Civic Intelligence

The Public Good Projects Inc

990 • Fiscal year 2017 • EIN 46-2717584

Jul 01, 2016 to Jun 30, 2017 • Filed on Dec 04, 2017

120 East 23rd Street 5th FlNew York, NY 10010

(212) 512-8502

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.03x

Higher debt load relative to assets than 30% of similar nonprofits.

2017 filings • NTEE E • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

24th percentile

0.02x

Higher debt load relative to revenue than 24% of similar nonprofits.

2017 filings • NTEE E • $1M-$5M nonprofits • Source year 2017

Net Margin

91st percentile

48%

Higher net margin than 91% of similar nonprofits.

2017 filings • NTEE E • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

68th percentile

$168,102

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

2017 filings • NTEE E • $1M-$5M nonprofits • Source year 2017

Asset Growth

98th percentile

194%

Faster asset growth than 98% of similar nonprofits.

2017 filings • NTEE E • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

98th percentile

497%

Faster revenue growth than 98% of similar nonprofits.

2017 filings • NTEE E • $1M-$5M nonprofits • Annualized from 2016 to 2017

Assets

Up

$2,386,867

Up $1,575,153 (+194%) from 2016

Net Assets

Up

$2,318,988

Up $1,635,666 (+239%) from 2016

Liabilities

Down

$67,879

Down $60,513 (-47%) from 2016

Revenue

Up

$3,407,549

Up $2,836,520 (+497%) from 2016

Expenses

Up

$1,771,883

Up $753,550 (+74%) from 2016

Net Income

Up

$1,635,666

Up $2,082,970 (+466%) from 2016

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2014: $709,994Liabilities 2014: $28,063Net Assets 2014: $681,9312014Assets 2015: $1,158,950Liabilities 2015: $28,324Net Assets 2015: $1,130,6262015Assets 2016: $811,714Liabilities 2016: $128,392Net Assets 2016: $683,3222016Assets 2017: $2,386,867Liabilities 2017: $67,879Net Assets 2017: $2,318,9882017Assets 2018: $1,562,462Liabilities 2018: $291,584Net Assets 2018: $1,270,8782018Assets 2019: $1,907,440Liabilities 2019: $112,249Net Assets 2019: $1,795,1912019Assets 2020: $2,972,997Liabilities 2020: $895,252Net Assets 2020: $2,077,7452020Assets 2021: $4,973,298Liabilities 2021: $3,335,433Net Assets 2021: $1,637,8652021Assets 2022: $3,040,032Liabilities 2022: $1,212,167Net Assets 2022: $1,827,8652022Assets 2023: $2,315,068Liabilities 2023: $1,689,806Net Assets 2023: $625,2622023Assets 2024: $3,854,836Liabilities 2024: $2,872,488Net Assets 2024: $982,3482024Assets 2025: $4,048,453Liabilities 2025: $2,348,753Net Assets 2025: $1,699,7002025

Highlighted filing

2017

Assets$2,386,867
Liabilities$67,879
Net Assets$2,318,988

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2014: $1,758,989Expenses 2014: $1,071,642Net Income 2014: $687,3472014Revenue 2015: $1,696,921Expenses 2015: $1,248,226Net Income 2015: $448,6952015Revenue 2016: $571,029Expenses 2016: $1,018,333Net Income 2016: -$447,3042016Revenue 2017: $3,407,549Expenses 2017: $1,771,883Net Income 2017: $1,635,6662017Revenue 2018: $2,571,064Expenses 2018: $3,619,174Net Income 2018: -$1,048,1102018Revenue 2019: $3,194,857Expenses 2019: $2,670,544Net Income 2019: $524,3132019Revenue 2020: $3,860,771Expenses 2020: $3,540,185Net Income 2020: $320,5862020Revenue 2021: $5,190,441Expenses 2021: $5,630,321Net Income 2021: -$439,8802021Revenue 2022: $8,988,626Expenses 2022: $8,798,626Net Income 2022: $190,0002022Revenue 2023: $7,839,348Expenses 2023: $9,041,951Net Income 2023: -$1,202,6032023Revenue 2024: $9,352,507Expenses 2024: $8,995,421Net Income 2024: $357,0862024Revenue 2025: $9,645,286Expenses 2025: $8,927,934Net Income 2025: $717,3522025

Highlighted filing

2017

Revenue$3,407,549
Expenses$1,771,883
Net Income$1,635,666
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
Dec 4, 2017
Return Version
2016v3.0
Gross Receipts
$3,407,549
Mission and Program Overview

Mission

To revolutionize public health communication, so that business and public sector programs have greater impact and communities are healthier

The Public Good Projects, Inc. (the Organization") is a non-profit organization using the power of media and the techniques of marketing to help solve the nation's biggest health problems. In the signature campaign, A Healthy America, the Organization is working with hospitals, insurance companies, foundations, and other health-oriented organizations to change attitudes and behavior on issues with the greatest impact on health.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$365,270$2,179,111▲ $1,813,841
Accounts Receivable$436,432$200,653▼ $235,779
Land, Buildings, and Equipment, Net$0$1,918▲ $1,918
Prepaid Expenses and Deferred Charges$6,412$1,585▼ $4,827
Total Assets$811,714$2,386,867▲ $1,575,153
Other Assets Total$3,600$3,600→ $0
Liabilities
Accounts Payable and Accrued Expenses$128,392$67,879▼ $60,513
Total Liabilities$128,392$67,879▼ $60,513
Net Assets / Fund Balance
Temporarily Rstr Net Assets$148,351$1,521,302▲ $1,372,951
Unrestricted Net Assets$534,971$797,686▲ $262,715
Total Net Assets Fund Balance$683,322$2,318,988▲ $1,635,666
Total Liabilities and Net Assets / Fund Balance$811,714$2,386,867▲ $1,575,153

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,918$11,625$13,543
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Hayli HalpertVP, MarketingFT$168,102$168,102

Board Members and Trustees

NameTitle
Phil Marineauchair and treasurer
Ruth Woodenvice-chair
JONaTHAN BARDiNdIRECTOR
alexaNDRA MOSSdIRECTOR
andrea taylorDirector
chris stanleydiRECTOR
david brittdiRECTOR
ellen wartelladIRECTOR
john hoffmandIRECTOR
susan kansagradireCTOR
thomas farleydirecTOR
thomas gensemerdiRECTOR
todd putnamdIRECTOR
victor capocciaDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
google incmedia planning and placementdepartment 33654 po box 39000, san francisco, CA 94139$468,543
crossmedia incmedia planning and placement22 west 23rd street 5th floor, new york, NY 10010$402,259
straight to tell llcprofessional fees1526 dekalb avenue ne ste 22, atlanta, GA 30307$187,585
Revenue and Support

Revenue Composition

Contributions and Grants
$27,650
Program Service Revenue
$3,378,741
Investment Income
$0
Other Revenue
$1,158
All Other Contributions
$27,650
Change in Net Assets
$1,635,666

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,407,549
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$3,674
Total Revenue per Audited Statements
$3,411,223
Total Revenue per Form 990
$3,407,549
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,243,940
Salaries, Compensation, and Employee Benefits$527,943
Total Fundraising Expense$179,445
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$156,871$55,355$109,775$322,001
Other Salaries and Wages$62,560$57,503$5,643$125,706
Travel$17,349$3,854$23,561$44,764
Other Employee Benefits$19,939$12,016$10,996$42,951
Payroll Taxes$16,227$12,375$8,683$37,285
Information Technology$31,530$2,444-$33,974
Fees for Services Other$10,522$13,425$9,000$32,947
Occupancy$14,016$7,207$7,382$28,605
Fees for Services Accounting-$10,000-$10,000
Office Expenses$2,634$4,058$1,098$7,790
Insurance$1,684$567$127$2,378
Advertising$195$529$29$753
Depreciation Depletion-$499-$499
Other Expenses$193,749$281$22$303
Total Functional Expenses$1,407,873$184,565$179,445$1,771,883

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,775,557
Expenses per Audited Statements$1,771,883
Total Expenses per Form 990$1,771,883
Expenses Not Reported on Form 990$3,674
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 2

two directors of the organization are married.

Form 990, Part VI, Section B, line 11B

The organization's process to review form 990; a copy of the tax return is deliverd to the organization. It is reviewed by the finance committee and the board of directors.

Form 990, Part VI, Section B, line 12C

If the board or committee has reasonable cause to believe an officer or director has failed to disclose actual or possible conflicts of interest, it shall inform the officer of director of the basis for such belief and afford the officer or director an opportuity to explain the alleged failure to disclose. If after hearing the officer's or director's response and after making further investigation as warranted by the circumstances, the board or committee determines the officer or director has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.

Form 990, Part VI, Section B, line 15A

Review and approval by the board.

Form 990, Part VI, Section C, line 18

governing documents disclosure explanation the financial statements and governing documents are available upon request

Form 990, Part VI, Section C, line 19

governing documents disclosure explanation the financial statements and governing documents are available upon request.

Filing and Contact Details

Filer

Filer Name
The Public Good Projects Inc
EIN
46-2717584
Phone
2125128502
Address
120 East 23rd Street 5th Fl, NEW YORK, NY 10010

Signing Officer

Name
joseph smyser
Title
CEO
Phone
9176729293
Signed
2017-12-04

Organization Details

Principal Officer
Joseph Smyser
Formed
2013
Legal Domicile
De
Voting Board Members
13
Independent Board Members
12
Employees
7
Volunteers
0

Preparer

Firm
Adelman Katz & Mond LLP
Address
230 West 41st - Suite 1500, New York, NY 10036-4015
Preparer
Nancy Adams CPA
Phone
2123820404
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IRS990/Form990PartVIISectionAGrp/TitleTxt0chair and treasurer
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IRS990/Form990PartVIISectionAGrp/TitleTxt13direCTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP, MARKETING
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0The mission of The Public Good Projects is to create a continuous and enduring supply of innovative media that makes the nation's most complex and pressing problems easier to understand and improves the lives of Americans young and old.
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IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
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IRS990/ScheduleBRequiredInd01
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IRS990ScheduleD/ExpensesNotReportedAmt03674
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IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt03407549
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01918

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