Civic Intelligence

Historic Hannibal Marketing Council

EIN 43-1732478 • 501(c)4 • Hannibal, MO

Profile

To promote the economic prospertiy by: working to preserve and protect the historic character of the traditional downtown.

PO Box 835Hannibal, MO 63401

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2025

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2025

Net Margin

60th percentile

6.7%

Higher net margin than 60% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2025

Top Officer Pay

89th percentile

$0

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • <$500k nonprofits • Source year 2025

Asset Growth

63rd percentile

4.1%

Faster asset growth than 63% of similar nonprofits.

501(c)4 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

71st percentile

13%

Faster revenue growth than 71% of similar nonprofits.

501(c)4 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$71,227

Up $2,826 (+4.1%) from 2024

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$71,227

Up $2,826 (+4.1%) from 2024

Operations
Liabilities / RevenueScore unavailableNet Margin60th percentile

Revenue

Up

$42,246

Up $4,925 (+13%) from 2024

Expenses

Up

$39,420

Up $9,487 (+32%) from 2024

Net Income

Down

$2,826

Down $4,562 (-62%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth63rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80K$60K$40K$20K$0Assets 2019: $39,956Liabilities 2019: $02019Assets 2020: $36,622Liabilities 2020: $02020Assets 2022: $45,814Net Assets 2022: $45,8142022Assets 2023: $61,013Net Assets 2023: $61,0132023Assets 2024: $68,401Net Assets 2024: $68,4012024Assets 2025: $71,227Net Assets 2025: $71,2272025

Highlighted filing

2025

Assets$71,227
Liabilities-
Net Assets$71,227
Open 2025 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2019: $19,424Expenses 2019: $19,909Net Income 2019: -$4852019Revenue 2020: $12,729Expenses 2020: $16,063Net Income 2020: -$3,3342020Revenue 2022: $29,199Expenses 2022: $16,518Net Income 2022: $12,6812022Revenue 2023: $45,748Expenses 2023: $30,549Net Income 2023: $15,1992023Revenue 2024: $37,321Expenses 2024: $29,933Net Income 2024: $7,3882024Revenue 2025: $42,246Expenses 2025: $39,420Net Income 2025: $2,8262025

Highlighted filing

2025

Revenue$42,246
Expenses$39,420
Net Income$2,826
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$71,227
Liabilities
-
Net assets
$71,227
Revenue
$42,246
Expenses
$39,420
Net income
$2,826
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$71.2$71.2$42.2$39.4$2.83
2024Detailed filing. Detailed filing data is available for this year.$68.4$68.4$37.3$29.9$7.39
2023Detailed filing. Detailed filing data is available for this year.$61.0$61.0$45.7$30.5$15.2
2022Detailed filing. Detailed filing data is available for this year.$45.8$45.8$29.2$16.5$12.7
2020Summary only. Only limited summary data is available for this year.$36.6$0.00$12.7$16.1$3.33
2019Summary only. Only limited summary data is available for this year.$40.0$0.00$19.4$19.9$0.49
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Nov 1, 2024 to Oct 31, 2025
Signed
Dec 5, 2025
Return Version
2024v5.2
Gross Receipts
$73,422
Mission and Program Overview

Mission

To promote the economic prospertiy by: working to preserve and protect the historic character of the traditional downtown.

Program Services

DescriptionGrantsExpenses
N/A$0$0
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
KATIE WELCHPresident-$0--
BARB CRANEVice President-$0--
KRISTINE RUSSELLSecretary-$0--
MICHAEL O'CHELTREETreasurer-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Twain on Main$33,717$33,717$10,706$23,011
Chocolate Festival$20,837$20,837$18,375$2,462
Total Events$66,648$66,648$31,176$35,472
Filing and Contact Details

Filer

Filer Name
Historic Hannibal Marketing Council
EIN
43-1732478
Phone
5737190252
Address
PO BOX 835, HANNIBAL, MO 63401

Signing Officer

Name
Anna K Welch
Title
President
Phone
5737190252
Signed
2025-12-05

Preparer

Firm
Anns Tax Service LLC
Address
500 Broadway, Hannibal, MO 63401
Preparer
Cheryl K Chase
Phone
5732212885
Supplemental Narrative

Additional Explanations

Other

“MISC INCOME”

Form 990EZ, Part I, Line 8

“OTHER 1941.”

Form 990EZ, Part I, Line 16

“1.liability insurance 1039.”

Form 990EZ, Part I, Line 16

“2.MISC EX 274.”

Form 990EZ, Part I, Line 16

“3.ADVERTISING 1325.”

Form 990EZ, Part I, Line 16

“4.EVENT ORGANIZER 27500.”

Form 990EZ, Part I, Line 16

“5.OFFICE EX 378.”

Form 990EZ, Part I, Line 16

“6.city beautification 5951.”

Raw XML Appendix148 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum05732483451
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0HANNIBAL
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MO
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd063401
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt068401
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IRS990EZ/ForeignFinancialAccountInd0false
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IRS990EZ/FundraisingGrossIncomeAmt066648
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt073422
IRS990EZ/GrossReceiptsForPublicUseAmt00
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InitiationFeesAndCapContriAmt00
IRS990EZ/InvestmentIncomeAmt069
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt04764
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt068401
IRS990EZ/NetAssetsOrFundBalancesEOYAmt071227
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0KATIE WELCH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1BARB CRANE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2KRISTINE RUSSELL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3MICHAEL O'CHELTREE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt036467
IRS990EZ/OtherRevenueTotalAmt01941
IRS990EZ/PrimaryExemptPurposeTxt0TO PROMOTE THE ECONOMIC PROSPERTIY BY: WORKING TO PRESERVE AND PROTECT THE HISTORIC CHARACTER OF THE TRADITIONAL DOWNTOWN.
IRS990EZ/PrintingPublicationsPostageAmt0700
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0N/A
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt031176
IRS990EZ/SpecialEventsNetIncomeLossAmt035472
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt039420
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt042246
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt031176
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0TWAIN ON MAIN
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0CHOCOLATE FESTIVAL
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt033717
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt020837
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt012094
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt033717
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt012094
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IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt035472
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssOtherEventsAmt02095
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt031176
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt010706
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt018375
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt05
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MISC INCOME
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OTHER 1941.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt21.LIABILITY INSURANCE 1039.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt32.MISC EX 274.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt43.ADVERTISING 1325.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt54.EVENT ORGANIZER 27500.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt65.OFFICE EX 378.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt76.CITY BEAUTIFICATION 5951.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0ANNA K WELCH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05737190252
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-12-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HISTORIC HANNIBAL MARKETING COUNCIL
ReturnHeader/Filer/BusinessNameControlTxt0HIST
ReturnHeader/Filer/EIN0431732478
ReturnHeader/Filer/PhoneNum05737190252
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 835
ReturnHeader/Filer/USAddress/CityNm0HANNIBAL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MO
ReturnHeader/Filer/USAddress/ZIPCd063401
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0431819170
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Anns Tax Service LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0500 Broadway
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Hannibal
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd063401
ReturnHeader/PreparerPersonGrp/PhoneNum05732212885
ReturnHeader/PreparerPersonGrp/PreparationDt02025-12-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHERYL K CHASE
ReturnHeader/ReturnTs02025-12-11T12:31:03-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-11-01
ReturnHeader/TaxPeriodEndDt02025-10-31
ReturnHeader/TaxYr02024

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