Liabilities / Assets
69th percentile
Higher debt load relative to assets than 69% of similar nonprofits.
EIN 45-4017258 • 501(c)6 • San Diego, CA
Profile
The south park business group, inc (spbg) is to promote visibility, awareness, traffic and a healthy business climate for south park, san diego, ca. The specific business purpose is to promote and facilitate business development in the south park business district.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
69th percentile
Higher debt load relative to assets than 69% of similar nonprofits.
Liabilities / Revenue
71st percentile
Higher debt load relative to revenue than 71% of similar nonprofits.
Net Margin
89th percentile
Higher net margin than 89% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
93rd percentile
Faster asset growth than 93% of similar nonprofits.
Revenue Growth
82nd percentile
Faster revenue growth than 82% of similar nonprofits.
Assets
Up$51,418
Up $19,538 (+61%) from 2024
Liabilities
$2,548
No earlier filing loaded for comparison.
Net Assets
Up$48,870
Up $16,990 (+53%) from 2024
Revenue
Up$54,589
Up $11,688 (+27%) from 2024
Expenses
Up$37,599
Up $15,047 (+67%) from 2024
Net Income
Down$16,990
Down $3,359 (-17%) from 2024
Most recent year
2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.
SEE SCHEDULE O
| Description | Grants | Expenses |
|---|---|---|
| NONE | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| LISA ROSENFELT | President | - | $0 | - | - |
| KORY STETINA | Vice President | - | $0 | - | - |
| LAUREN LUCEK | Secretary | - | $0 | - | - |
| JENNIFER GASTON | Treasurer | - | $0 | - | - |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Taste of South Park | $22,060 | $22,060 | $5,866 | $16,194 |
| Total Events | $22,060 | $22,060 | $5,866 | $16,194 |
“Form 990-ez, part iii - organizations primary exempt purpose: the primary purpose of south park business group, inc. (spbg) is to promote visibility, awareness, traffic, and a healthy business climate for south park community in san diego, ca. The specific business purpose is to promote and facilitate business development in the south park district.”
“Part iii - statement of program service accomplishments: spbg produces and promotes an old house fair annually. The fair includes historic home tours, trolley tours, and walking tours of south park. This event is usually attended by more than 3,000 people. The event includes exhibit booths, food vendors, artisans, house restoration, landscape. It is promoted in the written, on-line, and television media. Other special events include quarterly walkabouts. Walkabouts are evening festivals highlighting local restaurants, galleries, gift boutiques, cafes, and other business concerns. There are walking tours, trolley tours, music, entertainment as well as special late night business hours. Walkabouts are partially funded by funds from city of san diego business enhancement funds. Over 2,500 visitors attend each quarterly walkabout. Other events produced and promoted by spbg include a taste of south park to promote local restaurants, and clean up south park to promote a clean and inviting district for visitors and local businesses.”
“Bank fees - paypal, etc. 17.”
“CLEAN UP EVENT 3260.”
“Event expenses-eq rental, supplies 4925.”
“INSURANCE 518.”
“ADVERTISING 0.”
“WEB & DOMAIN 311.”
“ONLINE BOOKKEEPING 456.”
“GRAPHIC DESIGN 350.”
“Contractual services 12150.”
“Transportation & tours 3475.”
“TOSP EXPENSES 5866.”
“WALKABOUT EXPENSES 470.”
“TRASH SERVICES 542.”
“PERMITS/FEES 20.”
“OFFICE EXPENSES 20.”
“Credit card payable 2548.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | JENNIFER GASTON |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 6192034944 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1811 GRANADA AVENUE |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | SAN DIEGO |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 92102 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 31880 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 51418 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 36406 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 1718 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 16990 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 31880 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 51418 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GainOrLossFromSaleOfAssetsAmt | 0 | 0 |
| IRS990EZ/GrossProfitLossSlsOfInvntryAmt | 0 | -1240 |
| IRS990EZ/GrossReceiptsAmt | 0 | 56307 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/GrossSalesOfInventoryAmt | 0 | 478 |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/InvestmentIncomeAmt | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MembershipDuesAmt | 0 | 19423 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 31880 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 48870 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 31880 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 48870 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | LISA ROSENFELT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | KORY STETINA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | LAUREN LUCEK |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | JENNIFER GASTON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | VICE PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | TREASURER |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 32380 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | SEE SCHEDULE O |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 5219 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | NONE |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SpecialEventsNetIncomeLossAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 2548 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 37599 |
| IRS990EZ/TotalRevenueAmt | 0 | 54589 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | www.southparksd.com |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 5866 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | TASTE OF SOUTH PARK |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 22060 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 22060 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt | 0 | 22060 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt | 0 | 22060 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | 16194 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 5866 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 5866 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | FORM 990-EZ, PART III - ORGANIZATIONS PRIMARY EXEMPT PURPOSE: THE PRIMARY PURPOSE OF SOUTH PARK BUSINESS GROUP, INC. (SPBG) IS TO PROMOTE VISIBILITY, AWARENESS, TRAFFIC, AND A HEALTHY BUSINESS CLIMATE FOR SOUTH PARK COMMUNITY IN SAN DIEGO, CA. THE SPECIFIC BUSINESS PURPOSE IS TO PROMOTE AND FACILITATE BUSINESS DEVELOPMENT IN THE SOUTH PARK DISTRICT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | PART III - STATEMENT OF PROGRAM SERVICE ACCOMPLISHMENTS: SPBG PRODUCES AND PROMOTES AN OLD HOUSE FAIR ANNUALLY. THE FAIR INCLUDES HISTORIC HOME TOURS, TROLLEY TOURS, AND WALKING TOURS OF SOUTH PARK. THIS EVENT IS USUALLY ATTENDED BY MORE THAN 3,000 PEOPLE. THE EVENT INCLUDES EXHIBIT BOOTHS, FOOD VENDORS, ARTISANS, HOUSE RESTORATION, LANDSCAPE. IT IS PROMOTED IN THE WRITTEN, ON-LINE, AND TELEVISION MEDIA. OTHER SPECIAL EVENTS INCLUDE QUARTERLY WALKABOUTS. WALKABOUTS ARE EVENING FESTIVALS HIGHLIGHTING LOCAL RESTAURANTS, GALLERIES, GIFT BOUTIQUES, CAFES, AND OTHER BUSINESS CONCERNS. THERE ARE WALKING TOURS, TROLLEY TOURS, MUSIC, ENTERTAINMENT AS WELL AS SPECIAL LATE NIGHT BUSINESS HOURS. WALKABOUTS ARE PARTIALLY FUNDED BY FUNDS FROM CITY OF SAN DIEGO BUSINESS ENHANCEMENT FUNDS. OVER 2,500 VISITORS ATTEND EACH QUARTERLY WALKABOUT. OTHER EVENTS PRODUCED AND PROMOTED BY SPBG INCLUDE A TASTE OF SOUTH PARK TO PROMOTE LOCAL RESTAURANTS, AND CLEAN UP SOUTH PARK TO PROMOTE A CLEAN AND INVITING DISTRICT FOR VISITORS AND LOCAL BUSINESSES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | BANK FEES - PAYPAL, ETC. 17. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | CLEAN UP EVENT 3260. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | EVENT EXPENSES-EQ RENTAL, SUPPLIES 4925. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | INSURANCE 518. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | ADVERTISING 0. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | WEB & DOMAIN 311. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | ONLINE BOOKKEEPING 456. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | GRAPHIC DESIGN 350. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | CONTRACTUAL SERVICES 12150. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | TRANSPORTATION & TOURS 3475. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | TOSP EXPENSES 5866. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | WALKABOUT EXPENSES 470. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | TRASH SERVICES 542. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | PERMITS/FEES 20. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 16 | OFFICE EXPENSES 20. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 17 | CREDIT CARD PAYABLE 2548. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 16 | Form 990EZ, Part I, Line 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 17 | Form 990EZ, Part II, Line 26 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Jennifer Gaston |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Treasurer |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6192034944 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-11-22 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | South Park Business Group |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | SOUT |
| ReturnHeader/Filer/EIN | 0 | 454017258 |
| ReturnHeader/Filer/PhoneNum | 0 | 6192034944 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 2215 30th Street |
| ReturnHeader/Filer/USAddress/CityNm | 0 | San Diego |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 92104 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 464804655 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | San Diego Tax Professionals |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 6050 Santo Road Ste 160 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | San Diego |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 92124 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6192821040 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2026-02-15 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Robert Freidson EA |
| ReturnHeader/ReturnTs | 0 | 2026-02-15T07:52:14-08:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-10-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-09-30 |
| ReturnHeader/TaxYr | 0 | 2024 |
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