Liabilities / Assets
82nd percentile
Higher debt load relative to assets than 82% of similar nonprofits.
EIN 46-2717584 • 501(c)3 • New York, NY
Profile
The mission of the public good projects is to create a continuous and enduring supply of innovative media that makes the nation's most complex and pressing problems easier to understand and improves the lives of americans young and old.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
82nd percentile
Higher debt load relative to assets than 82% of similar nonprofits.
Liabilities / Revenue
60th percentile
Higher debt load relative to revenue than 60% of similar nonprofits.
Net Margin
56th percentile
Higher net margin than 56% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
86th percentile
Faster asset growth than 86% of similar nonprofits.
Revenue Growth
58th percentile
Faster revenue growth than 58% of similar nonprofits.
Assets
Up$4,048,453
Up $193,617 (+5.0%) from 2024
Liabilities
Down$2,348,753
Down $523,735 (-18%) from 2024
Net Assets
Up$1,699,700
Up $717,352 (+73%) from 2024
Revenue
Up$9,645,286
Up $292,779 (+3.1%) from 2024
Expenses
Down$8,927,934
Down $67,487 (-0.8%) from 2024
Net Income
Up$717,352
Up $360,266 (+101%) from 2024
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
The mission of the public good projects is to create a continuous and enduring supply of innovative media that makes the nations most complex and pressing problems easier to understand and improve the lives of americans young and old.
To solve the biggest health challenges by making them local, personal, simple to understand, and everyones responsibility
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,924,488 | $3,305,146 | ▲ $380,658 |
| Accounts Receivable | $727,881 | $536,995 | ▼ $190,886 |
| Cash and Non-Interest-Bearing Accounts | $100,000 | $100,000 | → $0 |
| Prepaid Expenses and Deferred Charges | $85,085 | $67,824 | ▼ $17,261 |
| Land, Buildings, and Equipment, Net | $3,323 | $7,480 | ▲ $4,157 |
| Total Assets | $3,854,836 | $4,048,453 | ▲ $193,617 |
| Other Assets Total | $14,059 | $31,008 | ▲ $16,949 |
| Liabilities | |||
| Deferred Revenue | $2,504,312 | $1,613,054 | ▼ $891,258 |
| Accounts Payable and Accrued Expenses | $368,176 | $455,380 | ▲ $87,204 |
| Grants Payable | - | $250,000 | - |
| Other Liabilities | - | $30,319 | - |
| Total Liabilities | $2,872,488 | $2,348,753 | ▼ $523,735 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $982,348 | $1,699,700 | ▲ $717,352 |
| Total Net Assets Fund Balance | $982,348 | $1,699,700 | ▲ $717,352 |
| Total Liabilities and Net Assets / Fund Balance | $3,854,836 | $4,048,453 | ▲ $193,617 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $7,480 | $50,704 | $58,184 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Joseph Smyser | CEO | FT | $267,395 | $13,083 | $280,478 |
| Jaclyn Goldbarg | Chief Program Officer | FT | $197,402 | $27,761 | $225,163 |
| Polly Dong | COO/CFO | FT | $200,742 | $6,393 | $207,135 |
| Name | Title |
|---|---|
| Phil Marineau | Chair |
| Ernesto Ramirez | Finance Chair |
| Ruth Wooden | Vice Chair |
| Angela Bazzi | Director |
| David Ertel | Director |
| Dr Ellen Wartella | Director |
| Geoff Boeing | Director |
| Jessica Broy Hutton | Director |
| Kayvan Heravi | Director |
| Megan Barber | Editor in Chief |
| John Hoffman | Founder |
| Diana Acosta | Secretary |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Miriam Mason | Creative Contractors | 1068 ARLINGTON AVE SW, Atlanta, GA 30310 | $612,000 |
| Sparklee Consulting | Program Contractors | 1 HACKER WAY, Menlo Park, CA 94025 | $469,479 |
| Kyra Nead | Program Contractors | 19380 BUREN PLACE, Castro Valley, CA 94552 | $307,556 |
| - | Program Contractors | 1873 LODGE POLE DR, Erie, CO 80516 | $293,606 |
| - | Program Contractors | 3921 HARRISON STREET APT 203, Oakland, CA 94611 | $208,927 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $5,402,332 |
| Other Expenses | $3,525,602 |
| Total Fundraising Expense | $484,814 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $1,562,583 | $1,919,516 | $260,041 | $3,742,140 |
| Fees for Services Other | $2,393,939 | $91,294 | $63,214 | $2,548,447 |
| Current Officers, Directors, Trustees, and Key Employees | $338,221 | $423,759 | $55,157 | $817,137 |
| Other Employee Benefits | $137,489 | $236,883 | $13,602 | $387,974 |
| Payroll Taxes | $151,366 | $182,736 | $19,718 | $353,820 |
| Information Technology | $245,625 | $63,099 | $3,353 | $312,077 |
| Travel | $173,099 | $11,984 | $57,009 | $242,092 |
| Advertising | $176,727 | $1,497 | $6,889 | $185,113 |
| Fees for Services Accounting | $182 | $128,198 | $91 | $128,471 |
| Pension Plan Contributions | $35,885 | $61,826 | $3,550 | $101,261 |
| Office Expenses | $5,154 | $53,215 | $8 | $58,377 |
| Fees for Services Legal | $51 | $35,572 | $25 | $35,648 |
| Insurance | - | $7,392 | - | $7,392 |
| Occupancy | - | $4,395 | $2,157 | $6,552 |
| Depreciation Depletion | - | $1,433 | - | $1,433 |
| Total Functional Expenses | $5,220,321 | $3,222,799 | $484,814 | $8,927,934 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $8,927,934 |
| Total Expenses per Audited Statements | $8,927,934 |
| Total Expenses per Form 990 | $8,927,934 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Federal income taxes | $30,319 |
| Lease Obligation Liability | - |
“A copy of the tax return is delivered to the organization it is reviewed by the finance committee and the board of directors.”
“If the board or committee has a reasonable cause to believe an officer or director has failed to disclose actual or possible conflicts of interest. It shall inform the officer or director of the basis of such belief and afford the officer or director an opportunity to explain the alleged failure to disclose. If after hearing the officers or directors response and after making further investigation as warranted by the circumstance, the board or committee determines the officer or director has filed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.”
“The ceo compensation is reviewed and approved by the board.”
“The governing documents, financial statements and form 990 are available upon request.”
“The governing documents, financial statements and form 990 are available upon request.”
“Contract services evaluation 38,727 contract service production 2,507,947”
“The organization is exempt from federal income taxes under section 501c3 of the internal revenue code. Accordingly, no provision for federal income taxes has been recorded in the statement of activities and change in net assets.the organizations informational return filings are subject to audit by the internal revenue service, generally for three years after filing.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 368176 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 455380 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 727881 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 536995 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO SOLVE THE BIGGEST HEALTH CHALLENGES BY MAKING THEM LOCAL, PERSONAL, SIMPLE TO UNDERSTAND, AND EVERYONES RESPONSIBILITY |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 6889 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 1497 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 176727 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 185113 |
| IRS990/AllOtherContributionsAmt | 0 | 299350 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | POLLY DONG |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2125128502 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5187 COLLEGE AVENUE STE 128 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | SAN DIEGO |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 92115 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 100000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 100000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 10 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 55157 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 423759 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 338221 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 817137 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 612000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 469479 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 307556 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 293606 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 208927 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 1068 ARLINGTON AVE SW |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 1 HACKER WAY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 19380 BUREN PLACE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 1873 LODGE POLE DR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 3921 HARRISON STREET APT 203 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | ATLANTA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | MENLO PARK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | CASTRO VALLEY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | ERIE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | OAKLAND |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | CO |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 30310 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 94025 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 94552 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 80516 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 94611 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | MIRIAM MASON |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SPARKLEE CONSULTING |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | KYRA NEAD |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | STRAIGHT TO TELL LLC |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 1 | ROBERT BATES |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CREATIVE CONTRACTORS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | PROGRAM CONTRACTORS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | PROGRAM CONTRACTORS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | PROGRAM CONTRACTORS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | PROGRAM CONTRACTORS |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1202626 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 100672 |
| IRS990/CYOtherExpensesAmt | 0 | 3525602 |
| IRS990/CYOtherRevenueAmt | 0 | 35554 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 8306434 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 717352 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 5402332 |
| IRS990/CYTotalExpensesAmt | 0 | 8927934 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 484814 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 9645286 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 2504312 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 1613054 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1433 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1433 |
| IRS990/Desc | 0 | THE PUBLIC GOOD PROJECTS LEVERAGES LARGE-SCALE MEDIA MONITORING PROGRAMS, SOCIAL AND BEHAVIOR CHANGE INTERVENTIONS, AND CROSS-SECTOR INITIATIVES TO LEAD COMMUNICATION PROJECTS FOR A RANGE OF PUBLIC HEALTH TOPICS. PGP S PROGRAMS AND INITIATIVES ARE EVIDENCE-BASED, TAILORED FOR PARTICULAR POPULATIONS, EMPLOY A COLLECTIVE IMPACT MODEL, AND ARE SCIENTIFICALLY EVALUATED. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 48 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 5220321 |
| IRS990/FamilyOrBusinessRlnInd | 0 | true |
| IRS990/FederalGrantAuditPerformedInd | 0 | true |
| IRS990/FederalGrantAuditRequiredInd | 0 | true |
| IRS990/FeesForServicesAccountingGrp/FundraisingAmt | 0 | 91 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 128198 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 182 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 128471 |
| IRS990/FeesForServicesLegalGrp/FundraisingAmt | 0 | 25 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 35572 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 51 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 35648 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 63214 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 91294 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 2393939 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 2548447 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 13083 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 27761 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 6393 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JOSEPH SMYSER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JACLYN GOLDBARG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | POLLY DONG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | PHIL MARINEAU |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | RUTH WOODEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOHN HOFFMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ERNESTO RAMIREZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | DIANA ACOSTA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ANGELA BAZZI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KAYVAN HERAVI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | DAVID ERTEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JESSICA BROY HUTTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | DR ELLEN WARTELLA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | GEOFF BOEING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | MEGAN BARBER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 267395 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 197402 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 200742 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHIEF PROGRAM OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | COO/CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | FOUNDER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | FINANCE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | EDITOR IN CHIEF |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2013 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GovernmentGrantsAmt | 0 | 903276 |
| IRS990/GrantsPayableGrp/EOYAmt | 0 | 250000 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 9645286 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 3353 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 63099 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 245625 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 312077 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 7392 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 7392 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 100672 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 100672 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 25 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 50704 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 3323 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 7480 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 58184 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO REVOLUTIONIZE PUBLIC HEALTH COMMUNICATION, SO THAT BUSINESS AND PUBLIC SECTOR PROGRAMS HAVE GREATER IMPACT AND COMMUNITIES ARE HEALTHIER |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 982348 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1699700 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 982348 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1699700 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 2157 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 4395 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 6552 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 8 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 53215 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 5154 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 58377 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 14059 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 31008 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 13602 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 236883 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 137489 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 387974 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 30319 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MISCELLANEOUS INCOME |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 35554 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 35554 |
| IRS990/OtherRevenueTotalAmt | 0 | 35554 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 260041 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 1919516 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1562583 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 3742140 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 19718 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 182736 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 151366 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 353820 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 3550 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 61826 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 35885 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 101261 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 85085 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 67824 |
| IRS990/PrincipalOfficerNm | 0 | PHIL MARINEAU |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROGRAM REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 8306434 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 8306434 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 1745362 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 43131 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 3990831 |
| IRS990/PYOtherRevenueAmt | 0 | 13878 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 7550136 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 357086 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 5004590 |
| IRS990/PYTotalExpensesAmt | 0 | 8995421 |
| IRS990/PYTotalRevenueAmt | 0 | 9352507 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 717352 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 8306434 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2924488 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 3305146 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 1202626 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1745362 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 2422308 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 2232125 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 392883 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 7995304 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt | 0 | 100672 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 43131 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 4646 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 395 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 260 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 149104 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 8306434 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 7550136 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 5396429 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 6734366 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 4783795 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 32771160 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt | 0 | 100672 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 43131 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 4646 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 395 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 260 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 149104 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00360 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00140 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearAmt | 0 | 35554 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 13878 |
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