Civic Intelligence

Mount Rushmore National Memorial Society

EIN 46-0258947 • 501(c)3 • Rapid City, SD

Profile

Since 1930, the mount rushmore national memorial society (society) has been the official fund-raising partner, working toward the creation, the promotion and education of the sculpture and natural resources which surround mount rushmore national memorial. In collaboration with the national park service, the society shares a mission of protecting and preserving the memorial while providing inspirational experiences for people from around the world by providing publications, audio tours, trail opportunities, educational forums, special events and national celebrations like the independence day celebration.

830 Main StRapid City, SD 57701-2638

www.mountrushmoresociety.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

14th percentile

0.01x

Higher debt load relative to assets than 14% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.05x

Higher debt load relative to revenue than 20% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

64th percentile

12%

Higher net margin than 64% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

28th percentile

$124,245

Higher top officer pay than 28% of similar nonprofits.

Top officer pay equals 4.0% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

49th percentile

4.0%

Faster asset growth than 49% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

43rd percentile

4.1%

Faster revenue growth than 43% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets14th percentile

Assets

Up

$20,657,217

Up $788,649 (+4.0%) from 2023

Liabilities

Down

$150,747

Down $68,428 (-31%) from 2023

Net Assets

Up

$20,506,470

Up $857,077 (+4.4%) from 2023

Operations
Liabilities / Revenue20th percentileNet Margin64th percentile

Revenue

Up

$3,123,880

Up $124,081 (+4.1%) from 2023

Expenses

Up

$2,755,474

Up $370,934 (+16%) from 2023

Net Income

Down

$368,406

Down $246,853 (-40%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth49th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $15,353,189Liabilities 2010: $7,316,607Net Assets 2010: $8,036,5822010Assets 2011: $13,666,191Liabilities 2011: $5,054,423Net Assets 2011: $8,611,7682011Assets 2012: $13,566,620Liabilities 2012: $3,702,381Net Assets 2012: $9,864,2392012Assets 2013: $14,362,309Liabilities 2013: $2,910,612Net Assets 2013: $11,451,6972013Assets 2014: $15,125,487Liabilities 2014: $2,068,690Net Assets 2014: $13,056,7972014Assets 2015: $14,688,963Liabilities 2015: $416,899Net Assets 2015: $14,272,0642015Assets 2016: $17,066,294Liabilities 2016: $655,799Net Assets 2016: $16,410,4952016Assets 2017: $17,481,613Liabilities 2017: $214,177Net Assets 2017: $17,267,4362017Assets 2018: $16,227,165Liabilities 2018: $143,803Net Assets 2018: $16,083,3622018Assets 2019: $18,283,082Liabilities 2019: $224,628Net Assets 2019: $18,058,4542019Assets 2020: $19,945,732Liabilities 2020: $284,667Net Assets 2020: $19,661,0652020Assets 2021: $22,476,449Liabilities 2021: $185,460Net Assets 2021: $22,290,9892021Assets 2022: $17,948,059Liabilities 2022: $291,575Net Assets 2022: $17,656,4842022Assets 2023: $19,868,568Liabilities 2023: $219,175Net Assets 2023: $19,649,3932023Assets 2024: $20,657,217Liabilities 2024: $150,747Net Assets 2024: $20,506,4702024

Highlighted filing

2024

Assets$20,657,217
Liabilities$150,747
Net Assets$20,506,470
Open 2024 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $4,036,8252010Expenses 2011: $3,873,1552011Revenue 2012: $5,297,595Expenses 2012: $4,087,919Net Income 2012: $1,209,6762012Expenses 2013: $4,013,2962013Revenue 2014: $5,444,425Expenses 2014: $4,126,765Net Income 2014: $1,317,6602014Revenue 2015: $6,358,531Expenses 2015: $4,652,625Net Income 2015: $1,705,9062015Revenue 2016: $6,670,423Expenses 2016: $5,145,929Net Income 2016: $1,524,4942016Revenue 2017: $1,802,878Expenses 2017: $2,155,179Net Income 2017: -$352,3012017Revenue 2018: $1,678,227Expenses 2018: $1,793,959Net Income 2018: -$115,7322018Revenue 2019: $1,602,978Expenses 2019: $1,977,817Net Income 2019: -$374,8392019Revenue 2020: $1,244,190Expenses 2020: $1,638,193Net Income 2020: -$394,0032020Revenue 2021: $3,858,593Expenses 2021: $2,045,859Net Income 2021: $1,812,7342021Revenue 2022: $2,119,121Expenses 2022: $3,542,423Net Income 2022: -$1,423,3022022Revenue 2023: $2,999,799Expenses 2023: $2,384,540Net Income 2023: $615,2592023Revenue 2024: $3,123,880Expenses 2024: $2,755,474Net Income 2024: $368,4062024

Highlighted filing

2024

Revenue$3,123,880
Expenses$2,755,474
Net Income$368,406
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$20,657,217
Liabilities
$150,747
Net assets
$20,506,470
Revenue
$3,123,880
Expenses
$2,755,474
Net income
$368,406
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$20.7$0.15$20.5$3.12$2.76$0.37
2023Detailed filing. Detailed filing data is available for this year.$19.9$0.22$19.6$3.00$2.38$0.62
2022Detailed filing. Detailed filing data is available for this year.$17.9$0.29$17.7$2.12$3.54$1.42
2021Detailed filing. Detailed filing data is available for this year.$22.5$0.19$22.3$3.86$2.05$1.81
2020Detailed filing. Detailed filing data is available for this year.$19.9$0.28$19.7$1.24$1.64$0.39
2019Detailed filing. Detailed filing data is available for this year.$18.3$0.22$18.1$1.60$1.98$0.37
2018Detailed filing. Detailed filing data is available for this year.$16.2$0.14$16.1$1.68$1.79$0.12
2017Detailed filing. Detailed filing data is available for this year.$17.5$0.21$17.3$1.80$2.16$0.35
2016Detailed filing. Detailed filing data is available for this year.$17.1$0.66$16.4$6.67$5.15$1.52
2015Detailed filing. Detailed filing data is available for this year.$14.7$0.42$14.3$6.36$4.65$1.71
2014Detailed filing. Detailed filing data is available for this year.$15.1$2.07$13.1$5.44$4.13$1.32
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.4$2.91$11.5$4.01
2012Summary only. Only limited summary data is available for this year.$13.6$3.70$9.86$5.30$4.09$1.21
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.7$5.05$8.61$3.87
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.4$7.32$8.04$4.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 9, 2025
Return Version
2024v5.1
Gross Receipts
$7,868,891
Mission and Program Overview

Mission

Since 1930, the mount rushmore national memorial society (society) has been the official fund-raising partner, working toward the creation, the promotion and education of the sculpture and natural resources which surround mount rushmore national memorial. In collaboration with the national park service, the society shares a mission of protecting and preserving the memorial while providing inspirational experiences for people from around the world by providing publications, audio tours, trail opportunities, educational forums, special events and national celebrations like the independence day celebration.

Since 1930 the Mount Rushmore National Memorial Society the Society has been the official fundraising partner for Mount Rushmore National Memorial the Memorial working toward the creation promotion and supporting educational programs of the sculpture its history and natural resources scientific educational and interpretive studies. In collaboration with the National Park Service the Society shares a mission of protecting and preserving the Memorial while providing inspirational experiences for people from around the world by providing publications audio tours trail opportunities educational forums special events and national celebrations. In addition the Society promotes the arts and studies in the principles and history of democracy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$14,874,861$16,022,633▲ $1,147,772
Savings and Temporary Cash Investments$2,413,474$2,249,990▼ $163,484
Land, Buildings, and Equipment, Net$1,934,466$1,878,799▼ $55,667
Inventories for Sale or Use$286,718$239,422▼ $47,296
Cash and Non-Interest-Bearing Accounts$163,997$149,078▼ $14,919
Intangible Assets$80,338$0▼ $80,338
Pledges and Grants Receivable$28,000$65,000▲ $37,000
Prepaid Expenses and Deferred Charges$66,307$26,427▼ $39,880
Accounts Receivable$159$5,620▲ $5,461
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$19,868,568$20,657,217▲ $788,649
Other Assets Total$20,248$20,248→ $0
Liabilities
Accounts Payable and Accrued Expenses$138,634$150,747▲ $12,113
Other Liabilities$80,338$0▼ $80,338
Deferred Revenue$203$0▼ $203
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$219,175$150,747▼ $68,428
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$18,951,619$20,012,006▲ $1,060,387
Net Assets With Donor Restrictions$697,774$494,464▼ $203,310
Total Net Assets Fund Balance$19,649,393$20,506,470▲ $857,077
Total Liabilities and Net Assets / Fund Balance$19,868,568$20,657,217▲ $788,649

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,101,772$256,179-
Other Land Buildings$15,870$79,444-
Land$341,122--
Equipment$420,035$549,161-
Leasehold Improvements$0--
Compensation and Service Providers
Top Officer Pay28th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Diana NielsenCEOFT$124,245$124,245
Stephanie HelmsDirector of PhilanthropyFT$103,677$103,677
Jackie SpreizerDirector of FinanceFT$78,014$78,014

Board Members and Trustees

NameTitle
Aaron GallowayPast President
Marnie HerrmannPresident
Eileen RossowVice President
Andy PerucciBoard Member
Brian HaggBoard Member
Dan WenkBoard Member
Jeffrey ConnollyBoard Member
John RozellBoard Member
Michael DiedrichBoard Member
Rollie NoemBoard Member
Toni LogarBoard Member
Rich KinzleySecretary
Anthony ClebergTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$328,179
Program Service Revenue
$0
Investment Income
$1,317,665
Other Revenue
$1,478,036
All Other Contributions
$257,700
Change in Net Assets
$368,406

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,041,909
Revenue Not Reported on Financial Statements
$81,971
Revenue Not Reported on Form 990
$488,671
Total Revenue per Audited Statements
$3,530,580
Total Revenue per Form 990
$3,123,880
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,124,851
Other Expenses$1,050,170
Grants and Similar Amounts Paid$580,453
Total Fundraising Expense$215,598
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$518,682$115,499$91,178$725,359
Grants to Domestic Orgs$580,453--$580,453
Current Officers, Directors, Trustees, and Key Employees$32,081$134,178$42,272$208,531
Depreciation Depletion$96,036$28,613$2,319$126,968
Other Employee Benefits$84,046$22,101$10,119$116,266
Office Expenses$81,565$19,293$6,914$107,772
Occupancy$79,535$12,279$717$92,531
Fees for Service Investment Mgmnt Fees$0$81,972$0$81,972
Information Technology$41,676$9,609$25,244$76,529
Payroll Taxes$47,306$11,177$5,974$64,457
Travel$43,570$3,024$8,463$55,057
Advertising$20,959$5,328$11,363$37,650
Insurance$16,272$10,363$840$27,475
Fees for Services Accounting$0$26,579$0$26,579
All Other Expenses$10,956$5,814$2,916$19,686
Conferences and Meetings$14,778$160$0$14,938
Pension Plan Contributions$4,598$3,676$1,964$10,238
Fees for Services Other$0$3,248$4,618$7,866
Royalties$4,218$0$0$4,218
Fees for Services Legal$0$329$0$329
Total Functional Expenses$1,727,681$812,195$215,598$2,755,474

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$2,755,474
Expenses per Audited Statements$2,673,503
Total Expenses per Audited Statements$2,673,503
Expenses Not Reported on Financial Statements$81,971
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Department of Interior - NPS - Mount Rushmore National MemorialKeystone, SD-Aid to the Park$548,509
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$122,800
Fundraising Gross Income$68,000
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$128,155$68,000$55,141$12,859
Event 2$0$0$0$0
Total Events$128,155$68,000$122,800$-54,800
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 12C

“Directors disclose and review all known or potential conflicts annually. If a conflict arises the director will inform the Board President or CEO and abstain from voting.”

Part VI, Line 15

“The President and Board send written evaluation forms of the CEOs performance to all directors. The evaluations were received by the Board and a determination of compensation was made based upon their review of said evaluations and comparable compensation data from other National Park Service partners used from time to time.”

Part VI Line 11

“| Explanation:| The Form 990 is provided to the Societys Board for their review prior to being filed.”

Part VI Line 12

“| Explanation:| Directors disclose and review all known or potential conflicts annually. If a conflict arises the director will inform the Board President or CEO and abstain from voting.”

Part VI Line 15

“| Explanation:| The President and Board send written evaluation forms of the CEOs performance to all directors. The evaluations were received by the Board and a determination of compensation was made based upon their review of said evaluations and comparable compensation data from other National Park Service partners used from time to time.”

Part VI Line 19

“| Explanation:| Governing documents conflict of interest policy and financial statements are available upon request from the CEO.”

Filing and Contact Details

Filer

Filer Name
Mount Rushmore National Memorial Society
EIN
46-0258947
In Care Of
% Diana Nielsen
Phone
6053418883
Address
830 MAIN ST, RAPID CITY, SD 57701-2638

Signing Officer

Name
Diana Nielsen
Title
CEO
Signed
2025-05-09

Organization Details

Principal Officer
Diana Nielsen
Formed
1930
Legal Domicile
Sd
Voting Board Members
13
Independent Board Members
13
Employees
45
Volunteers
30
Supplemental Narrative

Additional Explanations

Part I Line 1

“| Explanation:| Since 1930 the Mount Rushmore National Memorial Society the Society has been the official fundraising partner for Mount Rushmore National Memorial the Memorial working toward the creation promotion and supporting educational programs of the sculpture its history and natural resources scientific educational and interpretive studies. In collaboration with the National Park Service the Society shares a mission of protecting and preserving the Memorial while providing inspirational experiences for people from around the world by providing publications audio tours trail opportunities educational forums special events and national celebrations. In addition the Society promotes the arts and studies in the principles and history of democracy.”

Raw XML AppendixShowing 400 of 834 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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