Civic Intelligence

Floral Marketing Fund

EIN 46-1488496 • 501(c)6 • Alexandria, VA

Profile

The purpose of the fmrf is to collect funds from industry sources to be used in the support of funding consumer research benefitting the entire floriculture industry.

610 Madison St Ste 101 Pmb 803Alexandria, VA 22314

floralmarketingfund.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2023

Net Margin

4th percentile

-237%

Higher net margin than 4% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2022

Asset Growth

40th percentile

-6.6%

Faster asset growth than 40% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

5th percentile

-83%

Faster revenue growth than 5% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$266,826

Up $35,820 (+16%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$266,826

Up $35,820 (+16%) from 2024

Operations
Liabilities / Revenue50th percentileNet Margin4th percentile

Revenue

Up

$87,694

Up $75,808 (+638%) from 2024

Expenses

Up

$54,225

Up $13,201 (+32%) from 2024

Net Income

Up

$33,469

Up $62,607 (+215%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth40th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2013: $561,010Liabilities 2013: $0Net Assets 2013: $561,0102013Assets 2014: $541,217Liabilities 2014: $1,000Net Assets 2014: $540,2172014Assets 2015: $532,611Liabilities 2015: $0Net Assets 2015: $532,6112015Assets 2016: $459,144Liabilities 2016: $13,855Net Assets 2016: $445,2892016Assets 2017: $377,956Liabilities 2017: $0Net Assets 2017: $377,9562017Assets 2018: $352,320Liabilities 2018: $0Net Assets 2018: $352,3202018Assets 2019: $327,123Liabilities 2019: $0Net Assets 2019: $327,1232019Assets 2020: $320,599Liabilities 2020: $1,100Net Assets 2020: $319,4992020Assets 2021: $289,047Liabilities 2021: $0Net Assets 2021: $289,0472021Assets 2022: $268,116Liabilities 2022: $490Net Assets 2022: $267,6262022Assets 2023: $250,424Liabilities 2023: $0Net Assets 2023: $250,4242023Assets 2024: $231,006Liabilities 2024: $0Net Assets 2024: $231,0062024Assets 2025: $266,826Liabilities 2025: $0Net Assets 2025: $266,8262025

Highlighted filing

2025

Assets$266,826
Liabilities$0
Net Assets$266,826
Open 2025 Filing

Operations Trend

Revenue Growth5th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $609,434Expenses 2013: $30,449Net Income 2013: $578,9852013Revenue 2014: $3,513Expenses 2014: $38,535Net Income 2014: -$35,0222014Revenue 2015: $17,595Expenses 2015: $14,120Net Income 2015: $3,4752015Revenue 2016: $52,482Expenses 2016: $151,788Net Income 2016: -$99,3062016Revenue 2017: $13,958Expenses 2017: $81,406Net Income 2017: -$67,4482017Revenue 2018: $43,415Expenses 2018: $69,549Net Income 2018: -$26,1342018Revenue 2019: $23,229Expenses 2019: $65,032Net Income 2019: -$41,8032019Revenue 2020: $21,208Expenses 2020: $33,874Net Income 2020: -$12,6662020Revenue 2021: $126,745Expenses 2021: $155,943Net Income 2021: -$29,1982021Revenue 2022: $61,578Expenses 2022: $53,761Net Income 2022: $7,8172022Revenue 2023: $10,403Expenses 2023: $35,007Net Income 2023: -$24,6042023Revenue 2024: $11,886Expenses 2024: $41,024Net Income 2024: -$29,1382024Revenue 2025: $87,694Expenses 2025: $54,225Net Income 2025: $33,4692025

Highlighted filing

2025

Revenue$87,694
Expenses$54,225
Net Income$33,469
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$266,826
Liabilities
$0
Net assets
$266,826
Revenue
$87,694
Expenses
$54,225
Net income
$33,469
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.67$0.00$2.67$0.88$0.54$0.33
2024Detailed filing. Detailed filing data is available for this year.$2.31$0.00$2.31$0.12$0.41$0.29
2023Detailed filing. Detailed filing data is available for this year.$2.50$0.00$2.50$0.10$0.35$0.25
2022Detailed filing. Detailed filing data is available for this year.$2.68$0.00$2.68$0.62$0.54$0.08
2021Detailed filing. Detailed filing data is available for this year.$2.89$0.00$2.89$1.27$1.56$0.29
2020Detailed filing. Detailed filing data is available for this year.$3.21$0.01$3.19$0.21$0.34$0.13
2019Detailed filing. Detailed filing data is available for this year.$3.27$0.00$3.27$0.23$0.65$0.42
2018Detailed filing. Detailed filing data is available for this year.$3.52$0.00$3.52$0.43$0.70$0.26
2017Detailed filing. Detailed filing data is available for this year.$3.78$0.00$3.78$0.14$0.81$0.67
2016Detailed filing. Detailed filing data is available for this year.$4.59$0.14$4.45$0.52$1.52$0.99
2015Detailed filing. Detailed filing data is available for this year.$5.33$0.00$5.33$0.18$0.14$0.03
2014Detailed filing. Detailed filing data is available for this year.$5.41$0.01$5.40$0.04$0.39$0.35
2013Summary only. Only limited summary data is available for this year.$5.61$0.00$5.61$6.09$0.30$5.79
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 26, 2025
Return Version
2024v5.2
Gross Receipts
$121,303
Mission and Program Overview

Mission

The purpose of the fmrf is to collect funds from industry sources to be used in the support of funding consumer research benefiting the entire floriculture industry.

The purpose of the fmrf is to collect funds from industry sources to be used in the support of funding consumer research benefitting the entire floriculture industry.

Program Services

DescriptionGrantsExpenses
RESEARCH WHICH WILL ASSIST IN REACHING CONSUMERS TO INCREASE THE SALES AND MARKETING OF FLORICULTURE PRODUCTS.-$54,225
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
DEBRA CHEDESTERExecutive Director-$0--
PAT DAHLSONPresident-$0--
LAURA SHINALLVice President-$0--
GREG ROYERTreasurer/Secretary-$0--
KEN YOUNGMember-$0--
DAVID GARCIAMember-$0--
Filing and Contact Details

Filer

Filer Name
Floral Marketing Fund
EIN
46-1488496
In Care Of
% DEBRA CHEDESTER
Phone
7038385211
Address
610 MADISON ST STE 101 PMB 803, Alexandria, VA 22314

Signing Officer

Name
Debra Chedester
Title
Executive Director
Phone
7038385211
Signed
2025-02-26
Discuss with paid preparer
Yes

Preparer

Firm
Withumsmithbrown Pc
Address
1835 MARKET STREET SUITE 1710, PHILADELPHIA, PA 19103-2945
Preparer
Israel Tannenbaum
Phone
2155462140
Supplemental Narrative

Additional Explanations

FORM 990-EZ, PART V, INFORMATION REGARDING PERSONAL BENEFIT CONTRACTS:

“The organization did not, during the year, receive any funds, directly, or indirectly, to pay premiums on a personal benefit contract. The organization, did not, during the year, pay any premiums, directly, or indirectly, on a personal benefit contract.”

Form 990EZ Part I Line 20

“Description:UNREALIZED GAIN Amount:2351”

Form 990EZ Part II Line 24

“Description:INVESTMENTS BOY Amount:221646 EOY Amount:255860”

Raw XML Appendix137 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0DEBRA CHEDESTER
IRS990EZ/BooksInCareOfDetail/PhoneNum07038385211
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0610 MADISON STREET STE 101 PMB 80
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0ALEXANDRIA
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0VA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd022314
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt09360
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt010966
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt075356
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt033609
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt033469
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt054225
IRS990EZ/FiledScheduleAInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0231006
IRS990EZ/Form990TotalAssetsGrp/EOYAmt0266826
IRS990EZ/GainOrLossFromSaleOfAssetsAmt0586
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt0121303
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt011752
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingAccrualInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0231006
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0266826
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0231006
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0266826
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.0
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0DEBRA CHEDESTER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1PAT DAHLSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2LAURA SHINALL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3GREG ROYER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4KEN YOUNG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5DAVID GARCIA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER/SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5MEMBER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt0221646
IRS990EZ/OtherAssetsTotalDetail/EOYAmt0255860
IRS990EZ/OtherChangesInNetAssetsAmt02351
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE PURPOSE OF THE FMRF IS TO COLLECT FUNDS FROM INDUSTRY SOURCES TO BE USED IN THE SUPPORT OF FUNDING CONSUMER RESEARCH BENEFITTING THE ENTIRE FLORICULTURE INDUSTRY.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0RESEARCH WHICH WILL ASSIST IN REACHING CONSUMERS TO INCREASE THE SALES AND MARKETING OF FLORICULTURE PRODUCTS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt054225
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt00
IRS990EZ/SaleOfAssetsGrossAmt034195
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SpecialEventsNetIncomeLossAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt054225
IRS990EZ/TotalProgramServiceExpensesAmt054225
IRS990EZ/TotalRevenueAmt087694
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/WebsiteAddressTxt0Floralmarketingfund.org
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY, OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT. THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY, OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description:UNREALIZED GAIN Amount:2351
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Description:INVESTMENTS BOY Amount:221646 EOY Amount:255860
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART V, INFORMATION REGARDING PERSONAL BENEFIT CONTRACTS:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990EZ PART I LINE 20
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990EZ PART II LINE 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DEBRA CHEDESTER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07038385211
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-02-26
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Floral Marketing Fund
ReturnHeader/Filer/BusinessNameControlTxt0FLOR
ReturnHeader/Filer/EIN0461488496
ReturnHeader/Filer/InCareOfNm0% DEBRA CHEDESTER
ReturnHeader/Filer/PhoneNum07038385211
ReturnHeader/Filer/USAddress/AddressLine1Txt0610 MADISON ST STE 101 PMB 803
ReturnHeader/Filer/USAddress/CityNm0Alexandria
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd022314
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WITHUMSMITHBROWN PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01835 MARKET STREET SUITE 1710
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PHILADELPHIA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0191032945
ReturnHeader/PreparerPersonGrp/PhoneNum02155462140
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ISRAEL TANNENBAUM
ReturnHeader/ReturnTs02026-03-04T09:43:55-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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