Civic Intelligence

Washington Tourism Alliance

EIN 45-0636440 • 501(c)6 • Seattle, WA

Profile

The sole purpose of the washington tourism alliance is marketing washington to tourists. In order to accomplish this, the activities of the corporation will include, but not be limited to advocating, promoting, developing and sustaining destination tourism marketing for washington state.

PO Box 16612Seattle, WA 98116

industry.stateofwatourism.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.24x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

23rd percentile

0.09x

Higher debt load relative to revenue than 23% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

12th percentile

-11%

Higher net margin than 12% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

4th percentile

-20%

Faster asset growth than 4% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

53rd percentile

7.4%

Faster revenue growth than 53% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$2,781,008

Down $693,672 (-20%) from 2023

Liabilities

Up

$675,995

Up $88,276 (+15%) from 2023

Net Assets

Down

$2,105,013

Down $781,948 (-27%) from 2023

Revenue

Up

$7,310,354

Up $501,382 (+7.4%) from 2023

Expenses

Up

$8,092,302

Up $1,201,686 (+17%) from 2023

Net Income

Down

-$781,948

Down $700,304 (-858%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $220,563Liabilities 2011: $0Net Assets 2011: $220,5632011Assets 2012: $209,341Liabilities 2012: $23,022Net Assets 2012: $186,3192012Assets 2013: $203,173Liabilities 2013: $55,926Net Assets 2013: $147,2472013Assets 2014: $589,107Liabilities 2014: $218,461Net Assets 2014: $370,6462014Assets 2015: $541,174Liabilities 2015: $111,760Net Assets 2015: $429,4142015Assets 2016: $232,986Liabilities 2016: $74,956Net Assets 2016: $158,0302016Assets 2017: $140,179Liabilities 2017: $43,627Net Assets 2017: $96,5522017Assets 2018: $207,598Liabilities 2018: $152,222Net Assets 2018: $55,3762018Assets 2019: $1,743,238Liabilities 2019: $256,966Net Assets 2019: $1,486,2722019Assets 2020: $2,270,038Liabilities 2020: $65,406Net Assets 2020: $2,204,6322020Assets 2021: $3,846,718Liabilities 2021: $247,696Net Assets 2021: $3,599,0222021Assets 2022: $3,430,467Liabilities 2022: $467,363Net Assets 2022: $2,963,1042022Assets 2023: $3,474,680Liabilities 2023: $587,719Net Assets 2023: $2,886,9612023Assets 2024: $2,781,008Liabilities 2024: $675,995Net Assets 2024: $2,105,0132024

Highlighted filing

2024

Assets$2,781,008
Liabilities$675,995
Net Assets$2,105,013

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $417,184Expenses 2011: $196,621Net Income 2011: $220,5632011Expenses 2012: $591,1822012Revenue 2013: $470,020Expenses 2013: $509,092Net Income 2013: -$39,0722013Revenue 2014: $1,139,463Expenses 2014: $996,064Net Income 2014: $143,3992014Revenue 2015: $799,257Expenses 2015: $740,489Net Income 2015: $58,7682015Revenue 2016: $400,061Expenses 2016: $671,445Net Income 2016: -$271,3842016Revenue 2017: $368,579Expenses 2017: $430,057Net Income 2017: -$61,4782017Revenue 2018: $343,007Expenses 2018: $384,183Net Income 2018: -$41,1762018Revenue 2019: $1,979,273Expenses 2019: $548,377Net Income 2019: $1,430,8962019Revenue 2020: $1,841,365Expenses 2020: $1,123,005Net Income 2020: $718,3602020Revenue 2021: $5,068,269Expenses 2021: $3,673,879Net Income 2021: $1,394,3902021Revenue 2022: $8,500,672Expenses 2022: $9,136,590Net Income 2022: -$635,9182022Revenue 2023: $6,808,972Expenses 2023: $6,890,616Net Income 2023: -$81,6442023Revenue 2024: $7,310,354Expenses 2024: $8,092,302Net Income 2024: -$781,9482024

Highlighted filing

2024

Revenue$7,310,354
Expenses$8,092,302
Net Income-$781,948

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.78$0.68$2.11$7.31$8.09$0.78
2023Detailed filing. Detailed filing data is available for this year.$3.47$0.59$2.89$6.81$6.89$0.08
2022Detailed filing. Detailed filing data is available for this year.$3.43$0.47$2.96$8.50$9.14$0.64
2021Detailed filing. Detailed filing data is available for this year.$3.85$0.25$3.60$5.07$3.67$1.39
2020Detailed filing. Detailed filing data is available for this year.$2.27$0.07$2.20$1.84$1.12$0.72
2019Detailed filing. Detailed filing data is available for this year.$1.74$0.26$1.49$1.98$0.55$1.43
2018Detailed filing. Detailed filing data is available for this year.$0.21$0.15$0.06$0.34$0.38$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.14$0.04$0.10$0.37$0.43$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.23$0.07$0.16$0.40$0.67$0.27
2015Detailed filing. Detailed filing data is available for this year.$0.54$0.11$0.43$0.80$0.74$0.06
2014Detailed filing. Detailed filing data is available for this year.$0.59$0.22$0.37$1.14$1.00$0.14
2013Summary only. Only limited summary data is available for this year.$0.20$0.06$0.15$0.47$0.51$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.59
2011Summary only. Only limited summary data is available for this year.$0.22$0.00$0.22$0.42$0.20$0.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 27, 2025
Return Version
2024v5.2
Gross Receipts
$7,310,354
Mission and Program Overview

Mission

To advocate, promote, develop and sustain the economic well-being of the washington tourism industry.

The sole purpose of the washington tourism alliance is marketing washington (cont'd sched o)to tourists. In order to accomplish this, the activities of the corporation will include, but not be limited to advocating, promoting, developing and sustaining destination tourism marketing for washington state.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$1,188,320$1,215,092▲ $26,772
Savings and Temporary Cash Investments$500,258$888,281▲ $388,023
Cash and Non-Interest-Bearing Accounts$1,503,390$538,843▼ $964,547
Prepaid Expenses and Deferred Charges$139,828$90,094▼ $49,734
Accounts Receivable$142,884$48,698▼ $94,186
Total Assets$3,474,680$2,781,008▼ $693,672
Liabilities
Accounts Payable and Accrued Expenses$558,695$600,320▲ $41,625
Deferred Revenue$29,024$75,675▲ $46,651
Total Liabilities$587,719$675,995▲ $88,276
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,886,961$2,105,013▼ $781,948
Total Net Assets Fund Balance$2,886,961$2,105,013▼ $781,948
Total Liabilities and Net Assets / Fund Balance$3,474,680$2,781,008▼ $693,672
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
David BlandfordExecutive Director/CEOFT$232,170$67,994$300,164
Michelle MckenzieDirector of MarketingFT$128,316$32,434$160,750
Mike MoeDirector of Tourism & Strat. PartershipFT$122,206$30,253$152,459
Marianne GraffSenior Content ManagerFT$102,823$15,030$117,853

Board Members and Trustees

NameTitle
Brad JonesChair
Ron PeckPast Chair
Cliff MyersVice Chair
Annette PittsDirector
Bridget BaethDirector
Dipra JhaDirector
Gary BallewDirector
Guy GlaeserDirector
Heather BradshawDirector
Katja SpitzDirector
Krista BentleyDirector
Leslie WomackDirector
Megan ChingDirector
Rose NobleDirector
Teresa TaylorDirector
Tommy FarrisDirector
Troy CampbellDirector
Skip ThompsonDirector Thru 11/24
Elizabeth McgreeSecretary
Julie EisenhauerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
AdventureMarketing111 WASHINGTON AVE N SUITE 300, Minneapolis, MN 55401$1,471,325
Madden MediaMarketing345 E TOOLE AVE, Tucson, AZ 85701$469,445
Brand USAMarketing1725 STREET NW SUITE 800, Washington, DC 20006$450,000
Travelscape LLCMarketingPO BOX 847677, Dallas, TX 75284-7677$302,378
GreenrubinoMarketing1114 EAST PIKE ST 3RD FLOOR, Seattle, WA 98122$233,545
Revenue and Support

Revenue Composition

Contributions and Grants
$6,491,381
Program Service Revenue
$277,250
Investment Income
$32,024
Other Revenue
$509,699
Change in Net Assets
$-781,948

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,310,354
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$7,310,354
Total Revenue per Form 990
$7,310,354
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,949,353
Grants and Similar Amounts Paid$1,814,022
Salaries, Compensation, and Employee Benefits$1,328,927
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$2,793,520
Grants to Domestic Orgs---$1,814,022
Other Salaries and Wages---$822,779
Fees for Services Other---$643,712
Conferences and Meetings---$329,700
Current Officers, Directors, Trustees, and Key Employees---$300,164
Travel---$152,558
Fees for Services Lobbying---$124,226
Fees for Services Accounting---$101,158
Information Technology---$97,509
Other Employee Benefits---$85,076
Other Expenses---$82,999
Payroll Taxes---$82,844
All Other Expenses---$71,336
Office Expenses---$60,103
Pension Plan Contributions---$38,064
Insurance---$7,070
Occupancy---$3,784
Fees for Services Legal---$1,738
Total Functional Expenses$0$0$0$8,092,302

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$8,092,302
Total Expenses per Audited Statements$8,092,302
Total Expenses per Form 990$8,092,302
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Visit IssaquahIssaquah, WA501(c)(4)Shoulder Season Video and Photography Initiative, Paragliding Festival Professional Assessment, and Destination Stewardship Facilitation$82,000
Washington FilmworksSeattle, WA-Creating Collateral for Tourism and Film and Outreach to Tribal Communities to Develop Reciprocal and Regenerative Relationships$75,000
Economic Alliance of Lewis CountyChehalis, WA501(c)(6)Rural Tourism Research & Data and Tourism Regeneration$65,000
Kittitas County Chamber of CommerceEllensburg, WA501(c)(6)Arts & Culture, Rtmp, and Rural Tourism Research & Data$61,000
Visit Tri CitiesKennewick, WA501(c)(6)Sports Incentivization Grant$60,000
Suquamish Indian TribeSuquamish, WA501(c)(6)Suquamish Museum Digital Storytelling and Marketing Asset Production$53,110
City of BingenCook, WALocal GovernmentTourism Regeneration Grant$50,000
City of WestportWestport, WALocal GovernmentTourism Regeneration Grant$50,000
Make Shift Art SpaceBellingham, WA501(c)(3)Tourism Regeneration Grant$50,000
Olympic Peninsula Visitors BureauPort Angeles, WA501(c)(6)Tourism Regeneration Grant$50,000
Port Angeles Chamber of CommercePort Angeles, WA501(c)(6)Tourism Regeneration Grant$50,000
Visitor and Convention Bureau of Thurston CountyOlympia, WA501(c)(6)Harvesting Resilience and Rural Tourism Research & Data$50,000
PORT GAMBLE S'KLALLAM FOUNDATIONKingston, WA501(c)(3)Tourism Regeneration Grant$48,615
Woodinville Wine CountryWoodinville, WA-Expanding Horizons in Wine Country Tourism and Woodinville Wine Country Tourism Ambassador Program$48,000
City of KenmoreKenmore, WALocal GovernmentTourism Regeneration Grant$46,800
City of Benton CityBenton City, WALocal GovernmentTourism Regeneration Grant$46,300
Economic Development Alliance of Skagit CountyMount Vernon, WA501(c)(6)Skagit Marketing Asset Library and Rural Tourism Research & Data$42,000
Organic Farm SchoolClinton, WA501(c)(3)Tourism Regeneration Grant$36,500
Mountains to Sound Greenway TrustSeattle, WA501(c)(3)Coal Mines Trail Interpretive Waysides Project and National Heritage Area Kiosk$33,500
Snoqualmie Indian TribeSnoqualmie, WA501(c)(6)Indigenous Tourism Marketing & Production Grant$33,445
Spokane Tribe of IndiansWellpinit, WA501(c)(3)Indigenous Tourism Marketing & Production Grant$33,445
Grand Coulee Chamber of CommerceGrand Coulee, WA501(c)(6)Arts & Culture and Discover Coulee$30,500
City of WaitsburgWaitsburg, WALocal GovernmentTourism Regeneration Grant$30,000
City of ZillahZillah, WALocal GovernmentTourism Sustainability Grant$30,000
Pacific County Tourism BureauSeaview, WA501(c)(6)County-wide Murals for Tourism Enhancement and Trails$30,000
Tri County Economic Development DistrictColville, WA501(c)(6)Wonderfully Wild Video Production Project and Technical Assistance Grant$28,000
Sustainable ConnectionsBellingham, WA501(c)(3)Rural Tourism Marketing Program Grant$25,000
Greater Grays HarborAberdeen, WA501(c)(6)Rural Tourism Research & Data Grant$24,500
Bellingham Whatcom County TourismBellingham, WA501(c)(6)Sports Incentivization Grant$23,500
The Kalispel Indian Community of the Kalispel ReservationUsk, WA501(c)(3)Rural Tourism Research & Data Grant$22,500
Mt Adams Chamber of CommerceWhite Salmon, WA501(c)(6)Rural Tourism Marketing Program Grant$22,000
Snoqualmie Valley Chamber of CommerceNorth Bend, WA501(c)(3)Rural Tourism Marketing Program Grant$22,000
Wenatchee Valley Chamber of CommerceWenatchee, WA-Rural Tourism Marketing Program Grant$22,000
Marymoor Velodrome AssociationRedmond, WA501(c)(3)Sports Incentivization Grant$20,000
Methow Valley Sports Trails AssociationWinthrop, WA501(c)(3)Rural Tourism Research & Data Grant$20,000
Spark Museum of Electrical InventionBellingham, WA501(c)(3)Tourism Regeneration Grant$20,000
Jefferson County Farmers MarketPort Townsend, WA501(c)(3)Rural Tourism Marketing Program Grant$18,000
Twispworks FoundationTwisp, WA501(c)(6)Closer to the Heart and Workforce Development Workshops$17,250
Alliance for Pioneer SquareSeattle, WA501(c)(3)Tourism Regeneration Grant$16,500
Kruckeberg Botanic Garden FoundationShoreline, WA501(c)(3)Tourism Regeneration Grant$16,475
Wahkiakum Chamber of CommerceCathlamet, WA501(c)(6)Tourism Regeneration Grant$15,752
Mount Rainier Visitor AssociationAshford, WA501(c)(6)Rural Tourism Marketing Program Grant$15,750
Anacortes Arts FestivalAnacortes, WA501(c)(3)Rural Tourism Marketing Program Grant$15,000
LangstonSeattle, WA501(c)(3)Arts & Culture Grant$15,000
Paper Whale ArtsBellingham, WA501(c)(3)Arts & Culture Grant$15,000
Sky Valley Chamber of CommerceSultan, WA501(c)(6)Rural Tourism Marketing Program Grant$15,000
Snohomish Youth Soccer ClubSnohomish, WA501(c)(3)Tourism Regeneration Grant$15,000
Twisp Chamber of CommerceTwisp, WA501(c)(6)Three Day Festival Twisp$15,000
Yakima Valley TourismYakima, WA-Technical Assistance Grant$15,000
Dungeness River Nature CenterSequim, WA501(c)(3)Trails on Drnc Property$11,000
City of RedmondRedmond, WALocal GovernmentTechnical Assistance Grant$10,500
Amateur Athletics Commission of Snohomish CountyEverett, WA501(c)(3)Sports Incentivization Grant$10,000
Bellingham Boating CenterBellingham, WA501(c)(3)Wheelhouse Building Ada Lift$10,000
City of EdmondsNorth Edmonds, WALocal GovernmentArts & Culture Grant$10,000
House of KalaRedmond, WA501(c)(3)Arts & Culture Grant$10,000
Mount St Helens InstituteAmboy, WA501(c)(3)Technical Assistance Grant$10,000
Okanogan County Tourism CouncilOmak, WA501(c)(6)Rural Tourism Research & Data Grant$10,000
Port of Columbia CountyDayton, WAGovernmentRural Tourism Marketing Program Grant$10,000
Washington Festivals & Events AssociationPort Angeles, WA501(c)(6)Arts & Culture Grant$10,000
Mount Vernon Downtown AssociationMount Vernon, WA501(c)(3)Tourism Regeneration Grant$9,758
Camano Island Chamber of CommerceCamano, WA501(c)(6)Tourism Regeneration Grant$9,500
Dunn GardensSeattle, WA501(c)(3)Tourism Regeneration Grant$9,300
Friday Harbor Film FestivalFriday Harbor, WA501(c)(3)Arts & Culture Grant$9,000
Power House Theatre Walla WallaWalla Walla, WA501(c)(3)Tourism Regeneration Grant$8,500
International Mermaid MuseumAberdeen, WA501(c)(3)Arts & Culture Grant$7,500
Maryhill Museum of ArtGoldendale, WA501(c)(3)Arts & Culture Grant$7,500
Northwest Agriculture Business CenterMount Vernon, WA501(c)(3)Arts & Culture Grant$7,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$520,123
Current Year Nondeductible Lobbying and Political Cost$124,226
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Membership in wta is open to all organizations and individuals engaged in tourism. There are currently nine classes of members including diamond investor, silver investor, corporate investor, partner, associate partner, premium member, basic member, small business member and individual member. Classes of members may be revised at any time.

Form 990, Part VI, Section A, Line 8B

The board committees do not keep meeting minutes.

Form 990, Part VI, Section B, Line 11B

At the end of the fiscal year, the outside cpa will prepare the annual return for organization exempt from income tax (form 990). The return will be presented to the ceo, audit and fiscal committee, and the board chair for their review and approval. The outside cpa will then file the return with the irs by the annual deadline.

Form 990, Part VI, Section B, Line 12C

All members of the board are required to annually sign a conflict of interest policy. All persons covered by the policy must promptly and fully disclose all material facts of every actual or potential conflict of interest. Any potential conflict of interest will be reviewed by the board. Any interested board member shall recuse himself or herself from the board review of the matter. If a conflict of interest is determined to exist, a decision will be made by a majority of the disinterested board members on whether to enter into or continue the arrangement in question.

Form 990, Part VI, Section B, Line 15A

Wta salaries are evaluated annually using comparative data from third party national travel and tourism associations including but not limited to destinations international, which compiles salary surveys across myriad positions for state tourism offices, city destination marketing organizations and related organizations. In addition to the salary and benefit ranges supplied by this data, swt applies experience, budget and program responsibilities and staff oversight to achieve a salary figure. The organization's executive committee determines and approves the executive director's salary through this process. The executive director determines the salaries of other directors using these figures and presents to the organization's board executive committee for review prior to setting the salary. Additionally, cost of living adjustments are considered each year as part of the organization's budgeting process and are ultimately approved by the board of directors.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

FORM 990, PART VI, LINE 1:

The board routinely votes to empower the finance and executive committee with authority to approve contracts and make decisions on behalf of the board.

Filing and Contact Details

Filer

Filer Name
Washington Tourism Alliance
EIN
45-0636440
Phone
4254785350
Address
PO BOX 16612, SEATTLE, WA 98116
Doing Business As
State of Washington Tourism

Signing Officer

Name
David Blandford
Title
Executive Director/CEO
Phone
4254785350
Signed
2025-10-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Blandford
Formed
2011
Legal Domicile
Wa
Voting Board Members
19
Independent Board Members
19
Employees
11
Volunteers
19

Preparer

Firm
Clark Nuber Ps
Address
555 110TH AVE NE SUITE 700, BELLEVUE, WA 98004
Preparer
Carolyn B Fjelstad
Phone
4254544919
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 6:

There were 19 individuals that served on the board of directors for 2024.

Financial Statement Notes

PART X, LINE 2:

The organization is exempt from federal income tax under section 501(c)(6) of the internal revenue code (irc) except to the extent of unrelated business taxable income as defined under irc sections 511 through 515. The organization accounts for uncertain tax positions using a standard that prescribes a recognition threshold and measurement process for uncertain tax positions. As of december 31, 2024, the organization had no uncertain tax positions requiring accrual.

Raw XML AppendixShowing 400 of 1,254 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0600320
IRS990/AccountsReceivableGrp/BOYAmt0142884
IRS990/AccountsReceivableGrp/EOYAmt048698
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
IRS990/AdvertisingGrp/TotalAmt02793520
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3TRAVELSCAPE LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4GREENRUBINO
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IRS990/Desc0THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL."
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IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR THRU 11/24
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt21SENIOR CONTENT MANAGER
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIR. OF TOURISM & STRAT. PARTERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR OF MARKETING
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IRS990/MissionDesc0THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
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