Civic Intelligence

Sandy Hook Promise Foundation

EIN 46-1657101 • 501(c)3 • Newtown, CT

Profile

To educate and empower youth and adults to prevent violence in schools, homes, and communities.

5 Commerce Road 3489Newtown, CT 06470

www.sandyhookpromise.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

26th percentile

0.05x

Higher debt load relative to assets than 26% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Liabilities / Revenue

16th percentile

0.06x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Net Margin

28th percentile

-2.5%

Higher net margin than 28% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

50th percentile

5.4%

Faster asset growth than 50% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2025

Revenue Growth

29th percentile

-1.8%

Faster revenue growth than 29% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2025

Assets

Up

$36,377,659

Up $52,887 (+0.1%) from 2024

Liabilities

Down

$1,732,263

Down $145,173 (-7.7%) from 2024

Net Assets

Up

$34,645,396

Up $198,060 (+0.6%) from 2024

Revenue

Up

$30,517,817

Up $4,370,516 (+17%) from 2024

Expenses

Up

$31,273,368

Up $7,549,611 (+32%) from 2024

Net Income

Down

-$755,551

Down $3,179,095 (-131%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2013: $1,055,629Liabilities 2013: $189,485Net Assets 2013: $866,1442013Assets 2014: $648,134Liabilities 2014: $29,931Net Assets 2014: $618,2032014Assets 2015: $579,924Liabilities 2015: $81,145Net Assets 2015: $498,7792015Assets 2016: $1,652,558Liabilities 2016: $472,771Net Assets 2016: $1,179,7872016Assets 2017: $2,995,896Liabilities 2017: $529,931Net Assets 2017: $2,465,9652017Assets 2018: $8,137,812Liabilities 2018: $709,743Net Assets 2018: $7,428,0692018Assets 2019: $6,847,291Liabilities 2019: $711,405Net Assets 2019: $6,135,8862019Assets 2020: $9,348,182Liabilities 2020: $1,201,493Net Assets 2020: $8,146,6892020Assets 2021: $11,456,643Liabilities 2021: $745,082Net Assets 2021: $10,711,5612021Assets 2022: $20,925,465Liabilities 2022: $1,356,782Net Assets 2022: $19,568,6832022Assets 2023: $32,738,470Liabilities 2023: $1,625,892Net Assets 2023: $31,112,5782023Assets 2024: $36,324,772Liabilities 2024: $1,877,436Net Assets 2024: $34,447,3362024Assets 2025: $36,377,659Liabilities 2025: $1,732,263Net Assets 2025: $34,645,3962025

Highlighted filing

2025

Assets$36,377,659
Liabilities$1,732,263
Net Assets$34,645,396

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MRevenue 2013: $3,015,191Expenses 2013: $2,168,115Net Income 2013: $847,0762013Revenue 2014: $2,146,192Expenses 2014: $2,394,133Net Income 2014: -$247,9412014Revenue 2015: $1,037,513Expenses 2015: $1,156,937Net Income 2015: -$119,4242015Revenue 2016: $3,904,961Expenses 2016: $3,223,952Net Income 2016: $681,0092016Revenue 2017: $5,834,962Expenses 2017: $4,549,900Net Income 2017: $1,285,0622017Revenue 2018: $13,623,104Expenses 2018: $8,703,441Net Income 2018: $4,919,6632018Revenue 2019: $10,894,046Expenses 2019: $12,186,229Net Income 2019: -$1,292,1832019Revenue 2020: $17,247,860Expenses 2020: $15,237,055Net Income 2020: $2,010,8052020Revenue 2021: $14,923,966Expenses 2021: $12,359,095Net Income 2021: $2,564,8712021Revenue 2022: $25,529,583Expenses 2022: $16,307,995Net Income 2022: $9,221,5882022Revenue 2023: $31,635,190Expenses 2023: $20,487,354Net Income 2023: $11,147,8362023Revenue 2024: $26,147,301Expenses 2024: $23,723,757Net Income 2024: $2,423,5442024Revenue 2025: $30,517,817Expenses 2025: $31,273,368Net Income 2025: -$755,5512025

Highlighted filing

2025

Revenue$30,517,817
Expenses$31,273,368
Net Income-$755,551

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$41,697,984
Mission and Program Overview

Mission

Sandy hook promise foundation is a national non-profit organization founded and led by several family members who lost loved ones at sandy hook elementary school on december 14, 2012. Our mission is to prevent gun violence before it happens by teaching youth and adults how to "know the signs" of individuals who may be at-risk of hurting themselves or others and intervene to get them help. During the year ended june 30, 2017, dylan's wings of change became a fiscally-sponsored project of sandy hook promise. Total assets related to dylan's wings of change of approximately $213,000 were contributed into the foundation to be used solely for the this sponsored project. Dylan's wings is run as a standalone project, pays sandy hook promise a monthly administrative fee, and is governed by its own board of directors. Dylan's wings of change raises its own funding, pays its own expenses, and distributes its own grants.

To educate and empower youth and adults to prevent violence in schools, homes, and communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$15,783,063$19,287,799▲ $3,504,736
Savings and Temporary Cash Investments$16,502,965$12,706,537▼ $3,796,428
Prepaid Expenses and Deferred Charges$1,301,309$1,799,407▲ $498,098
Investments Other Securities$807,061$879,329▲ $72,268
Land, Buildings, and Equipment, Net$726,278$720,941▼ $5,337
Accounts Receivable$450,193$472,212▲ $22,019
Inventories for Sale or Use$155,491$219,909▲ $64,418
Pledges and Grants Receivable$129,500$67,142▼ $62,358
Cash and Non-Interest-Bearing Accounts$50,000$50,000→ $0
Intangible Assets$24,780$41,300▲ $16,520
Total Assets$36,324,772$36,377,659▲ $52,887
Other Assets Total$394,132$133,083▼ $261,049
Liabilities
Accounts Payable and Accrued Expenses$1,608,206$1,271,265▼ $336,941
Deferred Revenue$89,332$360,105▲ $270,773
Other Liabilities$179,898$100,893▼ $79,005
Total Liabilities$1,877,436$1,732,263▼ $145,173
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$31,138,350$31,568,930▲ $430,580
Net Assets With Donor Restrictions$3,308,986$3,076,466▼ $232,520
Total Net Assets Fund Balance$34,447,336$34,645,396▲ $198,060
Total Liabilities and Net Assets / Fund Balance$36,324,772$36,377,659▲ $52,887

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$312,204$141,802$454,006
Land$264,970-$264,970
Buildings$128,523$34,925$163,448
Equipment$15,244$82,139$97,383

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$19,553,735$2,200,000▲ $1,519,126-$23,114,030
2023$17,479,420$900,000▲ $1,258,151-$19,553,735
2022$3,632,735$13,200,000▲ $688,579-$17,479,420
2021-$4,000,000▼ $355,386-$3,632,735
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nicole HockleyChief Executive OfficerFT$230,575$38,855$269,430
Crystal GarrantChief Program OfficerFT$204,277$38,981$243,258
David ConradChief Financial OfficerFT$173,682$42,135$215,817
Dawn LyonsChief Operating OfficerPT$168,212$36,444$204,656
Donald TorresVP, Strategic Programs & DeliveryFT$164,822$16,872$181,694
Lindsey LieseSr. VP, PeopleFT$153,716$25,840$179,556
Sondra CloudVP, Business Development & RelationshipsFT$167,239$7,835$175,074
Sondra CloudVP, Business Development & Relations-$167,239$7,835$175,074
Robert JacobsVP, TechnologyFT$141,272$24,709$165,981
John GreblickControllerFT$126,049$18,719$144,768
Mark BardenChief Executive OfficerPT$50,765$2,114$52,879

Board Members and Trustees

NameTitle
Matthew BennettBoard - Chair
Colleen BarryBoard - Vice Chair
Sonya AndersonBoard - Secretary
Joseph CassidyBoard - Treasurer
Alexander P HecklerBoard Member
Bradley MilesBoard Member
Chethan SathyaBoard Member
Edward LehrmanBoard Member
Karen Freeman-wilsonBoard Member
Michael NutterBoard Member
William SherlachBoard Member
Jillian PetersonBoard Member (until 02/15/25)
Peter WillnerBoard Member (until 06/03/25)
Jackie BardenBoard Member (until 10/07/24)

Highest Paid Contractors

ContractorServicesLocationCompensation
Navigate360 LLCAnonymous Reporting SystemPO BOX 933402, Cleveland, OH 44193$1,312,811
MissionwiredMarketing And AdvertisingPO BOX 959819, St Louis, MO 63195$828,643
D'vinci InteractiveCreative Content28 SOUTH POTOMAC ST 4TH FLOOR, Hagerstown, MD 21740$201,696
Clifton Larson Allen LLPSoftware, Accounting And Tax ServicesPO BOX 829709, Philadelphia, PA 19182-9709$164,188
Transcend Marketing & Events LLCEvent Marketing4015 49TH STREET NW, Washington, DC 20016$107,780
Revenue and Support

Revenue Composition

Contributions and Grants
$29,514,343
Program Service Revenue
$200,187
Investment Income
$967,140
Other Revenue
$-163,853
All Other Contributions
$27,006,348
Change in Net Assets
$-755,551

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded42$240,227Avg. Selling Price
Food Inventory3$3,724Donor Valuation
Other Non Cash Contri Table2$175Market Price
Total Noncash Contributions47$244,126-

Audited Revenue Reconciliation

Revenue per Audited Statements
$30,358,985
Revenue Not Reported on Financial Statements
$158,832
Revenue Not Reported on Form 990
$47,642,043
Total Revenue per Audited Statements
$78,001,028
Total Revenue per Form 990
$30,517,817
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$14,786,712
Other Expenses$14,643,775
Total Fundraising Expense$4,165,035
Professional Fundraising Fees$1,286,062
Grants and Similar Amounts Paid$556,819

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$7,984,885$1,422,481$1,168,902$10,576,268
Fees for Services Other$4,993,352$224,821$122,793$5,340,966
Advertising$3,150,702-$977,297$4,127,999
Other Employee Benefits$1,550,332$274,853$149,790$1,974,975
Travel$1,048,833$254,223$71,830$1,374,886
Information Technology$1,026,532$199,645$105,105$1,331,282
Fees for Services Professional Fundraising--$1,286,062$1,286,062
Current Officers, Directors, Trustees, and Key Employees$695,585$317,723$69,338$1,082,646
Office Expenses$243,587$657,976$50,941$952,504
Payroll Taxes$635,406$146,103$93,965$875,474
Grants to Domestic Orgs$556,819--$556,819
Other Expenses$366,850--$366,850
Pension Plan Contributions$197,648$56,399$23,302$277,349
Fees for Service Investment Mgmnt Fees$8,990$142,269$7,572$158,831
Occupancy$103,271$3,968$2,214$109,453
Insurance$76,462$16,414$9,765$102,641
Fees for Services Accounting$48,208$45,143$8,594$101,945
Fees for Services Legal$49,605$29,265$6,195$85,065
Conferences and Meetings$60,898$4,222$6,634$71,754
Depreciation Depletion$37,085$7,961$4,736$49,782
Total Functional Expenses$3,742,879$0$1,710,333$5,453,212

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$77,802,968
Expenses Not Reported on Form 990$46,688,432
Total Expenses per Form 990$31,273,368
Expenses per Audited Statements$31,114,536
Expenses Not Reported on Financial Statements$158,832
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Hamline University of Minnesota Violence Prevention Project Research CenterSt Paul, MN501(c)(3)Research on Topics Including Youth Violence, Gun Violence and Prevention Measures.$150,000
Dallas Independent School DistrictDallas, TXGovernmentTO PROVIDE SUPPORT FOR FOUNDATION'S SAY SOMETHING ANONYMOUS REPORTING SYSTEM AND SAVE CLUBS$122,962
Mothers Against ViolenceHartford, CT501(c)(3)Building Hope, Giving Help and Providing Needed Support to Those Touched by Violence$10,000
The Fund for the School District of PhiladelphiaPhiladelphia, PA501(c)(3)To Identify, Coordinate and Connect Philanthropic Resources Through Effective Public-private Partnerships to Leverage Investments in Local Public Schools$10,000
Children & Screens Institute of Digital Media & Child DevelopmentNew York, NY501(c)(3)ADDRESSING QUESTIONS ABOUT MEDIA'S IMPACT ON CHILD DEVELOPMENT THROUGH INTERDISIPLINARY DIALOGUE, OBJECTIVE, SCIENTIFIC RESEARCH AND INFORMATION-SHARING$7,500
Newtown Action Alliance Foundation IncNewtown, CT501(c)(3)To Achieve a Steady and Continuous Reduction of Gun Violence Through Legislative and Cultural Changes$7,500
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$1,286,062
Fundraising Direct Expenses$296,542
Fundraising Gross Income$105,065

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Marathon$189,544-$32,585-
Dc Gala$539,782$74,040$97,120$-23,080
Total Events$940,337$105,065$296,542$-191,477
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Right of Use Liability$100,893
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Mark barden and jackie barden have a family relationship.

Form 990, Part VI, Section A, Line 4

The organization amended its bylaws to require a majority of the board present to constitute a quorum.

Form 990, Part VI, Section A, Line 8B

Key takeaways of committee meetings are communicated to the board of directors during subsequent board meetings.

Form 990, Part VI, Section B, Line 11B

The board of directors shall be supplied with a full package containing the current audited financial statements, form 990 and auditor's governance and internal control communications to review and approve prior to acceptance and publication.

Form 990, Part VI, Section B, Line 12C

Conflict of interest policies are reviewed annually by the board and conflict of interest disclosure statements are completed and signed by all board members on an annual basis. Conflict of interest disclosure statements are reviewed by the board for potential issues and addressed on a case by case basis. Foundation's conflict of interest policy is included within its employee handbook. All employees are required to sign annually that they have read the handbook and that they agree to abide by all policies contained therein. Foundation reserves the right, in its sole discretion and on a case-by-case basis, to make decisions regarding the transfer, reassignment or termination of the involved teammates in order to avoid an actual or perceived conflict of interest or an appearance of a conflict of interest.

Form 990, Part VI, Section B, Line 15

Compensation for all employees is based upon market research and survey data for non-profits of a similar budget size. Executive compensation is approved by foundation's board. Salaries are benchmarked against independent salary surveys and are updated every two years. Salaries are banded by level and by step to determine salary ranges. The sr. Vp of people prepares a spreadsheet of those salary ranges and share the spreadsheet with co-ceo's and cfo to substantiate salary recommendations and to receive their approval. The process described here was last completed in 2025 but the last benchmark was performed in 2024.

Form 990, Part VI, Section C, Line 19

All control documents such as the conflict of interest statement and organizing resolutions were made available upon request to anyone interested through the offices of sandy hook promise foundation. Financial statements are available to the public via sandy hook promise foundation's website.

Filing and Contact Details

Filer

Filer Name
Sandy Hook Promise Foundation
EIN
46-1657101
Phone
2033049780
Address
5 COMMERCE ROAD 3489, NEWTOWN, CT 06470

Signing Officer

Name
David Conrad
Title
Chief Financial Officer
Phone
2033049780
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicole Hockley
Formed
2012
Legal Domicile
De
Voting Board Members
13
Independent Board Members
11
Employees
160
Volunteers
22,770

Preparer

Firm
Cliftonlarsonallen
Address
29 SOUTH MAIN STREET 4TH FLOOR, WEST HARTFORD, CT 06107
Preparer
Mary Kay Curtiss
Phone
8605614000
Supplemental Narrative

Additional Explanations

FORM 990, PART III, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

Sandy hook promise foundation (foundation) envisions a future where all children are free from school shootings and other acts of violence. As a national nonprofit organization, foundation's mission is to educate and empower youth and adults to prevent violence in schools, homes, and communities. Creators of the lifesaving, evidence-informed "know the signs" prevention programs and home of beyond differences, foundation teaches the warning signs of someone who may be in crisis, socially isolated, or at-risk of hurting themselves or others and how to get help. Foundation is led by several family members whose loved ones were killed in the tragic mass shooting at sandy hook elementary school on december 14, 2012.

Form 990, Part III, Line 2

Foundation completed an asset transfer agreement with beyond differences(bd) on november 25, 2024. As part of that agreement, foundation incorporated bd programs into foundation's know the signs programs.

Form 990, Part IX, Line 11G

Program related technology & training: program service expenses 1,354,999. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,354,999. Recruitment & other professional services: program service expenses 1,264,102. Management and general expenses 224,821. Fundraising expenses 122,793. Total expenses 1,611,716. Advertising services: program service expenses 1,240,965. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,240,965. Public relations: program service expenses 609,642. Management and general expenses 0. Fundraising expenses 0. Total expenses 609,642. Research: program service expenses 481,468. Management and general expenses 0. Fundraising expenses 0. Total expenses 481,468. Contracted trainers for program delivery: program service expenses 42,176. Management and general expenses 0. Fundraising expenses 0. Total expenses 42,176.

Other

During the year ended june 30, 2017, dylan's wings of change (dwc) became a fiscally sponsored project of foundation. Dwc is run as a standalone project, pays foundation a monthly administrative fee, and is governed by its own board of directors. Dwc raises its own funding, pays its own expenses, and distributes its own grants.

Financial Statement Notes

PART V, LINE 4:

Foundation's quasi-endowment includes funds designated by the board of directors to function as endowments for general operating purposes.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Fundraising events expense netted against revenues on 990 296,542.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Fundraising events expense netted against revenues on 990 296,542.

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