Civic Intelligence

American Sweet Potato Marketing Institute Inc

EIN 46-2425262 • 501(c)6 • Benson, NC

Profile

The exempt purpose of the american sweet potato marketing institute, inc. Is to (i)use generic marketing programs, both foreign and domestic, to promote the united states sweet potato industry; (ii) to promote research activities designed to develop new and better sweet potato varieties, disease and insect control, sustainable and efficient horticultural practices, as well as ideas to reduce the barriers to trade and identifying new markets and methods of trade; and (iii) to provide members with useful and practical information, trends and trading practices relative to the operation and management of the sweet potato industry.

700 E Parrish Dr Ste CBenson, NC 27504

americansweetpotato.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.27x

Higher debt load relative to assets than 89% of similar nonprofits.

NTEE K • <$500k nonprofits • Source year 2024

Liabilities / Revenue

84th percentile

0.06x

Higher debt load relative to revenue than 84% of similar nonprofits.

NTEE K • <$500k nonprofits • Source year 2024

Net Margin

56th percentile

15%

Higher net margin than 56% of similar nonprofits.

NTEE K • <$500k nonprofits • Source year 2024

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE K99 • <$500k nonprofits • Source year 2024

Asset Growth

26th percentile

-13%

Faster asset growth than 26% of similar nonprofits.

NTEE K • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

-6.3%

Faster revenue growth than 36% of similar nonprofits.

NTEE K • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets89th percentile

Assets

Down

$103,296

Down $15,753 (-13%) from 2023

Liabilities

Down

$27,953

Down $91,413 (-77%) from 2023

Net Assets

Up

$75,343

Up $75,660 (+23868%) from 2023

Operations
Liabilities / Revenue84th percentileNet Margin56th percentile

Revenue

Down

$494,965

Down $33,243 (-6.3%) from 2023

Expenses

Down

$419,305

Down $124,798 (-23%) from 2023

Net Income

Up

$75,660

Up $91,555 (+576%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth26th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100KAssets 2013: $43,470Liabilities 2013: $1,0792013Assets 2014: $72,946Liabilities 2014: $2,0672014Assets 2015: $122,628Liabilities 2015: $22,016Net Assets 2015: $100,6122015Assets 2016: $203,591Liabilities 2016: $48,280Net Assets 2016: $155,3112016Assets 2017: $152,916Liabilities 2017: $23,251Net Assets 2017: $129,6652017Assets 2018: $186,279Liabilities 2018: $8,368Net Assets 2018: $177,9112018Assets 2019: $196,807Liabilities 2019: $10,204Net Assets 2019: $186,6032019Assets 2020: $173,488Liabilities 2020: $13,110Net Assets 2020: $160,3782020Assets 2021: $166,161Liabilities 2021: $44,979Net Assets 2021: $121,1822021Assets 2022: $162,295Liabilities 2022: $146,717Net Assets 2022: $15,5782022Assets 2023: $119,049Liabilities 2023: $119,366Net Assets 2023: -$3172023Assets 2024: $103,296Liabilities 2024: $27,953Net Assets 2024: $75,3432024

Highlighted filing

2024

Assets$103,296
Liabilities$27,953
Net Assets$75,343
Open 2024 Filing

Operations Trend

Revenue Growth36th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2013: $51,000Expenses 2013: $8,609Net Income 2013: $42,3912013Revenue 2014: $183,863Expenses 2014: $155,375Net Income 2014: $28,4882014Revenue 2015: $250,753Expenses 2015: $221,020Net Income 2015: $29,7332015Revenue 2016: $437,629Expenses 2016: $382,930Net Income 2016: $54,6992016Revenue 2017: $274,017Expenses 2017: $299,663Net Income 2017: -$25,6462017Revenue 2018: $457,514Expenses 2018: $396,740Net Income 2018: $60,7742018Revenue 2019: $278,824Expenses 2019: $270,132Net Income 2019: $8,6922019Revenue 2020: $379,478Expenses 2020: $405,703Net Income 2020: -$26,2252020Revenue 2021: $358,884Expenses 2021: $398,080Net Income 2021: -$39,1962021Revenue 2022: $400,075Expenses 2022: $505,679Net Income 2022: -$105,6042022Revenue 2023: $528,208Expenses 2023: $544,103Net Income 2023: -$15,8952023Revenue 2024: $494,965Expenses 2024: $419,305Net Income 2024: $75,6602024

Highlighted filing

2024

Revenue$494,965
Expenses$419,305
Net Income$75,660
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$103,296
Liabilities
$27,953
Net assets
$75,343
Revenue
$494,965
Expenses
$419,305
Net income
$75,660
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.28$0.75$4.95$4.19$0.76
2023Detailed filing. Detailed filing data is available for this year.$1.19$1.19$0.00$5.28$5.44$0.16
2022Detailed filing. Detailed filing data is available for this year.$1.62$1.47$0.16$4.00$5.06$1.06
2021Detailed filing. Detailed filing data is available for this year.$1.66$0.45$1.21$3.59$3.98$0.39
2020Detailed filing. Detailed filing data is available for this year.$1.73$0.13$1.60$3.79$4.06$0.26
2019Detailed filing. Detailed filing data is available for this year.$1.97$0.10$1.87$2.79$2.70$0.09
2018Detailed filing. Detailed filing data is available for this year.$1.86$0.08$1.78$4.58$3.97$0.61
2017Detailed filing. Detailed filing data is available for this year.$1.53$0.23$1.30$2.74$3.00$0.26
2016Summary only. Only limited summary data is available for this year.$2.04$0.48$1.55$4.38$3.83$0.55
2015Summary only. Only limited summary data is available for this year.$1.23$0.22$1.01$2.51$2.21$0.30
2014Summary only. Only limited summary data is available for this year.$0.73$0.02$1.84$1.55$0.28
2013Summary only. Only limited summary data is available for this year.$0.43$0.01$0.51$0.09$0.42
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 15, 2025
Return Version
2024v5.0
Gross Receipts
$494,965
Mission and Program Overview

Mission

The exempt purpose of the american sweet potato marketing institute, inc. Is to (i)use generic marketing programs, both foreign and domestic, to promote the united states sweet potato industry; (ii) to promote research activities designed to develop new and better sweet potato varieties, disease and insect control, sustainable and efficient horticultural practices, as well as ideas to reduce the barriers to trade and identifying new markets and methods of trade; and (iii) to provide members with useful and practical information, trends and trading practices relative to the operation and management of the sweet potato industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$119,049$103,296▼ $15,753
Total Assets$119,049$103,296▼ $15,753
Liabilities
Accounts Payable and Accrued Expenses$119,366$27,953▼ $91,413
Total Liabilities$119,366$27,953▼ $91,413
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-317$75,343▲ $75,660
Total Net Assets Fund Balance$-317$75,343▲ $75,660
Total Liabilities and Net Assets / Fund Balance$119,049$103,296▼ $15,753
Compensation and Service Providers
Top Officer Pay70th percentile

Board Members and Trustees

NameTitle
Keith GrovenPresident
Brenda OglesbyDirector
Brian WarrenDirector
Charlotte VickDirector
Jim JonesDirector
John C BarnesDirector
Kim LequireDirector
Pender SharpDirector
Randle WrightDirector
Rob HillDirector
Thomas JoynerDirector
Tim DismukesDirector
Stephanie WilliamsSecretary
Michelle GraingerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$494,965
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$75,660
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$419,305
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$297,700--$297,700
Fees for Services Other$106,965--$106,965
Conferences and Meetings-$4,704-$4,704
Fees for Services Accounting-$4,464-$4,464
Insurance-$1,837-$1,837
Other Expenses-$1,829-$1,829
Office Expenses$1,806--$1,806
Total Functional Expenses$406,471$12,834$0$419,305
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 will be given to the governing body for review.”

Form 990, Page 6, Part VI, Line 12C

“During the first meeting of each year, each board member signs an acknowledgement and disclosure statement. At each board or committee meeting an ethics reminder statement is read and anyone having a conflict of interest is to recuse themselves from that item on the agenda.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
American Sweet Potato Marketing
EIN
46-2425262
Phone
9198941067
Address
700 E PARRISH DR STE C, BENSON, NC 27504

Signing Officer

Name
Michelle Grainger
Title
Treasurer
Phone
9198941067
Signed
2025-07-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Keith Groven
Formed
2013
Legal Domicile
Nc
Voting Board Members
14
Independent Board Members
14
Employees
0

Preparer

Firm
Dunn & Associates Cpas Pllc
Address
301 SOUTH SECOND STREET, SMITHFIELD, NC 27577
Preparer
John a Dunn CPA
Phone
9199344607
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The exempt purpose of the american sweet potato marketing institute, inc. Is to (i)use generic marketing programs, both foreign and domestic, to promote the united states sweet potato industry; (ii) to promote research activities designed to develop new and better sweet potato varieties, disease and insect control, sustainable and efficient horticultural practices, as well as ideas to reduce the barriers to trade and identifying new markets and methods of trade; and (iii) to provide members with useful and practical information, trends and trading practices relative to the operation and management of the sweet potato industry.”

Form 990, Part IX, Line 11G

“CONSULTING 106,965 0 0”

Raw XML Appendix325 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE EXEMPT PURPOSE OF THE AMERICAN SWEET POTATO MARKETING INSTITUTE, INC. IS TO (I)USE GENERIC MARKETING PROGRAMS, BOTH FOREIGN AND DOMESTIC, TO PROMOTE THE UNITED STATES SWEET POTATO INDUSTRY; (II) TO PROMOTE RESEARCH ACTIVITIES DESIGNED TO DEVELOP NEW AND BETTER SWEET POTATO VARIETIES, DISEASE AND INSECT CONTROL, SUSTAINABLE AND EFFICIENT HORTICULTURAL PRACTICES, AS WELL AS IDEAS TO REDUCE THE BARRIERS TO TRADE AND IDENTIFYING NEW MARKETS AND METHODS OF TRADE; AND (III) TO PROVIDE MEMBERS WITH USEFUL AND PRACTICAL INFORMATION, TRENDS AND TRADING PRACTICES RELATIVE TO THE OPERATION AND MANAGEMENT OF THE SWEET POTATO INDUSTRY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 WILL BE GIVEN TO THE GOVERNING BODY FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DURING THE FIRST MEETING OF EACH YEAR, EACH BOARD MEMBER SIGNS AN ACKNOWLEDGEMENT AND DISCLOSURE STATEMENT. AT EACH BOARD OR COMMITTEE MEETING AN ETHICS REMINDER STATEMENT IS READ AND ANYONE HAVING A CONFLICT OF INTEREST IS TO RECUSE THEMSELVES FROM THAT ITEM ON THE AGENDA.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CONSULTING 106,965 0 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
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ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AMERICAN SWEET POTATO MARKETING
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INSTITUTE INC
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DUNN & ASSOCIATES CPAS PLLC
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-07-28
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN A DUNN CPA
ReturnHeader/ReturnTs02025-09-11T15:50:26-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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