Liabilities / Assets
62nd percentile
Higher debt load relative to assets than 62% of similar nonprofits.
EIN 45-4036646 • 501(c)3
Profile
To create media to promote the social value and effectiveness of alternatives to violence. Through high-impact visual storytelling, they advance practical and constructive tactics that reshape the way people handle conflict in all aspects of life.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
62nd percentile
Higher debt load relative to assets than 62% of similar nonprofits.
Liabilities / Revenue
66th percentile
Higher debt load relative to revenue than 66% of similar nonprofits.
Net Margin
6th percentile
Higher net margin than 6% of similar nonprofits.
Top Officer Pay
81st percentile
Higher top officer pay than 81% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
21st percentile
Faster asset growth than 21% of similar nonprofits.
Revenue Growth
7th percentile
Faster revenue growth than 7% of similar nonprofits.
Assets
Down$18,812
Down $15,468 (-45%) from 2012
Liabilities
$30
No earlier filing loaded for comparison.
Net Assets
Down$18,782
Down $15,498 (-45%) from 2012
Revenue
Down$6,065
Down $44,945 (-88%) from 2012
Expenses
Up$21,563
Up $4,833 (+29%) from 2012
Net Income
Down-$15,498
Down $49,778 (-145%) from 2012
Most recent year
2013 • Form 990EZDetailed filing. Detailed filing data is available for this year.
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2013Detailed filing. Detailed filing data is available for this year. | $18.8 | $0.03 | $18.8 | $6.07 | $21.6 | $15.5 |
| 2012Facts available. Structured filing facts are available, but richer extracted sections are limited. | $34.3 | $34.3 | $51.0 | $16.7 | $34.3 | |
To create media to promote the social value and effectiveness of alternatives to violence. Through high-impact visual storytelling, they advance practical and constructive tactics that reshape the way people handle conflict in all aspects of life.
| Description | Grants | Expenses |
|---|---|---|
| Created four new videos to distribute to organizations to be used for educational purposes to show alternatives to violence and conflict resolutions. The first two PSA videos received national award recognition from the U.S. Centers for Disease Control and Prevention. One video used animation and was presented in both english and spanish language. | $8,103 | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Holly Shapira | President | - | $0 | - | - |
| David M Johnson | Secretary | - | $0 | - | - |
| Steven K Chance | Treasurer | - | $0 | - | - |
| Kathleen Cady | Director | - | $0 | - | - |
“Office Expenses $445”
“Travel $237”
“Depreciation $1220”
“Production expenses $8103”
“Development & Fundraising $6832”
“Books, subscriptions, referenc $787”
“Insurance $622”
“Meals & Meeting expense $451”
“Professional Development $197”
“Software $195”
“Bank fee $175”
“Dues & Memberships $150”
“Website $130”
“Taxes $60”
“Miscellaneous $27”
“Parking $24”
“Start up expenses $20”
“Machinery and Equipment - Beginning $3050 Machinery and Equipment - Ending $1830”
“Unsecured Notes and Loans Payable - Beginning $0 Unsecured Notes and Loans Payable - Ending $30”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | Holly Shapira |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 6266746507 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1 | 0 | 4435 Cromwell Ave |
| IRS990EZ/BooksInCareOfDetail/USAddress/City | 0 | Los Angeles |
| IRS990EZ/BooksInCareOfDetail/USAddress/State | 0 | CA |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCode | 0 | 900271249 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 31230 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 16982 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 6055 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -15498 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 1698 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 34280 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 18812 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 6065 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/InvestmentIncomeAmt | 0 | 10 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 34280 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 18782 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 34280 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 18782 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Holly Shapira |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | David M Johnson |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Steven K Chance |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Kathleen Cady |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Director |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 3050 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 1830 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 19675 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | To create media to promote the social value and effectiveness of alternatives to violence. Through high-impact visual storytelling, they advance practical and constructive tactics that reshape the way people handle conflict in all aspects of life. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 190 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | Created four new videos to distribute to organizations to be used for educational purposes to show alternatives to violence and conflict resolutions. The first two PSA videos received national award recognition from the U.S. Centers for Disease Control and Prevention. One video used animation and was presented in both english and spanish language. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 8103 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/RelatedOrgSect527OrgInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 30 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 21563 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 8103 |
| IRS990EZ/TotalRevenueAmt | 0 | 6065 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | N/A |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/First5Years509Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 5555 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 50800 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 56355 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt | 0 | 10 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 210 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 220 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt | 0 | 10 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 210 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 220 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/OtherIncome509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Post1975UBTIGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 56355 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 5555 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 50800 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 56355 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 5565 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 51010 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 56575 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Office Expenses $445 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Travel $237 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Depreciation $1220 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Production expenses $8103 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Development & Fundraising $6832 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Books, subscriptions, referenc $787 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Insurance $622 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Meals & Meeting expense $451 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Professional Development $197 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Software $195 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Bank fee $175 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Dues & Memberships $150 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Website $130 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Taxes $60 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Miscellaneous $27 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | Parking $24 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 16 | Start up expenses $20 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 17 | Machinery and Equipment - Beginning $3050 Machinery and Equipment - Ending $1830 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 18 | Unsecured Notes and Loans Payable - Beginning $0 Unsecured Notes and Loans Payable - Ending $30 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.9 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Expenses.10 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Other Expenses.11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Other Expenses.12 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Other Expenses.13 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Other Expenses.14 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 16 | Other Expenses.15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 17 | Other Assets.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 18 | Total Liabilities.1008 |
| ReturnHeader/BuildTS | 0 | 2015-11-30 17:44:51Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Holly Shapira |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Executive Director |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2014-05-15 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1 | 0 | Picture Alternatives |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | PICT |
| ReturnHeader/Filer/EIN | 0 | 454036646 |
| ReturnHeader/Filer/PhoneNum | 0 | 6266746507 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | 4435 Cromwell Ave |
| ReturnHeader/Filer/USAddress/City | 0 | Los Angeles |
| ReturnHeader/Filer/USAddress/State | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 90027 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1 | 0 | MARY ANN HEIDSMAN CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1 | 0 | 634 N CATALINA AVE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City | 0 | PASADENA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode | 0 | 911061010 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6267654449 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Mary Ann Heidsman |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2014-05-15T12:47:03-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2013-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2013-12-31 |
| ReturnHeader/TaxYr | 0 | 2013 |
No mirrored PDF or thumbnail assets are attached yet.