Civic Intelligence

Steve Stricker American Family Insurance Foundation Inc

EIN 46-0930746 • 501(c)3 • Madison, WI

Profile

The foundation was formed to raise funds for various charities that focus on children's nutrition initiatives and overall wellness. The foundation's work will focus first in dane county, wisconsin and surrounding areas with potential future expansion to broader geography. The foundation anticipates that it will make an unrestricted grant of $50,000 to united way of dane county healthy food for all children initiative.

6000 American ParkwayMadison, WI 53783

not yet operational

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

31st percentile

0.05x

Higher debt load relative to assets than 31% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

16th percentile

0.03x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

19th percentile

-9.3%

Higher net margin than 19% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

15th percentile

$0

Higher top officer pay than 15% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

7th percentile

-16%

Faster asset growth than 7% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

31st percentile

-1.3%

Faster revenue growth than 31% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets31st percentile

Assets

Down

$5,033,495

Down $942,762 (-16%) from 2023

Liabilities

Down

$273,556

Down $151,322 (-36%) from 2023

Net Assets

Down

$4,759,939

Down $791,440 (-14%) from 2023

Operations
Liabilities / Revenue16th percentileNet Margin19th percentile

Revenue

Down

$8,511,292

Down $108,904 (-1.3%) from 2023

Expenses

Up

$9,302,732

Up $388,944 (+4.4%) from 2023

Net Income

Down

-$791,440

Down $497,848 (-170%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth7th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2012: $250,000Liabilities 2012: $0Net Assets 2012: $250,0002012Assets 2013: $446,169Liabilities 2013: $0Net Assets 2013: $446,1692013Assets 2014: $623,901Liabilities 2014: $0Net Assets 2014: $623,9012014Assets 2015: $9,883,935Liabilities 2015: $384,640Net Assets 2015: $9,499,2952015Assets 2016: $10,069,991Liabilities 2016: $303,776Net Assets 2016: $9,766,2152016Assets 2017: $7,228,694Liabilities 2017: $388,088Net Assets 2017: $6,840,6062017Assets 2018: $8,938,697Liabilities 2018: $910,626Net Assets 2018: $8,028,0712018Assets 2019: $9,094,397Liabilities 2019: $524,998Net Assets 2019: $8,569,3992019Assets 2020: $8,084,806Liabilities 2020: $832,025Net Assets 2020: $7,252,7812020Assets 2021: $5,745,517Liabilities 2021: $144,466Net Assets 2021: $5,601,0512021Assets 2022: $6,221,162Liabilities 2022: $376,191Net Assets 2022: $5,844,9712022Assets 2023: $5,976,257Liabilities 2023: $424,878Net Assets 2023: $5,551,3792023Assets 2024: $5,033,495Liabilities 2024: $273,556Net Assets 2024: $4,759,9392024

Highlighted filing

2024

Assets$5,033,495
Liabilities$273,556
Net Assets$4,759,939
Open 2024 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2012: $250,000Expenses 2012: $0Net Income 2012: $250,0002012Revenue 2013: $251,767Expenses 2013: $55,598Net Income 2013: $196,1692013Revenue 2014: $230,113Expenses 2014: $52,381Net Income 2014: $177,7322014Revenue 2015: $9,221,357Expenses 2015: $345,963Net Income 2015: $8,875,3942015Revenue 2016: $4,382,480Expenses 2016: $4,115,560Net Income 2016: $266,9202016Revenue 2017: $1,996,467Expenses 2017: $4,922,076Net Income 2017: -$2,925,6092017Revenue 2018: $6,920,827Expenses 2018: $5,733,362Net Income 2018: $1,187,4652018Revenue 2019: $6,916,599Expenses 2019: $6,375,271Net Income 2019: $541,3282019Revenue 2020: $2,559,893Expenses 2020: $3,876,511Net Income 2020: -$1,316,6182020Revenue 2021: $4,719,862Expenses 2021: $6,371,592Net Income 2021: -$1,651,7302021Revenue 2022: $9,078,534Expenses 2022: $8,834,614Net Income 2022: $243,9202022Revenue 2023: $8,620,196Expenses 2023: $8,913,788Net Income 2023: -$293,5922023Revenue 2024: $8,511,292Expenses 2024: $9,302,732Net Income 2024: -$791,4402024

Highlighted filing

2024

Revenue$8,511,292
Expenses$9,302,732
Net Income-$791,440
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,033,495
Liabilities
$273,556
Net assets
$4,759,939
Revenue
$8,511,292
Expenses
$9,302,732
Net income
-$791,440
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.03$0.27$4.76$8.51$9.30$0.79
2023Detailed filing. Detailed filing data is available for this year.$5.98$0.42$5.55$8.62$8.91$0.29
2022Detailed filing. Detailed filing data is available for this year.$6.22$0.38$5.84$9.08$8.83$0.24
2021Detailed filing. Detailed filing data is available for this year.$5.75$0.14$5.60$4.72$6.37$1.65
2020Detailed filing. Detailed filing data is available for this year.$8.08$0.83$7.25$2.56$3.88$1.32
2019Detailed filing. Detailed filing data is available for this year.$9.09$0.52$8.57$6.92$6.38$0.54
2018Detailed filing. Detailed filing data is available for this year.$8.94$0.91$8.03$6.92$5.73$1.19
2017Detailed filing. Detailed filing data is available for this year.$7.23$0.39$6.84$2.00$4.92$2.93
2016Detailed filing. Detailed filing data is available for this year.$10.1$0.30$9.77$4.38$4.12$0.27
2015Detailed filing. Detailed filing data is available for this year.$9.88$0.38$9.50$9.22$0.35$8.88
2014Detailed filing. Detailed filing data is available for this year.$0.62$0.00$0.62$0.23$0.05$0.18
2013Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.25$0.06$0.20
2012Summary only. Only limited summary data is available for this year.$0.25$0.00$0.25$0.25$0.00$0.25
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 24, 2025
Return Version
2024v5.0
Gross Receipts
$14,829,100
Mission and Program Overview

Mission

The american dream is kept alive by those who pursue it. That's why the steve stricker american family insurance foundation is working to show young people their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$5,430,918$4,530,725▼ $900,193
Cash and Non-Interest-Bearing Accounts$336,631$407,382▲ $70,751
Prepaid Expenses and Deferred Charges$158,108$77,254▼ $80,854
Accounts Receivable$50,600$11,000▼ $39,600
Total Assets$5,976,257$5,033,495▼ $942,762
Other Assets Total-$7,134-
Liabilities
Grants Payable$262,993$143,836▼ $119,157
Deferred Revenue$122,152$102,209▼ $19,943
Accounts Payable and Accrued Expenses$39,733$27,511▼ $12,222
Total Liabilities$424,878$273,556▼ $151,322
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,551,379$4,759,939▼ $791,440
Total Net Assets Fund Balance$5,551,379$4,759,939▼ $791,440
Total Liabilities and Net Assets / Fund Balance$5,976,257$5,033,495▼ $942,762
Compensation and Service Providers
Top Officer Pay15th percentile

Board Members and Trustees

NameTitle
Steven C StrickerDirector, Ch
Telisa YancyDirector, Pr
Nicole L StrickerDirector, Vi
Nathaniel PokrassVice Pres, E
Jan KittoeVice Pres, S
Jeff SwalveVice Pres, T
Tracy SchweitzerVice Preside

Highest Paid Contractors

ContractorServicesLocationCompensation
Legendary Way Marketing LLCMarketing525 HAWTHORN COURT, Cottage Grove, WI 53527$734,939
262 FiveOperations825 S WAUKEGAN RD A8-107, Lake Forest, IL 60045$256,100
Hns Sports GroupOperations5760 MEMORIAL DRIVE, Dublin, OH 43017$185,345
Big Top Events LLCOperations917 E MIFFLIN ST, Madison, WI 53703$117,000
Apollo JetsOperations9 EAST 37TH STREET 8TH FLOOR, New York, NY 10016$104,899
Revenue and Support

Revenue Composition

Contributions and Grants
$4,984,706
Program Service Revenue
$0
Investment Income
$67,255
Other Revenue
$3,459,331
All Other Contributions
$4,164,410
Change in Net Assets
$-791,440

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Securities Publicly Traded1$4,164,410
Other Non Cash Contri Table1$820,296
Total Noncash Contributions2$4,984,706

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,511,292
Revenue Not Reported on Form 990
$2,248,031
Total Revenue per Audited Statements
$10,759,323
Total Revenue per Form 990
$8,511,292
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Total Fundraising Expense$6,913,996
Other Expenses$6,698,219
Grants and Similar Amounts Paid$1,980,129
Salaries, Compensation, and Employee Benefits$624,384
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$1,980,129--$1,980,129
Occupancy--$1,934,501$1,934,501
Fees for Services Other--$1,360,711$1,360,711
Advertising--$1,280,125$1,280,125
Other Salaries and Wages$249,754$124,877$249,753$624,384
Travel--$266,006$266,006
Insurance--$68,302$68,302
Fees for Services Accounting-$33,976$26,579$60,555
Office Expenses--$25,578$25,578
Other Expenses--$24,938$24,938
All Other Expenses--$19,197$19,197
Total Functional Expenses$2,229,883$158,853$6,913,996$9,302,732

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$11,550,763
Expenses per Audited Statements$9,302,732
Total Expenses per Form 990$9,302,732
Expenses Not Reported on Form 990$2,248,031
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Grants Paid - See AttachedSee Attached, WI501 C3-$1,980,129
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$5,707,362
Fundraising Direct Expenses$2,248,031
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Tournament$6,527,658$5,707,362$2,206,238$3,501,124
Total Events$6,527,658$5,707,362$2,248,031$3,459,331
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Nicole l stricker steve stricker married”

Form 990, Page 6, Part VI, Line 11B

“The 990 tax return is sent to board members for review before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“The conflicts of interest policy is distributed to all officers and directors on an annual basis. Each person is required to complete the disclosure form attached to the policy. The forms are reviewed and action, if required by the policy, is taken.”

Form 990, Page 6, Part VI, Line 19

“UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Steve Stricker American Family
EIN
46-0930746
Phone
6082492111
Address
6000 AMERICAN PARKWAY, MADISON, WI 53783

Signing Officer

Name
Jeff Swalve
Title
Vice Pres, Treasurer
Phone
6082492111
Signed
2025-10-24

Organization Details

Principal Officer
Steven C Stricker
Formed
2012
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
975

Preparer

Firm
Cascade CPA
Address
421 WATER STREET 111, PRAIRIE DU SAC, WI 53578
Preparer
Julie Miller
Phone
6086440206
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The american dream is kept alive by those who pursue it. That's why the steve stricker american family insurance foundation is working to show young people their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.”

Form 990, Part IX, Line 11G

“Golf tournament service fees 0 0 57,983 event management expense 0 0 989,329 hospitality catering 0 0 313,399 total 0 0 1,360,711”

Form 990, Part XI, Line 9

“Direct fundraising exp reported on schedule g 2,248,031 direct fundraising exp reported on schedule g -2,248,031”

Financial Statement Notes

Schedule D, Page 4, Part XI, Line 2D

“Direct fundraising exp reported on schedule g 2,248,031”

Schedule D, Page 4, Part XII, Line 2D

“Direct fundraising exp reported on schedule g 2,248,031”

Raw XML AppendixShowing 400 of 454 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR, PR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR, VI
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE PRES, T
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE PRES, S
IRS990/Form990PartVIISectionAGrp/TitleTxt6VICE PRES, E
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0DIRECT FUNDRAISING EXP REPORTED ON SCHEDULE G 2,248,031
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1DIRECT FUNDRAISING EXP REPORTED ON SCHEDULE G 2,248,031
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 4, PART XI, LINE 2D
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE D, PAGE 4, PART XII, LINE 2D
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE AMERICAN DREAM IS KEPT ALIVE BY THOSE WHO PURSUE IT. THAT'S WHY THE STEVE STRICKER AMERICAN FAMILY INSURANCE FOUNDATION IS WORKING TO SHOW YOUNG PEOPLE THEIR DREAMS ARE NOT ONLY ATTAINABLE BUT WORTH THE EFFORT. THE FOUNDATION SUPPORTS CHARITIES, EDUCATIONAL INITIATIVES, AND ORGANIZATIONS AIMED AT BUILDING STRONG FAMILIES AND HEALTHY KIDS, EMPOWERING THEM TO CHASE AND ACHIEVE THEIR DREAMS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NICOLE L STRICKER STEVE STRICKER MARRIED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE 990 TAX RETURN IS SENT TO BOARD MEMBERS FOR REVIEW BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE CONFLICTS OF INTEREST POLICY IS DISTRIBUTED TO ALL OFFICERS AND DIRECTORS ON AN ANNUAL BASIS. EACH PERSON IS REQUIRED TO COMPLETE THE DISCLOSURE FORM ATTACHED TO THE POLICY. THE FORMS ARE REVIEWED AND ACTION, IF REQUIRED BY THE POLICY, IS TAKEN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOLF TOURNAMENT SERVICE FEES 0 0 57,983 EVENT MANAGEMENT EXPENSE 0 0 989,329 HOSPITALITY CATERING 0 0 313,399 TOTAL 0 0 1,360,711
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DIRECT FUNDRAISING EXP REPORTED ON SCHEDULE G 2,248,031 DIRECT FUNDRAISING EXP REPORTED ON SCHEDULE G -2,248,031
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART XI, LINE 9
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