Civic Intelligence

United States Healthful Food Council Inc

990 • Fiscal year 2023 • EIN 45-4482654

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 15, 2024

Organization Profilewww.eatreal.org

View Organization Page

548 Market Street PMB 74932San Francisco, CA 94104

(415) 613-2277

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

48th percentile

0.06x

Higher debt load relative to assets than 48% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

36th percentile

0.03x

Higher debt load relative to revenue than 36% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

84th percentile

35%

Higher net margin than 84% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

93rd percentile

$245,112

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 9.3% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

97th percentile

170%

Faster asset growth than 97% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

95th percentile

168%

Faster revenue growth than 95% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets48th percentile

Assets

Up

$1,531,224

Up $964,132 (+170%) from 2022

Net Assets

Up

$1,443,908

Up $910,356 (+171%) from 2022

Liabilities

Up

$87,316

Up $53,776 (+160%) from 2022

Revenue And Expenses
Liabilities / Revenue36th percentileNet Margin84th percentile

Revenue

Up

$2,630,999

Up $1,650,675 (+168%) from 2022

Expenses

Up

$1,716,550

Up $648,210 (+61%) from 2022

Net Income

Up

$914,449

Up $1,002,465 (+1139%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $18,608Liabilities 2014: $18,066Net Assets 2014: $5422014Assets 2015: $42,594Liabilities 2015: $13,673Net Assets 2015: $28,9212015Assets 2016: $131,959Liabilities 2016: $10,281Net Assets 2016: $121,6782016Assets 2017: $326,027Liabilities 2017: $14,843Net Assets 2017: $311,1842017Assets 2018: $330,738Liabilities 2018: $1,338Net Assets 2018: $329,4002018Assets 2019: $160,228Liabilities 2019: $9,394Net Assets 2019: $150,8342019Assets 2020: $374,416Liabilities 2020: $106,246Net Assets 2020: $268,1702020Assets 2021: $629,787Liabilities 2021: $8,219Net Assets 2021: $621,5682021Assets 2022: $567,092Liabilities 2022: $33,540Net Assets 2022: $533,5522022Assets 2023: $1,531,224Liabilities 2023: $87,316Net Assets 2023: $1,443,9082023Assets 2024: $3,168,105Liabilities 2024: $126,362Net Assets 2024: $3,041,7432024

Highlighted filing

2023

Assets$1,531,224
Liabilities$87,316
Net Assets$1,443,908
Open 2023 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $377,616Expenses 2014: $319,603Net Income 2014: $58,0132014Revenue 2015: $257,069Expenses 2015: $228,689Net Income 2015: $28,3802015Revenue 2016: $291,610Expenses 2016: $198,424Net Income 2016: $93,1862016Revenue 2017: $793,009Expenses 2017: $562,851Net Income 2017: $230,1582017Revenue 2018: $626,036Expenses 2018: $643,710Net Income 2018: -$17,6742018Revenue 2019: $478,682Expenses 2019: $621,358Net Income 2019: -$142,6762019Revenue 2020: $885,392Expenses 2020: $767,289Net Income 2020: $118,1032020Revenue 2021: $1,054,101Expenses 2021: $700,718Net Income 2021: $353,3832021Revenue 2022: $980,324Expenses 2022: $1,068,340Net Income 2022: -$88,0162022Revenue 2023: $2,630,999Expenses 2023: $1,716,550Net Income 2023: $914,4492023Revenue 2024: $5,815,369Expenses 2024: $4,220,299Net Income 2024: $1,595,0702024

Highlighted filing

2023

Revenue$2,630,999
Expenses$1,716,550
Net Income$914,449
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 15, 2024
Return Version
2023v5.1
Gross Receipts
$2,630,999
Mission and Program Overview

Mission

We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.

Transform the food industry and the food systems to reduce diet related diseases and environmental impact by performing REAL certifications of food service providers, including K-12 school programs and providing educational activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$264,016$896,014▲ $631,998
Pledges and Grants Receivable$183,924$476,609▲ $292,685
Savings and Temporary Cash Investments$87,724$83,596▼ $4,128
Prepaid Expenses and Deferred Charges$8,905$49,947▲ $41,042
Investments in Publicly Traded Securities$19,824$25,058▲ $5,234
Intangible Assets$2,699$0▼ $2,699
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Inventories for Sale or Use-$0-
Total Assets$567,092$1,531,224▲ $964,132
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$33,540$87,316▲ $53,776
Total Liabilities$33,540$87,316▲ $53,776
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$533,552$1,303,908▲ $770,356
Net Assets With Donor Restrictions-$140,000-
Total Net Assets Fund Balance$533,552$1,443,908▲ $910,356
Total Liabilities and Net Assets / Fund Balance$567,092$1,531,224▲ $964,132
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nora LaTorreCEOFT$225,023$20,089$245,112
Natalie LindenChief of StaffFT$80,913$5,611$86,524
Michael BarrFractional CFOPT$21,000-$21,000

Board Members and Trustees

NameTitle
Jordan ShlainChairman
Andrew DietzVice President
Arjun GuptaBoard Member
Helene KocherBoard Member
Lauren ModiBoard Member
Meija JacobsBoard Member
Miguel VillarealBoard Member
Raina KumraBoard Member
Sharad KhareBoard Member
Tesha McCord PoeBoard Member
Robert LustigCSO
Alan GlazerSecretary
Dorothy KilroyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Lotus Revenue and Brand ConsFundraising support207 70th St, Virginia Beach, VA 23451$120,963
Revenue and Support

Revenue Composition

Contributions and Grants
$2,630,970
Program Service Revenue
$0
Investment Income
$29
Other Revenue
$0
All Other Contributions
$2,356,751
Change in Net Assets
$914,449

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,630,999
Revenue Not Reported on Form 990
$350,000
Total Revenue per Audited Statements
$2,980,999
Total Revenue per Form 990
$2,630,999
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,023,424
Other Expenses$631,017
Total Fundraising Expense$121,216
Professional Fundraising Fees$62,109
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$507,186$29,118$22,984$559,288
Current Officers, Directors, Trustees, and Key Employees$99,491$228,634$24,511$352,636
Fees for Services Other$340,901$116-$341,017
Travel$155,827-$5,516$161,343
Payroll Taxes$43,697$19,774$3,606$67,077
Fees for Services Professional Fundraising--$62,109$62,109
Office Expenses$43,174$3,817$768$47,759
Other Employee Benefits$42,635$1,444$344$44,423
Advertising$38,946$1,180$325$40,451
Other Expenses$18,142$5,729$942$24,813
Insurance$8,262-$111$8,373
Depreciation Depletion-$2,699-$2,699
Fees for Services Legal$2,424--$2,424
Occupancy$1,435$703-$2,138
Total Functional Expenses$1,302,120$293,214$121,216$1,716,550

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,066,550
Expenses per Audited Statements$1,716,550
Total Expenses per Form 990$1,716,550
Expenses Not Reported on Form 990$350,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$62,109
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The finance and accounting team reviews all numbers, and then a copy is circulated to internal management, and then to the board of directors.”

Form 990, Part VI, Section B, Line 12C

“Annually, each board member shall be required to review a copy of this Policy and to acknowledge in writing that he or she has done so and complete a disclosure form identifying any relationships, positions, or circumstances in which the person is involved that he or she believes could contribute to a Conflict of Interest arising, submitting the form to the Chairman of the Board, or such other party as designated by the Chairman.”

Form 990, Part VI, Section B, Line 15A

“The process for determining compensation is as follows: The Nonprofit shall through its executive committee enter into a Contract with the CEO that sets forth annual compensation and benefits for the term of the Contract. The Contract may specify (1) a base salary, (2) a benefits package, (3) an incentive payment range to be assessed yearly and (4) other terms and conditions of employment.”

Form 990, Part VI, Section C, Line 19

“Available upon request.”

Filing and Contact Details

Filer

Filer Name
Eat Real Certified Inc
EIN
45-4482654
Phone
4156132277
Address
548 Market Street PMB 74932, San Francisco, CA 94104

Signing Officer

Name
Natalie Linden
Title
COO
Signed
2024-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nora LaTorre
Formed
2012
Legal Domicile
De
Voting Board Members
11
Independent Board Members
11
Employees
12
Volunteers
14

Preparer

Firm
Iryna AC
Address
1000 Broadway Ste 200-C, Oakland, CA 94607
Preparer
Kostyantyn Oreshkov EA
Phone
5104679506
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization is recognized as a public charity exempt from Federal income tax under Section 501(c)(3) of the Internal Revenue Code, whereby only unrelated business income, as defined by the Internal Revenue Code, is subject to income tax. Management believes that all the Organizations income was directly related to its exempt purpose; thus, the accompanying financial statements do not include any provision for income taxes.”

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IRS990/Form990PartVIISectionAGrp/PersonNm1Natalie Linden
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IRS990/Form990PartVIISectionAGrp/PersonNm3Jordan Shlain
IRS990/Form990PartVIISectionAGrp/PersonNm4Andrew Dietz
IRS990/Form990PartVIISectionAGrp/PersonNm5Alan Glazer
IRS990/Form990PartVIISectionAGrp/PersonNm6Dorothy Kilroy
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IRS990/Form990PartVIISectionAGrp/PersonNm8Arjun Gupta
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IRS990/Form990PartVIISectionAGrp/PersonNm15Miguel Villareal
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Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,531,224
Liabilities
$87,316
Net assets
$1,443,908
Revenue
$2,630,999
Expenses
$1,716,550
Net income
$914,449
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.17$0.13$3.04$5.82$4.22$1.60
2023Detailed filing. Detailed filing data is available for this year.$1.53$0.09$1.44$2.63$1.72$0.91
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.57$0.03$0.53$0.98$1.07$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.63$0.01$0.62$1.05$0.70$0.35
2020Detailed filing. Detailed filing data is available for this year.$0.37$0.11$0.27$0.89$0.77$0.12
2019Summary only. Only limited summary data is available for this year.$0.16$0.01$0.15$0.48$0.62$0.14
2018Summary only. Only limited summary data is available for this year.$0.33$0.00$0.33$0.63$0.64$0.02
2017Summary only. Only limited summary data is available for this year.$0.33$0.01$0.31$0.79$0.56$0.23
2016Summary only. Only limited summary data is available for this year.$0.13$0.01$0.12$0.29$0.20$0.09
2015Summary only. Only limited summary data is available for this year.$0.04$0.01$0.03$0.26$0.23$0.03
2014Summary only. Only limited summary data is available for this year.$0.02$0.02$0.00$0.38$0.32$0.06