Civic Intelligence

The Minnesota Search Engine Marketing

EIN 45-4147353 • 501(c)6 • Roseville, MN

Profile

Internet marketing promote better standards and methods within the internet marketing industry through seminars, publications and knowledge sharing sessions.

2355 Fairview Ave N 118Roseville, MN 55113

mnsearch.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

12th percentile

-47%

Higher net margin than 12% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

12th percentile

-61%

Faster asset growth than 12% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

16th percentile

-38%

Faster revenue growth than 16% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$21,300

Down $33,340 (-61%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$21,300

Down $33,340 (-61%) from 2023

Operations
Liabilities / RevenueScore unavailableNet Margin12th percentile

Revenue

Down

$70,700

Down $42,566 (-38%) from 2023

Expenses

Down

$104,040

Down $39,525 (-28%) from 2023

Net Income

Down

-$33,340

Down $3,041 (-10%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth12th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2013: $13,357Liabilities 2013: $0Net Assets 2013: $13,3572013Assets 2014: $0Liabilities 2014: $0Net Assets 2014: $02014Assets 2015: $0Liabilities 2015: $0Net Assets 2015: $02015Assets 2016: $0Liabilities 2016: $0Net Assets 2016: $02016Assets 2017: $0Liabilities 2017: $0Net Assets 2017: $02017Assets 2018: $0Liabilities 2018: $0Net Assets 2018: $02018Assets 2019: $0Liabilities 2019: $0Net Assets 2019: $02019Assets 2020: $127,816Net Assets 2020: $127,8162020Assets 2021: $100,892Net Assets 2021: $100,8922021Assets 2022: $84,939Net Assets 2022: $84,9392022Assets 2023: $54,640Net Assets 2023: $54,6402023Assets 2024: $21,300Net Assets 2024: $21,3002024

Highlighted filing

2024

Assets$21,300
Liabilities-
Net Assets$21,300
Open 2024 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2013: $16,201Expenses 2013: $10,497Net Income 2013: $5,7042013Revenue 2014: $76,939Expenses 2014: $49,730Net Income 2014: $27,2092014Revenue 2015: $113,943Expenses 2015: $48,972Net Income 2015: $64,9712015Revenue 2016: $115,201Expenses 2016: $93,876Net Income 2016: $21,3252016Revenue 2017: $136,518Expenses 2017: $116,482Net Income 2017: $20,0362017Revenue 2018: $134,202Expenses 2018: $140,032Net Income 2018: -$5,8302018Revenue 2019: $140,084Expenses 2019: $131,535Net Income 2019: $8,5492019Revenue 2020: $28,092Expenses 2020: $21,540Net Income 2020: $6,5522020Revenue 2021: $22,021Expenses 2021: $48,945Net Income 2021: -$26,9242021Revenue 2022: $141,239Expenses 2022: $157,192Net Income 2022: -$15,9532022Revenue 2023: $113,266Expenses 2023: $143,565Net Income 2023: -$30,2992023Revenue 2024: $70,700Expenses 2024: $104,040Net Income 2024: -$33,3402024

Highlighted filing

2024

Revenue$70,700
Expenses$104,040
Net Income-$33,340
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$21,300
Liabilities
-
Net assets
$21,300
Revenue
$70,700
Expenses
$104,040
Net income
-$33,340
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.21$0.21$0.71$1.04$0.33
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.55$1.13$1.44$0.30
2022Detailed filing. Detailed filing data is available for this year.$0.85$0.85$1.41$1.57$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.01$1.01$0.22$0.49$0.27
2020Detailed filing. Detailed filing data is available for this year.$1.28$1.28$0.28$0.22$0.07
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.40$1.32$0.09
2018Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.34$1.40$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.37$1.16$0.20
2016Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.15$0.94$0.21
2015Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.14$0.49$0.65
2014Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.77$0.50$0.27
2013Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.16$0.10$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$70,700
Mission and Program Overview

Mission

Internet marketing promote better standards and methods within the internet marketing industry through seminars, publications and knowledge sharing sessions.

Program Services

DescriptionGrantsExpenses
The Organization provided a mix of free & paid monthly networking & learning events both in-person & online. We continued a regular schedule of in-person events through August 2024, when they were paused due to restructure. Events resumed in January 2025. The Organization also held the 10th annual MnSearch Summit marketing conference. Registrations & attendance numbers at monthly events was similar to that of the previous year; lower than pre-pandemic events.--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
MICHELLE STINSON ROSSPresident-$0--
ANGELA MOOREVice President-$0--
DIANE KULSETHSecretary-$0--
ERIC CARLSONTreasurer-$0--
CASEY CORNELLDirector-$0--
CRAIG BAILIEDirector-$0--
ABEL JOHNSONDirector-$0--
DANIEL MORRISONDirector-$0--
Political and Lobbying Activity
In-house lobbying only
Yes
Filing and Contact Details

Filer

Filer Name
The Minnesota Search Engine Marketing
EIN
45-4147353
Phone
6125672736
Address
2355 FAIRVIEW AVE N 118, ROSEVILLE, MN 55113

Signing Officer

Name
Angela Moore
Title
President
Signed
2025-11-13
Discuss with paid preparer
Yes

Preparer

Firm
Petersen Professionals PC
Address
4915 West 35th St Suite 201, St Louis Park, MN 55416
Preparer
Stacey R Petersen CPA
Phone
9527673212
Supplemental Narrative

Additional Explanations

Other Revenue.1

“CREDIT CARD REWARDS $7”

Other Expenses.1001

“Advertising and Promotion $12078”

Other Expenses.1002

“Office Expenses $1870”

Other Expenses.1003

“Information Technology $1932”

Other Expenses.1007

“Conferences, Conventions, and Meetings $88069”

Other Expenses.1012

“Insurance $-33”

Raw XML Appendix136 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
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IRS990EZ/OrganizationDissolvedEtcInd0false
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IRS990EZ/OtherExpensesTotalAmt0103916
IRS990EZ/OtherRevenueTotalAmt07
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ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.