Civic Intelligence

Visit Mason City Inc

EIN 45-2436698 • 501(c)6 • Mason City, IA

Profile

Enhance the economy of mason city

13 N Federal AveMason City, IA 50401

www.visitmasoncityiowa.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.02x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

65th percentile

0.02x

Higher debt load relative to revenue than 65% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

10th percentile

-56%

Higher net margin than 10% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

19th percentile

-35%

Faster asset growth than 19% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

13th percentile

-45%

Faster revenue growth than 13% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets62nd percentile

Assets

Down

$328,527

Down $177,605 (-35%) from 2024

Liabilities

Down

$6,172

Down $8,513 (-58%) from 2024

Net Assets

Down

$322,355

Down $169,092 (-34%) from 2024

Operations
Liabilities / Revenue65th percentileNet Margin10th percentile

Revenue

Down

$300,842

Down $247,135 (-45%) from 2024

Expenses

Down

$469,934

Down $42,635 (-8.3%) from 2024

Net Income

Down

-$169,092

Down $204,500 (-578%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth19th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2012: $195,188Liabilities 2012: $25,719Net Assets 2012: $169,4692012Assets 2013: $219,755Liabilities 2013: $39,606Net Assets 2013: $180,1492013Assets 2014: $197,844Liabilities 2014: $6,744Net Assets 2014: $191,1002014Assets 2015: $214,420Liabilities 2015: $15,548Net Assets 2015: $198,8722015Assets 2016: $213,609Liabilities 2016: $8,135Net Assets 2016: $205,4742016Assets 2017: $249,233Liabilities 2017: $5,895Net Assets 2017: $243,3382017Assets 2018: $243,249Liabilities 2018: $6,069Net Assets 2018: $237,1802018Assets 2019: $257,908Liabilities 2019: $7,052Net Assets 2019: $250,8562019Assets 2020: $363,830Liabilities 2020: $6,128Net Assets 2020: $357,7022020Assets 2021: $409,151Liabilities 2021: $16,040Net Assets 2021: $393,1112021Assets 2022: $410,596Liabilities 2022: $9,888Net Assets 2022: $400,7082022Assets 2023: $464,788Liabilities 2023: $9,951Net Assets 2023: $454,8372023Assets 2024: $506,132Liabilities 2024: $14,685Net Assets 2024: $491,4472024Assets 2025: $328,527Liabilities 2025: $6,172Net Assets 2025: $322,3552025

Highlighted filing

2025

Assets$328,527
Liabilities$6,172
Net Assets$322,355
Open 2025 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2012: $243,783Expenses 2012: $282,163Net Income 2012: -$38,3802012Expenses 2013: $368,2792013Revenue 2014: $417,033Expenses 2014: $406,082Net Income 2014: $10,9512014Revenue 2015: $377,426Expenses 2015: $369,650Net Income 2015: $7,7762015Revenue 2016: $246,475Expenses 2016: $239,873Net Income 2016: $6,6022016Revenue 2017: $406,797Expenses 2017: $368,933Net Income 2017: $37,8642017Revenue 2018: $462,343Expenses 2018: $468,501Net Income 2018: -$6,1582018Revenue 2019: $453,241Expenses 2019: $439,565Net Income 2019: $13,6762019Revenue 2020: $391,869Expenses 2020: $285,023Net Income 2020: $106,8462020Revenue 2021: $303,948Expenses 2021: $268,539Net Income 2021: $35,4092021Revenue 2022: $399,026Expenses 2022: $391,429Net Income 2022: $7,5972022Revenue 2023: $537,195Expenses 2023: $483,066Net Income 2023: $54,1292023Revenue 2024: $547,977Expenses 2024: $512,569Net Income 2024: $35,4082024Revenue 2025: $300,842Expenses 2025: $469,934Net Income 2025: -$169,0922025

Highlighted filing

2025

Revenue$300,842
Expenses$469,934
Net Income-$169,092
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$328,527
Liabilities
$6,172
Net assets
$322,355
Revenue
$300,842
Expenses
$469,934
Net income
-$169,092
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.29$0.06$3.22$3.01$4.70$1.69
2024Detailed filing. Detailed filing data is available for this year.$5.06$0.15$4.91$5.48$5.13$0.35
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.65$0.10$4.55$5.37$4.83$0.54
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.11$0.10$4.01$3.99$3.91$0.08
2021Detailed filing. Detailed filing data is available for this year.$4.09$0.16$3.93$3.04$2.69$0.35
2020Detailed filing. Detailed filing data is available for this year.$3.64$0.06$3.58$3.92$2.85$1.07
2019Detailed filing. Detailed filing data is available for this year.$2.58$0.07$2.51$4.53$4.40$0.14
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.43$0.06$2.37$4.62$4.69$0.06
2017Detailed filing. Detailed filing data is available for this year.$2.49$0.06$2.43$4.07$3.69$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.14$0.08$2.05$2.46$2.40$0.07
2015Detailed filing. Detailed filing data is available for this year.$2.14$0.16$1.99$3.77$3.70$0.08
2014Detailed filing. Detailed filing data is available for this year.$1.98$0.07$1.91$4.17$4.06$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.20$0.40$1.80$3.68
2012Summary only. Only limited summary data is available for this year.$1.95$0.26$1.69$2.44$2.82$0.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Dec 8, 2025
Return Version
2024v5.0
Gross Receipts
$329,372
Mission and Program Overview

Mission

Enhance the economy of mason city and promote the north iowa area as a destination for overnight visitors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$162,782$177,545▲ $14,763
Cash and Non-Interest-Bearing Accounts$307,213$145,334▼ $161,879
Inventories for Sale or Use$5,724$5,301▼ $423
Land, Buildings, and Equipment, Net$30,413$347▼ $30,066
Total Assets$506,132$328,527▼ $177,605
Liabilities
Accounts Payable and Accrued Expenses$14,685$6,172▼ $8,513
Total Liabilities$14,685$6,172▼ $8,513
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$475,718$306,626▼ $169,092
Net Assets With Donor Restrictions$15,729$15,729→ $0
Total Net Assets Fund Balance$491,447$322,355▼ $169,092
Total Liabilities and Net Assets / Fund Balance$506,132$328,527▼ $177,605

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$347$12,990$13,337
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Blair BrodyPresident
Andrew ClausenDirector
Ann PapouchisDirector
Bll DanielsDirector
Dalton HammDirector
David SimsDirector
Michelle MurrayDirector
Tyler AndersonDirector
Will SymondsDirector
Mary HolmesSecretary
Matt CurtisVice Pres- T
Revenue and Support

Revenue Composition

Contributions and Grants
$283,593
Program Service Revenue
$10,670
Investment Income
$-24,129
Other Revenue
$30,708
Change in Net Assets
$-169,092
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$238,963
Salaries, Compensation, and Employee Benefits$220,511
Grants and Similar Amounts Paid$10,460
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$63,860$34,540-$98,400
Current Officers, Directors, Trustees, and Key Employees$48,174$25,940-$74,114
Advertising$61,944--$61,944
Occupancy$33,530$15,856-$49,386
Office Expenses$20,745$9,261-$30,006
Other Employee Benefits$17,926$9,652-$27,578
Payroll Taxes$10,576$5,695-$16,271
Grants to Domestic Orgs$10,460--$10,460
Fees for Services Accounting-$8,600-$8,600
Conferences and Meetings$4,995$332-$5,327
Other Expenses$4,238$497-$4,735
Insurance-$4,263-$4,263
Pension Plan Contributions$2,696$1,452-$4,148
Fees for Services Management-$4,000-$4,000
Depreciation Depletion-$3,790-$3,790
Fees for Services Other$2,808$312-$3,120
All Other Expenses$125$208-$333
Fees for Services Legal-$163-$163
Total Functional Expenses$344,697$125,237$0$469,934
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is included in the board packet via e-mail for the meeting prior to the filing deadline. All board members are requested to review and comment on any and all aspects of the form 990.”

Form 990, Page 6, Part VI, Line 12C

“All board members and key employees are subject to the conflict of interest policy. Board members are requested to disclose any potential confilcts at each board meeting. Annually, board members are required to disclose conflicts of interest in writing.”

Form 990, Page 6, Part VI, Line 15A

“The compensation committee reviews performance evaluations completed by the entire board and uses various sources for salary data which is used as as basis for the executive director's salary structure.”

Form 990, Page 6, Part VI, Line 19

“All financial statements, governing documents, policies and form 990 is available to the public at the offices of visit mason city during normal business hours upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Mason City Inc
EIN
45-2436698
Phone
6414221663
Address
13 N FEDERAL AVE, MASON CITY, IA 50401

Signing Officer

Name
Lindsey James
Title
Executive Director
Phone
6414221663
Signed
2025-12-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lindsey James
Formed
2011
Legal Domicile
Ia
Voting Board Members
11
Independent Board Members
11
Employees
4
Volunteers
27

Preparer

Firm
Harrison & Associates Cpas Pllc
Address
4700 4TH ST SW STE A, MASON CITY, IA 50401
Preparer
Timothy Schupick CPA
Phone
6412437400
Supplemental Narrative

Additional Explanations

Form 990, Page 1, Part I, Line 6

“Volunteers assist with numerous local events”

Raw XML Appendix394 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt04
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt027578
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IRS990/OtherRevenueTotalAmt031200
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt034540
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt063860
IRS990/OtherSalariesAndWagesGrp/TotalAmt098400
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IRS990/PensionPlanContributionsGrp/TotalAmt04148
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IRS990/PrincipalOfficerNm0LINDSEY JAMES
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt012990
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0VOLUNTEERS ASSIST WITH NUMEROUS LOCAL EVENTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS INCLUDED IN THE BOARD PACKET VIA E-MAIL FOR THE MEETING PRIOR TO THE FILING DEADLINE. ALL BOARD MEMBERS ARE REQUESTED TO REVIEW AND COMMENT ON ANY AND ALL ASPECTS OF THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL BOARD MEMBERS AND KEY EMPLOYEES ARE SUBJECT TO THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS ARE REQUESTED TO DISCLOSE ANY POTENTIAL CONFILCTS AT EACH BOARD MEETING. ANNUALLY, BOARD MEMBERS ARE REQUIRED TO DISCLOSE CONFLICTS OF INTEREST IN WRITING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COMPENSATION COMMITTEE REVIEWS PERFORMANCE EVALUATIONS COMPLETED BY THE ENTIRE BOARD AND USES VARIOUS SOURCES FOR SALARY DATA WHICH IS USED AS AS BASIS FOR THE EXECUTIVE DIRECTOR'S SALARY STRUCTURE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ALL FINANCIAL STATEMENTS, GOVERNING DOCUMENTS, POLICIES AND FORM 990 IS AVAILABLE TO THE PUBLIC AT THE OFFICES OF VISIT MASON CITY DURING NORMAL BUSINESS HOURS UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 1, PART I, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0300842
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IRS990/USAddress/AddressLine1Txt013 N FEDERAL AVE
IRS990/USAddress/CityNm0MASON CITY
IRS990/USAddress/StateAbbreviationCd0IA
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IRS990/WebsiteAddressTxt0WWW.VISITMASONCITYIOWA.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0LINDSEY JAMES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06414221663
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-12-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MASON CITY INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0452436698
ReturnHeader/Filer/PhoneNum06414221663
ReturnHeader/Filer/USAddress/AddressLine1Txt013 N FEDERAL AVE
ReturnHeader/Filer/USAddress/CityNm0MASON CITY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0814618897
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HARRISON & ASSOCIATES CPAS PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04700 4TH ST SW STE A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MASON CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd050401
ReturnHeader/PreparerPersonGrp/PhoneNum06412437400
ReturnHeader/PreparerPersonGrp/PreparationDt02025-12-24
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TIMOTHY SCHUPICK CPA
ReturnHeader/ReturnTs02025-12-24T14:57:09-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-10-01
ReturnHeader/TaxPeriodEndDt02025-09-30
ReturnHeader/TaxYr02024

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