Civic Intelligence

Salisbury-Rowan County Convention

EIN 46-2546411 • 501(c)6 • Salisbury, NC

Profile

The salisbury-rowan county convention and visitors bureau is county-wide in scope, and its efforts are directed to the development and marketing of salisbury and rowan county's tourism industry and assets and potential tourism sites, including all sections and communities of the county for the purpose of economic development through tourism. The salisbury-rowan county convention and visitors bureau is organized to promote and encourage visitor travel activities in salisbury and rowan county, north carolina and to assemble and disseminate information designed to maintain and further develop salisbury and rowan county's position in the visitor industry. They will seek out partnerships to achieve its purpose.

204 E Innes St Ste 120Salisbury, NC 28144

www.visitsalisburync.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

94th percentile

2.66x

Higher debt load relative to assets than 94% of similar nonprofits.

NTEE E • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

63rd percentile

0.20x

Higher debt load relative to revenue than 63% of similar nonprofits.

NTEE E • $1M-$5M nonprofits • Source year 2024

Net Margin

41st percentile

-0.2%

Higher net margin than 41% of similar nonprofits.

NTEE E • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

36th percentile

$0

Higher top officer pay than 36% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE E • $1M-$5M nonprofits • Source year 2024

Asset Growth

57th percentile

6.2%

Faster asset growth than 57% of similar nonprofits.

NTEE E • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

26th percentile

-9.7%

Faster revenue growth than 26% of similar nonprofits.

NTEE E • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$81,873

Up $4,811 (+6.2%) from 2023

Liabilities

Up

$217,732

Up $6,432 (+3.0%) from 2023

Net Assets

Down

-$135,859

Down $1,621 (-1.2%) from 2023

Revenue

Down

$1,079,476

Down $116,079 (-9.7%) from 2023

Expenses

Down

$1,081,097

Down $154,759 (-13%) from 2023

Net Income

Up

-$1,621

Up $38,680 (+96%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2013: $1Liabilities 2013: $02013Assets 2014: $301,207Liabilities 2014: $25,138Net Assets 2014: $276,0692014Assets 2015: $363,647Liabilities 2015: $23,241Net Assets 2015: $340,4062015Assets 2016: $401,881Liabilities 2016: $444,887Net Assets 2016: -$43,0062016Assets 2017: $477,311Liabilities 2017: $554,594Net Assets 2017: -$77,2832017Assets 2018: $217,007Liabilities 2018: $463,382Net Assets 2018: -$246,3752018Assets 2019: $186,851Liabilities 2019: $403,718Net Assets 2019: -$216,8672019Assets 2020: $161,806Liabilities 2020: $490,116Net Assets 2020: -$328,3102020Assets 2021: $129,882Liabilities 2021: $508,931Net Assets 2021: -$379,0492021Assets 2022: $105,116Liabilities 2022: $199,053Net Assets 2022: -$93,9372022Assets 2023: $77,062Liabilities 2023: $211,300Net Assets 2023: -$134,2382023Assets 2024: $81,873Liabilities 2024: $217,732Net Assets 2024: -$135,8592024

Highlighted filing

2024

Assets$81,873
Liabilities$217,732
Net Assets-$135,859

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2013: $0Expenses 2013: $0Net Income 2013: $02013Revenue 2014: $640,001Expenses 2014: $631,323Net Income 2014: $8,6782014Revenue 2015: $791,602Expenses 2015: $727,265Net Income 2015: $64,3372015Revenue 2016: $946,986Expenses 2016: $1,330,398Net Income 2016: -$383,4122016Revenue 2017: $943,566Expenses 2017: $977,843Net Income 2017: -$34,2772017Revenue 2018: $439,199Expenses 2018: $608,291Net Income 2018: -$169,0922018Revenue 2019: $499,887Expenses 2019: $470,379Net Income 2019: $29,5082019Revenue 2020: $686,535Expenses 2020: $757,902Net Income 2020: -$71,3672020Revenue 2021: $804,001Expenses 2021: $854,740Net Income 2021: -$50,7392021Revenue 2022: $1,224,508Expenses 2022: $939,393Net Income 2022: $285,1152022Revenue 2023: $1,195,555Expenses 2023: $1,235,856Net Income 2023: -$40,3012023Revenue 2024: $1,079,476Expenses 2024: $1,081,097Net Income 2024: -$1,6212024

Highlighted filing

2024

Revenue$1,079,476
Expenses$1,081,097
Net Income-$1,621

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Dec 5, 2024
Return Version
2023v6.0
Gross Receipts
$1,079,476
Mission and Program Overview

Mission

The salisbury-rowan county convention and visitors bureau is county-wide in scope, and its efforts are directed to the development and marketing of salisbury and rowan county's tourism industry and assets and potential tourism sites, including all sections and communities of the county for the purpose of economic development through tourism. The salisbury-rowan county convention and visitors bureau is organized to promote and encourage visitor travel activities in salisbury and rowan county, north carolina and to assemble and disseminate information designed to maintain and further develop salisbury and rowan county's position in the visitor industry. They will seek out partnerships to achieve its purpose.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$55,216$49,567▼ $5,649
Cash and Non-Interest-Bearing Accounts$3,131$16,571▲ $13,440
Intangible Assets$17,984$15,735▼ $2,249
Accounts Receivable$731--
Total Assets$77,062$81,873▲ $4,811
Liabilities
Mortgage Notes Payable Secured by Investment Property$150,000$146,371▼ $3,629
Accounts Payable and Accrued Expenses$61,300$71,361▲ $10,061
Total Liabilities$211,300$217,732▲ $6,432
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-134,238$-135,859▼ $1,621
Total Net Assets Fund Balance$-134,238$-135,859▼ $1,621
Total Liabilities and Net Assets / Fund Balance$77,062$81,873▲ $4,811

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$9,772$271,620$281,392
Land$39,795-$39,795
Compensation and Service Providers

Board Members and Trustees

NameTitle
Krista SullivanBoard Chair
Stephen KiddVice Chair
Andy MabenBoard Member
April SaylorBoard Member
Craig PierceBoard Member
Karen AlexanderBoard Member
Kimberly MorganBoard Member
Theresa HendersonBoard Member
Vivian HopkinsBoard Member
Sada TroutmanSecretary
Richard ReinholzTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$970
Program Service Revenue
$1,078,506
Investment Income
$0
Other Revenue
$0
All Other Contributions
$970
Change in Net Assets
$-1,621

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,079,476
Total Revenue per Audited Statements
$1,079,476
Total Revenue per Form 990
$1,079,476
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$603,671
Other Expenses$477,426
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$427,353$14,646-$441,999
Other Salaries and Wages$255,574--$255,574
Current Officers, Directors, Trustees, and Key Employees$195,193--$195,193
Other Employee Benefits-$73,757-$73,757
Pension Plan Contributions$47,240--$47,240
Payroll Taxes-$31,907-$31,907
Fees for Services Accounting-$19,881-$19,881
Depreciation Depletion$5,247$2,648-$7,895
Insurance-$6,325-$6,325
Office Expenses-$1,326-$1,326
Total Functional Expenses$930,607$150,490$0$1,081,097

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,081,097
Total Expenses per Audited Statements$1,081,097
Total Expenses per Form 990$1,081,097
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

Original members are: 1. Rowan county tourism development authority 2. The salisbury tourism development authority

Form 990, Page 6, Part VI, Line 7A

The individual board members of the rowan county tourism development authority as appointed by the rowan county board of commissioners, and the individual board members of the salisbury tourism development authority as appointed by the salisbury city council, shall serve as the board of directors for the salisbury-rowan county convention and visitors bureau inc. Organizations or tourism authorities that become additional members of salisbury-rowan county convention and visitors bureau inc. Will be permitted to appoint board members to the salisbury-rowan county conventions and visitors bureau, inc. Proportionanate to their level of membership investment, as approved by the original members of the salisbury-rowan county convention and visitors, inc.

Form 990, Page 6, Part VI, Line 11B

The return will be reviewed by the board at its next scheduled board meeting upon release from the accountant. If there is not enough time to do this before the return due date, the return will be made available to each board member.

Form 990, Page 6, Part VI, Line 15A

The chairman of the personnel and policy committee, in conjunction with the chairman of the salisbury-rowan convention and visitor bureau inc., will review the performance of the chief executive officer in a manner consistent with the chief executive officer's employment contract and render a performance appraisal during the last month of the fiscal year.

Form 990, Page 6, Part VI, Line 15B

The chief executive officer shall engage, discharge and have supervision over all employees including fixing their duties and compensation in accordance with budgets, policies and practices in a manner consistent with the by-laws and policies of the board of directors and in consultation with the salisbury-rowan county convention and visitor bureau, inc. Chairman and personnel and policy committee.

Form 990, Page 6, Part VI, Line 18

Upon written request,tax documents are made available to the public.

Form 990, Page 6, Part VI, Line 19

Upon written request, governing documents are made available to the public.

Filing and Contact Details

Filer

Filer Name
Salisbury-rowan County Convention
EIN
46-2546411
Phone
7046383100
Address
204 E INNES ST STE 120, SALISBURY, NC 28144

Signing Officer

Name
James Meacham
Title
Executive Director
Phone
7046383100
Signed
2024-12-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James Meacham
Formed
2013
Legal Domicile
Nc
Voting Board Members
11
Independent Board Members
11
Employees
11

Preparer

Firm
Gary D Morgan CPA Pa
Address
104 GRANITE LN, SALISBURY, NC 28146
Preparer
Gary D Morgan CPA
Phone
7042799300
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

The salisbury-rowan county convention and visitors bureau is county-wide in scope, and its efforts are directed to the development and marketing of salisbury and rowan county's tourism industry and assets and potential tourism sites, including all sections and communities of the county for the purpose of economic development through tourism. The salisbury-rowan county convention and visitors bureau is organized to promote and encourage visitor travel activities in salisbury and rowan county, north carolina and to assemble and disseminate information designed to maintain and further develop salisbury and rowan county's position in the visitor industry. They will seek out partnerships to achieve its purpose.

Form 990, Page 2, Part III, Line 4D

Management and general expenses

Form 990, Part IX, Line 11G

Operating revenue visitors center 21,734 0 0 marketing supplies and eq 401,148 0 0 miscellaneous 0 1,043 0 rowan county tda expense 0 13,603 0 trolley expenses 4,471 0 0 total 427,353 14,646 0

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYTotalExpensesAmt01235856
IRS990/PYTotalRevenueAmt01195555
IRS990/ReconcilationRevenueExpnssAmt0-1621
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IRS990ScheduleD/LandGrp/BookValueAmt039795
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt039795
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt09772
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0271620
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0281392
IRS990ScheduleD/RevenueSubtotalAmt01079476
IRS990ScheduleD/TotalBookValueLandBuildingsAmt049567
IRS990ScheduleD/TotalExpensesPerForm990Amt01081097
IRS990ScheduleD/TotalRevenuePerForm990Amt01079476
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01079476
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01081097
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU IS COUNTY-WIDE IN SCOPE, AND ITS EFFORTS ARE DIRECTED TO THE DEVELOPMENT AND MARKETING OF SALISBURY AND ROWAN COUNTY'S TOURISM INDUSTRY AND ASSETS AND POTENTIAL TOURISM SITES, INCLUDING ALL SECTIONS AND COMMUNITIES OF THE COUNTY FOR THE PURPOSE OF ECONOMIC DEVELOPMENT THROUGH TOURISM. THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU IS ORGANIZED TO PROMOTE AND ENCOURAGE VISITOR TRAVEL ACTIVITIES IN SALISBURY AND ROWAN COUNTY, NORTH CAROLINA AND TO ASSEMBLE AND DISSEMINATE INFORMATION DESIGNED TO MAINTAIN AND FURTHER DEVELOP SALISBURY AND ROWAN COUNTY'S POSITION IN THE VISITOR INDUSTRY. THEY WILL SEEK OUT PARTNERSHIPS TO ACHIEVE ITS PURPOSE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MANAGEMENT AND GENERAL EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ORIGINAL MEMBERS ARE: 1. ROWAN COUNTY TOURISM DEVELOPMENT AUTHORITY 2. THE SALISBURY TOURISM DEVELOPMENT AUTHORITY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE INDIVIDUAL BOARD MEMBERS OF THE ROWAN COUNTY TOURISM DEVELOPMENT AUTHORITY AS APPOINTED BY THE ROWAN COUNTY BOARD OF COMMISSIONERS, AND THE INDIVIDUAL BOARD MEMBERS OF THE SALISBURY TOURISM DEVELOPMENT AUTHORITY AS APPOINTED BY THE SALISBURY CITY COUNCIL, SHALL SERVE AS THE BOARD OF DIRECTORS FOR THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU INC. ORGANIZATIONS OR TOURISM AUTHORITIES THAT BECOME ADDITIONAL MEMBERS OF SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU INC. WILL BE PERMITTED TO APPOINT BOARD MEMBERS TO THE SALISBURY-ROWAN COUNTY CONVENTIONS AND VISITORS BUREAU, INC. PROPORTIONANATE TO THEIR LEVEL OF MEMBERSHIP INVESTMENT, AS APPROVED BY THE ORIGINAL MEMBERS OF THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE RETURN WILL BE REVIEWED BY THE BOARD AT ITS NEXT SCHEDULED BOARD MEETING UPON RELEASE FROM THE ACCOUNTANT. IF THERE IS NOT ENOUGH TIME TO DO THIS BEFORE THE RETURN DUE DATE, THE RETURN WILL BE MADE AVAILABLE TO EACH BOARD MEMBER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE CHAIRMAN OF THE PERSONNEL AND POLICY COMMITTEE, IN CONJUNCTION WITH THE CHAIRMAN OF THE SALISBURY-ROWAN CONVENTION AND VISITOR BUREAU INC., WILL REVIEW THE PERFORMANCE OF THE CHIEF EXECUTIVE OFFICER IN A MANNER CONSISTENT WITH THE CHIEF EXECUTIVE OFFICER'S EMPLOYMENT CONTRACT AND RENDER A PERFORMANCE APPRAISAL DURING THE LAST MONTH OF THE FISCAL YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE CHIEF EXECUTIVE OFFICER SHALL ENGAGE, DISCHARGE AND HAVE SUPERVISION OVER ALL EMPLOYEES INCLUDING FIXING THEIR DUTIES AND COMPENSATION IN ACCORDANCE WITH BUDGETS, POLICIES AND PRACTICES IN A MANNER CONSISTENT WITH THE BY-LAWS AND POLICIES OF THE BOARD OF DIRECTORS AND IN CONSULTATION WITH THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITOR BUREAU, INC. CHAIRMAN AND PERSONNEL AND POLICY COMMITTEE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7UPON WRITTEN REQUEST,TAX DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8UPON WRITTEN REQUEST, GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9OPERATING REVENUE VISITORS CENTER 21,734 0 0 MARKETING SUPPLIES AND EQ 401,148 0 0 MISCELLANEOUS 0 1,043 0 ROWAN COUNTY TDA EXPENSE 0 13,603 0 TROLLEY EXPENSES 4,471 0 0 TOTAL 427,353 14,646 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PAGE 6, PART VI, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9FORM 990, PART IX, LINE 11G
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IRS990/TotalLiabilitiesEOYAmt0217732
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IRS990/USAddress/AddressLine1Txt0204 E INNES ST STE 120
IRS990/USAddress/CityNm0SALISBURY
IRS990/USAddress/StateAbbreviationCd0NC
IRS990/USAddress/ZIPCd028144
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IRS990/WebsiteAddressTxt0WWW.VISITSALISBURYNC.COM
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JAMES MEACHAM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07046383100
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-12-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SALISBURY-ROWAN COUNTY CONVENTION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITOR BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0SALI
ReturnHeader/Filer/EIN0462546411
ReturnHeader/Filer/PhoneNum07046383100
ReturnHeader/Filer/USAddress/AddressLine1Txt0204 E INNES ST STE 120
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0562005152
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GARY D MORGAN CPA PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0104 GRANITE LN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SALISBURY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd028146
ReturnHeader/PreparerPersonGrp/PhoneNum07042799300
ReturnHeader/PreparerPersonGrp/PreparationDt02025-02-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GARY D MORGAN CPA
ReturnHeader/ReturnTs02025-02-07T08:10:44-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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