Civic Intelligence

Memorial Day Flowers Foundation

EIN 46-2362633 • 501(c)3 • Fallbrook, CA

Profile

Every year the memorial day flowers foundation coordinates private, public, and corporate sponsors, as well as with local organizers and volunteers to place a flower on the grave sites of interred veterans. This floral tribute connects communities to honor their heroes and the sacrifices they and their families, made for our country.

1588 S Mission Rd 100Fallbrook, CA 92028

www.memorialdayflowers.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

61st percentile

7.9%

Higher net margin than 61% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

73rd percentile

15%

Faster asset growth than 73% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

93rd percentile

133%

Faster revenue growth than 93% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$97,465

Down $105,088 (-52%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$97,465

Down $105,088 (-52%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin61st percentile

Revenue

Down

$81,434

Down $133,126 (-62%) from 2023

Expenses

Up

$186,521

Up $11,734 (+6.7%) from 2023

Net Income

Down

-$105,087

Down $144,860 (-364%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth73rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2018: $135,615Liabilities 2018: $100Net Assets 2018: $135,5152018Assets 2019: $105,459Liabilities 2019: $0Net Assets 2019: $105,4592019Assets 2020: $128,459Liabilities 2020: $6,300Net Assets 2020: $122,1592020Assets 2021: $235,683Liabilities 2021: $58Net Assets 2021: $235,6252021Assets 2022: $162,780Liabilities 2022: $0Net Assets 2022: $162,7802022Assets 2023: $202,553Liabilities 2023: $0Net Assets 2023: $202,5532023Assets 2024: $97,465Liabilities 2024: $0Net Assets 2024: $97,4652024

Highlighted filing

2024

Assets$97,465
Liabilities$0
Net Assets$97,465
Open 2024 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2018: $391,477Expenses 2018: $316,756Net Income 2018: $74,7212018Revenue 2019: $336,435Expenses 2019: $366,491Net Income 2019: -$30,0562019Revenue 2020: $160,117Expenses 2020: $143,417Net Income 2020: $16,7002020Revenue 2021: $283,049Expenses 2021: $169,583Net Income 2021: $113,4662021Revenue 2022: $157,933Expenses 2022: $230,778Net Income 2022: -$72,8452022Revenue 2023: $214,560Expenses 2023: $174,787Net Income 2023: $39,7732023Revenue 2024: $81,434Expenses 2024: $186,521Net Income 2024: -$105,0872024

Highlighted filing

2024

Revenue$81,434
Expenses$186,521
Net Income-$105,087
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$97,465
Liabilities
$0
Net assets
$97,465
Revenue
$81,434
Expenses
$186,521
Net income
-$105,087
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.97$0.00$0.97$0.81$1.87$1.05
2023Detailed filing. Detailed filing data is available for this year.$2.03$0.00$2.03$2.15$1.75$0.40
2022Detailed filing. Detailed filing data is available for this year.$1.63$0.00$1.63$1.58$2.31$0.73
2021Detailed filing. Detailed filing data is available for this year.$2.36$0.00$2.36$2.83$1.70$1.13
2020Detailed filing. Detailed filing data is available for this year.$1.28$0.06$1.22$1.60$1.43$0.17
2019Detailed filing. Detailed filing data is available for this year.$1.05$0.00$1.05$3.36$3.66$0.30
2018Detailed filing. Detailed filing data is available for this year.$1.36$0.00$1.36$3.91$3.17$0.75
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Mar 6, 2025
Return Version
2024v5.0
Gross Receipts
$81,434
Mission and Program Overview

Mission

Every year the memorial day flowers foundation coordinates private, public, and corporate sponsors, as well as with local organizers and volunteers to place a flower on the grave sites of interred veterans. This floral tribute connects communities to honor their heroes and the sacrifices they and their families, made for our country.

Memorial day began after the civil war and was originally called decoration day. Each year on this day we honor those who risked or sacrificed their lives while protecting and fighting for our country. Volunteers place a flower in front of each headstone while quietly reading the inscription and then thanking the person for their service.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$202,553$97,465▼ $105,088
Rtn Earn Endowment Incm Other Fnds$202,553$97,465▼ $105,088
Accounts Receivable$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$202,553$97,465▼ $105,088
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$202,553$97,465▼ $105,088
Total Liabilities and Net Assets / Fund Balance$202,553$97,465▼ $105,088
Compensation and Service Providers
Top Officer Pay81st percentile

Board Members and Trustees

NameTitle
Brenda RenyCo - Chair
Steve DionneCo - Chair
Dana ArmelliniDirector
Johan SohnDirector
Maggie SheedyDirector
David MurphyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$81,434
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$81,434
Change in Net Assets
$-105,087

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Other Non Cash Contri Table$95,072Fair Market Value (FMV)-selling Price
Total Noncash Contributions$95,072-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$186,521
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$16,674--$16,674
Fees for Services Accounting$6,250$6,250-$12,500
Travel$11,816--$11,816
Office Expenses$5,817$5,817-$11,634
All Other Expenses-$6,739-$6,739
Information Technology$2,520$2,520-$5,040
Other Expenses$3,980$3,944-$3,944
Advertising$600--$600
Total Functional Expenses$107,815$78,706$0$186,521
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990, part vi, section b, line 11b - the 990 is reviewed by members of the executive committee in person and through email.”

Form 990, Part VI, Section C, Line 19

“Form 990, part vi, section c, line 19 - the organization makes its governing documents and financial statements available to the public upon the receipt of a written request.”

Filing and Contact Details

Filer

Filer Name
Memorial Day Flowers Foundation
EIN
46-2362633
Phone
4155616111
Address
1588 S MISSION RD 100, FALLBROOK, CA 92028

Signing Officer

Name
Ramiro Penaherrera
Title
Executive Director
Phone
4155616111
Signed
2025-03-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ramiro Penaherrera
Formed
2005
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
0

Preparer

Firm
Waldron H Rand & Co Pc
Address
850 WASHINGTON STREET SUITE 200, DEDHAM, MA 02026
Preparer
Brian Dlugasch
Phone
7814495825
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0202553
IRS990/TotalAssetsEOYAmt097465
IRS990/TotalAssetsGrp/BOYAmt0202553
IRS990/TotalAssetsGrp/EOYAmt097465
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt081434
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt078706
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0107815
IRS990/TotalFunctionalExpensesGrp/TotalAmt0186521
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0202553
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt097465
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt086561
IRS990/TotalProgramServiceExpensesAmt0107815
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt081434
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0202553
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt097465
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt011816
IRS990/TravelGrp/TotalAmt011816
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01588 S MISSION RD 100
IRS990/USAddress/CityNm0FALLBROOK
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092028
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0WWW.MEMORIALDAYFLOWERS.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0RAMIRO PENAHERRERA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum04155616111
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MEMORIAL DAY FLOWERS FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0MEMO
ReturnHeader/Filer/EIN0462362633
ReturnHeader/Filer/PhoneNum04155616111
ReturnHeader/Filer/USAddress/AddressLine1Txt01588 S MISSION RD 100
ReturnHeader/Filer/USAddress/CityNm0FALLBROOK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092028
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0042759781
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WALDRON H RAND & CO PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0850 WASHINGTON STREET SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DEDHAM
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002026
ReturnHeader/PreparerPersonGrp/PhoneNum07814495825
ReturnHeader/PreparerPersonGrp/PreparationDt02025-03-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRIAN DLUGASCH
ReturnHeader/ReturnTs02025-03-15T08:34:12-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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