Civic Intelligence

Norfolk Area Visitors Bureau

EIN 45-2099017 • 501(c)6 • Norfolk, NE

Profile

The specific purpose of the corporation is to promote, encourage, and attract visitors to come to the norfolk area, and to use the travel and tourism facilities therein.

609 W Norfolk AveNorfolk, NE 68701

visitnorfolkne.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.01x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

53rd percentile

0.00x

Higher debt load relative to revenue than 53% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

56th percentile

3.6%

Higher net margin than 56% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

94th percentile

$79,596

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 16.3% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

73rd percentile

13%

Faster asset growth than 73% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

8.4%

Faster revenue growth than 65% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$146,608

Up $16,843 (+13%) from 2023

Liabilities

Down

$801

Down $843 (-51%) from 2023

Net Assets

Up

$145,807

Up $17,686 (+14%) from 2023

Operations
Liabilities / Revenue53rd percentileNet Margin56th percentile

Revenue

Up

$488,924

Up $38,060 (+8.4%) from 2023

Expenses

Up

$471,238

Up $20,251 (+4.5%) from 2023

Net Income

Up

$17,686

Up $17,809 (+14479%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth73rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2011: $112,820Liabilities 2011: $3,344Net Assets 2011: $109,4762011Assets 2012: $88,550Liabilities 2012: $5,961Net Assets 2012: $82,5892012Assets 2013: $154,749Liabilities 2013: $7,455Net Assets 2013: $147,2942013Assets 2014: $136,274Liabilities 2014: $6,753Net Assets 2014: $129,5212014Assets 2015: $146,460Liabilities 2015: $7,331Net Assets 2015: $139,1292015Assets 2016: $179,413Liabilities 2016: $5,535Net Assets 2016: $173,8782016Assets 2017: $171,360Liabilities 2017: $3,538Net Assets 2017: $167,8222017Assets 2018: $174,925Liabilities 2018: $3,481Net Assets 2018: $171,4442018Assets 2019: $124,039Liabilities 2019: $5,119Net Assets 2019: $118,9202019Assets 2020: $137,381Liabilities 2020: $4,832Net Assets 2020: $132,5492020Assets 2021: $157,860Liabilities 2021: $6,307Net Assets 2021: $151,5532021Assets 2022: $130,819Liabilities 2022: $2,575Net Assets 2022: $128,2442022Assets 2023: $129,765Liabilities 2023: $1,644Net Assets 2023: $128,1212023Assets 2024: $146,608Liabilities 2024: $801Net Assets 2024: $145,8072024

Highlighted filing

2024

Assets$146,608
Liabilities$801
Net Assets$145,807
Open 2024 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $276,065Expenses 2011: $200,412Net Income 2011: $75,6532011Expenses 2012: $408,0622012Revenue 2013: $466,250Expenses 2013: $401,545Net Income 2013: $64,7052013Revenue 2014: $403,148Expenses 2014: $420,921Net Income 2014: -$17,7732014Revenue 2015: $474,276Expenses 2015: $464,668Net Income 2015: $9,6082015Revenue 2016: $468,709Expenses 2016: $433,960Net Income 2016: $34,7492016Revenue 2017: $441,684Expenses 2017: $447,740Net Income 2017: -$6,0562017Revenue 2018: $437,127Expenses 2018: $433,505Net Income 2018: $3,6222018Revenue 2019: $391,647Expenses 2019: $444,171Net Income 2019: -$52,5242019Revenue 2020: $364,181Expenses 2020: $350,552Net Income 2020: $13,6292020Revenue 2021: $352,047Expenses 2021: $333,043Net Income 2021: $19,0042021Revenue 2022: $392,279Expenses 2022: $415,588Net Income 2022: -$23,3092022Revenue 2023: $450,864Expenses 2023: $450,987Net Income 2023: -$1232023Revenue 2024: $488,924Expenses 2024: $471,238Net Income 2024: $17,6862024

Highlighted filing

2024

Revenue$488,924
Expenses$471,238
Net Income$17,686
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$146,608
Liabilities
$801
Net assets
$145,807
Revenue
$488,924
Expenses
$471,238
Net income
$17,686
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.47$0.01$1.46$4.89$4.71$0.18
2023Detailed filing. Detailed filing data is available for this year.$1.30$0.02$1.28$4.51$4.51$0.00
2022Detailed filing. Detailed filing data is available for this year.$1.31$0.03$1.28$3.92$4.16$0.23
2021Detailed filing. Detailed filing data is available for this year.$1.58$0.06$1.52$3.52$3.33$0.19
2020Detailed filing. Detailed filing data is available for this year.$1.37$0.05$1.33$3.64$3.51$0.14
2019Detailed filing. Detailed filing data is available for this year.$1.24$0.05$1.19$3.92$4.44$0.53
2018Detailed filing. Detailed filing data is available for this year.$1.75$0.03$1.71$4.37$4.34$0.04
2017Detailed filing. Detailed filing data is available for this year.$1.71$0.04$1.68$4.42$4.48$0.06
2016Detailed filing. Detailed filing data is available for this year.$1.79$0.06$1.74$4.69$4.34$0.35
2015Detailed filing. Detailed filing data is available for this year.$1.46$0.07$1.39$4.74$4.65$0.10
2014Detailed filing. Detailed filing data is available for this year.$1.36$0.07$1.30$4.03$4.21$0.18
2013Detailed filing. Detailed filing data is available for this year.$1.55$0.07$1.47$4.66$4.02$0.65
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.89$0.06$0.83$4.08
2011Summary only. Only limited summary data is available for this year.$1.13$0.03$1.09$2.76$2.00$0.76
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.0
Gross Receipts
$488,924
Mission and Program Overview

Mission

The specific purpose of the corporation

The specific purpose of the corporation is to promote, encourage, and attract visitors to come to the norfolk area, and to use the travel and tourism facilities therein.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$129,765$146,608▲ $16,843
Rtn Earn Endowment Incm Other Fnds$128,121$145,807▲ $17,686
Total Assets$129,765$146,608▲ $16,843
Liabilities
Accounts Payable and Accrued Expenses$1,644$801▼ $843
Total Liabilities$1,644$801▼ $843
Net Assets / Fund Balance
Total Net Assets Fund Balance$128,121$145,807▲ $17,686
Total Liabilities and Net Assets / Fund Balance$129,765$146,608▲ $16,843
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Traci JeffreyExecutive DiFT$77,278$2,318$79,596

Board Members and Trustees

NameTitle
Mary ColfackChair/treasu
Gene WalkerVice Chair/s
Janie EngelbyBoard Member
Megan EckertBoard Member
Michael BehrensBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$483,663
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$5,261
All Other Contributions
$23,079
Change in Net Assets
$17,686
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$213,219
Other Expenses$177,499
Grants and Similar Amounts Paid$80,520
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$115,246
Grants to Domestic Orgs---$80,520
Current Officers, Directors, Trustees, and Key Employees---$79,596
Advertising---$70,042
Information Technology---$30,466
Office Expenses---$24,368
Occupancy---$16,172
Payroll Taxes---$14,920
Travel---$8,440
Fees for Services Accounting---$8,361
Pension Plan Contributions---$3,457
Insurance---$2,955
Other Expenses---$709
Conferences and Meetings---$518
Fees for Services Legal---$38
Total Functional Expenses$0$0$0$471,238
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Norfolk Area Chamber of CommerceNorfolk, NE501c3Culture & Recreation$12,500
Nen All-star Football ClassicNorfolk, NE501c3School Activities$10,000
Big Bang Boom IncNorfolk, NE501c3July 4th Fireworks$7,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7B

“Madison county commissioners approve appointment to the norfolk area visitors bureau board.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by the executive director and board chairperson prior to filing.”

Form 990, Page 6, Part VI, Line 12C

“The conflict of interest policy is reviewed and signed by all board members and employees on an annual basis.”

Form 990, Page 6, Part VI, Line 15A

“Board reviews, sets, and approves executive director's wage.”

Form 990, Page 6, Part VI, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Norfolk Area Visitors Bureau
EIN
45-2099017
Phone
4023712932
Address
609 W NORFOLK AVE, NORFOLK, NE 68701

Signing Officer

Name
Mary Colfack
Title
Chair/treasurer
Phone
4023712932
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Traci Jeffrey
Formed
2011
Legal Domicile
Ne
Voting Board Members
5
Independent Board Members
5
Employees
3

Preparer

Firm
Cruise & Associates Inc
Address
4213 38TH ST STE 100, COLUMBUS, NE 68601
Preparer
Jeff a Thoene
Phone
4025645827
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 2, Part IV, Line 1B

“The norfolk area visitors bureau acts as a custodian for two collaborative efforts of the city of norfolk, norfolk area economic development council, norfolk area chamber of commerce, and themselves for marketing the community. The two collaborative efforts are called norfolk now and discover northeast nebraska.”

Raw XML Appendix325 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/USAddress/CityNm1NORFOLK
IRS990ScheduleI/RecipientTable/USAddress/CityNm2NORFOLK
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IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1NE
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2NE
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd068702
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd168701
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd268701
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0FUNDS ARE DISTRIBUTED FOR EVENTS AND PROMOTIONS FOR THE PURPOSE OF ATTRACTING VISITORS AND TOURISM TO THE NORFOLK AREA. THE BOARD REVIEWS APPLICATIONS AND DETERMINES WHO TO AWARD GRANTS AND ALLOCATIONS TO. MONITORING OF THE GRANTS AND ALLOCATIONS INCLUDES ONE OR ALL OF THE FOLLOWING BASED ON THE TYPE OF GRANT OR ALLOCATION: 1) A WRITTEN REPORT INDICATING SUCH THINGS AS NUMBER OF PARTICIPANTS, ESTIMATED ECONOMIC IMPACT, AND OTHER INFORMATION COMPLETED BY THE RECIPIENT ORGANIZATION. 2) GRANT AWARDED ON A COST REIMBURSEMENT BASIS REQUIRING SUBMISSION OF PROOF OF EXPENSES PRIOR TO REIMBURSEMENT BY THE NORFOLK AREA VISITORS BUREAU. 3) ACTIVE PARTICIPATION BY MEMBERS OF THE NORFOLK AREA VISITORS BUREAU THEREBY ENSURING FUNDING USED FOR APPROPRIATE PURPOSE.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
IRS990ScheduleI/Total501c3OrgCnt03
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MADISON COUNTY COMMISSIONERS APPROVE APPOINTMENT TO THE NORFOLK AREA VISITORS BUREAU BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND BOARD CHAIRPERSON PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE CONFLICT OF INTEREST POLICY IS REVIEWED AND SIGNED BY ALL BOARD MEMBERS AND EMPLOYEES ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOARD REVIEWS, SETS, AND APPROVES EXECUTIVE DIRECTOR'S WAGE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0129765
IRS990/TotalAssetsEOYAmt0146608
IRS990/TotalAssetsGrp/BOYAmt0129765
IRS990/TotalAssetsGrp/EOYAmt0146608
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0483663
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0471238
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01644
IRS990/TotalLiabilitiesEOYAmt0801
IRS990/TotalLiabilitiesGrp/BOYAmt01644
IRS990/TotalLiabilitiesGrp/EOYAmt0801
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0128121
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0145807
IRS990/TotalOtherCompensationAmt02318
IRS990/TotalReportableCompFromOrgAmt077278
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt05261
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0488924
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0129765
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0146608
IRS990/TravelGrp/TotalAmt08440
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0609 W NORFOLK AVE
IRS990/USAddress/CityNm0NORFOLK
IRS990/USAddress/StateAbbreviationCd0NE
IRS990/USAddress/ZIPCd068701
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0VISITNORFOLKNE.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARY COLFACK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR/TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum04023712932
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NORFOLK AREA VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0NORF
ReturnHeader/Filer/EIN0452099017
ReturnHeader/Filer/PhoneNum04023712932
ReturnHeader/Filer/USAddress/AddressLine1Txt0609 W NORFOLK AVE
ReturnHeader/Filer/USAddress/CityNm0NORFOLK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NE
ReturnHeader/Filer/USAddress/ZIPCd068701
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0470719555
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CRUISE & ASSOCIATES INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04213 38TH ST STE 100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0COLUMBUS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd068601
ReturnHeader/PreparerPersonGrp/PhoneNum04025645827
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JEFF A THOENE
ReturnHeader/ReturnTs02025-11-14T12:45:22-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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