684947
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0145830
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt080544
IRS990/TravelGrp/ProgramServicesAmt012155
IRS990/TravelGrp/TotalAmt012155
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01415 CHAPIN ST NW 402
IRS990/USAddress/CityNm0WASHINGTON
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020009
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.THINKFIRSTHAND.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0GRANT TUDOR
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0BOARD CHAIRPERSON
ReturnHeader/BusinessOfficerGrp/PhoneNum02125998160
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE POPULIST AGENCY INC
ReturnHeader/Filer/BusinessNameControlTxt0POPU
ReturnHeader/Filer/EIN0463140029
ReturnHeader/Filer/PhoneNum02125998160
ReturnHeader/Filer/USAddress/AddressLine1Txt03644 FLAD AVENUE
ReturnHeader/Filer/USAddress/CityNm0SAINT LOUIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MO
ReturnHeader/Filer/USAddress/ZIPCd063110
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0811030608
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0RECONCILED
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01310 W DRIVERS WAY DR STE 101
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TEMPE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AZ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd085284
ReturnHeader/PreparerPersonGrp/PhoneNum08022421352
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SONALI ASATI CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-05-15T20:12:14-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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