Civic Intelligence

Hitting Cancer Below the Belt Inc

EIN 46-1581123 • 501(c)3 • Midlothian, VA

Profile

Cancer prevention education, early detection, & research.

13801 Turtle Hill RoadMidlothian, VA 23112

www.hcb2.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

28th percentile

-12%

Higher net margin than 28% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

94th percentile

$51,900

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 29.5% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

29th percentile

-24%

Faster asset growth than 29% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

52nd percentile

-0.1%

Faster revenue growth than 52% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$67,548

Down $5,843 (-8.0%) from 2022

Liabilities

Flat

$0

Flat from 2022

Net Assets

Down

$67,548

Down $5,843 (-8.0%) from 2022

Revenue

Up

$175,767

Up $30,932 (+21%) from 2022

Expenses

Up

$197,465

Up $57,988 (+42%) from 2022

Net Income

Down

-$21,698

Down $27,056 (-505%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2014: $12,796Liabilities 2014: $0Net Assets 2014: $12,7962014Assets 2015: $62,526Liabilities 2015: $0Net Assets 2015: $62,5262015Assets 2016: $59,473Liabilities 2016: $0Net Assets 2016: $59,4732016Assets 2017: $71,966Liabilities 2017: $0Net Assets 2017: $71,9662017Assets 2018: $83,552Liabilities 2018: $0Net Assets 2018: $83,5522018Assets 2019: $86,733Liabilities 2019: $0Net Assets 2019: $86,7332019Assets 2020: $91,456Liabilities 2020: $0Net Assets 2020: $91,4562020Assets 2021: $65,308Liabilities 2021: $0Net Assets 2021: $65,3082021Assets 2022: $73,391Liabilities 2022: $0Net Assets 2022: $73,3912022Assets 2024: $67,548Liabilities 2024: $0Net Assets 2024: $67,5482024

Highlighted filing

2024

Assets$67,548
Liabilities$0
Net Assets$67,548

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2014: $39,757Expenses 2014: $38,848Net Income 2014: $9092014Revenue 2015: $87,156Expenses 2015: $37,426Net Income 2015: $49,7302015Revenue 2016: $52,014Expenses 2016: $55,067Net Income 2016: -$3,0532016Revenue 2017: $79,697Expenses 2017: $67,203Net Income 2017: $12,4942017Revenue 2018: $105,617Expenses 2018: $94,281Net Income 2018: $11,3362018Revenue 2019: $111,838Expenses 2019: $108,657Net Income 2019: $3,1812019Revenue 2020: $111,729Expenses 2020: $107,006Net Income 2020: $4,7232020Revenue 2021: $108,545Expenses 2021: $134,632Net Income 2021: -$26,0872021Revenue 2022: $144,835Expenses 2022: $139,477Net Income 2022: $5,3582022Revenue 2024: $175,767Expenses 2024: $197,465Net Income 2024: -$21,6982024

Highlighted filing

2024

Revenue$175,767
Expenses$197,465
Net Income-$21,698

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 26, 2025
Return Version
2024v5.1
Gross Receipts
$175,767
Mission and Program Overview

Mission

HCB2 is a colon health, colorectal cancer prevention non-profit which offers access to timely screening services, provides support services to cancer patients and survivors, and shares educatioanl presentations and messages to larger community

To prevent and defeat colorectal cancer Activities: Colon health and prevention education; early detection.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$89,246$67,548▼ $21,698
Cash and Non-Interest-Bearing Accounts$89,246$52,284▼ $36,962
Savings and Temporary Cash Investments-$15,264-
Total Assets$89,246$67,548▼ $21,698
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$89,246$67,548▼ $21,698
Total Liabilities and Net Assets / Fund Balance$89,246$67,548▼ $21,698

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$0$15,000▲ $264-$15,264
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Melinda M Conklin-Cassem MS MEdExecutive DirectorFT$51,900$51,900
Renee Malone MPHProgram DirectorPT$38,000$38,000
Susan M Hebel CPARVA Fractional Accounting-$3,600$3,600
Brittney ConklinCommunity Engagement MgrPT$3,105$3,105
Kathi HodgeProject AssistantPT$995$995

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$30,803
Program Service Revenue
$144,700
Investment Income
$264
Other Revenue
$0
All Other Contributions
$30,803
Change in Net Assets
$-21,698
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$100,688
Salaries, Compensation, and Employee Benefits$96,777
Total Fundraising Expense$18,966
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$65,348$10,045$14,507$89,900
Other Expenses$47,258$0$0$47,258
Payroll Taxes$4,999$768$1,110$6,877
Fees for Services Accounting$0$4,695$0$4,695
Information Technology$0$4,152$0$4,152
Fees for Services Other$0$0$3,349$3,349
Advertising$0$2,051$0$2,051
Fees for Services Management$420$1,315$0$1,735
Insurance$0$1,731$0$1,731
Office Expenses$0$1,221$0$1,221
Total Functional Expenses$152,521$25,978$18,966$197,465
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
5K Run Richmond$54,943$54,943$9,303$45,640
Teeing Off for Cancer$24,642$24,642$12,381$12,261
Total Events$132,643$132,643$80,095$52,548
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Hitting Cancer Below the Belt Inc
EIN
46-1581123
Phone
8043340575
Address
13801 Turtle Hill Road, Midlothian, VA 23112

Signing Officer

Name
Melinda M Conklin-Cassem
Title
Executive Director
Phone
8043340575
Signed
2025-04-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melinda M Conklin-Cassem
Formed
2012
Legal Domicile
Va
Voting Board Members
10
Independent Board Members
0
Employees
2
Volunteers
50

Preparer

Firm
RVA Fractional Accounting LLC
Address
15688 Mosaic Creek Blvd, Richmond, VA 23238
Preparer
Susan M Hebel CPA
Phone
8049378576
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

A meeting of the board is held to approve form 990.

Pt VI, Line 2

Chair is spouse of Executive Director.

Pt VI, Line 19

Conflict of interest, Bylaws, and Whistle Blower policy are available upon request. 990 is on GuideStar and available through our website.

Pt VI, Line 12C

Committee leaders, Officers, and Governance committee monitor to determine if there is a rise to conflict of interest. To handle any instances, the Officers will discuss at Board meeting. Whistle Blower policy is signed by each new Board member and kept in Policy and Procedures handbook. Additionally, the conflict of interest and whistle blower policy are reviewed during onboarding procedures.

Pt VI, Line 15A

The Board discusses and approves all salaries and compensation for Executive Director and Program Director.

Pt VI, Line 15B

The Board discusses and approves all compensation for Independent Contractors.

Financial Statement Notes

Pt V, Line 4

Quasi endowment account created to earn interest on funds raised. Principal is not restricted and available for use at later date as needed.

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IRS990/PrincipalOfficerNm0Melinda M Conklin-Cassem
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IRS990/ProgSrvcAccomActy2Grp/Desc0Colon Health Education and Support Services: HCB2 continues to provide education and resources through both in-person and virtual events in partnership with community groups and employers. Tens of thousands have been educated either directly or virtually through our Can We Talk? presentations and appearances with our popular and entertaining large inflatable colon. Providing various educational resources to engage people in a deeper level of conversation about colon health and help people move from awareness to action is a large focus of our community education. HCB2 continues to provide Healing Belly Basket delivery to cancer patients and survivors. A travel-sized friendly version of the basket was also created to deliver educational support and resources to patients and survivors outside of the delivery service area. Over 275 baskets and travel-sized versions have been provided to those in need. The basket includes information about each nutritional item, each of which is shown through research to increase gut health, boost the immune system, and contribute to overall health and wellbeing. In addition, we continue to include the very popular HCB2 anti- inflammatory grocery list in the basket. The grocery list is also distributed at community presentations, and the information is downloadable on the HCB2.org website.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt013403
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt034708
IRS990/ProgSrvcAccomActy3Grp/Desc0Reaching High Risk Communities: HCB2 Community Screening initiatives allow us to reach members in high risk communities across the Commonwealth of Virginia. By partnering with the local organizations in these areas, HCB2 is able to offer education and screening services during community health events. Virginia has two locations which have been identified as national hot spots for colorectal cancer incidence and mortality. HCB2s START program, Screening The AT Risk Together, was created to bridge resources within these areas and offer early detection services to address the need to increase education and screening rates in an effort to decrease the high incidence rate. In addition, HCB2s annual Free Colonoscopy Day assists high risk, underinsured patients with the ability to receive the colonoscopy procedure. Young people are now being diagnosed with colorectal cancer in larger numbers than the older community, so HCB2 has continued and expanded their educational efforts, targeting high school students who are facing colorectal cancer as the number one cancer-related cause of death. HCB2s Junior Board, consisting of high school students, has expanded from six area high schools to eleven high schools throughout the country. The group continues to meet monthly through Zoom meetings. The Junior Board members are interested in educating and inspiring their peers and community in an effort to improve colon health and prevent young peoples diagnosis of colorectal cancer. The members help in the planning, creation of content, and marketing of messages and activities to better reach the Generation Z community. This generation of young people will face colorectal cancer as the number one cancer killer by the year 2030, and are 2x more likely to be diagnosed with colon cancer and 4x more likely to be diagnosed with rectal cancer. To prevent this disease, awareness needs to be raised, education must be given, and proactive lifestyle behaviors must be engaged. High school students are equipped to reach their peers and the Junior Crew is an asset to HCB2. Lastly, students also receive numerous benefits which include obtaining community service hours, opportunities to shadow Board members, and becoming educated about colon health.
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IRS990/PYTotalExpensesAmt0160110
IRS990/PYTotalRevenueAmt0175965
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IRS990/ReconcilationRevenueExpnssAmt0-21698
IRS990/RegularMonitoringEnfrcInd0true
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IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt056934
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt089246
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt067548
IRS990/SavingsAndTempCashInvstGrp/EOYAmt015264
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0HCB2 actively promotes fundraising; the organization has a governing body comprised of various professionals who do represent the interests of the mission and the public; the organization does provide services for the general public to educate and support.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt1Other Income Part II, Line 10 Description: Fundraising activity 2020: 63373. 2021: 77608. 2022: 113612. 2023: 140481. 2024: 144700.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Pt II Ln 17a
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc1Pt II Ln 10
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt035220
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt038976
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt031222
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt013908
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt030856
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0150182
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00
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IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt0140481
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt0113612
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt077608
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt063373
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IRS990ScheduleA/OtherSupportSumAmt00
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt030856
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IRS990ScheduleA/TotalSupportAmt0689956
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IRS990ScheduleD/CYEndwmtFundGrp/ContributionsAmt015000
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Quasi endowment account created to earn interest on funds raised. Principal is not restricted and available for use at later date as needed.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt V, Line 4
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IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm05K Run Richmond
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0Teeing Off for Cancer
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt024642
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt0132643
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt052548
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent1Amt07217
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt07217
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssOtherEventsAmt047258
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt068942
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt09303
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt012381
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A meeting of the board is held to approve form 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Chair is spouse of Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Conflict of interest, Bylaws, and Whistle Blower policy are available upon request. 990 is on GuideStar and available through our website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Committee leaders, Officers, and Governance committee monitor to determine if there is a rise to conflict of interest. To handle any instances, the Officers will discuss at Board meeting. Whistle Blower policy is signed by each new Board member and kept in Policy and Procedures handbook. Additionally, the conflict of interest and whistle blower policy are reviewed during onboarding procedures.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The Board discusses and approves all salaries and compensation for Executive Director and Program Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5The Board discusses and approves all compensation for Independent Contractors.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Pt VI, Line 15b
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IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt089246
IRS990/TotalAssetsEOYAmt067548

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