Civic Intelligence

Main Street Monroe Inc

EIN 45-2302582 • 501(c)3 • Monroe, WI

Profile

To improve the quality of life for all monroe residents by ensuring economic stability, maintaining historic integrity, and maintaining downtown as the focal point of our community.

1717 10th StMonroe, WI 53566

www.mainstreetmonroe.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

45th percentile

0.01x

Higher debt load relative to assets than 45% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.00x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

83rd percentile

33%

Higher net margin than 83% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

75th percentile

$0

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2019

Asset Growth

98th percentile

296%

Faster asset growth than 98% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

90%

Faster revenue growth than 91% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$232,483

Up $173,837 (+296%) from 2023

Liabilities

Up

$2,068

Up $2,068 from 2023

Net Assets

Up

$230,415

Up $171,769 (+293%) from 2023

Revenue

Up

$515,301

Up $244,564 (+90%) from 2023

Expenses

Up

$343,532

Up $75,703 (+28%) from 2023

Net Income

Up

$171,769

Up $168,861 (+5807%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2013: $14,855Liabilities 2013: $02013Assets 2014: $30,069Net Assets 2014: $30,0692014Assets 2015: $24,154Net Assets 2015: $24,1542015Assets 2016: $65,571Liabilities 2016: $0Net Assets 2016: $65,5712016Assets 2017: $68,275Liabilities 2017: $0Net Assets 2017: $68,2752017Assets 2018: $14,956Liabilities 2018: $0Net Assets 2018: $14,9562018Assets 2019: $33,929Net Assets 2019: $33,9292019Assets 2020: $51,304Liabilities 2020: $1,499Net Assets 2020: $49,8052020Assets 2021: $73,106Liabilities 2021: $0Net Assets 2021: $73,1062021Assets 2022: $55,738Liabilities 2022: $0Net Assets 2022: $55,7382022Assets 2023: $58,646Liabilities 2023: $0Net Assets 2023: $58,6462023Assets 2024: $232,483Liabilities 2024: $2,068Net Assets 2024: $230,4152024

Highlighted filing

2024

Assets$232,483
Liabilities$2,068
Net Assets$230,415

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2013: $126,772Expenses 2013: $136,915Net Income 2013: -$10,1432013Revenue 2014: $118,815Expenses 2014: $103,601Net Income 2014: $15,2142014Revenue 2015: $122,812Expenses 2015: $128,727Net Income 2015: -$5,9152015Revenue 2016: $234,253Expenses 2016: $192,836Net Income 2016: $41,4172016Revenue 2017: $215,499Expenses 2017: $212,795Net Income 2017: $2,7042017Revenue 2018: $188,103Expenses 2018: $241,422Net Income 2018: -$53,3192018Revenue 2019: $169,414Expenses 2019: $150,441Net Income 2019: $18,9732019Revenue 2020: $207,493Expenses 2020: $191,617Net Income 2020: $15,8762020Revenue 2021: $228,955Expenses 2021: $205,654Net Income 2021: $23,3012021Revenue 2022: $239,356Expenses 2022: $256,724Net Income 2022: -$17,3682022Revenue 2023: $270,737Expenses 2023: $267,829Net Income 2023: $2,9082023Revenue 2024: $515,301Expenses 2024: $343,532Net Income 2024: $171,7692024

Highlighted filing

2024

Revenue$515,301
Expenses$343,532
Net Income$171,769

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 18, 2025
Return Version
2024v5.0
Gross Receipts
$515,301
Mission and Program Overview

Mission

To improve the quality of life for all monroe residents by ensuring economic stability, maintaining historic integrity, and maintaining downtown as the focal point of our community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$58,637$232,474▲ $173,837
Total Assets$58,646$232,483▲ $173,837
Other Assets Total$9$9→ $0
Liabilities
Accounts Payable and Accrued Expenses-$2,068-
Total Liabilities$0$2,068▲ $2,068
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$58,646$230,415▲ $171,769
Total Net Assets Fund Balance$58,646$230,415▲ $171,769
Total Liabilities and Net Assets / Fund Balance$58,646$232,483▲ $173,837
Compensation and Service Providers

Board Members and Trustees

NameTitle
Steve MoonPresident
Amy TimmermanAt Large Director
Jane ParadowskiAt Large Director
Kyle KeehnAt Large Director
Sharon RieseAt Large Director
Stacey SteinmannAt Large Director
Tom MillerCity Council
Mickey BeamSecretary
Aaron HolversonVice - Presi
Revenue and Support

Revenue Composition

Contributions and Grants
$398,604
Program Service Revenue
$111,703
Investment Income
$0
Other Revenue
$4,994
All Other Contributions
$398,604
Change in Net Assets
$171,769
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$222,116
Salaries, Compensation, and Employee Benefits$89,416
Professional Fundraising Fees$32,000
Total Fundraising Expense$32,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$77,220--$77,220
Advertising$56,064--$56,064
Fees for Services Professional Fundraising--$32,000$32,000
Payroll Taxes$7,993--$7,993
Other Expenses$6,322--$6,322
Travel$5,909--$5,909
Other Salaries and Wages$4,203--$4,203
Fees for Services Accounting$2,879--$2,879
Insurance$2,635--$2,635
All Other Expenses$1,632--$1,632
Fees for Services Other$1,210--$1,210
Total Functional Expenses$311,532$0$32,000$343,532
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$32,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The return will be reviewed by the executive director and board of directors.

Form 990, Page 6, Part VI, Line 19

Available upon request at main street monroe office.

Filing and Contact Details

Filer

Filer Name
Main Street Monroe Inc
EIN
45-2302582
Phone
6083284023
Address
1717 10TH ST, MONROE, WI 53566

Signing Officer

Name
Jordan Nordby
Title
Executive Director
Phone
6083284023
Signed
2025-11-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Moon
Formed
2011
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
9
Employees
2

Preparer

Firm
Benning Group LLC
Address
1809 10TH ST, MONROE, WI 53566-1830
Preparer
Jenny L Blocker
Phone
6083255035
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/TotalProgramServiceExpensesAmt0311532
IRS990/TotalProgramServiceRevenueAmt0111703
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0116697
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0515301
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt058646
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0232483
IRS990/TravelGrp/ProgramServicesAmt05909
IRS990/TravelGrp/TotalAmt05909
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02110 8TH AVE
IRS990/USAddress/CityNm0MONROE
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053566
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.MAINSTREETMONROE.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JORDAN NORDBY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06083284023
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-18
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MAIN STREET MONROE INC
ReturnHeader/Filer/BusinessNameControlTxt0MAIN
ReturnHeader/Filer/EIN0452302582
ReturnHeader/Filer/PhoneNum06083284023
ReturnHeader/Filer/USAddress/AddressLine1Txt01717 10TH ST
ReturnHeader/Filer/USAddress/CityNm0MONROE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053566
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0300003878
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BENNING GROUP LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01809 10TH ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MONROE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0535661830
ReturnHeader/PreparerPersonGrp/PhoneNum06083255035
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JENNY L BLOCKER
ReturnHeader/ReturnTs02025-12-01T18:01:53-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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