Civic Intelligence

Packers Heritage Inc

EIN 45-2895921 • 501(c)3 • Green Bay, WI

Profile

To operate, promote and maintain the packers hall of fame museum and packers heritage trail.

1265 Lombardi AvenueGreen Bay, WI 54304

www.packershofandtours.com/EXPLORE/HERITA

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.01x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

24th percentile

0.00x

Higher debt load relative to revenue than 24% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

54th percentile

6.3%

Higher net margin than 54% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

29th percentile

-2.7%

Faster asset growth than 29% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Revenue Growth

63rd percentile

15%

Faster revenue growth than 63% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Assets

Down

$740,842

Down $26,273 (-3.4%) from 2024

Liabilities

Down

$7,924

Down $156,413 (-95%) from 2024

Net Assets

Up

$732,918

Up $130,140 (+22%) from 2024

Revenue

Up

$2,051,808

Up $534,239 (+35%) from 2024

Expenses

Up

$1,921,668

Up $224,352 (+13%) from 2024

Net Income

Up

$130,140

Up $309,887 (+172%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0-$500KAssets 2011: $31,159Liabilities 2011: $02011Assets 2012: $217,546Liabilities 2012: $02012Assets 2013: $962,670Liabilities 2013: $0Net Assets 2013: $962,6702013Assets 2014: $981,613Liabilities 2014: $0Net Assets 2014: $981,6132014Assets 2015: $954,812Liabilities 2015: $0Net Assets 2015: $954,8122015Assets 2016: $921,815Liabilities 2016: $0Net Assets 2016: $921,8152016Assets 2017: $826,813Liabilities 2017: $0Net Assets 2017: $826,8132017Assets 2018: $780,864Liabilities 2018: $120,929Net Assets 2018: $659,9352018Assets 2020: $733,446Liabilities 2020: $770,971Net Assets 2020: -$37,5252020Assets 2021: $686,938Liabilities 2021: $1,099,871Net Assets 2021: -$412,9332021Assets 2022: $657,435Liabilities 2022: $417,446Net Assets 2022: $239,9892022Assets 2023: $782,525Liabilities 2023: $0Net Assets 2023: $782,5252023Assets 2024: $767,115Liabilities 2024: $164,337Net Assets 2024: $602,7782024Assets 2025: $740,842Liabilities 2025: $7,924Net Assets 2025: $732,9182025

Highlighted filing

2025

Assets$740,842
Liabilities$7,924
Net Assets$732,918

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $33,625Expenses 2011: $2,465Net Income 2011: $31,1602011Revenue 2012: $199,107Expenses 2012: $3,870Net Income 2012: $195,2372012Revenue 2013: $916,886Expenses 2013: $3,613Net Income 2013: $913,2732013Revenue 2014: $55,756Expenses 2014: $36,814Net Income 2014: $18,9422014Revenue 2015: $1,996Expenses 2015: $28,797Net Income 2015: -$26,8012015Revenue 2016: $10,157Expenses 2016: $35,149Net Income 2016: -$24,9922016Revenue 2017: $5,703Expenses 2017: $108,705Net Income 2017: -$103,0022017Revenue 2018: $1,534,208Expenses 2018: $1,701,086Net Income 2018: -$166,8782018Revenue 2020: $1,311,757Expenses 2020: $1,826,618Net Income 2020: -$514,8612020Revenue 2021: $260,487Expenses 2021: $635,895Net Income 2021: -$375,4082021Revenue 2022: $1,483,448Expenses 2022: $830,526Net Income 2022: $652,9222022Revenue 2023: $1,538,979Expenses 2023: $996,443Net Income 2023: $542,5362023Revenue 2024: $1,517,569Expenses 2024: $1,697,316Net Income 2024: -$179,7472024Revenue 2025: $2,051,808Expenses 2025: $1,921,668Net Income 2025: $130,1402025

Highlighted filing

2025

Revenue$2,051,808
Expenses$1,921,668
Net Income$130,140

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.74$0.01$0.73$2.05$1.92$0.13
2024Detailed filing. Detailed filing data is available for this year.$0.77$0.16$0.60$1.52$1.70$0.18
2023Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$1.54$1.00$0.54
2022Detailed filing. Detailed filing data is available for this year.$0.66$0.42$0.24$1.48$0.83$0.65
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.69$1.10$0.41$0.26$0.64$0.38
2020Summary only. Only limited summary data is available for this year.$0.73$0.77$0.04$1.31$1.83$0.51
2018Summary only. Only limited summary data is available for this year.$0.78$0.12$0.66$1.53$1.70$0.17
2017Detailed filing. Detailed filing data is available for this year.$0.83$0.00$0.83$0.01$0.11$0.10
2016Summary only. Only limited summary data is available for this year.$0.92$0.00$0.92$0.01$0.04$0.02
2015Summary only. Only limited summary data is available for this year.$0.95$0.00$0.95$0.00$0.03$0.03
2014Summary only. Only limited summary data is available for this year.$0.98$0.00$0.98$0.06$0.04$0.02
2013Summary only. Only limited summary data is available for this year.$0.96$0.00$0.96$0.92$0.00$0.91
2012Summary only. Only limited summary data is available for this year.$0.22$0.00$0.20$0.00$0.20
2011Summary only. Only limited summary data is available for this year.$0.03$0.00$0.03$0.00$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Feb 11, 2026
Return Version
2024v5.5
Gross Receipts
$2,051,808
Mission and Program Overview

Mission

To operate, promote and maintain the packers hall of fame museum and packers heritage trail.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$766,269$707,858▼ $58,411
Prepaid Expenses and Deferred Charges-$32,482-
Cash and Non-Interest-Bearing Accounts$846$502▼ $344
Total Assets$767,115$740,842▼ $26,273
Liabilities
Accounts Payable and Accrued Expenses$164,337--
Deferred Revenue-$7,924-
Total Liabilities$164,337$7,924▼ $156,413
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$602,778$732,918▲ $130,140
Total Net Assets Fund Balance$602,778$732,918▲ $130,140
Total Liabilities and Net Assets / Fund Balance$767,115$740,842▼ $26,273

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$707,858$391,604$1,099,462
Compensation and Service Providers

Board Members and Trustees

NameTitle
Craig BenzelPresident
Nicole LedvinaVice President
Aaron PopkeyBoard Member
Jennifer ArkBoard Member
Tom KonopBoard Member
Don SipesSecretary
Scott MurphyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,936,585
Investment Income
$0
Other Revenue
$115,223
Change in Net Assets
$130,140
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,419,847
Salaries, Compensation, and Employee Benefits$501,821
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$714,556--$714,556
Other Salaries and Wages$209,112$203,587-$412,699
Information Technology$176,041--$176,041
Fees for Services Other$106,292--$106,292
Depreciation Depletion$58,411--$58,411
Other Employee Benefits$1,968$54,526-$56,494
All Other Expenses$33,590--$33,590
Payroll Taxes$16,532$16,096-$32,628
Advertising$20,064--$20,064
Travel$6,646--$6,646
Other Expenses$6,475--$6,475
Office Expenses$5,605--$5,605
Insurance$2,561--$2,561
Total Functional Expenses$1,647,459$274,209$0$1,921,668
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

The organization has delegated control of management duties to the green bay packers, inc.

Form 990, Part VI, Section B, Line 11B

Form 990 is reviewed by board members at the annual meeting.

Form 990, Part VI, Section B, Line 12C

Board members are asked to disclose any potential conflicts of interest all members are required to sign off on the written conflict of interest policy.

Form 990, Part VI, Section C, Line 19

All documents are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Packers Heritage Inc
EIN
45-2895921
Phone
9205697240
Address
1265 LOMBARDI AVENUE, GREEN BAY, WI 54304
Doing Business As
Packers Heritage Trail Foundation Inc

Signing Officer

Name
Craig Benzel
Title
President
Phone
9205624092
Signed
2026-02-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Craig Benzel
Formed
2010
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
7

Preparer

Firm
Wipfli Advisory LLC
Address
1502 LONDON ROAD SUITE 200, DULUTH, MN 55812
Preparer
Michael J Peterson CPA
Phone
2187224705
Supplemental Narrative

Financial Statement Notes

PART III, LINE 4:

The collection relates to the exempt purpose of operating the packers hall of fame museum.

Raw XML AppendixShowing 400 of 403 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
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IRS990/PYRevenuesLessExpensesAmt0-179747
IRS990/PYSalariesCompEmpBnftPaidAmt0455370
IRS990/PYTotalExpensesAmt01697316
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01517569
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0130140
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RentalIncomeOrLossGrp/RealAmt024857
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt02026951
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt024857
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt013913
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt016155
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt06300
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt01200
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt062425
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt02026951
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt01503656
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt01522824
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt01477148
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0259287
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt06789866
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt024857
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt013913
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt016155
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt06300
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt01200
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt062425
IRS990ScheduleA/InvestmentIncomeCYPct00.00910
IRS990ScheduleA/InvestmentIncomePYPct00.00730
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IRS990ScheduleA/PublicSupportPY509Pct00.99270
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IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt02026951
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt01503656
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt01522824
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt01477148
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0259287
IRS990ScheduleA/Total509Grp/TotalAmt06789866
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt02051808
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt01517569
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt01538979
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt01483448
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0260487
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt06852291
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/CollectionUsedPubExhibitionInd0X
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0707858
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0391604
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01099462
IRS990ScheduleD/SolicitedAssetsSaleInd00
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE COLLECTION RELATES TO THE EXEMPT PURPOSE OF OPERATING THE PACKERS HALL OF FAME MUSEUM.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART III, LINE 4:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0707858
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS DELEGATED CONTROL OF MANAGEMENT DUTIES TO THE GREEN BAY PACKERS, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 IS REVIEWED BY BOARD MEMBERS AT THE ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD MEMBERS ARE ASKED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ALL MEMBERS ARE REQUIRED TO SIGN OFF ON THE WRITTEN CONFLICT OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsEOYAmt0740842
IRS990/TotalAssetsGrp/BOYAmt0767115
IRS990/TotalAssetsGrp/EOYAmt0740842
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0274209
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01647459
IRS990/TotalFunctionalExpensesGrp/TotalAmt01921668
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0164337
IRS990/TotalLiabilitiesEOYAmt07924
IRS990/TotalLiabilitiesGrp/BOYAmt0164337
IRS990/TotalLiabilitiesGrp/EOYAmt07924
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0602778
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0732918
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01647459
IRS990/TotalProgramServiceRevenueAmt01936585
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt024857
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02026951
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02051808
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt07
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0767115
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0740842
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt06646
IRS990/TravelGrp/TotalAmt06646
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01265 LOMBARDI AVENUE
IRS990/USAddress/CityNm0GREEN BAY
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054304
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.PACKERSHOFANDTOURS.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CRAIG BENZEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum09205624092
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PACKERS HERITAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0PACK
ReturnHeader/Filer/EIN0452895921
ReturnHeader/Filer/PhoneNum09205697240
ReturnHeader/Filer/USAddress/AddressLine1Txt01265 LOMBARDI AVENUE
ReturnHeader/Filer/USAddress/CityNm0GREEN BAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054304
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0393647910
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI ADVISORY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01502 LONDON ROAD SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055812
ReturnHeader/PreparerPersonGrp/PhoneNum02187224705
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL J PETERSON CPA
ReturnHeader/ReturnTs02026-02-13T08:10:08-06:00
ReturnHeader/ReturnTypeCd0990

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