Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
EIN 45-5254794 • 501(c)3 • Lehi, UT
Profile
Libertas Institute is a public policy and education organization focused on free markets and individual rights. We generate non-partisan analysis and commentary, conduct investigative research, and publish educational literature to inform the public about our ideas.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
Liabilities / Revenue
45th percentile
Higher debt load relative to revenue than 45% of similar nonprofits.
Net Margin
76th percentile
Higher net margin than 76% of similar nonprofits.
Top Officer Pay
63rd percentile
Higher top officer pay than 63% of similar nonprofits.
Top officer pay equals 1.5% of source-year revenue.
Asset Growth
91st percentile
Faster asset growth than 91% of similar nonprofits.
Revenue Growth
44th percentile
Faster revenue growth than 44% of similar nonprofits.
Assets
Up$12,539,647
Up $3,555,631 (+40%) from 2023
Liabilities
Up$2,727,012
Up $169,869 (+6.6%) from 2023
Net Assets
Up$9,812,635
Up $3,385,762 (+53%) from 2023
Revenue
Up$15,071,425
Up $632,524 (+4.4%) from 2023
Expenses
Down$11,685,663
Down $1,254,479 (-9.7%) from 2023
Net Income
Up$3,385,762
Up $1,887,003 (+126%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
Libertas Institute is a public policy and education organization focused on free markets and individual rights. We generate non-partisan analysis and commentary, conduct investigative research, and publish educational literature to inform the public about our ideas.
Libertas Network is a family-facing association of initiatives that change hearts, minds, and laws to create a freer future. We do this through educational materials, events, training, public policy research and education, and more.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $2,431,958 | $4,152,997 | ▲ $1,721,039 |
| Investments Other Securities | $624,882 | $2,377,294 | ▲ $1,752,412 |
| Inventories for Sale or Use | $1,363,502 | $1,295,722 | ▼ $67,780 |
| Land, Buildings, and Equipment, Net | $499,850 | $467,710 | ▼ $32,140 |
| Investments in Publicly Traded Securities | $389,887 | $444,816 | ▲ $54,929 |
| Accounts Receivable | $3,117 | $281,696 | ▲ $278,579 |
| Prepaid Expenses and Deferred Charges | $21,043 | $130,108 | ▲ $109,065 |
| Savings and Temporary Cash Investments | $150 | $151 | ▲ $1 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Total Assets | $8,984,016 | $12,539,647 | ▲ $3,555,631 |
| Other Assets Total | $3,649,627 | $3,389,153 | ▼ $260,474 |
| Liabilities | |||
| Other Liabilities | $2,281,377 | $2,051,099 | ▼ $230,278 |
| Accounts Payable and Accrued Expenses | $275,766 | $675,913 | ▲ $400,147 |
| Total Liabilities | $2,557,143 | $2,727,012 | ▲ $169,869 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $6,426,873 | $9,812,635 | ▲ $3,385,762 |
| Total Net Assets Fund Balance | $6,426,873 | $9,812,635 | ▲ $3,385,762 |
| Total Liabilities and Net Assets / Fund Balance | $8,984,016 | $12,539,647 | ▲ $3,555,631 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $412,652 | $103,279 | $515,931 |
| Equipment | $49,310 | $15,575 | $64,885 |
| Other Land Buildings | $5,748 | $9,592 | $15,340 |
| Other Assets Org | $1,990,769 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Connor Boyack | Trustee/Pres. | FT | $226,250 | $226,250 |
| Chad Thomas | Chief Mrktg. Off. | FT | $194,300 | $194,300 |
| Michael Melendez | Exec. Vice Pres | FT | $148,250 | $148,250 |
| Chad Goote | VP of Partnersh | FT | $127,746 | $127,746 |
| Quentin Casperson | Marketing Manager | FT | $114,700 | $114,700 |
| Caden Rosenbaum | Policy Analyst | FT | $104,700 | $104,700 |
| Name | Title |
|---|---|
| John Pestana | Board Chairman |
| Andrea Golding | Trustee |
| Jeffrey Harmon | Trustee |
| Patrick Donohoe | Trustee |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Tuttle Twins Holding Co | - | 733 W 1620 S, Lehi, UT 84043 | $480,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $8,620,091 |
| Salaries, Compensation, and Employee Benefits | $2,892,699 |
| Total Fundraising Expense | $984,247 |
| Grants and Similar Amounts Paid | $87,450 |
| Professional Fundraising Fees | $85,423 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $2,509,623 | $30,556 | $3,860 | $2,544,039 |
| Other Salaries and Wages | $1,455,277 | $121,575 | $495,980 | $2,072,832 |
| Fees for Services Other | $1,162,957 | $122,655 | $101,906 | $1,387,518 |
| Royalties | $826,392 | - | - | $826,392 |
| Current Officers, Directors, Trustees, and Key Employees | $352,613 | $29,458 | $120,176 | $502,247 |
| Occupancy | $244,508 | $148,687 | - | $393,195 |
| Information Technology | $194,516 | $101,754 | $11,857 | $308,127 |
| Payroll Taxes | $169,417 | $27,508 | $53,608 | $250,533 |
| Travel | $128,530 | $22,942 | $54,290 | $205,762 |
| Other Expenses | $100,107 | $57,479 | $26,897 | $184,483 |
| Office Expenses | $74,183 | $45,553 | $5,054 | $124,790 |
| Conferences and Meetings | $106,683 | $334 | $4,577 | $111,594 |
| Depreciation Depletion | - | $111,372 | - | $111,372 |
| Fees for Services Professional Fundraising | - | - | $85,423 | $85,423 |
| Fees for Services Accounting | $3,500 | $76,815 | - | $80,315 |
| Grants to Domestic Individuals | $67,250 | - | - | $67,250 |
| Other Employee Benefits | $32,796 | $25,152 | $9,139 | $67,087 |
| Fees for Services Legal | $14,802 | $13,648 | $120 | $28,570 |
| Insurance | $21,220 | $7,006 | - | $28,226 |
| Grants to Domestic Orgs | $20,200 | - | - | $20,200 |
| Fees for Services Lobbying | $15,000 | - | - | $15,000 |
| Payments to Affiliates | $13,185 | - | - | $13,185 |
| Total Functional Expenses | $9,703,859 | $997,557 | $984,247 | $11,685,663 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $11,685,663 |
| Total Expenses per Audited Statements | $11,685,663 |
| Total Expenses per Form 990 | $11,685,663 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Americas Future Foundation | Washington DC, DC | - | Research | $10,000 |
| Utah Education Fits All | Taylorsville, UT | - | Research | $10,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $85,423 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Connor Boyack | Director of Enti | Independant Contractor | No | $1,398,384 |
| Connor Boyack | 35% controlled e | Royalties | No | $826,000 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Lease Liability | $2,050,599 |
| Security Deposits | $500 |
“Name Change and formation of a disregarded entity.”
“The 990 is reviewed by the governing board of trustees prior to its filing.”
“Available upon request if required to be open to public inspection.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 275766 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 675913 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 3117 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 281696 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Libertas Network is a family-facing association of initiatives that change hearts, minds, and laws to create a freer future. We do this through educational materials, events, training, public policy research and education, and more. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 3860 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 30556 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 2509623 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 2544039 |
| IRS990/AllOtherContributionsAmt | 0 | 6326833 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | false |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Connor Boyack |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8019010310 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2183 W Main St A102 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Lehi |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 84043 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | true |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | true |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 2431958 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 4152997 |
| IRS990/ChangeToOrgDocumentsInd | 0 | true |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 120176 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 29458 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 352613 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 502247 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 4577 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 334 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 106683 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 111594 |
| IRS990/ConflictOfInterestPolicyInd | 0 | false |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 480000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 733 W 1620 S |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Lehi |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 84043 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Tuttle Twins Holding Co |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 6326833 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 87450 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1151168 |
| IRS990/CYOtherExpensesAmt | 0 | 8620091 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 7593424 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 3385762 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2892699 |
| IRS990/CYTotalExpensesAmt | 0 | 11685663 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 984247 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 85423 |
| IRS990/CYTotalRevenueAmt | 0 | 15071425 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 111372 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 111372 |
| IRS990/Desc | 0 | The Tuttle Twins children's eductional publications |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | true |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 72 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 5925700 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 76815 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 3500 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 80315 |
| IRS990/FeesForServicesLegalGrp/FundraisingAmt | 0 | 120 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 13648 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 14802 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 28570 |
| IRS990/FeesForServicesLobbyingGrp/ProgramServicesAmt | 0 | 15000 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 15000 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 101906 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 122655 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 1162957 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 1387518 |
| IRS990/FeesForServicesProfFundraising/FundraisingAmt | 0 | 85423 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 85423 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282FiledCnt | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Connor Boyack |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Chad Thomas |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Michael Melendez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Chad Goote |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Quentin Casperson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Caden Rosenbaum |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | John Pestana |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Andrea Golding |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Jeffrey Harmon |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Patrick Donohoe |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 226250 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 194300 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 148250 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 127746 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 114700 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 104700 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Trustee/Pres. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chief Mrktg. Off. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Exec. Vice Pres |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | VP of Partnersh |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Marketing Manager |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Policy Analyst |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Board Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Trustee |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Trustee |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Trustee |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2011 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 5 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 67250 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 67250 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 20200 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 20200 |
| IRS990/GrantsToIndividualsInd | 0 | true |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 15071425 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 4 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 6 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 11857 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 101754 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 194516 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 308127 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 7006 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 21220 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 28226 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 1363502 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 1295722 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1151168 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1151168 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
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| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Children's Markets |
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| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 3720934 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1067088 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 19742488 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 20893656 |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
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| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearAmt | 0 | 183571 |
| IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus2Amt | 0 | 208379 |
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